When you want to talk about making plans, especially for events or projects, you can use 策划 (cèhuà). It’s like saying "to plan" or "to organize" in English.
For example, if you are helping to organize a party, you are 策划 the party. Or if you are planning a marketing campaign, you are 策划 the campaign.
It often implies a bit more thought and detailed preparation than just a simple plan. So, when you hear 策划, think about putting together a careful arrangement for something important.
When you 策划 (cèhuà) something, you're essentially mapping out how it's going to happen. It's more than just a simple plan; it often involves a detailed strategy or even a bit of plotting.
Think of it as conceptualizing and organizing a complex activity, like an event, a marketing campaign, or even a strategic move in a game. It carries the nuance of careful consideration and often, a goal-oriented execution.
When you're trying to achieve a specific goal in Chinese, especially a complex one, you'll often need to 策划 (cèhuà). This verb means to plan, to scheme, or to plot. It's more than just a simple plan; it implies a detailed and often strategic arrangement of actions or ideas to accomplish something significant. You might hear it used when people are discussing planning an event, a marketing campaign, or even a long-term business strategy. It carries the nuance of careful thought and preparation to bring a concept to fruition.
When you're trying to figure out how to say "to plan" in Chinese, you've probably come across 计划 (jìhuà) and 策划 (cèhuà). While both can be translated as "to plan," they're not always interchangeable. 计划 is a more general term for planning, like planning a trip or a meeting. It often focuses on the what, when, and where.
策划, on the other hand, implies a more detailed, strategic, and often creative process. Think of it as "to strategize" or "to orchestrate." It involves a deeper level of design and organization, often with an emphasis on achieving a specific goal or outcome through a series of well-thought-out steps. For example, you would 策划 an event, a marketing campaign, or a business project, where the success depends on intricate preparation and foresight. It focuses more on the how and why.
So, if you're just making a simple plan, 计划 is probably what you need. But if you're talking about putting together a more elaborate and strategic plan, especially one that involves a lot of creativity or careful organization, 策划 is the better choice. You'll often see 策划 used in contexts like event planning, advertising, or project management.
§ What Does 策划 Mean?
- Definition
- To plan; to scheme; to plot.
The Chinese verb 策划 (cèhuà) is an essential word to know, especially if you're dealing with anything that involves forethought and organization. At its core, 策划 means to plan. However, depending on the context, it can carry slightly different nuances, ranging from straightforward planning to more intricate scheming or even plotting.
Think of 策划 as the act of creating a detailed course of action before something happens. It’s not just a casual thought; it implies a more structured and intentional process of devising how something will be done. This can apply to a wide range of situations, from planning a marketing campaign to organizing an event, or even, in more negative contexts, hatching a scheme.
§ When Do People Use 策划?
You'll encounter 策划 in many professional and everyday situations. Here are some common scenarios:
- Business and Marketing: This is where you'll hear 策划 a lot. Companies often 策划 marketing strategies, product launches, or advertising campaigns. It's about meticulously planning out all the steps to achieve a specific business goal.
- Events: Planning a party, a concert, a conference, or even a wedding? You would 策划 these events. This involves considering all aspects from logistics to guest lists and schedules.
- Projects: Any kind of project, big or small, requires 策划. Before starting a new project, people will sit down to 策划 the objectives, resources, and timeline.
- Government or Public Affairs: Governments might 策划 policies, urban development plans, or public awareness campaigns.
- Negative Connotations: While often neutral, 策划 can also imply something more sinister, like scheming or plotting. This usually happens when the plan is deceptive or intended to harm. You might hear of someone 策划ing a crime or a conspiracy.
Let's look at some examples to make this clearer:
公司正在策划一个新的营销活动。
This means: The company is planning a new marketing campaign. Here, 策划 is used in a straightforward, neutral business context.
他们秘密地策划了一场政变。
This means: They secretly plotted a coup. In this case, 策划 clearly has a negative, illicit connotation.
It’s important to note that 策划 implies a certain level of thought and detail. It’s more involved than simply “thinking about” something. When you 策划, you are actively organizing and designing the future steps.
§ What 策划 (cèhuà) means
- Definition
- To plan; to scheme; to plot.
You've learned that 策划 (cèhuà) means 'to plan' or 'to scheme'. But where do you actually hear or read this word in daily Chinese? Let's break it down.
§ In the Workplace
In a business or work environment, 策划 (cèhuà) is incredibly common. It's used when talking about strategy, projects, or events.
- Project Planning: If you're involved in any project, you'll hear about 策划 (cèhuà) for that project.
- Marketing & Events: This is where it shines. Every marketing campaign, every event, needs 策划 (cèhuà).
- Business Strategy: Companies 策划 (cèhuà) their next moves to grow.
我们正在策划一个大型的市场推广活动。
Translation hint: We are currently planning a large-scale marketing promotion event.
这次会议的议程是由谁策划的？
Translation hint: Who planned the agenda for this meeting?
§ In School and Academia
Even in an academic setting, 策划 (cèhuà) comes up, especially for student activities, research projects, or even lesson plans.
- Student Activities: Clubs and organizations frequently 策划 (cèhuà) events for students.
- Research Design: When setting up an experiment or a study, you are essentially 策划 (cèhuà) it.
学生会正在策划一场校园文化节。
Translation hint: The student union is planning a campus culture festival.
§ In the News
When reading or watching the news, you'll encounter 策划 (cèhuà) in various contexts, from major national initiatives to even criminal activities. This is where the 'scheme' or 'plot' meaning sometimes appears.
- Government Policies: New policies or large-scale projects are often described as being 策划 (cèhuà) by the government.
- Criminal Investigations: In reports about crimes, especially organized ones, the planning behind them might be referred to as 策划 (cèhuà).
- Cultural Events: Large-scale festivals, exhibitions, or performances are also 策划 (cèhuà).
警方正在调查这起抢劫案的幕后策划者。
Translation hint: The police are investigating the mastermind who planned this robbery.
政府策划了一系列措施来刺激经济增长。
Translation hint: The government has planned a series of measures to stimulate economic growth.
As you can see, 策划 (cèhuà) is a versatile word that pops up in many different areas of life. Paying attention to the context will help you understand whether it's a straightforward plan or something a bit more conspiratorial.
Alright, let's talk about 策划 (cèhuà) and the common blunders learners make. This word means 'to plan,' 'to scheme,' or 'to plot.' While it seems straightforward, there are some nuances that can trip you up. Don't worry, we'll clear them up so you can use 策划 like a pro.
§ Mistake 1: Using 策划 for everyday, simple plans
Many learners tend to overuse 策划 for any kind of 'plan.' However, 策划 usually refers to more complex, strategic, or formal planning, often involving a team or a significant project. For simple, personal, or immediate plans, other verbs are much more natural.
- Wrong Example
- 我策划周末去看电影。(Wǒ cèhuà zhōumò qù kàn diànyǐng.)
This sounds a bit too formal and serious for just going to the movies. It's like saying, "I've meticulously strategized a cinematic viewing experience for the upcoming weekend." A bit much, right?
- Right Example
- 我计划周末去看电影。(Wǒ jìhuà zhōumò qù kàn diànyǐng.)
