B2 Expression Formal 6 min read

保护非物质文化遗产

bǎohù fēiwùzhì wénhuà yíchǎn

Protect intangible cultural heritage

Literally: Protect (保护) non- (非) substance (物质) culture (文化) heritage (遗产)

In 15 Seconds

  • Safeguards living traditions like songs, crafts, and rituals.
  • Very formal, but the short version '非遗' is trendy.
  • Emphasizes the 'intangible' (non-physical) nature of the culture.
  • Reflects social responsibility and pride in cultural roots.

Meaning

Think of this phrase as the 'save button' for a culture's soul. It isn't about old buildings or dusty artifacts, but rather the living, breathing traditions like folk songs, martial arts, and secret spice blends that make a community unique. It carries a heavy sense of responsibility and pride, suggesting that if we don't actively keep these traditions alive, a part of our collective human identity will vanish forever.

Key Examples

3 of 10
1

Writing a university essay

政府应当加大力度保护非物质文化遗产。

The government should increase efforts to protect intangible cultural heritage.

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2

Instagram caption for a traditional dance video

看这场演出,感受保护非物质文化遗产的重要性。✨

Watching this performance, I feel the importance of protecting intangible cultural heritage. ✨

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3

Texting a friend about a craft market

周末去非遗市集吗?我想支持一下保护非物质文化遗产。🏮

Want to go to the heritage market this weekend? I want to support protecting intangible cultural heritage. 🏮

<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>
🌍

Cultural Background

The concept of 'intangible cultural heritage' gained global prominence following the 2003 UNESCO Convention. China, with its vast and diverse history, has become a world leader in this movement, boasting the highest number of recognized items on the UNESCO list. This phrase exists because of a massive shift in Chinese society—from a focus on rapid modernization to a deep-seated desire to reconnect with 'roots' that were nearly lost during the 20th century. It reflects a national pride in craftsmanship and oral traditions that define the Chinese identity beyond just economic power.

🎯

Go for the Short Version

In 90% of real-life conversations, just say '非遗' (fēiyí). It makes you sound much more like a native speaker who is actually keeping up with modern cultural trends.

⚠️

The 'Tangible' Trap

Don't call the Forbidden City or the Terracotta Warriors '非物质' (intangible). If you can bump your toe into it, it's '物质' (tangible). Intangible is for the stuff inside your head or in your movements.

In 15 Seconds

  • Safeguards living traditions like songs, crafts, and rituals.
  • Very formal, but the short version '非遗' is trendy.
  • Emphasizes the 'intangible' (non-physical) nature of the culture.
  • Reflects social responsibility and pride in cultural roots.

What It Means

Have you ever watched a viral TikTok of a master craftsman in a remote village making intricate silk patterns and thought, "Wow, I hope someone is teaching the kids how to do that?" That specific feeling of wanting to keep ancient skills alive in a world of fast fashion and AI is exactly what 保护非物质文化遗产 is all about. It’s a bit of a mouthful, sure, but it’s a phrase that carries the weight of thousands of years of human creativity.

What It Means

At its core, this phrase is about safeguarding the "invisible" parts of culture. While the Great Wall is a 物质文化遗产 (tangible cultural heritage) because you can touch the bricks, something like the Dragon Boat Festival or Kunqu Opera is 非物质 (intangible). You can't put a song in a glass case, but you can protect it by singing it. When you use this phrase, you're talking about more than just "saving old stuff." You’re talking about ensuring that the "source code" of a culture—the techniques, the stories, and the rituals—gets passed down to the next generation. It has a very noble, slightly academic, but deeply emotional vibe. It’s like saying, "We aren't letting our grandfathers' secrets die on our watch."

How To Use It

You’ll mostly encounter this in documentaries, news articles, or while browsing the "Cultural" section of apps like Xiaohongshu (Red). However, it’s becoming increasingly common in everyday conversations about travel and hobbies. If you're vlogging about a traditional tea ceremony in Hangzhou, you might say you're there to help 保护非物质文化遗产. It functions as a formal verb-object phrase. You "protect" (保护) the "heritage" (遗产). You can also use it to justify why you're spending three hours learning how to fold a very specific type of paper crane—it's not a hobby, it's cultural preservation! Just don't try to use it for your Fortnite skins; those aren't quite "heritage" yet, no matter how much they cost.

