To plan is to think, but to execute a '策划' is to strategically design the path to success.
Word in 30 Seconds
- To design a detailed plan for an event or project.
- Involves creative thinking and strategic organization.
- Often used in business, marketing, and event management.
概述：策划（cèhuà）是一个动词，强调为了实现特定目标而进行的系统性构思。它不仅仅是简单的想法，更包含了一套逻辑严密、可执行的方案。
- 1使用模式：该词既可以作为动词使用（如“策划活动”），也可以作为名词使用（如“这份策划很完美”）。它常与具体的项目、活动或阴谋连用。在职场中，它体现了专业能力；在叙事中，它常带有“谋划”或“操纵”的色彩。
常见语境：最常用于商业领域（如营销策划）、大型活动（如婚礼策划、比赛策划）以及文学影视作品中（如策划阴谋）。它常与“方案”、“活动”、“大纲”等词搭配。
- 1近义词辨析：与“计划”相比，“策划”更强调过程中的创意、策略和组织协调；“计划”则侧重于时间表和步骤的安排。与“谋划”相比，“策划”的语域更广，常用于正面或正式场合，而“谋划”有时带有隐秘或负面的含义。
Examples
他负责策划这次的圣诞晚会。
everydayHe is responsible for planning this Christmas party.
营销部门策划了一项新的推广方案。
formalThe marketing department planned a new promotion strategy.
他们暗中策划了一场政变。
informalThey secretly plotted a coup.
该项目由资深专家全程策划。
academicThe project was planned by senior experts throughout.
Common Collocations
Common Phrases
策划人
planner/organizer
幕后策划
behind-the-scenes mastermind
Often Confused With
Plan (Jihua) is more about scheduling and steps, while Cehua involves creative strategy.
Grammar Patterns
How to Use It
Usage Notes
Use 策划 for complex or creative tasks. It is considered a formal or professional term. Avoid using it for mundane, personal daily activities.
Common Mistakes
Beginners often use 策划 for simple intentions. Remember that it implies professional or strategic depth. Do not confuse it with simple 'planning' (打算).
Tips
Focus on Strategy
When using 策划, emphasize the strategic thinking behind the plan rather than just the timeline.
Avoid Simple Tasks
Don't use 策划 for simple daily chores like 'planning to cook dinner'. Use 打算 or 计划 instead.
Professionalism in China
In modern Chinese corporate culture, being a good '策划' is highly valued as it implies intelligence and organizational skill.
Word Origin
The word combines '策' (strategy/whip) and '划' (to draw/map out). It literally means drawing out a strategy.
Cultural Context
In China, '策划' is a highly respected skill in the advertising and event industries. It represents the bridge between an abstract idea and a concrete business reality.
Memory Tip
Think of a 'Chess Master' (策划) designing moves. It's about strategy, not just a to-do list.
Frequently Asked Questions
4 questions计划侧重于步骤和时间安排，比较常规；策划则更强调策略、创意和整体方案的构思，通常涉及更复杂的协调工作。
不一定。虽然多用于商业或活动，但也可以用于描述负面行为，例如“策划了一场阴谋”。
可以，常指担任策划职务的人（策划人）或指代策划方案本身。
非常常用。它是市场部、公关部、活动策划公司等职位的核心能力词汇。
Test Yourself
公司正在为下个月的周年庆典进行___。
周年庆典属于大型活动，需要系统性的构思，因此用“策划”最准确。
Score: /1
Summary
To plan is to think, but to execute a '策划' is to strategically design the path to success.
- To design a detailed plan for an event or project.
- Involves creative thinking and strategic organization.
- Often used in business, marketing, and event management.
Focus on Strategy
When using 策划, emphasize the strategic thinking behind the plan rather than just the timeline.
Avoid Simple Tasks
Don't use 策划 for simple daily chores like 'planning to cook dinner'. Use 打算 or 计划 instead.
Professionalism in China
In modern Chinese corporate culture, being a good '策划' is highly valued as it implies intelligence and organizational skill.
Examples
4 of 4他负责策划这次的圣诞晚会。
He is responsible for planning this Christmas party.
营销部门策划了一项新的推广方案。
The marketing department planned a new promotion strategy.
他们暗中策划了一场政变。
They secretly plotted a coup.
该项目由资深专家全程策划。
The project was planned by senior experts throughout.
Related Content
Related Vocabulary
More work words
充裕的
B2Abundant, ample, or sufficient in quantity.
事故
A2accident; mishap
依照
A2According to; in accordance with.
准确地
A2accurately, precisely
做到
A2to achieve; to accomplish
积极地
A2actively; enthusiastically
应变
B2Adaptive; capable of dealing with emergencies.
行政
A2Administration; the management of affairs.
过后
A2Afterwards; at a later or subsequent time.
赞同
A2To approve of, to endorse; to agree with or support.