我们正在策划一个大型的活动。(Wǒmen zhèngzài cèhuà yīgè dàxíng de huódòng.) – We are currently planning a large-scale event.
§ Mistake 2: Confusing 策划 with simple 'making a plan'
While 'to plan' is a core meaning, 策划 often implies a creative, strategic, or even manipulative aspect. It's not just about listing steps; it's about designing a strategy to achieve a specific outcome, often with a marketing, business, or even a 'scheming' connotation.
- Wrong Example
- 我需要策划一份购物清单。(Wǒ xūyào cèhuà yī fèn gòuwù qīngdān.)
Again, too grand for a shopping list. You're not strategizing a covert operation to acquire milk and eggs.
- Right Example
- 我需要列出一份购物清单。(Wǒ xūyào lièchū yī fèn gòuwù qīngdān.)
公司正在策划新的营销方案。(Gōngsī zhèngzài cèhuà xīn de yíngxiāo fāng'àn.) – The company is planning/scheming a new marketing strategy.
Here, 'planning' involves more than just a simple list. It's about developing a comprehensive approach.
§ Mistake 3: Overlooking the 'scheme' or 'plot' connotation
Sometimes 策划 can carry a negative or neutral connotation, especially when it translates to 'to scheme' or 'to plot.' This isn't always the case, but it's important to be aware of the context. If you're talking about something secretive or potentially underhanded, 策划 fits perfectly.
- Example
- 他们策划了一个阴谋。(Tāmen cèhuà le yīgè yīnmóu.)
这个团队正在策划一场惊喜派对。(Zhège tuánduì zhèngzài cèhuà yī chǎng jīngxǐ pàiduì.) – This team is planning/orchestrating a surprise party.
Even for a surprise party, there's an element of intricate design and execution, making 策划 appropriate.
§ How to Get It Right
To use 策划 correctly, ask yourself:
- Is this plan complex or strategic?
- Does it involve a formal process or multiple people?
- Is there an element of design, strategy, or even a 'scheme' involved?
If the answer to any of these is yes, then 策划 is likely the word you need. If it's just a simple, everyday plan, opt for 计划 or 打算.
Keep practicing, and you'll get the hang of it. Context is always key in Chinese, and 策划 is a great example of a word where understanding its specific nuance will elevate your fluency.
How Formal Is It?
"公司正在策划一项新的营销战略。 (The company is planning a new marketing strategy.)"
"我们计划周末去公园野餐。 (We plan to have a picnic in the park this weekend.)"
"你打算什么时候回家？ (When do you plan to go home?)"
"我晚上想吃冰淇淋。 (I want to eat ice cream tonight.)"
"他们正在搞什么大动作？ (What big moves are they plotting?)"
रोचक तथ्य
The character '策' (cè) historically referred to bamboo slips used for writing, implying the act of writing down plans or strategies.
उच्चारण मार्गदर्शिका
- often confused with similar-sounding words like 策劃 (cèhuà) which means 'to plan' or 'to design', but 策划 (cèhuà) specifically refers to planning in a more strategic or plotting sense.
कठिनाई स्तर
Two common characters, manageable stroke count.
Both characters are common and not overly complex.
Clear pronunciation, two distinct tones.
Common sound combination, should be easily discernible in context.
आगे क्या सीखें
पूर्वापेक्षाएँ
आगे सीखें
उन्नत
ज़रूरी व्याकरण
When 策划 (cèhuà) is used as a verb, it typically takes an object that is the thing being planned or schemed.
他们正在策划一场惊喜派对。 (Tāmen zhèngzài cèhuà yī chǎng jīngxǐ pàiduì.) - They are planning a surprise party.
It can often be followed by a noun or noun phrase indicating the specific plan or event.
公司策划了一个新的营销活动。 (Gōngsī cèhuà le yī gè xīn de yíngxiāo huódòng.) - The company planned a new marketing campaign.
策划 (cèhuà) can be used with adverbs of manner to describe how the planning is done.
他们秘密策划了这次行动。 (Tāmen mìmì cèhuà le zhè cì xíngdòng.) - They secretly schemed this operation.
When 策划 (cèhuà) is used in a more negative sense (to plot/scheme), it often implies a hidden or cunning intention.
有人策划了一场政变。 (Yǒurén cèhuà le yī chǎng zhèngbiàn.) - Someone plotted a coup.
It can also be used to describe the process of planning itself, without a specific object.
这个项目的策划需要时间。 (Zhège xiàngmù de cèhuà xūyào shíjiān.) - The planning for this project requires time.
स्तर के अनुसार उदाहरण
我 策划 一次 旅行。
I plan a trip.
他们 策划 一个 活动。
They plan an event.
你 策划 什么 时候 见面？
When do you plan to meet?
我们 策划 怎么 做。
We plan how to do it.
她 策划 买 房子。
She plans to buy a house.
他 策划 学习 汉语。
He plans to study Chinese.
老师 策划 课程。
The teacher plans the lessons.
公司 策划 新 产品。
The company plans new products.
我们需要策划一个生日派对。
We need to plan a birthday party.
公司正在策划一个新的项目。
The company is planning a new project.
他们正在策划一次旅行。
They are planning a trip.
这次活动是他策划的。
This event was planned by him.
我们应该仔细策划。
We should plan carefully.
她喜欢策划各种聚会。
She likes to plan various gatherings.
谁来策划这次会议？
Who will plan this meeting?
我们一起策划吧！
Let's plan it together!
公司正在策划一个大型的营销活动。
The company is planning a large marketing campaign.
Here, '策划' is used as a verb meaning 'to plan'.
他们秘密策划了一场政变。
They secretly plotted a coup.
In this context, '策划' carries a more negative connotation, meaning 'to plot' or 'to scheme'.
这次旅行是他精心策划的。
This trip was meticulously planned by him.
'精心策划' means 'meticulously planned'.
我们应该提前策划好周末的活动。
We should plan our weekend activities in advance.
'提前策划' means 'to plan in advance'.
没有人知道他们在策划什么。
Nobody knows what they are scheming.
This usage suggests a hidden or potentially nefarious plan.
她正在为明年的婚礼策划一切细节。
She is planning every detail for next year's wedding.
'策划' can be used for detailed planning of events.
这个项目需要一个有经验的团队来策划。
This project requires an experienced team to plan.
Emphasizes the need for expertise in planning.
他们的成功归功于周密的策划。
Their success is attributed to meticulous planning.
'周密的策划' means 'meticulous planning' or 'careful planning'.
公司正在策划一个大型的营销活动。
The company is planning a large marketing campaign.
他们秘密策划了一场政变。
They secretly plotted a coup.
这部电影的导演非常擅长策划复杂的场景。
The director of this movie is very good at planning complex scenes.
我正在策划一次周末旅行，你有什么建议吗？
I'm planning a weekend trip, do you have any suggestions?
这个项目需要仔细策划，才能保证成功。
This project needs careful planning to ensure success.
他策划了一个完美的惊喜派对。
He planned a perfect surprise party.
政府正在策划新的经济政策。
The government is planning new economic policies.