Formality & Register

This is a high-level, formal phrase. You’ll see it on museum plaques, in UNESCO reports, and in government speeches. That said, because China is currently having a massive "Guochao" (national wave) trend, young people use it on social media all the time. It’s the kind of phrase that makes you sound educated and socially conscious. If you use it in a casual chat with friends, it might feel a bit "heavy," unless you're actually discussing culture. It's like wearing a nice blazer to a coffee shop—it's formal, but it shows you care about the occasion. Use it when you want to show respect for a tradition that seems fragile or rare.

Real-Life Examples

Imagine you are at a local market in Sichuan, and you see an old man performing face-changing (变脸). You turn to your friend and say, "我们一定要保护非物质文化遗产, 不然这些手艺就失传了" (We must protect intangible cultural heritage, otherwise these skills will be lost). Or, think about a YouTube comment on a video of traditional Uyghur music: "感谢博主分享,这对保护非物质文化遗产很有意义" (Thanks for sharing, this is very meaningful for protecting intangible cultural heritage). You might even see it on a poster in a high school: "让青少年参与保护非物质文化遗产" (Let youth participate in protecting intangible cultural heritage). It’s the "official" way to talk about keeping cool old things around.

When To Use It

Use this phrase when the stakes are high. If you're talking about a dialect that only ten people speak, or a type of embroidery that takes a year to learn, this is your phrase. It’s perfect for essays, job interviews in the creative industries, or when you're being a "culture snob" (in a good way) while traveling. It’s also the go-to term for social media captions when you’re posting about a "hidden gem" traditional performance you found. It tells your followers, "I’m not just a tourist; I’m a patron of the arts." Plus, it’s a great way to impress your Chinese teacher when they ask what you did over the weekend.

When NOT To Use It

Don't use this for physical objects that aren't tied to a living tradition. If you're talking about a vase you found at a thrift store, that's just an 古董 (antique). Don't use it for your own modern habits either. "I'm protecting the intangible heritage of sleeping in until noon" is a funny joke, but linguistically, it’s a stretch. Also, avoid using it for things that aren't actually "cultural." Protecting your private data on an app is 保护隐私 (protecting privacy), not cultural heritage. If it doesn't involve a skill passed down through generations, keep this phrase in your pocket for later.

Common Mistakes

One of the biggest blunders is confusing 非物质 (intangible) with 物质 (tangible). Learners often say they want to 保护非物质文化遗产 while pointing at a statue. ✗ 保护非物质文化遗产,比如兵马俑 (Protect intangible heritage, like the Terracotta Warriors) → ✓ 保护物质文化遗产,比如兵马俑. The Warriors are clay; they are tangible! Another mistake is using (save/store) instead of 保护. ✗ 存非物质文化遗产 → ✓ 保护非物质文化遗产. You aren't saving a file; you're safeguarding a legacy. It’s a bit like calling a "bodyguard" a "file-saver"—it just doesn't capture the protective energy needed.

Common Variations

You’ll often hear the shortened version 非遗 (fēiyí). This is what everyone actually says in casual conversation and on social media. Instead of the full phrase, you’ll say "这是非遗项目" (This is an intangible heritage project) or "我喜欢非遗文化" (I like intangible heritage culture). It’s the "cool kid" version of the phrase. You might also see 传承 (chuánchéng), which means "to pass down." While 保护 is the act of keeping it safe, 传承 is the act of teaching it to someone else. They are like the Batman and Robin of the cultural world—one guards, the other ensures the future.

Real Conversations

S

Student

老师,剪纸属于保护非物质文化遗产吗? (Teacher, does paper-cutting belong to protecting intangible cultural heritage?)
T

Teacher

是的,剪纸是很有代表性的非遗。 (Yes, paper-cutting is a very representative intangible heritage.)
T

Tourist

哇,这个古琴表演太美了! (Wow, this Guqin performance is so beautiful!)
V

Vlogger

对啊,我们应该多宣传,帮助保护非物质文化遗产。 (Right, we should promote it more to help protect intangible cultural heritage.)
G

Grandma

这面条的做法是我奶奶教我的。 (This noodle recipe was taught to me by my grandma.)
G

Grandson

奶奶,你这是在保护非物质文化遗产呢! (Grandma, you are protecting intangible cultural heritage!)

Quick FAQ

Is this only for China? Nope! You can use it for Italian opera, Mexican cuisine, or Indian yoga—any tradition recognized by UNESCO. Do I have to be an expert to use it? Not at all! It’s a term for anyone who appreciates the "human touch" in history. Is it too formal for a text? A little bit, unless you're talking about something serious. Usually, just use 非遗 if you're texting a friend about a cool craft market you found. Think of the full phrase as your "formal attire" and 非遗 as your "smart casual" look.

