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B1 noun #5,000 सबसे आम 9 मिनट पढ़ने का समय

旅行代理店

A business that makes travel arrangements for clients.

At the A1 level, you only need to recognize 旅行代理店 (Ryokō Dairiten) as a place where you go to 'buy travel.' Imagine you are in a Japanese city and you see a shop with pictures of airplanes and beaches. That is a Ryokō Dairiten. You can use simple sentences like 'Where is the travel agency?' (旅行代理店はどこですか？ - Ryokō dairiten wa doko desu ka?). Focus on the first two kanji, 旅行 (travel), which you will see everywhere. The rest of the word is long, so just remember it sounds like 'Ryoko-Dairi-Ten.' You might use this word when asking for help at a train station. It is a 'noun,' meaning it's a thing or a place. Don't worry about the complex grammar yet; just treat it as a single block of meaning that equals 'Travel Shop.'
पूरी व्याख्या पढ़ने के लिए मुफ़्त साइन अप करें
At the A2 level, you can start using 旅行代理店 in basic sentences to describe your plans. You should know how to use the particle で (de) to say you did something at the agency. For example, 'I bought a ticket at the travel agency' (旅行代理店でチケットを買いました). You should also be aware that there are many travel agencies in Japan, like JTB or HIS. You might hear someone ask, 'Did you book it online or at a travel agency?' (ネットで予約しましたか？それとも旅行代理店で予約しましたか？). At this stage, try to remember that 代理 (dairi) means 'acting for' and 店 (ten) means 'shop.' This helps you understand other words like 'Shoe shop' (靴店) or 'Agency' (代理店).
पूरी व्याख्या पढ़ने के लिए मुफ़्त साइन अप करें
As a B1 learner, you should be comfortable using 旅行代理店 in more complex scenarios, such as discussing travel preferences or problems. You can use the word to compare services: 'This travel agency is more expensive than that one.' You should also understand the concept of パック旅行 (pakku ryokō) or package tours, which are the main products sold at these agencies. You might need to use the word when explaining a booking error: 'I made a mistake at the travel agency' (旅行代理店で手配を間違えました). You should also recognize the difference between a physical agency and an オンライン (online) one. Your vocabulary should now include related terms like パンフレット (brochure) and 予約 (reservation).
At the B2 level, you should understand the role of 旅行代理店 within the broader Japanese economy and society. You can discuss the pros and cons of using an agency versus booking everything yourself (個人旅行). You might use phrases like 旅行代理店を通す (ryokō dairiten o tōsu), which means 'to go through a travel agency.' This level requires you to understand nuances in formality—for instance, using 旅行会社 (Ryokō Kaisha) in a business meeting versus 旅行代理店 when referring to a specific retail outlet. You should also be able to read news articles about the travel industry that use this term in the context of market trends, consumer protection, or government subsidies.
पूरी व्याख्या पढ़ने के लिए मुफ़्त साइन अप करें
At the C1 level, you are expected to use 旅行代理店 in professional or academic discussions. You should be aware of the 旅行業法 (Travel Agency Act) and how it regulates these businesses. You might analyze the impact of digital transformation (DX) on traditional 旅行代理店 and how they are pivotting to 'consultative selling' to survive. You should be able to discuss the 'middleman' aspect (仲介業務 - chūkai gyōmu) and the legal liabilities (責任 - sekinin) an agency has toward its clients. Your language should be precise; for example, distinguishing between a 元請け (motouke - primary contractor) and a 下請け (shitauke - subcontractor) relationship in the travel supply chain.
पूरी व्याख्या पढ़ने के लिए मुफ़्त साइन अप करें
At the C2 level, your mastery of 旅行代理店 includes deep cultural and historical context. You can discuss the evolution of the industry from the early days of the Japan Travel Bureau (established in 1912) to the modern era of global distribution systems (GDS). You can use the term in high-level debates about over-tourism (観光公害), the ethics of commission-based sales, and the strategic positioning of Japanese travel agencies in the Southeast Asian market. You should be able to handle any linguistic situation involving this word, from interpreting for a corporate merger of two agencies to writing a thesis on the socio-economic impact of travel agency networks on rural Japanese revitalization.
पूरी व्याख्या पढ़ने के लिए मुफ़्त साइन अप करें
उदाहरण