我们必须提前策划，以应对可能出现的问题。
We must plan ahead to deal with potential problems.
अक्सर इससे भ्रम होता है
While 策划 involves organizing, 组织 specifically refers to the act of forming a group or arranging elements into a systematic whole. 策划 is the strategic thinking behind the organization.
制定 means 'to formulate' or 'to draw up', often used for policies, rules, or plans. 策划 is broader, encompassing the entire process of conceiving and designing a plan, not just its formal creation.
部署 means 'to deploy' or 'to arrange for use', often in a military or strategic context. While related to strategic planning, 部署 is about the physical placement and arrangement of resources based on a plan, whereas 策划 is the creation of that plan.
मुहावरे और अभिव्यक्तियाँ
"策划活动"
To plan an event/activity
我们正在策划一个大型的春节活动。 (We are planning a large Spring Festival event.)
neutral"策划方案"
To devise a plan/proposal
他负责策划新的市场方案。 (He is responsible for devising the new market plan.)
neutral"精心策划"
To meticulously plan; to carefully scheme
这次旅行是她精心策划的。 (This trip was meticulously planned by her.)
neutral"暗中策划"
To plot in secret; to scheme clandestinely
他们暗中策划了一场政变。 (They secretly plotted a coup.)
formal"策划者"
Planner; schemer; mastermind
他是这次行动的策划者。 (He is the mastermind behind this operation.)
neutral"策划出版"
To plan for publication
这家公司策划出版了很多畅销书。 (This company plans for the publication of many best-selling books.)
neutral"战略策划"
Strategic planning
公司的战略策划非常重要。 (The company's strategic planning is very important.)
formal"策划阴谋"
To plot a conspiracy; to hatch a plot
他被指控策划了一起阴谋。 (He was accused of plotting a conspiracy.)
formal"策划未来"
To plan for the future
我们应该好好策划我们的未来。 (We should carefully plan our future.)
neutral"策划团队"
Planning team
我们的策划团队正在努力工作。 (Our planning team is working hard.)
neutralआसानी से भ्रमित होने वाले
Both 计划 and 策划 can mean 'to plan'. However, 计划 is more general and refers to a broad outline or intention, while 策划 is more specific and involves detailed strategizing.
计划 is a more general term for 'plan' or 'to plan' for anything, from daily activities to long-term goals. 策划 specifically refers to planning out a detailed strategy or scheme, often with a creative or strategic element, like planning an event, a marketing campaign, or a special project.
我们正在计划周末去北京。 (Wǒmen zhèngzài jìhuà zhōumò qù Běijīng.) We are planning to go to Beijing this weekend. vs. 他们策划了一个新的市场营销活动。 (Tāmen cèhuà le yīgè xīn de shìchǎng yíngxiāo huódòng.) They planned (strategized) a new marketing campaign.
安排 also means 'to arrange' or 'to plan', which can overlap with 策划. However, 安排 focuses on the organization and coordination of things or people.
安排 is about putting things in order, scheduling, or making arrangements. It's more about logistics and organization. 策划 is about conceiving and designing the overall strategy or blueprint.
我需要安排明天的会议。 (Wǒ xūyào ānpái míngtiān de huìyì.) I need to arrange tomorrow's meeting. vs. 公司策划了一场慈善晚会。 (Gōngsī cèhuà le yī chǎng císhàn wǎnhuì.) The company planned (strategized) a charity gala.
设计 means 'to design', and sometimes planning involves design, causing confusion.
设计 focuses on the creation of a blueprint, model, or aesthetic form. While 策划 can involve design elements, its core is strategic planning, not just visual or functional design.
她设计了一件漂亮的衣服。 (Tā shèjì le yī jiàn piàoliang de yīfu.) She designed a beautiful dress. vs. 我们正在策划如何提高销售额。 (Wǒmen zhèngzài cèhuà rúhé tígāo xiāoshòu'é.) We are planning (strategizing) how to increase sales.
预谋 means 'to premeditate' or 'to plot', which has a negative connotation similar to 'to scheme' in English for 策划.
预谋 almost always carries a negative connotation, implying a plot for an illegal or harmful act. 策划 is neutral and can be used for positive, neutral, or sometimes negative (but usually not criminal) planning.
这是一场预谋已久的犯罪。 (Zhè shì yī chǎng yùmóu yǐ jiǔ de fànzuì.) This was a premeditated crime. vs. 他们正在策划一个惊喜派对。 (Tāmen zhèngzài cèhuà yīgè jīngxǐ pàiduì.) They are planning (strategizing) a surprise party.
筹备 means 'to prepare' or 'to make arrangements for', which involves a type of planning.
筹备 focuses on the preparatory work and gathering of resources for an event or project. 策划 is about the conceptualization and strategic blueprint, while 筹备 is the practical execution of those plans.
我们正在筹备婚礼。 (Wǒmen zhèngzài chóubèi hūnlǐ.) We are preparing for the wedding. vs. 婚礼策划师负责策划整个婚礼。 (Hūnlǐ cèhuàshī fùzé cèhuà zhěnggè hūnlǐ.) The wedding planner is responsible for planning (strategizing) the entire wedding.
इसे कैसे इस्तेमाल करें
策划 (cèhuà) is a verb that means 'to plan,' 'to scheme,' or 'to plot.' It's often used for larger, more complex plans, especially in business, marketing, or event management. Think of it as developing a detailed strategy or blueprint.
You'll often see it used in contexts like:
- 策划一个活动 (cèhuà yī gè huódòng) - to plan an event
- 策划一个项目 (cèhuà yī gè xiàngmù) - to plan a project
- 策划一次营销活动 (cèhuà yī cì yíngxiāo huódòng) - to plan a marketing campaign
A common mistake is using 策划 interchangeably with simpler planning verbs like 计划 (jìhuà) or 打算 (dǎsuan).
While all involve planning, they have different scopes and nuances:
- 策划 (cèhuà): For complex, often strategic, and detailed plans. It implies a lot of thought and design.
Example: 他们正在策划明年的新产品发布会。 (Tāmen zhèngzài cèhuà míngnián de xīn chǎnpǐn fābù huì.) - They are planning next year's new product launch event. - 计划 (jìhuà): Can be a noun (plan) or a verb (to plan). It's more general and can refer to simple or complex plans, schedules, or intentions.
Example: 我计划明天去看电影。 (Wǒ jìhuà míngtiān qù kàn diànyǐng.) - I plan to go to the movies tomorrow. (Using 策划 here would sound overly formal for a simple activity.) - 打算 (dǎsuan): Primarily used for intentions or personal plans. It's often about what you 'intend to do' or 'are going to do.'
Example: 你周末有打算吗？ (Nǐ zhōumò yǒu dǎsuan ma?) - Do you have any plans for the weekend?
So, remember to use 策划 when the planning involves a higher degree of strategizing, organization, and a more elaborate outcome.
सुझाव
Basic Meaning
策划 (cèhuà) primarily means to plan or devise. It's often used for events, projects, or campaigns.
Common Use Cases
You'll often hear 策划 in contexts like marketing plans (市场策划), event planning (活动策划), or strategic planning (战略策划).