Usage Notes

Use the full phrase '保护非物质文化遗产' in formal writing, speeches, or when you first introduce the topic. Once the context is established, feel free to switch to the more natural shorthand '非遗' to avoid sounding repetitive. Remember that this phrase focuses on the *act of safeguarding* the tradition, not just the tradition itself.

🎯

Go for the Short Version

In 90% of real-life conversations, just say '非遗' (fēiyí). It makes you sound much more like a native speaker who is actually keeping up with modern cultural trends.

⚠️

The 'Tangible' Trap

Don't call the Forbidden City or the Terracotta Warriors '非物质' (intangible). If you can bump your toe into it, it's '物质' (tangible). Intangible is for the stuff inside your head or in your movements.

💬

The Role of the 'Inheritor'

In China, masters of these crafts are officially called '传承人' (chuánchéngrén). Mentioning that someone is an '国家级传承人' (National-level inheritor) is a massive sign of respect.

💡

Use with '意识到'

A very common sentence pattern is '人们开始意识到保护非物质文化遗产的重要性' (People are starting to realize the importance of...). Use this in any essay for an instant B2+ level boost.

Examples

10
#1 Writing a university essay
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政府应当加大力度保护非物质文化遗产。

The government should increase efforts to protect intangible cultural heritage.

A standard, formal academic usage of the phrase.

#2 Instagram caption for a traditional dance video
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

看这场演出,感受保护非物质文化遗产的重要性。✨

Watching this performance, I feel the importance of protecting intangible cultural heritage. ✨

Using the phrase to add depth and educational value to a social media post.

#3 Texting a friend about a craft market
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

周末去非遗市集吗?我想支持一下保护非物质文化遗产。🏮

Want to go to the heritage market this weekend? I want to support protecting intangible cultural heritage. 🏮

Mixing the short '非遗' with the full phrase for a balanced tone.

#4 Job interview for a cultural NGO
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M21 13.255A23.931 23.931 0 0112 15c-3.183 0-6.22-.62-9-1.745M16 6V4a2 2 0 00-2-2h-4a2 2 0 00-2 2v2m4 6h.01M5 20h14a2 2 0 002-2V8a2 2 0 00-2-2H5a2 2 0 00-2 2v10a2 2 0 002 2z"/></svg>

我一直致力于保护非物质文化遗产。

I have always been committed to protecting intangible cultural heritage.

Shows professional commitment and high-level vocabulary.

#5 Commenting on a YouTube video about traditional medicine
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

这种古老的技术确实需要保护非物质文化遗产的行动。

This ancient technique certainly needs action to protect intangible cultural heritage.

Encouraging content creators who document rare skills.

#6 Describing a museum trip to a colleague
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M21 13.255A23.931 23.931 0 0112 15c-3.183 0-6.22-.62-9-1.745M16 6V4a2 2 0 00-2-2h-4a2 2 0 00-2 2v2m4 6h.01M5 20h14a2 2 0 002-2V8a2 2 0 00-2-2H5a2 2 0 00-2 2v10a2 2 0 002 2z"/></svg>

这次展览的主题是关于如何保护非物质文化遗产。

The theme of this exhibition is about how to protect intangible cultural heritage.

Summarizing the focus of an event clearly.

#7 A slightly overly dramatic joke with friends
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

我妈做的红烧肉就是我的非遗,我要好好保护非物质文化遗产!😂

My mom's braised pork is my intangible heritage; I must protect it well! 😂

Playfully applying a grand term to something personal like a family recipe.

#8 Talking about a dying language
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M4.318 6.318a4.5 4.5 0 000 6.364L12 20.364l7.682-7.682a4.5 4.5 0 00-6.364-6.364L12 7.636l-1.318-1.318a4.5 4.5 0 00-6.364 0z"/></svg>

保护非物质文化遗产不仅是政府的事,也是每个人的责任。

Protecting intangible cultural heritage is not just the government's business; it's everyone's responsibility.

Expressing a sense of collective duty.

Pointing at a famous bridge Common Mistake
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

✗ 这座古桥是保护非物质文化遗产。 → ✓ 这座古桥是物质文化遗产。

✗ This old bridge is protecting intangible cultural heritage. → ✓ This old bridge is tangible cultural heritage.