旅行代理店 30 सेकंड में

  • A 旅行代理店 (Ryokō Dairiten) is a travel agency that assists in booking flights, hotels, and tours, often found near Japanese train stations.
  • The word combines 'Travel' (旅行), 'Proxy' (代理), and 'Shop' (店), highlighting its role as a retail intermediary for tourism services.
  • While online booking is rising, these agencies remain popular in Japan for their reliability, expert advice, and comprehensive package tour offerings.
  • Commonly confused with tourist information centers, a travel agency is a private business where financial transactions for travel services take place.

The term 旅行代理店 (Ryokō Dairiten) is a compound noun that translates literally to 'Travel Proxy Store' or, more commonly in English, a travel agency. In the Japanese business landscape, these entities serve as the primary bridge between individual travelers and the vast infrastructure of the tourism industry, including airlines, hotels, rail companies like JR, and local tour operators. While the rise of Online Travel Agencies (OTAs) has changed the landscape, the physical 'dairiten' remains a cornerstone of Japanese consumer culture, especially for complex arrangements like honeymoon planning, corporate retreats, or 'package tours' (パック旅行), which are immensely popular in Japan.

The Etymological Breakdown
The word is composed of three distinct parts: 旅行 (Ryokō) meaning travel or trip, 代理 (Dairi) meaning representation or agency (acting on behalf of another), and 店 (Ten) meaning shop or office. Together, they describe a business that acts as an intermediary for travel services.
Cultural Significance
In Japan, using a travel agency is often seen as a mark of reliability and safety. Major players like JTB (Japan Travel Bureau) or HIS are household names. People visit these agencies not just for tickets, but for the 'peace of mind' (安心感 - anshinkan) that comes with professional mediation, especially when traveling abroad to countries where they might not speak the language.

駅の近くにある旅行代理店で、ハワイ旅行の予約をしました。
(Eki no chikaku ni aru ryokō dairiten de, Hawai ryokō no yoyaku o shimashita.)
I made a reservation for a trip to Hawaii at the travel agency near the station.

When you walk into a Japanese travel agency, you will typically see walls lined with colorful brochures called 'panfuretto' (パンフレット). These represent various 'plan' options. The staff at a 旅行代理店 are known as 'travel consultants' and are expected to have deep knowledge of seasonal trends, such as the best time for cherry blossom viewing or the most cost-effective way to use a Japan Rail Pass. In formal business contexts, the term is used to define the legal status of the company, which must be registered under the Travel Agency Act in Japan.

大手旅行代理店は、オンライン予約システムの導入を急いでいる。
(Ōte ryokō dairiten wa, onrain yoyaku shisutemu no dōnyū o isoide iru.)
Major travel agencies are rushing to implement online booking systems.

Modern Usage and OTAs
While 'Ryokō Dairiten' traditionally implies a brick-and-mortar shop, it also covers online entities. However, to be specific, Japanese speakers might use the English acronym OTA (Online Travel Agent) for sites like Rakuten Travel or Jalan, while reserving 旅行代理店 for the physical shops they see in shopping malls or near train stations.

Using 旅行代理店 (Ryokō Dairiten) correctly involves understanding its role as a location and a service provider. In Japanese grammar, this noun often interacts with particles like で (de) to indicate the place where an action occurs, or に (ni) to indicate a destination or a point of contact. Because it is a formal compound, it is rarely used in very slangy contexts but is a staple of everyday polite (Desu/Masu) conversation and business Japanese.

どの旅行代理店が一番安いプランを持っていますか？
(Dono ryokō dairiten ga ichiban yasui puran o motte imasu ka?)
Which travel agency has the cheapest plan?

