B1 Collocation Formal 4 min read

運営をする

un'ei o suru

operate

Literally: to do management/operation

In 15 Seconds

  • Used for managing organizations, events, or online systems.
  • Focuses on logistics and smooth day-to-day operations.
  • Not for machines or driving—use for groups of people.
  • Implies responsibility for the success of a project.

Meaning

Think of `運営をする` as being the wizard behind the curtain. It’s the act of managing the day-to-day logistics, organization, and smooth running of a group, event, or system. While it translates to "operate," it’s less about machines and more about keeping the gears of a community or project turning smoothly.

Key Examples

3 of 10
1

Talking about a volunteer role

ボランティアとして、地域の祭りの運営をしています。

As a volunteer, I'm helping to run the local festival.

<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M21 13.255A23.931 23.931 0 0112 15c-3.183 0-6.22-.62-9-1.745M16 6V4a2 2 0 00-2-2h-4a2 2 0 00-2 2v2m4 6h.01M5 20h14a2 2 0 002-2V8a2 2 0 00-2-2H5a2 2 0 00-2 2v10a2 2 0 002 2z"/></svg>
2

Running a Discord server

このDiscordサーバーは、有志のメンバーで運営されています。

This Discord server is managed by volunteer members.

<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>
3

Job interview

前職では、ウェブサイトの運営を担当していました。

In my previous job, I was in charge of running the website.

<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M21 13.255A23.931 23.931 0 0112 15c-3.183 0-6.22-.62-9-1.745M16 6V4a2 2 0 00-2-2h-4a2 2 0 00-2 2v2m4 6h.01M5 20h14a2 2 0 002-2V8a2 2 0 00-2-2H5a2 2 0 00-2 2v10a2 2 0 002 2z"/></svg>
🌍

Cultural Background

The 'un-ei' team is often thanked at the end of events.

🎯

Context is King

If it's a system, use 運営. If it's a person, use 管理.

In 15 Seconds

  • Used for managing organizations, events, or online systems.
  • Focuses on logistics and smooth day-to-day operations.
  • Not for machines or driving—use for groups of people.
  • Implies responsibility for the success of a project.

What It Means

Ever wonder how your favorite Discord server stays organized without descending into total chaos? That's 運営をする in action. It’s the word for the unsung heroes who handle the logistics, the scheduling, and the "boring" stuff that makes the fun stuff possible.

What It Means

At its heart, 運営をする is about stewardship. It combines 運営 (management/operation) with the verb をする (to do). You aren't just "using" something; you are responsible for its existence and flow. It’s the difference between being a guest at a party and being the person who booked the venue, hired the DJ, and checked the guest list. It carries a vibe of responsibility and backstage effort. If you’re the one making sure a website stays live or a charity event actually happens, you are doing the 運営.

How To Use It

You use this phrase primarily with organizations, events, or systems. It’s very common in business and community contexts. You’ll often see it as a noun-verb pair: サイトの運営をする (run a website) or 大会の運営をする (manage a tournament). It’s professional but not stiff. You can use it when talking about your side project or your multi-million dollar company. Just remember: it’s about the *process* of running things, not just the ownership.

Real-Life Examples

Imagine you're starting a YouTube channel with friends. You might say, 三人でチャンネルの運営をしています (The three of us are running the channel). Or, if you're volunteering at a local anime convention, you're part of the 運営スタッフ (management staff). In a gaming context, the people who run the servers and ban the trolls are the 運営 (the admins). If you're complaining about a buggy game, you might tweet, 運営、しっかりして! (Admins, get it together!).

When To Use It

Reach for this phrase whenever you’re talking about the "how" of a project. It’s perfect for job interviews when you want to explain your leadership roles. It’s also the standard way to talk about managing social media accounts or online communities. If you’re organizing a study group or a local sports league, 運営をする is your best friend. It sounds organized and capable.

When NOT To Use It

Don't use this for machinery! If you're driving a car, use 運転する. If you're using a complex medical device or a factory robot, use 操作する. 運営をする is for organizations and events, not buttons and levers. Also, don't use it for personal life management. You don't 運営 your own schedule or your household chores—that's just life. Using it for your own daily routine would make you sound like a very confused robot.

Common Mistakes

Learners often confuse this with 経営する (management). Think of 経営 as the big-picture business strategy—the CEO's job. 運営 is the manager's job—making the strategy work on the ground.

車の運営をします 車の運転をします (You drive a car, you don't manage its logistics).
会社を運営する 会社を経営する (Usually, you "run" a company with 経営, though 運営 is okay for the daily operations).
ゲームを運営する ゲームを操作する (If you're playing the game, use 操作. If you're the developer running the servers, use 運営).

Similar Expressions

経営する is the big brother—more focused on profit and strategy. 管理する is the strict cousin—focused on control and maintenance. 実行する is the action-oriented friend—focused on simply executing a task. If you want to sound more casual, you might just say やる or 仕切る (to take charge), but 運営をする hits that perfect sweet spot of sounding like you actually know what you're doing.

Common Variations

Sometimes you'll see the particle dropped: 運営する. This is slightly more clinical and common in written reports. You might also hear 運営に携わる (to be involved in the management), which is a humble way to say you're part of the team. For the people themselves, you'll hear 運営側 (the management side) or 運営チーム (the management team).

Memory Trick

💡

Think of the "Un" in 運営 as "Underneath." You are the one working *underneath* the surface to make sure everything looks perfect on top. Without the 運営, the show can't go on. It's the "Under-engine" of the project.