Bridges are physical objects (tangible), not intangible skills or traditions.

Using the wrong verb Common Mistake
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

✗ 我们要收藏非物质文化遗产。 → ✓ 我们要保护非物质文化遗产。

✗ We need to collect intangible cultural heritage. → ✓ We need to protect intangible cultural heritage.

'Collect' (收藏) implies gathering physical items; you protect (保护) or pass down (传承) traditions.

Test Yourself

Which of these is considered 'intangible cultural heritage' (非物质文化遗产)?

Which option is 'intangible'?

✓ Correct! ✗ Not quite. Correct answer: Traditional Silk Weaving (蚕桑丝织技艺)

Skills and techniques are 'intangible' (非物质), while physical structures and artifacts are 'tangible' (物质).

Fill in the missing verb to complete the common phrase.

✓ Correct! ✗ Not quite. Correct answer: 保护

'保护' (protect/safeguard) is the standard verb used with '非物质文化遗产'.

Find and fix the error in this sentence about cultural heritage.

✓ Correct! ✗ Not quite. Correct answer:

The Forbidden City (故宫) is a physical complex of buildings, making it 'tangible' (物质), not 'intangible' (非物质).

🎉 Score: /3

Visual Learning Aids

Formality Spectrum of Heritage Protection

Casual

Talking about cool crafts with friends.

我也想学这个非遗。

Social Media

Instagram/TikTok captions about culture.

打卡非遗市集,支持传统文化。

Professional

Reporting on cultural events or news.

该项目致力于保护非物质文化遗产。

Very Formal

Legal documents or UNESCO speeches.

根据《保护非物质文化遗产公约》...

Where you'll hear about Intangible Heritage

保护非物质文化遗产
🏛️

Museum Tour

Listening to a guide explain traditional looms.

📺

Documentaries

Watching a master of 'face-changing' in Sichuan.

🤳

Travel Vlogs

A YouTuber trying traditional tea-making.

🏫

School Class

Students learning about the Dragon Boat Festival history.

🛍️

Souvenir Shops

Buying a piece of paper-cut art certified as heritage.

Intangible vs. Tangible Heritage

非物质 (Intangible)
技艺 Skills/Crafts
节庆 Festivals
表演艺术 Performing Arts
物质 (Tangible)
古建筑 Ancient Buildings
文物 Artifacts
遗址 Ruins/Sites

Types of Intangible Heritage Actions

🛡️

Direct Action

  • 保护 (Protect)
  • 拯救 (Rescue)
  • 抢救 (Emergency Rescue)
🤝

Passing it Down

  • 传承 (Inherit/Pass on)
  • 发扬 (Develop/Promote)
  • 教学 (Teaching)
💻

Modern Tech

  • 数字化 (Digitization)
  • 直播 (Live streaming)
  • 文创 (Creative Products)

Practice Bank

3 exercises
Which of these is considered 'intangible cultural heritage' (非物质文化遗产)? Choose beginner

Which option is 'intangible'?

✓ Correct! ✗ Not quite. Correct answer: Traditional Silk Weaving (蚕桑丝织技艺)

Skills and techniques are 'intangible' (非物质), while physical structures and artifacts are 'tangible' (物质).

Fill in the missing verb to complete the common phrase. Fill Blank intermediate

为了___非物质文化遗产,村里办了书法班。

✓ Correct! ✗ Not quite. Correct answer: 保护

'保护' (protect/safeguard) is the standard verb used with '非物质文化遗产'.

Find and fix the error in this sentence about cultural heritage. Error Fix advanced

Find and fix the mistake:

故宫是一个非常重要的非物质文化遗产。

✓ Correct! ✗ Not quite. Correct answer: 故宫是一个非常重要的物质文化遗产。

The Forbidden City (故宫) is a physical complex of buildings, making it 'tangible' (物质), not 'intangible' (非物质).

🎉 Score: /3

Frequently Asked Questions

18 questions

It includes anything that isn't a physical object but is part of a culture's identity. Think oral traditions, performing arts, social practices, rituals, festive events, and knowledge about nature or traditional craftsmanship. If it requires a human to perform it or remember it to exist, it's likely intangible.

The word '遗产' implies something valuable that has been handed down from ancestors to descendants. Using it elevates a simple skill like 'making noodles' to a precious legacy that belongs to the whole community. It frames the tradition as a treasure that must be managed carefully for future generations.