When discussing the act of going to the agency, you use the standard motion verbs. However, notice how the context changes when you add descriptive adjectives. A 'Major' agency is an 大手 (Ōte), while a 'Local' one might be 地元の (Jimoto no). This word is also frequently paired with the verb 通して (tōshite), meaning 'through' or 'via', to describe how a booking was facilitated.

Common Grammatical Patterns
1. [Agency Name] + という + 旅行代理店: A travel agency called [Name].
2. 旅行代理店 + を通して + 予約する: To book through a travel agency.
3. 旅行代理店 + に + 相談する: To consult with a travel agency.

私はいつも特定の旅行代理店を通して航空券を手配しています。
(Watashi wa itsumo tokutei no ryokō dairiten o tōshite kōkūken o tehai shite imasu.)
I always arrange my plane tickets through a specific travel agency.

One nuance to watch for is the level of formality. In a casual conversation with friends, you might shorten the concept of planning a trip to just 'online' or 'JTB' (the brand name), but in a professional setting or when explaining your itinerary to an official, 旅行代理店 is the correct, respectful term. It implies a level of professional mediation that 旅行屋 (Ryokō-ya), a much more colloquial and slightly dated term, does not.

その旅行代理店は、顧客に対して非常に丁寧な対応をすることで知られている。
(Sono ryokō dairiten wa, kokyaku ni taishite hijō ni teinei na taiō o suru koto de shira rete iru.)
That travel agency is known for providing very polite service to its customers.

If you are living in or visiting Japan, you will encounter the word 旅行代理店 (Ryokō Dairiten) in several specific environments. The most common is during the 'Golden Week' or 'Obon' seasons, when news reports discuss the surge in bookings. You'll hear news anchors say, 'Travel agencies are seeing a record number of overseas bookings this year.' It is also a very common sight in Japanese urban geography.

Physical Locations
In Japanese train stations (especially large ones like Shinjuku or Osaka), you will often see offices for View Plaza (JR East) or TiS (JR West). While these are specific brands, people refer to them collectively as 旅行代理店. You will also find them on the upper floors of department stores (Depāto) or inside shopping malls (Aeon, LaLaport).
Business Contexts
If you work in a Japanese company, the 'General Affairs' (Sōmu) department might tell you, 'Please coordinate your business trip through our designated 旅行代理店.' In this context, it refers to the B2B service provider that handles corporate accounts.

パンフレットをもらいに、ショッピングモールの中の旅行代理店へ行った。
(Panfuretto o morai ni, shoppingu mōru no naka no ryokō dairiten e itta.)
I went to the travel agency inside the shopping mall to get some brochures.

In media, specifically television commercials (CM), travel agencies advertise heavily. You might hear catchy slogans followed by the company name and the descriptor 旅行代理店. During the COVID-19 pandemic, the term was frequently in the news regarding the 'Go To Travel' campaign, where the government funneled subsidies through these agencies to stimulate the economy. This cemented the word's status as a key economic term in the minds of the public.

テレビのニュースで、旅行代理店の倒産が増えていると報じていた。
(Terebi no nyūsu de, ryokō dairiten no tōsan ga fuete iru to hōjite ita.)
The TV news reported that bankruptcies of travel agencies are increasing.

For English speakers, the most common mistake is a semantic one: using 旅行代理店 (Ryokō Dairiten) when you actually mean a 'Tourist Information Center.' In English, we might loosely say 'I'm going to the travel office to get a map,' but in Japanese, these are strictly separated. If you go to a 旅行代理店 asking for a free map of the local city, they will likely be confused, as their job is to sell you a trip to another place.

Confusion with 'Ryokō-sha'
Japanese learners often confuse 旅行会社 (Ryokō Kaisha - Travel Company), 旅行代理店 (Ryokō Dairiten - Travel Agency), and 旅行者 (Ryokō-sha - Traveler). Note that 'sha' (者) means person, while 'sha' (社) in 'kaisha' means company. Saying 'I am a travel agency' (私は旅行代理店です) instead of 'I am a traveler' (私は旅行者です) is a classic beginner error.
The 'Dairi' vs 'Daihō' Mistake
Sometimes students mix up 代理 (Dairi - Proxy) with 代表 (Daihō - Representative/CEO). If you say 旅行代表店, it sounds like 'The Representative Store of Travel,' which is non-standard and will sound 'off' to native ears.

