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市场需求

B1 noun 8 min read

市场需求

shì chǎng xū qiú

Practice it Examples Notes & Tips 市场需求 in 30 Seconds

Explanation 市场需求 in your Level:

At the A1 level, students should focus on the individual parts of the word. '市场' (shìchǎng) means 'market,' like a place where you buy vegetables. '需求' (xūqiú) is a formal way to say 'need' or 'want.' At this stage, you don't need to use the full phrase '市场需求' in complex sentences. Instead, recognize that '市场' is a place and '需求' relates to wanting something. You might see these words in simple signs or basic business dialogues. Think of it as: 'Market' + 'Need'. If many people need something at the market, that is 'market demand.' Keep it simple: 'There is a need for apples' (对苹果有需求). This level focuses on building the vocabulary blocks rather than the economic theory behind the term. You will mostly use '市场' to talk about going shopping.

At the A2 level, you can begin to pair '市场' and '需求' together. You might use it to describe simple situations, such as why a shop is busy. For example, 'Many people like this phone, so there is a market demand' (很多人喜欢这个手机，所以有市场需求). You should understand that this is a noun. You can use simple verbs like '有' (have) or '没有' (not have). You might also encounter it in basic reading passages about businesses or famous products. It's important to start noticing that '需求' is more formal than '需要.' While you say '我需要水' (I need water), you wouldn't say '我有水的需求' in casual speech. '市场需求' is a term you use when talking *about* the people, not as one of the people.

At the B1 level, you are expected to use '市场需求' in professional or academic contexts. This is the level where the word becomes truly useful. You should be able to discuss business trends, such as 'The market demand for electric cars is increasing' (对电动汽车的市场需求正在增加). You should also learn common collocations like '满足市场需求' (satisfy market demand) and '调查市场需求' (investigate market demand). At this stage, you are moving beyond simple 'needs' and starting to look at how businesses operate. You should be able to explain the reason for a company's success or failure using this term. You also start to use the '对...的需求' (demand for...) structure, which is a key grammatical pattern for this level.

At the B2 level, you should use '市场需求' fluently in discussions about economics, marketing, and social trends. You should be able to differentiate between different types of demand, such as '潜在需求' (potential demand) or '刚性需求' (rigid demand). Your sentences should become more complex, incorporating adverbs like '不断增长的' (ever-growing) or '日益萎缩的' (increasingly shrinking). You might use the term in a debate about government policy or environmental issues, such as 'How to balance market demand with environmental protection.' You should also be comfortable using it in written reports, using formal verbs like '分析' (analyze), '预测' (forecast), and '评估' (evaluate). You understand that market demand is a dynamic force that drives innovation.

At the C1 level, '市场需求' is a tool for deep analysis. You can discuss the nuances of how demand is created, manipulated, or shifted by technology and global events. You might use phrases like '刺激市场需求' (stimulate market demand) through fiscal policy or '挖掘深层次的市场需求' (unearth deep-level market demand). You can talk about the '供需关系' (supply and demand relationship) and how market demand acts as a 'barometer' for the economy. At this level, you should be able to read complex financial news from sources like the 'Economic Daily' and understand the implications of shifting demand patterns on a global scale. Your usage should be precise, distinguishing between 'effective demand' and 'latent demand' in professional presentations.

At the C2 level, you use '市场需求' with the precision of a native professional or academic. You can discuss the philosophical and psychological underpinnings of demand—how it relates to consumerism, social status, and cultural shifts. You might critique the concept of 'market demand' in the context of sustainable development or planned economies. Your vocabulary includes highly specialized terms like '需求弹性' (elasticity of demand). You can use '市场需求' in sophisticated rhetorical structures, perhaps in a speech or a high-level policy paper, to argue for structural economic changes. You understand the historical evolution of the term within the context of China's 'Reform and Opening Up' and its transition to a market-oriented economy.

Practice it Examples Notes & Tips

市场需求 in 30 Seconds

Market demand (市场需求) is a noun meaning the total desire for a product.
It is composed of 'shìchǎng' (market) and 'xūqiú' (demand/need).
Commonly used in business to discuss strategy, sales, and economics.
Key verbs include 'satisfy' (满足), 'analyze' (分析), and 'investigate' (调查).

The term 市场需求 (shìchǎng xūqiú) is a cornerstone of business, economics, and daily commerce in the Chinese-speaking world. At its most basic level, it translates to "market demand." However, its usage spans from the simple act of a street vendor deciding how many apples to stock to high-level corporate boardrooms discussing multi-billion dollar expansion strategies. To understand this term, we must break it down into its constituent parts: 市场 (shìchǎng), meaning 'market' or 'marketplace,' and 需求 (xūqiú), meaning 'demand,' 'requirement,' or 'need.'