While it sounds official, it's widely used by activists, students, and culture enthusiasts today. Because of the 'Guochao' (National Wave) movement in China, the phrase has moved from boring policy papers to vibrant social media discussions. You'll see it on lifestyle apps and in high school clubs as much as in news reports.

Yes, but be careful! You don't protect the physical dumpling itself, but the *technique* of making it. For example, 'making techniques of Peking Duck' is intangible heritage. You'd say you want to protect the 'culinary skills' (烹饪技艺) involved in the dish.

'保护' (bǎohù) is about safeguarding the tradition from disappearing or being corrupted, often through laws or archives. '传承' (chuánchéng) is about the actual process of an older generation teaching a younger one. You need both to keep a culture alive—one holds the shield, the other carries the torch.

It depends on the company culture, but generally, starting with the full phrase shows you have a serious grasp of the terminology. Once the topic is established, switching to '非遗' is perfectly acceptable and shows you are comfortable with professional shorthand. It’s like saying 'Information Technology' once and then 'IT' for the rest of the meeting.

UNESCO popularized the term internationally, but China has its own internal system of 'Heritage Lists' at national, provincial, and city levels. When you hear this phrase in China, people are often referring to these specific official lists. It's a very organized system with high stakes for the local communities involved.

The term is '非遗传承人' (fēiyí chuánchéngrén). This is a very prestigious title in China. If you meet a master of a craft, calling them this is much more respectful than just calling them a 'craftsman' (工匠). It acknowledges their role in the survival of human history.

Usually, no. It's strictly for 'traditional' culture that has deep historical roots. However, there are modern debates about whether things like early internet memes could one day be considered 'digital heritage.' For now, keep the phrase for things that are at least several generations old.

This is a sub-variation that means 'emergency rescue-style protection.' It's used when a tradition is on the very brink of extinction, like when the last speaker of a language is very old. It adds a sense of extreme urgency to the protection efforts.

You can use '保护' for people in a general sense (like protecting a child), but in this context, we protect the *heritage* and support the *people*. If you want to say you are helping the masters, you would say '扶持非遗传承人' (support heritage inheritors).

The literal Chinese '非物质' means 'non-material,' which is why early translations often used that. However, the standard English term established by UNESCO is 'intangible.' Stick to 'intangible' in English, but remember that in Chinese, it literally means 'not made of matter'.

Chinese official terms tend to be descriptive and multi-syllabic to ensure precision. Each part—Protect, Non-material, Culture, Heritage—is necessary to distinguish it from other types of conservation like environmental protection or real estate. The length is also why the abbreviation '非遗' became so popular so quickly.

Linguistically, yes, but socially, it might sound a bit 'grand.' It’s like saying 'I am conducting a culinary audit of my kitchen' instead of 'I'm checking what's in the fridge.' Use it for family traditions only if you're being humorous or if your family really does have a unique, ancient skill.

Absolutely! Tai Chi and many other forms of Kung Fu are on the official lists. When you practice Tai Chi, you are technically participating in the living expression of intangible heritage. It’s a great way to think about your workout as an act of global preservation!

You would use the phrase '非遗数字化保护' (Digital protection of intangible heritage). This involves using VR, AR, and high-definition recording to store the traditions in a format that can never be physically lost. It’s a very hot topic in Chinese tech and culture circles right now.

Not really a 'negative' version, but you might hear about '过度开发' (over-development), which is when people try to protect heritage so much for tourism that it loses its original meaning. In that case, you might say we need '真实性保护' (protection of authenticity).

Many people forget the '非' (non) and just write '物质文化遗产.' If you do that, you've accidentally changed the subject from a folk song to a brick wall. Always double-check that '非' is there if you're talking about something you can't touch!

Related Phrases

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非遗

informal version

Intangible cultural heritage (short version)

This is the ubiquitous shorthand used in daily life and on social media platforms like WeChat.

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传承

related topic

To pass down; inheritance

While protection guards the heritage, '传承' refers to the active human process of teaching it to the next generation.

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物质文化遗产

antonym

Tangible cultural heritage

This is the direct counterpart, referring to physical sites like temples, ruins, and artifacts rather than skills.

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文化多样性

related topic

Cultural diversity

Protecting intangible heritage is the primary method used to maintain global cultural diversity in a globalized world.

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传统手工艺

related topic

Traditional handicraft

Handicrafts are one of the most visible and popular sub-categories of intangible cultural heritage.

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申遗

related topic

To apply for cultural heritage status

This is the specific verb used when a city or group applies to have their tradition added to an official list.

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