❌ 私は旅行代理店です。(I am a travel agency.)
✅ 私は旅行者です。(I am a traveler.)

Another mistake involves the particle usage. Learners often use に (ni) when they should use で (de). If you are inside the agency performing an action (like paying or looking at books), use で. If you are going to the agency or contacting them, use に. Confusing these doesn't usually break communication, but it marks you as a learner.

❌ 旅行代理店に航空券を買いました。
✅ 旅行代理店で航空券を買いました。
(I bought the ticket AT the agency.)

While 旅行代理店 (Ryokō Dairiten) is the standard term, several synonyms and related words exist depending on the context of the travel industry. Understanding the subtle differences between these will elevate your Japanese from 'functional' to 'nuanced.'

旅行会社 (Ryokō Kaisha)
Usage: More general and corporate. While a dairiten is specifically an 'agency' (often a branch or a middleman), a kaisha is the 'company' itself. In casual speech, they are interchangeable, but in business, a kaisha might be the wholesaler (like JTB) while the dairiten is the small shop on your corner that sells JTB's tours.
トラベルエージェンシー (Toraberu Ējenshī)
Usage: The Katakana version of the English 'Travel Agency.' This is used primarily in modern branding, trendy magazines, or by younger staff in international-facing companies. It sounds more 'stylish' but less 'established' than the Kanji version.
ツアーオペレーター (Tsuā Operētā)
Usage: This refers to the companies that actually organize the tours (buses, guides, itinerary), whereas the ryokō dairiten is the shop that sells those tours to the public. One is the manufacturer, the other is the retailer.

大きな旅行会社は自社でツアーを企画するが、小さな旅行代理店はそれを売るだけの場合が多い。
(Big travel companies plan tours themselves, but small travel agencies often just sell them.)

In a legal sense, the Japanese government classifies these into 'First-tier,' 'Second-tier,' and 'Third-tier' travel agencies (第1種・第2種・第3種旅行業). While you won't use these in daily conversation, seeing these numbers on a certificate in a shop window tells you that the 旅行代理店 is licensed and insured by the government.

पूरी व्याख्या पढ़ने के लिए मुफ़्त साइन अप करें

स्तर के अनुसार उदाहरण

1

旅行代理店はどこですか？

Where is the travel agency?

Simple question using 'wa doko desu ka'.

2

旅行代理店に行きます。

I am going to the travel agency.

Directional particle 'ni' with the verb 'ikimasu'.

3

あそこに旅行代理店があります。

There is a travel agency over there.

Existence verb 'arimasu' for inanimate objects.

4

旅行代理店はきれいです。

The travel agency is clean/pretty.

Adjective 'kirei' used as a predicate.

5

旅行代理店でパンフレットをもらいました。

I got a brochure at the travel agency.

Action location particle 'de'.

6

この旅行代理店は有名です。

This travel agency is famous.

Demonstrative 'kono' modifying the noun.

7

旅行代理店に電話します。

I will call the travel agency.

Target particle 'ni' used with 'denwa shimasu'.

8

旅行代理店の人は親切です。

The person at the travel agency is kind.

Possessive 'no' linking 'agency' and 'person'.

1

旅行代理店で北海道のツアーを予約しました。

I booked a Hokkaido tour at the travel agency.

Past tense verb 'yoyaku shimashita'.

2

安い旅行代理店を探しています。

I am looking for a cheap travel agency.

Present continuous '-te iru' form.

3

旅行代理店は10時に開きます。

The travel agency opens at 10 o'clock.

Time particle 'ni' and intransitive verb 'akimasu'.

4

友達は旅行代理店で働いています。

My friend works at a travel agency.

Work location particle 'de' and '-te iru'.

5

旅行代理店に行かなくても、ネットで予約できます。

Even if you don't go to a travel agency, you can book online.