Avoid for Simple Daily Plans
Don't use 策划 for simple daily plans like 'I plan to eat dinner.' For that, use 打算 (dǎsuàn) or 计划 (jìhuà).
Noun Form
策划 can also be a noun, meaning 'plan' or 'scheme.' For example, '这个策划很好' (Zhège cèhuà hěn hǎo) means 'This plan is very good.'
Related Term: 计划 (jìhuà)
While 策划 focuses on the initial conception and design, 计划 is broader and can refer to any kind of plan, from daily schedules to long-term goals. 策划 is often a more detailed, creative process within a larger 计划.
Related Term: 打算 (dǎsuàn)
打算 is typically for personal intentions or less formal plans. It's more about 'intend to' or 'be going to.' 策划 is more formal and involves more thought and organization.
Example Sentence 1
他们正在策划一个大型活动。
(Tāmen zhèngzài cèhuà yīgè dàxíng huódòng.)
They are currently planning a large event.
Example Sentence 2
我们需要一个好的营销策划。
(Wǒmen xūyào yīgè hǎo de yíngxiāo cèhuà.)
We need a good marketing plan.
Negative Connotations (Sometimes)
While primarily neutral, in some contexts, 策划 can imply 'plotting' or 'scheming,' especially if referring to something deceitful or secretive. Pay attention to the surrounding context.
Distinction from '设计' (shèjì)
策划 is about conceptualizing the overall strategy and steps, whereas 设计 (shèjì) focuses on the detailed design or blueprint of a specific thing (e.g., product design, graphic design). 策划 comes before 设计.
याद करें
स्मृति सहायक
Imagine a **cè**real box (cè) and a **huà** (化 - to change/transform) into a detailed **plan**. So, **策划** (cèhuà) means to **plan** or **scheme**.
दृश्य संबंध
Picture a group of people at a conference table, intensely discussing and drawing out a detailed **plan** on a whiteboard. They are **策划**ing a new project. The whiteboard is filled with arrows, diagrams, and notes, showing the intricate details of their **plan**.
Word Web
चैलेंज
Translate the following sentences, focusing on **策划**: 1. 他们正在**策划**一个大型活动。(Tāmen zhèngzài **cèhuà** yī ge dàxíng huódòng.) - They are currently **planning** a large-scale event. 2. 这项行动是他精心**策划**的。(Zhè xiàng xíngdòng shì tā jīngxīn **cèhuà** de.) - This action was meticulously **planned** by him. 3. 我们需要**策划**一个有效的营销策略。(Wǒmen xūyào **cèhuà** yī ge yǒuxiào de yíngxiāo cèlüè.) - We need to **plan** an effective marketing strategy. 4. 他被指控**策划**了一起盗窃案。(Tā bèi zhǐkòng **cèhuà** le yī qǐ dàoqiè'àn.) - He was accused of **plotting** a theft.
शब्द की उत्पत्ति
Compound of '策' (cè, 'stratagem, plan') and '划' (huà, 'to draw, delineate')
मूल अर्थ: To draw up a plan or strategy.
Sino-Tibetan, Sinitic, Chineseसांस्कृतिक संदर्भ
In Chinese culture, '策划' often carries a connotation of deliberate and often intricate planning, whether for business, events, or even personal matters. While it can sometimes have a negative nuance when referring to 'scheming' or 'plotting' against someone, it is most commonly used in a neutral or positive sense to describe careful organization and foresight, which are highly valued. A good '策划' is seen as the foundation for success.
असल ज़िंदगी में अभ्यास करें
वास्तविक संदर्भ
Business strategy meetings
- 我们需要策划一个营销活动。
- 他们正在策划新的产品发布会。
- 这个项目由谁来策划？
Event planning
- 我们正在策划一场盛大的婚礼。
- 这次周年庆典策划得很成功。
- 你有没有策划过大型活动？
Criminal activity (negative connotation)
- 他们策划了一起抢劫案。
- 警方正在调查这起策划好的犯罪。
- 这些阴谋都是他策划的。
Personal plans/projects
- 我正在策划一次旅行。
- 她很会策划自己的生活。
- 你对未来有什么策划？
Creative projects
- 这部电影的策划很独特。
- 他在策划一本新书。
- 这个展览的策划理念是什么？
बातचीत की शुरुआत
"你最近在策划什么有趣的事情吗？"
"在你的工作中，策划扮演了怎样的角色？"
"你觉得策划一个成功的活动最重要的是什么？"
"有没有什么事情是你曾经策划过但最终没有实现的？"
"在日常生活中，你经常需要策划哪些事情？"
डायरी विषय
描述一次你成功策划的经历。你是如何做的？
如果让你策划一个理想的假期，你会怎么策划？
思考一下，哪些事情在生活中需要精心策划才能成功？
你认为策划和执行之间有什么区别？哪个更重要？
如果可以策划一个社会项目，你会选择什么？为什么？
अक्सर पूछे जाने वाले सवाल
10 सवालGreat question! While both 策划 (cèhuà) and 计划 (jìhuà) involve planning, there's a subtle but important distinction.
计划 (jìhuà) is a more general term for 'plan' or 'to plan.' It can refer to anything from a daily schedule to a long-term strategy. It's often about setting goals and outlining steps to achieve them.
策划 (cèhuà), on the other hand, implies a more detailed and often creative process of planning, especially for events, campaigns, or projects. It's about brainstorming ideas, strategizing, and organizing all the elements to make something happen successfully. Think of it as 'masterminding' or 'orchestrating' something.
So, you might have a 计划 for your weekend, but you would 策划 a big marketing event. 策划 often involves more ingenuity and a holistic approach.
Generally, no. While you might meticulously plan your vacation, 策划 (cèhuà) isn't typically used for personal plans like holidays or daily routines. For those, you'd usually use 计划 (jìhuà).
策划 is more often associated with professional or larger-scale endeavors, like:
- 策划一个活动 (cèhuà yī gè huódòng) - to plan an event
- 策划一个项目 (cèhuà yī gè xiàngmù) - to plan a project
- 策划一场营销活动 (cèhuà yī chǎng yíngxiāo huódòng) - to plan a marketing campaign
That's a good observation. 策划 (cèhuà) itself is a neutral word. It means 'to plan' or 'to scheme,' and the connotation depends entirely on the context.
In most business or project-related contexts, it's positive or neutral:
- 我们正在策划一个新的产品发布会。(Wǒmen zhèngzài cèhuà yīgè xīn de chǎnpǐn fābùhuì.) - We are planning a new product launch.
However, when paired with negative actions or intentions, it can take on a negative connotation, meaning 'to plot' or 'to scheme':
- 他们策划了一场政变。(Tāmen cèhuà le yī chǎng zhèngbiàn.) - They plotted a coup.
So, pay attention to the surrounding words!
Yes, absolutely! 策划 (cèhuà) can function as both a verb ('to plan') and a noun ('a plan,' 'a scheme,' 'a planning process,' or even 'a strategist/planner' in some contexts, though that's less common).
As a noun, it often refers to the detailed plan or the act of planning itself:
- 这个活动的策划非常成功。(Zhège huódòng de cèhuà fēicháng chénggōng.) - The planning/scheme for this event was very successful.