Economic Context: In economics, it refers to the total volume of a product or service that consumers are willing and able to purchase at various price points. It is the 'pull' factor that drives production.
Business Strategy: Entrepreneurs use this word when discussing 'product-market fit.' If there is no 市场需求, a business will inevitably fail regardless of how good the product is.

现在的市场需求正在向绿色能源转型。 (Current market demand is shifting toward green energy.)

You will encounter this term frequently in news reports regarding the stock market, consumer electronics, and real estate. When a new iPhone is released and millions of people line up, journalists describe it as a 'huge market demand' (巨大的市场需求). Conversely, if a product fails to sell, analysts might say it 'does not meet market demand' (不符合市场需求). It is also a very active term; companies don't just observe it—they 调查 (investigate), 分析 (analyze), and 满足 (satisfy) it.

我们需要根据市场需求来调整生产计划。 (We need to adjust our production plan according to market demand.)

Dynamic Nature: Demand is never static. Chinese speakers use verbs like 萎缩 (wěisuō - to shrink) or 激增 (jīzēng - to surge) to describe changes in 市场需求.

Understanding 市场需求 is also about understanding consumer psychology. It involves looking at what people want versus what they actually need. In the modern Chinese digital economy, companies like Alibaba or Meituan spend billions analyzing 市场需求 through big data to predict what consumers will buy next week or even tomorrow.

由于技术进步，对传统相机的市场需求大幅下降。 (Due to technological progress, market demand for traditional cameras has dropped significantly.)

创业者必须敏锐地捕捉到潜在的市场需求。 (Entrepreneurs must keenly capture potential market demand.)

Supply and Demand: In textbook Chinese, you will often see it paired with 市场供应 (shìchǎng gōngyìng - market supply). Together, they form the balance of the economy.

当市场需求大于供应时，价格通常会上涨。 (When market demand exceeds supply, prices usually rise.)

Using 市场需求 correctly requires knowing which verbs and adjectives typically accompany it. It functions as a noun, usually acting as the object of a verb or the subject of a sentence describing economic conditions. In professional settings, the collocations are quite fixed. Let's explore the most common structures.

Verb + 市场需求: Common verbs include: 满足 (satisfy), 调查 (investigate), 分析 (analyze), 预测 (forecast), 刺激 (stimulate), and 扩大 (expand).

公司正在努力满足不断增长的市场需求。 (The company is working hard to satisfy the ever-growing market demand.)

When you want to describe the state of the demand itself, you use adjectives like 巨大 (huge), 疲软 (weak/sluggish), 旺盛 (strong/robust), or 潜在 (potential). For example, during a recession, you might hear that demand is 疲软 (píruǎn), whereas during a holiday season, it is 旺盛 (wàngshèng).

目前对电动汽车的市场需求非常旺盛。 (Currently, the market demand for electric vehicles is very strong.)

In a sentence where 市场需求 is the subject, it often 'determines' (决定) or 'influences' (影响) other things like price or production levels. This follows a logical cause-and-effect structure common in business reports.

市场需求 + Verb: Common verbs: 决定 (decide/determine), 变化 (change), 增加 (increase), 减少 (decrease).

市场需求决定了产品的价格。 (Market demand determines the price of the product.)

Furthermore, you can use it in conditional sentences. For instance, 'If market demand changes, we will change our strategy.' This is expressed as '如果市场需求发生变化，我们将调整策略。' This structure is vital for B1 and B2 level learners who are starting to discuss hypothetical business scenarios.

只有了解市场需求，我们才能开发出好产品。 (Only by understanding market demand can we develop good products.)

我们的研发工作是以市场需求为导向的。 (Our R&D work is market-demand oriented.)

While 市场需求 might sound academic, it's actually heard in a variety of real-world contexts across China and other Chinese-speaking regions. If you are in a city like Shenzhen or Shanghai, you'll hear it in coffee shops where tech founders are pitching to investors. If you're watching the evening news (新闻联播), you'll hear it in reports about the national economy.

In the Tech Industry: Developers often argue about whether a new feature is actually based on 市场需求 or just a 'cool' idea that nobody will use. '这真的符合市场需求吗？' (Does this really match market demand?) is a common skeptical question.

很多初创公司的失败是因为没有真正的市场需求。 (Many startups fail because there is no real market demand.)

In the retail sector, managers discuss 市场需求 when planning inventory for festivals like Chinese New Year or the 'Double 11' (双十一) shopping festival. They look at historical data to predict the 市场需求 for specific items like gift boxes or electronics.

我们需要进行市场调研来确定市场需求。 (We need to conduct market research to determine market demand.)

Education and the job market also use this term. When discussing which majors students should choose, career counselors often talk about the 市场需求 for certain skills. For example, '对人工智能专家的市场需求很大' (There is a large market demand for AI experts).

News & Media: Financial news channels like CCTV-2 frequently use the term when discussing global trade, oil prices, or the housing market. It's a key term for anyone wanting to follow Chinese financial news.