Negative 'te' form for 'even if' (nakutemo).

6

駅前の旅行代理店はいつも混んでいます。

The travel agency in front of the station is always crowded.

Stative '-te iru' for 'is crowded'.

7

旅行代理店で航空券の値段を聞きました。

I asked about the price of plane tickets at the travel agency.

Object particle 'o' and verb 'kikimashita'.

8

新しい旅行代理店ができました。

A new travel agency has opened/been built.

Verb 'dekimasu' meaning 'to be completed/created'.

1

旅行代理店のスタッフに、おすすめのホテルを教えてもらいました。

I had the travel agency staff tell me about recommended hotels.

Benefactive construction '-te moraimashita'.

2

台風のせいで、旅行代理店にキャンセル料を払いました。

Because of the typhoon, I paid a cancellation fee to the travel agency.

Cause/reason 'no sei de' (negative result).

3

旅行代理店を通すと、ビザの手続きが簡単になります。

If you go through a travel agency, the visa process becomes easier.

Conditional 'to' and 'tōsu' (to go through).

4

どの旅行代理店を利用するか、まだ決めていません。

I haven't decided which travel agency to use yet.

Embedded question with 'ka'.

5

旅行代理店で保険に入ることをお勧めします。

I recommend getting insurance at the travel agency.

Nominalizing 'koto' and the verb 'susumeru'.

6

旅行代理店の窓口で、詳しい説明を受けました。

I received a detailed explanation at the travel agency counter.

Noun 'madoguchi' (counter/window).

7

急な出張なので、旅行代理店に手配を頼みました。

Since it's a sudden business trip, I asked the travel agency to make arrangements.

Reason 'node' and 'tanomimashita' (asked/requested).

8

旅行代理店が倒産したというニュースを聞いて驚きました。

I was surprised to hear the news that the travel agency went bankrupt.

Appositive 'to iu' (the news THAT...).

1

大手旅行代理店は、シニア層をターゲットにしたツアーを企画している。

Major travel agencies are planning tours targeting the senior demographic.

Compound noun 'ōte ryokō dairiten'.

2

旅行代理店に相談すれば、複雑な日程も調整してくれます。

If you consult a travel agency, they will adjust even complex schedules for you.

Conditional 'ba' and benefactive '-te kureru'.

3

オンライン専門の旅行代理店が増え、実店舗は減少傾向にある。

Online-only travel agencies are increasing, and physical stores are on a downward trend.

Noun 'genshō keikō' (downward trend).

4

旅行代理店のミスで、予約が取れていなかったことが判明した。

It was discovered that the reservation hadn't been made due to a mistake by the travel agency.

Passive/Resultative 'hanmei shita' (became clear).

5

彼は旅行代理店でのインターンシップを通じて、多くのことを学んだ。

He learned many things through an internship at a travel agency.

Compound particle 'o tsūjite' (through/via).

6

旅行代理店が提示した条件は、予算を大幅に上回っていた。

The conditions presented by the travel agency greatly exceeded the budget.

Adverb 'ōhaba ni' (greatly/drastically).

7

最近の旅行代理店は、体験型観光に力を入れている。

Recently, travel agencies have been focusing on experiential tourism.

Idiom 'chikara o ireru' (to put effort into).

8

旅行代理店との契約内容を、もう一度確認してください。

Please check the contract details with the travel agency one more time.

Noun 'keiyaku naiyō' (contract details).

1

旅行代理店は、顧客のニーズに合わせてカスタマイズされたプランを提案する必要がある。

Travel agencies need to propose plans customized to meet customer needs.

Pattern 'ni awasete' (in accordance with).

2

その旅行代理店は、独自の仕入れルートを持つことで競争力を維持している。

The travel agency maintains its competitiveness by having its own procurement routes.

Gerund 'motsu koto de' (by having).

3

旅行代理店業界は、デジタル化の波にどう対応するかが課題となっている。

How the travel agency industry responds to the wave of digitalization is a key challenge.