- 他负责所有的策划工作。(Tā fùzé suǒyǒu de cèhuà gōngzuò.) - He is responsible for all the planning work.
策划 (cèhuà) is typically used for projects or events that require strategic thinking, creativity, and a multi-faceted approach. Think of things that involve coordination, messaging, and often a public-facing element.
Common uses include:
- 市场策划 (shìchǎng cèhuà) - marketing planning/strategy
- 活动策划 (huódòng cèhuà) - event planning
- 项目策划 (xiàngmù cèhuà) - project planning
- 品牌策划 (pǐnpái cèhuà) - brand strategy/planning
- 广告策划 (guǎnggào cèhuà) - advertising planning
It's about crafting the 'how' and 'what' in a detailed and impactful way.
Definitely! Knowing common collocations will help you sound more natural. Here are a few important ones for 策划 (cèhuà):
- 策划一个活动 (cèhuà yī gè huódòng) - to plan an event
- 策划一个项目 (cèhuà yī gè xiàngmù) - to plan a project
- 策划方案 (cèhuà fāng'àn) - a planning scheme/proposal (often the output of the planning process)
- 策划人 (cèhuà rén) - a planner/strategist (less common than using a title like '活动策划师' - event planner)
- 精心策划 (jīngxīn cèhuà) - meticulously planned/strategized
These phrases are super useful!
Good question for a practical learner! To say 'marketing plan' using 策划 (cèhuà), you'd typically say 市场策划 (shìchǎng cèhuà) or 营销策划 (yíngxiāo cèhuà).
While 市场计划 (shìchǎng jìhuà) is also understood, 市场策划 emphasizes the strategic, creative, and detailed aspect of planning a marketing campaign or strategy. It sounds more professional and comprehensive.
Example:
他们正在讨论新的市场策划。(Tāmen zhèngzài tǎolùn xīn de shìchǎng cèhuà.) - They are discussing the new marketing plan/strategy.
That's an interesting one! For 'planning a surprise party,' you *could* use 策划 (cèhuà) if you want to emphasize the detailed and strategic effort involved, especially if it's a big, elaborate party.
For example:
我们策划了一个惊喜派对给妈妈。(Wǒmen cèhuà le yī gè jīngxǐ pàiduì gěi māma.) - We planned/orchestrated a surprise party for Mom.
However, 安排 (ānpái), meaning 'to arrange' or 'to organize,' or even 准备 (zhǔnbèi), 'to prepare,' would also be very common and perfectly natural, especially if the party isn't super complex.
So, 策划 is acceptable here if you're highlighting the strategic effort, but other verbs might be more common for simpler surprise parties.
The CEFR A2 level for 策划 (cèhuà) means that it's considered an essential word for learners who can understand sentences and frequently used expressions related to areas of most immediate relevance (e.g. very basic personal and family information, shopping, local geography, employment).
At A2, you should be able to:
- Recognize and understand 策划 in simple sentences.
- Use it correctly in basic contexts, especially when talking about planning simple events or projects.
- Distinguish it from similar words like 计划 in straightforward situations.
It's a foundational word for discussing plans and projects in Chinese.
That's a very practical concern! To ensure you're using 策划 (cèhuà) with a neutral or positive connotation, focus on the context and the nouns you pair it with.
To sound positive/neutral:
- Pair it with positive or neutral nouns: 活动 (huódòng - event), 项目 (xiàngmù - project), 营销 (yíngxiāo - marketing), 发布会 (fābùhuì - launch event).
Example: 我们正在策划一次社区活动。(Wǒmen zhèngzài cèhuà yī cì shèqū huódòng.) - We are planning a community event. - Use it in professional or organizational contexts.
To avoid sounding negative:
- Don't pair it with nouns that imply malicious intent: 阴谋 (yīnmóu - conspiracy), 叛乱 (pànluàn - rebellion), 罪行 (zuìxíng - crime).
Example: 不要说他们在策划一个阴谋。(Bùyào shuō tāmen zài cèhuà yīgè yīnmóu.) - Don't say they are plotting a conspiracy. - If you need to describe a negative 'plot,' it will often be clear from the context, or you might use stronger, more explicitly negative verbs.
Essentially, if you're talking about legitimate planning for a positive or neutral outcome, 策划 is fine. If you're discussing something sneaky or harmful, then 策划 *could* be used, but the negative context would be evident.
खुद को परखो 102 सवाल
我们___一下周末的活动吧。
Here, '策划' (cèhuà) means to plan or organize activities for the weekend.
她正在___一个惊喜派对。
'策划' (cèhuà) is used when someone is putting together a plan, like for a surprise party.
公司___了一个新的项目。
For a new project, '策划' (cèhuà) means to plan or devise it.
老师让我们___一个学习计划。
To create a study plan, '策划' (cèhuà) is the right word for planning it out.
他们想___一次旅行。
When planning a trip, '策划' (cèhuà) means to organize or arrange it.
我们需要___下一步怎么做。
To figure out what to do next, '策划' (cèhuà) means to plan the next steps.
I love Beijing.
How are you?
Thank you.
Read this aloud:
再见。
Focus: zai jian
तुमने कहा:
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Read this aloud:
对不起。
Focus: dui bu qi
तुमने कहा:
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Read this aloud:
不客气。
Focus: bu ke qi
तुमने कहा:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Choose the best translation for '策划':
'策划' means to plan, scheme, or plot.
Which word is a synonym for '策划'?
'计划' also means to plan, making it a good synonym for '策划'.
How would you say 'They are planning a party' in Chinese?
This sentence uses '策划' correctly in the context of planning an event.
The word '策划' can be used to describe planning a bad thing.
'策划' can refer to planning, scheming, or plotting, which can include both positive and negative plans.
The word '策划' only means to eat.
'策划' means to plan, scheme, or plot. It does not mean to eat.
You can use '策划' when talking about planning a trip.
You can certainly use '策划' when discussing the planning of a trip, as it involves making arrangements and setting details.
Imagine you are planning a surprise birthday party for a friend. Write three sentences in Chinese describing what you need to plan. Use 策划 at least once.
Well written! Good try! Check the sample answer below.
Sample answer
我正在策划一个惊喜生日派对给我的朋友。我需要策划食物和饮料。我还得策划买什么礼物。
You want to organize a weekend trip with your family. Write three Chinese sentences about what you need to '策划' (plan).
Well written! Good try! Check the sample answer below.
Sample answer
我需要策划一个周末旅行和我的家人。我们应该策划去哪里。我们也应该策划旅行的时间。
You are going to study abroad next year. Write three Chinese sentences about what you need to plan for your studies. Use 策划.
Well written! Good try! Check the sample answer below.