Quick FAQ

Is it okay for a small hobby club? Absolutely! It makes your club sound legit. Can I use it for my own blog? Yes, it's the standard term for running a website. Does it sound like I'm a boss? Not necessarily. It sounds like you're the one doing the work to keep things organized. If the boss is actually doing the scheduling, they are 運営-ing too. Don't worry about sounding too arrogant; it's a very practical, grounded phrase.

Usage Notes

The formality is neutral-formal. It's great for resumes and professional talk, but don't use it for small personal tasks. A big 'gotcha' is confusing it with driving—remember, `運営` is for groups, `運転` is for wheels!

🎯

Context is King

If it's a system, use 運営. If it's a person, use 管理.

Examples

10
#1 Talking about a volunteer role
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M21 13.255A23.931 23.931 0 0112 15c-3.183 0-6.22-.62-9-1.745M16 6V4a2 2 0 00-2-2h-4a2 2 0 00-2 2v2m4 6h.01M5 20h14a2 2 0 002-2V8a2 2 0 00-2-2H5a2 2 0 00-2 2v10a2 2 0 002 2z"/></svg>

ボランティアとして、地域の祭りの運営をしています。

As a volunteer, I'm helping to run the local festival.

Describes handling the logistics of a community event.

#2 Running a Discord server
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

このDiscordサーバーは、有志のメンバーで運営されています。

This Discord server is managed by volunteer members.

Passive form often used for online community management.

#3 Job interview
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M21 13.255A23.931 23.931 0 0112 15c-3.183 0-6.22-.62-9-1.745M16 6V4a2 2 0 00-2-2h-4a2 2 0 00-2 2v2m4 6h.01M5 20h14a2 2 0 002-2V8a2 2 0 00-2-2H5a2 2 0 00-2 2v10a2 2 0 002 2z"/></svg>

前職では、ウェブサイトの運営を担当していました。

In my previous job, I was in charge of running the website.

Shows professional experience in logistics and content management.

#4 Complaining about a game update
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

今回のアップデート、運営の対応が神がかってる!

The management's response to this update is legendary!

Using '運営' as a shorthand for the people running the service.

#5 Instagram caption for a shop
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

新しいカフェの運営を始めたので、ぜひ遊びに来てください!

I've started running a new cafe, so please come visit!

Casual announcement of a new business operation.

#6 Expressing gratitude to staff
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M4.318 6.318a4.5 4.5 0 000 6.364L12 20.364l7.682-7.682a4.5 4.5 0 00-6.364-6.364L12 7.636l-1.318-1.318a4.5 4.5 0 00-6.364 0z"/></svg>

スムーズな運営のおかげで、イベントを心から楽しめました。

Thanks to the smooth management, I was able to fully enjoy the event.

Expressing appreciation for the organization behind the scenes.

Common mistake: Driving Common Mistake
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

✗ 私は毎日、トラックの運営をしています。 → ✓ 私は毎日、トラックの運転をしています。

✗ I manage a truck every day. → ✓ I drive a truck every day.

Don't use `運営` for physical driving; use `運転`.

Common mistake: Machinery Common Mistake
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

✗ この機械の運営は難しいです。 → ✓ この機械の操作は難しいです。

✗ Managing this machine is difficult. → ✓ Operating this machine is difficult.

Use `操作` for handling tools or devices.

#9 Discussing a hobby group
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

趣味のサークルだけど、運営は結構大変なんだよね。

It's just a hobby group, but the management is actually quite tough.

Honest take on the effort required for even small groups.

#10 Email to a client
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M21 13.255A23.931 23.931 0 0112 15c-3.183 0-6.22-.62-9-1.745M16 6V4a2 2 0 00-2-2h-4a2 2 0 00-2 2v2m4 6h.01M5 20h14a2 2 0 002-2V8a2 2 0 00-2-2H5a2 2 0 00-2 2v10a2 2 0 002 2z"/></svg>

事務局の運営を円滑に進めるため、ご協力をお願いします。

We ask for your cooperation to ensure the smooth operation of the office.

Formal request in a business context.

Test Yourself

Fill in the blank.

このイベントの___をします。

✓ Correct! ✗ Not quite. Correct answer: 運営

Events are managed/operated via 'un-ei'.

🎉 Score: /1

Visual Learning Aids

Formality of 'Running' something

Casual

Running a small group chat

グループを仕切る

Neutral

Running a club or website

運営をする

Formal

Corporate management

経営に携わる

Where you'll see '運営' used

運営 (Un-ei)
🎮

Online Games

Admin/Dev Team

🏮

Festivals

Event Planning

💻

Websites

Site Admin

🤝

NGOs

Daily Logistics

📋

Conferences

Registration/Scheduling

Un-ei vs. Others

運営 (Un-ei)
Logistics Running the day-to-day
Events Festivals, concerts
経営 (Keiei)
Strategy Business decisions
Profit Making money
操作 (Sousa)
Physical Using a machine
Input Buttons and levers

Roles in 運営

👕

Staff

  • 運営スタッフ
  • ボランティア
  • 事務局員
📄

Documents

  • 運営マニュアル
  • 規約
  • スケジュール

Actions

  • 設営 (Setup)
  • 撤収 (Cleanup)
  • 進行 (Progress)

Practice Bank

1 exercises
Fill in the blank. Fill Blank B1

このイベントの___をします。

✓ Correct! ✗ Not quite. Correct answer: 運営

Events are managed/operated via 'un-ei'.

🎉 Score: /1

Frequently Asked Questions

1 questions

No, use 管理 for people.

Related Phrases

🔗

管理をする

similar

To control/manage people or assets.

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