Embedded question 'dō taiō suru ka'.

4

不当なキャンセル料を請求する旅行代理店に対して、行政処分が下された。

Administrative sanctions were imposed on travel agencies that charged unfair cancellation fees.

Relative clause modifying 'ryokō dairiten'.

5

旅行代理店は、災害時の顧客の安全確保に関する責任を負っている。

Travel agencies bear responsibility for ensuring customer safety during disasters.

Verb 'sekinin o ou' (to bear responsibility).

6

中小の旅行代理店は、特定の地域に特化することで生き残りを図っている。

Small and medium-sized travel agencies are trying to survive by specializing in specific regions.

Verb 'ikirokori o hakaru' (to aim for survival).

7

旅行代理店が提供する情報の正確性は、消費者保護の観点から非常に重要だ。

The accuracy of information provided by travel agencies is crucial from the perspective of consumer protection.

Noun 'kanten' (point of view).

8

パンデミックにより、多くの旅行代理店が事業形態の転換を余儀なくされた。

Due to the pandemic, many travel agencies were forced to change their business models.

Passive causative 'yoginakusareta' (was forced to).

1

旅行代理店の介在価値が問われる中、コンサルティング機能の強化が急務である。

While the intermediary value of travel agencies is being questioned, strengthening consulting functions is an urgent task.

Formal noun 'kaizai kachi' (intermediary value).

2

グローバルなOTAの台頭により、国内の旅行代理店は未曾有の危機に直面している。

With the rise of global OTAs, domestic travel agencies are facing an unprecedented crisis.

Idiom 'mizō no kiki' (unprecedented crisis).

3

旅行代理店は、持続可能な観光の推進において、ハブとしての役割を果たすべきだ。

Travel agencies should play a role as a hub in promoting sustainable tourism.

Formal auxiliary 'beki' (should).

4

旅行代理店が抱える膨大な顧客データは、マーケティング戦略における貴重な資産となる。

The vast amount of customer data held by travel agencies becomes a valuable asset in marketing strategy.

Relative clause with 'kakaeru' (to hold/possess).

5

法改正に伴い、旅行代理店の登録要件が厳格化されたことは業界に大きな波紋を広げた。

The fact that registration requirements for travel agencies were tightened following legal changes caused a stir in the industry.

Nominalized clause 'koto' as a subject.

6

旅行代理店は、単なる手配業務から、顧客のライフスタイルに寄り添う体験の創造へとシフトしている。

Travel agencies are shifting from simple arrangement work to creating experiences that align with customers' lifestyles.

Structure 'A kara B e to' (from A to B).

7

過度な価格競争は旅行代理店の首を絞める結果となり、サービスの質の低下を招きかねない。

Excessive price competition results in travel agencies strangling themselves, which could lead to a decline in service quality.

Grammar 'maneki-kanenai' (might lead to/invite).

8

旅行代理店の多層的な構造は、責任の所在を曖昧にするリスクを孕んでいる。

The multi-layered structure of travel agencies carries the risk of obscuring where responsibility lies.

Verb 'haramu' (to involve/be fraught with).

सामान्य शब्द संयोजन

旅行代理店を通す
大手旅行代理店
旅行代理店の窓口
旅行代理店の手数料
旅行代理店に相談する
旅行代理店に頼む
地元の旅行代理店
旅行代理店の倒産
旅行代理店のパンフレット
旅行代理店の担当者

सामान्य वाक्यांश

旅行代理店で予約する

旅行代理店を比較する

旅行代理店に丸投げする

旅行代理店のおすすめ

旅行代理店経由で

旅行代理店限定

旅行代理店のチラシ

最寄りの旅行代理店

旅行代理店のカウンター

旅行代理店業

मुहावरे और अभिव्यक्तियाँ

"足で稼ぐ旅行代理店"

An agency that 'earns by using their feet,

सभी उदाहरण देखने के लिए मुफ़्त साइन अप करें

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यह शब्द अन्य भाषाओं में

旅行社 चीनी 여행사 कोरियाई
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