Sample answer
我正在策划明年出国留学。我需要策划去哪个国家。我也要策划申请哪所学校。
小明正在策划什么？
Read this passage:
小明想和他的朋友们一起去露营。他正在策划这个旅行。他需要决定去哪里，什么时候去，还需要准备什么食物。
小明正在策划什么？
文章中明确提到小明正在策划一个露营旅行。
文章中明确提到小明正在策划一个露营旅行。
李老师策划的是什么？
Read this passage:
李老师正在策划一次学校的活动。她需要考虑很多事情，比如时间和地点，还有参加的人数。她希望这次活动能成功。
李老师策划的是什么？
文章中明确提到李老师正在策划一次学校的活动。
文章中明确提到李老师正在策划一次学校的活动。
公司正在策划什么？
Read this passage:
公司正在策划一个新的市场推广方案。他们希望通过这个方案增加产品的销量。团队成员正在一起讨论不同的想法。
公司正在策划什么？
文章中明确提到公司正在策划一个新的市场推广方案。
文章中明确提到公司正在策划一个新的市场推广方案。
This sentence means 'We plan a trip.' The verb '策划' (plan) comes before the object '一个旅行' (a trip).
This sentence means 'He is planning a new project.' The adverbial '正在' (is doing) comes before the verb '策划' (plan), and '新的项目' (new project) is the object.
This sentence means 'They planned a surprise.' '策划' (plan) is followed by the aspect particle '了' (le) and then the object '一个惊喜' (a surprise).
她正在 ___ 明年的旅行计划。
Here, '策划' (cèhuà) means 'to plan' or 'to devise a plan', which fits perfectly in the context of planning a trip for next year. '组织' (zǔzhī) means 'to organize', '安排' (ānpái) means 'to arrange', and '设计' (shèjì) means 'to design', none of which are as appropriate in this context.
他们正在为新产品 ___ 一个营销方案。
In this sentence, '策划' (cèhuà) implies 'to scheme' or 'to plan' for a marketing strategy, which is suitable for a new product. '执行' (zhíxíng) means 'to execute', '实施' (shīshī) means 'to implement', and '制作' (zhìzuò) means 'to make' or 'to produce'.
这次活动是他一手 ___ 的。
Here, '策划' (cèhuà) means 'to plan' or 'to organize', indicating that he was the one who planned the entire event. '管理' (guǎnlǐ) means 'to manage', '领导' (lǐngdǎo) means 'to lead', and '开展' (kāizhǎn) means 'to launch' or 'to carry out'.
公司决定 ___ 一场大型的慈善晚会。
In this context, '策划' (cèhuà) means 'to plan' or 'to engineer' a large-scale charity gala, which is the most fitting choice. '发起' (fāqǐ) means 'to initiate', '举办' (jǔbàn) means 'to hold' or 'to organize an event', and '进行' (jìnxíng) means 'to proceed' or 'to carry out'.
为了提高销量，他们正在 ___ 一系列促销活动。
Here, '策划' (cèhuà) means 'to plan' or 'to strategize' a series of promotional activities to boost sales. '创造' (chuàngzào) means 'to create', '设计' (shèjì) means 'to design', and '发展' (fāzhǎn) means 'to develop'.
这部电影的 ___ 非常精彩，引人入胜。
In this sentence, '策划' (cèhuà) refers to the 'planning' or 'overall design' of the movie, which is described as wonderful and captivating. '制作' (zhìzuò) means 'production', '拍摄' (pāishè) means 'filming', and '导演' (dǎoyǎn) means 'director'.
The company is planning a large marketing campaign.
They are scheming how to make this project successful.
This trip was meticulously planned by him.
Read this aloud:
你能策划一个有趣的周末活动吗？
Focus: 策 (cè), 划 (huà)
तुमने कहा:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
我们应该如何策划这次会议？
Focus: 策划 (cèhuà)
तुमने कहा:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
他很擅长策划各种活动。
Focus: 擅长 (shàncháng), 策划 (cèhuà)
तुमने कहा:
Speech recognition is not supported in your browser. Try Chrome or Edge.
公司正在___一项新的市场营销活动。
“策划”是动词，表示计划或筹划。这里指的是公司在计划一个新的市场营销活动。
他们花了很多时间___这次旅行的细节。
“策划”在这里的意思是仔细计划和安排。他们花时间计划旅行的细节。
这个团队___了一个非常成功的慈善晚会。
“策划”表示组织或安排某项活动，使之成功。团队成功地组织了慈善晚会。
“策划”可以用来描述设计一个复杂的计划。
“策划”的含义包括设计、制定一个详细的计划，所以这个陈述是正确的。
“策划”通常指没有目的的随意行动。
“策划”指的是有目的、有计划的行动，而不是随意的。所以这个陈述是错误的。
你可以用“策划”来形容一个人在做饭。
“策划”主要用于计划、组织活动或事件，而不是日常的做饭行为。所以这个陈述是错误的。
What is their team planning?
What does it seem like is behind this incident?
What does the speaker need time to do?
Read this aloud:
请你用“策划”造一个句子，描述一个你曾经参与过的活动。
Focus: 策 (cè), 划 (huà)
तुमने कहा:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
如果你要策划一次旅行，你会考虑哪些方面？
Focus: 策 (cè), 划 (huà)
तुमने कहा:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
在公司里，谁负责策划新的项目？
Focus: 策 (cè), 划 (huà)
तुमने कहा:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Imagine you are an event planner. Describe how you would 策划 (plan) a successful charity gala, focusing on the key stages and considerations. What challenges might you encounter and how would you overcome them?
Well written! Good try! Check the sample answer below.
Sample answer
策划一场成功的慈善晚会需要周密的计划。首先要确定预算和活动目标，然后选择合适的场地和邀请有影响力的嘉宾。宣传工作也非常重要，需要通过多种渠道吸引捐款。同时，要招募足够的志愿者来协助现场管理。最后，还要预先考虑到可能出现的突发情况，并制定应对方案。
You are a marketing manager. Write a brief proposal outlining how you would 策划 (scheme) a new product launch campaign to maximize its impact. Include specific strategies for different phases of the launch.
Well written! Good try! Check the sample answer below.
Sample answer
为了最大化新产品发布的影响力，我们将策划一场全面的营销活动。初期进行市场调研，明确目标客户和品牌定位。中期通过社交媒体、线上广告和线下活动进行推广。发布后，我们会密切关注用户反馈并进行效果评估，以便调整策略。
Describe a time when you had to 策划 (plot) a solution to a complex problem, either in your personal life or at work/school. What steps did you take and what was the outcome?
Well written! Good try! Check the sample answer below.
Sample answer
有一次，我的团队面临一个复杂的项目交付问题。我首先召集大家分析了问题的根本原因，然后我们一起策划了几个备选方案。我负责协调资源，确保每个环节都有专人负责。最终，我们成功地解决了问题，并按时完成了项目。
根据这段文字，这家公司最擅长做什么？
Read this passage:
这个公司擅长策划各种大型国际会议。他们从场地选择到日程安排，每一个细节都考虑周全，确保活动顺利进行。因为他们的专业性，很多国际组织都选择与他们合作。
根据这段文字，这家公司最擅长做什么？
文章提到公司擅长策划各种大型国际会议，并且每一个细节都考虑周全，这表明他们整体上擅长举办国际会议。
文章提到公司擅长策划各种大型国际会议，并且每一个细节都考虑周全，这表明他们整体上擅长举办国际会议。
这位作者策划签售会的目的是什么？
Read this passage:
他正在为他的新书策划一场全国范围的签售会。他希望通过这次活动，能让更多读者了解他的作品，并与读者进行面对面的交流。
这位作者策划签售会的目的是什么？
文章中明确提到“能让更多读者了解他的作品”和“与读者进行面对面的交流”，这都指向了增加销量和交流的目的。
文章中明确提到“能让更多读者了解他的作品”和“与读者进行面对面的交流”，这都指向了增加销量和交流的目的。
这项新环保政策的主要目标是什么？
Read this passage:
政府正在策划一项新的环保政策，旨在减少城市污染。这项政策涉及到多方面，包括工业排放标准、公共交通推广和居民垃圾分类等。
这项新环保政策的主要目标是什么？
文章直接指出这项政策“旨在减少城市污染”，这是其主要目标。
文章直接指出这项政策“旨在减少城市污染”，这是其主要目标。
This sentence structure (是由...策划的) emphasizes the planner of the event. '这次活动' (this event) is the subject, '是由' (is by/was by) introduces the agent, '我们' (we/us) is the agent, and '策划的' (planned) is the action with the structural particle '的'.
'他' (he) is the subject, '正在' (is in the process of) indicates an ongoing action, '策划' (to plan) is the verb, '一个' (a/an) is a measure word, '新的' (new) is an adjective, and '项目' (project) is the object.
'他们' (they) is the subject, '在' (at/in) can be used to indicate location or, in this context, the ongoing nature of an action when followed by an adverbial phrase. '秘密地' (secretly) is an adverb modifying '策划' (to plan), and '一个计划' (a plan) is the object.
公司正在___一项新的市场营销活动。
In this context, '策划' (cèhuà) means to plan or devise a marketing campaign. '组织' (zǔzhī) means to organize, '执行' (zhíxíng) means to execute, and '实施' (shīshī) means to implement.
为了庆祝成立十周年，我们正在___一场盛大的晚会。
Here, '策划' (cèhuà) is used to describe the detailed planning and design of a grand evening party. '安排' (ānpái) means to arrange, '准备' (zhǔnbèi) means to prepare, and '设计' (shèjì) means to design.
这部电影的导演以善于___复杂的情节而闻名。
In this sentence, '策划' (cèhuà) refers to the director's skill in devising and structuring intricate plots. '思考' (sīkǎo) means to think, '创造' (chuàngzào) means to create, and '构思' (gòusī) means to conceive.
他们秘密___了一场政变，试图推翻现有政府。
Here, '策划' (cèhuà) implies the secretive and often illicit planning of a coup. '准备' (zhǔnbèi) means to prepare, '发动' (fādòng) means to launch, and '进行' (jìnxíng) means to carry out.
成功的竞选活动需要周密的___和高效的执行。
In this context, '策划' (cèhuà) refers to the meticulous planning and strategizing required for a successful election campaign. '计划' (jìhuà) means plan (noun), '组织' (zǔzhī) means organization, and '布局' (bùjú) means layout.
这个项目由一支经验丰富的团队___，确保了其顺利进行。
Here, '策划' (cèhuà) indicates that an experienced team was responsible for the initial planning and design of the project. '管理' (guǎnlǐ) means to manage, '领导' (lǐngdǎo) means to lead, and '负责' (fùzé) means to be responsible for.
Imagine you are an event planner. Describe in detail how you would 策划 (cèhuà) a grand opening for a new high-tech company. Include considerations like guest list, entertainment, and media coverage.
Well written! Good try! Check the sample answer below.
Sample answer
为了策划一家高科技公司盛大的开业典礼，首先我会确定一个创新的主题，例如“未来已来”。接着，我会拟定详细的嘉宾名单，包括行业领袖、潜在投资者和重要客户。在娱乐节目方面，我会考虑邀请一支知名乐队表演，并设置一些互动性强的科技体验区。媒体报道是关键，我会提前联系各大科技媒体和财经记者，确保活动得到广泛关注。最后，我会制定一个详细的预算，并分配好各项任务，确保一切顺利进行。
You are a marketing manager. Your task is to 策划 (cèhuà) a new marketing campaign for a sustainable clothing brand. What strategies would you employ to attract environmentally conscious consumers? Focus on your key messages and channels.
Well written! Good try! Check the sample answer below.
Sample answer
为可持续服装品牌策划新的营销活动，我会将“环保”和“时尚”作为核心信息。目标客户是那些注重生活品质和环保理念的消费者。我会利用社交媒体平台，如微信、小红书和抖音，发布制作过程透明化、使用环保材料的短视频和文章。同时，我会与环保领域的KOL合作，提升品牌影响力。线下活动方面，可以策划一些环保主题的快闪店或工作坊，让消费者亲身体验产品的可持续性。通过这些策略，我们能有效地吸引并转化环保意识强的消费者。
You are a project manager. A new software development project needs to be 策划 (cèhuà) from scratch. Outline the key stages and considerations for this project, from conception to launch. What are the potential challenges and how would you address them?
Well written! Good try! Check the sample answer below.
Sample answer
策划一个新的软件开发项目，首先要进行详细的需求分析，明确用户痛点和产品目标。接着是系统设计阶段，包括架构设计、模块划分和接口定义。开发阶段将严格按照设计文档进行编码。测试是确保软件质量的关键环节，包括单元测试、集成测试和用户验收测试。最后是上线部署和后期维护。潜在挑战可能包括需求变更、技术难题和团队沟通不畅。我会通过建立严格的需求管理流程、定期技术评审和加强团队内部沟通来应对这些挑战，确保项目按时高质量完成。
根据这段话，广告公司策划这个活动的主要目的是什么？
Read this passage:
一家知名的广告公司正在策划一个针对年轻人的全新品牌推广活动。他们希望通过创新的互动方式，让年轻人更深入地了解品牌理念。这次活动的重点在于线上社交媒体的病毒式传播，同时结合线下体验店的沉浸式设计，力求打造一个全方位的品牌体验。公司高层对此次策划寄予厚望，希望能借此机会提升品牌在年轻一代中的影响力。
根据这段话，广告公司策划这个活动的主要目的是什么？
文章明确提到“希望能借此机会提升品牌在年轻一代中的影响力”。
文章明确提到“希望能借此机会提升品牌在年轻一代中的影响力”。
公司在策划组织架构调整时，为了应对员工可能的不安，采取了什么措施？
Read this passage:
为了应对日益激烈的市场竞争，某跨国企业决定策划一项大规模的组织架构调整。此调整旨在提高决策效率，优化资源配置，并鼓励内部创新。公司管理层深知此举可能带来员工的不安，因此在策划初期就强调了透明的沟通和对员工的充分支持。他们计划分阶段实施，并定期评估调整效果，以确保平稳过渡。
公司在策划组织架构调整时，为了应对员工可能的不安，采取了什么措施？
文章指出“在策划初期就强调了透明的沟通和对员工的充分支持”。
文章指出“在策划初期就强调了透明的沟通和对员工的充分支持”。
考古学家在策划古墓考察时，为何在前期的策划阶段投入了大量时间和精力？
Read this passage:
考古学家们正在策划一次对新发现的古墓群的详细考察。这次考察不仅需要精确的测绘技术，还需要谨慎的文物保护方案。由于墓葬结构复杂且保存状况脆弱，考察团队在前期策划阶段投入了大量时间和精力，以确保在不破坏文物的前提下获取尽可能多的信息。他们还考虑到了恶劣天气对考察工作的影响，并制定了相应的应急预案。
考古学家在策划古墓考察时，为何在前期的策划阶段投入了大量时间和精力？
文章说明“考察团队在前期策划阶段投入了大量时间和精力，以确保在不破坏文物的前提下获取尽可能多的信息”。
文章说明“考察团队在前期策划阶段投入了大量时间和精力，以确保在不破坏文物的前提下获取尽可能多的信息”。
公司正在___一项新的市场营销活动。
“策划”强调的是对整个活动的布局、谋划和深思熟虑，比“计划”更具战略性和全面性。
这部电影的成功离不开优秀的___。
电影的成功往往需要精心的“策划”，包括剧情、选角、拍摄方案等整体的谋划。
他因为___了一系列恶作剧而受到惩罚。
“策划”在这里带有贬义，指暗中谋划、设计不好的事情，符合“scheme”或“plot”的含义。
“策划”只能用于积极正面的事物，不能用于负面事件。
“策划”可以用于积极的规划，也可以用于贬义的谋划，例如“策划阴谋”。
“策划”和“计划”在任何语境下都可以互换使用。
虽然两者都有“plan”的意思，但“策划”更侧重于深思熟虑、全局性的谋划，而“计划”可以是更具体的步骤或安排。
一个成功的项目通常需要周密的“策划”。
周密的“策划”是项目成功的重要基础，因为它涉及到全面的思考和布局。
The company is planning a large-scale marketing campaign.
They secretly plotted a coup.
The success of this event is inseparable from his meticulous planning.
Read this aloud:
我正在策划一次出国旅行，你有什么建议吗？
Focus: 策划 (cèhuà)
तुमने कहा:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
你认为什么样的广告策划最能吸引顾客？
Focus: 广告策划 (guǎnggào cèhuà)
तुमने कहा:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
为了实现目标，我们需要周密的策划。
Focus: 周密的策划 (zhōumì de cèhuà)
तुमने कहा:
Speech recognition is not supported in your browser. Try Chrome or Edge.
You are a marketing manager. Your boss asked you to plan a new product launch. Write a brief email to your team outlining the initial steps of the product launch plan, using 策划 at least once.
Well written! Good try! Check the sample answer below.
Sample answer
Subject: 新品发布会初步策划 大家好， 关于我们即将推出的新品，我需要大家集思广益，共同策划一个成功的发布方案。首先，请大家思考一下目标市场和潜在客户群体，以及我们希望通过这次发布会达成的具体目标。我们将在下周的会议上讨论这些初步的策划想法。 谢谢！
Imagine you are a historical strategist. Describe a complex military campaign you are trying to 'plot' or 'scheme' against an enemy, incorporating the word 策划 into your description. Focus on the strategic thinking involved.
Well written! Good try! Check the sample answer below.
Sample answer
面对敌军在北线的强大攻势，我方必须精心策划一场声东击西的战役。表面上，我们会在北线制造大规模集结的假象，吸引敌军主力。实际上，一支精锐部队将秘密穿越险峻的山区，直插敌军后方，切断其补给线。这是一项需要极度隐秘和精确配合的策划，任何一个环节的失误都可能导致全盘皆输。
You are a travel agent. Your client wants a unique, custom-made itinerary for a two-week trip to China. Write a short paragraph explaining how you will 'plan' their unforgettable journey, making sure to use 策划.
Well written! Good try! Check the sample answer below.
Sample answer
为了给您打造一次真正难忘的中国之旅，我们将为您量身定制专属行程。从您对文化、美食或自然风光的偏好出发，我们会精心策划每一个细节，确保您的旅途充满惊喜。我们将结合当地特色和您的个人兴趣，为您安排独一无二的体验，让这次旅行成为您人生中的宝贵回忆。
根据这段话，作者认为在竞争激烈的市场中，什么对于营销活动的成功至关重要？
Read this passage:
在一个竞争激烈的市场环境中，成功的营销活动离不开周密的策划。无论是线上推广还是线下活动，每一个环节都需要精确的计算和预判。如果缺乏前瞻性的策划，即使再好的产品也可能无法获得预期的市场反响。
根据这段话，作者认为在竞争激烈的市场中，什么对于营销活动的成功至关重要？
文章明确指出“成功的营销活动离不开周密的策划”，并强调其重要性。
文章明确指出“成功的营销活动离不开周密的策划”，并强调其重要性。
这段话暗示了项目经理的策划能力在应对哪些方面特别重要？
Read this passage:
这个跨国项目在初期阶段就面临着诸多挑战，其中包括文化差异、法律法规的复杂性以及团队成员之间的沟通障碍。要确保项目顺利进行，项目经理必须具备高超的策划能力，预见并解决潜在的问题，才能最终达成目标。
这段话暗示了项目经理的策划能力在应对哪些方面特别重要？
文章提到“预见并解决潜在的问题”是项目经理策划能力的关键体现。
文章提到“预见并解决潜在的问题”是项目经理策划能力的关键体现。
根据这段话，这部电影成功的关键因素之一是什么？
Read this passage:
最近，一部由知名导演策划并执导的电影引发了广泛讨论。影片以其独特的叙事手法和深刻的社会寓意赢得了观众和评论家的一致好评。这部电影的成功再次证明，一部好的作品，其背后的精心策划是不可或缺的。
根据这段话，这部电影成功的关键因素之一是什么？
文章提到影片“以其独特的叙事手法和深刻的社会寓意赢得了观众和评论家的一致好评”，并进一步强调了策划的重要性。
文章提到影片“以其独特的叙事手法和深刻的社会寓意赢得了观众和评论家的一致好评”，并进一步强调了策划的重要性。
The sentence describes how well the event was planned.
The sentence states that he is currently planning a surprise party.
The sentence explains that the plan was jointly conceived by the team.
/ 102 correct
Perfect score!
Basic Meaning
策划 (cèhuà) primarily means to plan or devise. It's often used for events, projects, or campaigns.
Common Use Cases
You'll often hear 策划 in contexts like marketing plans (市场策划), event planning (活动策划), or strategic planning (战略策划).
Avoid for Simple Daily Plans
Don't use 策划 for simple daily plans like 'I plan to eat dinner.' For that, use 打算 (dǎsuàn) or 计划 (jìhuà).
Noun Form
策划 can also be a noun, meaning 'plan' or 'scheme.' For example, '这个策划很好' (Zhège cèhuà hěn hǎo) means 'This plan is very good.'
संबंधित सामग्री
work के और शब्द
充裕的
B2Abundant, ample, or sufficient in quantity.
事故
A2accident; mishap
依照
A2According to; in accordance with.
准确地
A2accurately, precisely
做到
A2to achieve; to accomplish
积极地
A2actively; enthusiastically
应变
B2Adaptive; capable of dealing with emergencies.
行政
A2Administration; the management of affairs.
过后
A2Afterwards; at a later or subsequent time.
赞同
A2To approve of, to endorse; to agree with or support.