专家预测，明年房地产市场的市场需求将保持平稳。 (Experts predict that market demand in the real estate market will remain stable next year.)

Even in government policy documents, 市场需求 is used to justify economic reforms. The government might say they are 'letting market demand play a decisive role in resource allocation' (让市场需求在资源配置中起决定性作用).

政府鼓励企业根据市场需求进行创新。 (The government encourages enterprises to innovate based on market demand.)

While 市场需求 seems straightforward, English speakers often make subtle errors in its application. These mistakes usually stem from confusing 'demand' with 'requirement' or using the wrong measure words and verbs.

Mistake 1: Confusing 需求 with 要求: 要求 (yāoqiú) means 'requirement' or 'request'—usually something specific asked for by a person. 需求 (xūqiú) is the broader economic 'demand.' Don't say '我的市场要求' when you mean the market's demand for your product.

❌ Incorrect: 老师的市场需求很高。 (Teacher's market demand is high - sounds like the teacher is being sold.)
✅ Correct: 对老师的市场需求很高。 (The market demand for teachers is high.)

Another mistake is the lack of the preposition '对' (duì). In English, we say 'demand for X.' In Chinese, you must say '对 X 的市场需求.' Leaving out '对' makes the sentence grammatically incomplete or confusing.

Mistake 2: Using the Wrong Verbs: Sometimes learners use '做' (do) or '有' (have) too simply. While '有市场需求' is okay, professional Chinese prefers '存在' (exist) or '具备' (possess).

❌ Incorrect: 我们要做市场需求。 (We want to do market demand.)
✅ Correct: 我们要调研市场需求。 (We want to research market demand.)

Confusion with 'Supply' (供应 - gōngyìng) is also common. Remember that '需求' is what the buyer wants, and '供应' is what the seller provides. Mixing these up in a business negotiation can lead to significant misunderstandings.

我们要平衡市场需求和供应。 (We need to balance market demand and supply.)

Lastly, learners often forget that 市场需求 is a non-count noun in the abstract sense, but can be quantified when talking about volumes. However, you don't use '一个' (one) with it. Instead, use '种' (type/kind) or '项' (item) if you are listing different demands.

这是一种新的市场需求。 (This is a new kind of market demand.)

To speak like a native, you should know when to use 市场需求 and when an alternative might be more appropriate. Chinese has several words related to 'needs' and 'markets,' each with its own nuance.

需求 (xūqiú) vs. 需要 (xūyào): 需要 is more common in daily life and can be a verb ('I need a coffee'). 需求 is more formal and usually refers to an objective 'demand' or 'requirement' in a systemic or professional sense.
市场容量 (shìchǎng róngliàng): This means 'market capacity.' While demand is about what people want, capacity is about the maximum amount the market can absorb. They are related but distinct.

虽然市场需求很大，但市场容量已经接近饱和。 (Although market demand is large, the market capacity is near saturation.)

Another term is 消费需求 (xiāofèi xūqiú), which specifically refers to 'consumer demand.' This is slightly narrower than 市场需求, which could include demand from other businesses (B2B) or the government. If you are talking specifically about people buying groceries or clothes, 消费需求 is very precise.

Comparison Table

市场需求: Broadest term, used in business/economics.
用户需求: Specifically what the 'users' of a software or service want.
刚性需求 (Gāngxìng xūqiú): 'Rigid demand' - things people must buy regardless of price (like medicine or basic housing).

对于很多中国家庭来说，房子是刚性需求。 (For many Chinese families, housing is a rigid demand.)

In a competitive context, you might hear 潜在需求 (qiánzài xūqiú) - potential demand. This refers to a need that exists but hasn't been met by any product yet. Identifying this is the 'holy grail' for marketers.

我们要挖掘消费者的潜在需求。 (We need to tap into the potential demand of consumers.)

How Formal Is It?

Fun Fact

The character '需' (xū) originally depicted rain falling from the sky, suggesting a 'need' for water for crops.

Pronunciation Guide

UK /ˈmɑːkɪt dɪˈmɑːnd/

US /ˈmɑːrkɪt dɪˈmænd/

In 'shìchǎng xūqiú', the primary stress is often on 'shì' and 'xū'.

Rhymes With

场 (chǎng) rhymes with: 忙 (máng), 唱 (chàng), 帮 (bāng). 求 (qiú) rhymes with: 牛 (niú), 流 (liú), 走 (zǒu - close), 楼 (lóu).

Common Errors

Mispronouncing 'xū' as 'xū' (it has the umlaut 'ü' sound).
Confusing the 3rd tone of 'chǎng' with a 2nd tone.
Saying 'xū' with a 'u' sound instead of 'ü'.
Dropping the 'ng' in 'chǎng'.
Mixing up the tones of 'qiú' (2nd) and 'qiù' (4th).

Difficulty Rating

Reading 3/5

Characters are common but the concept is abstract.

Writing 4/5

Requires remembering the stroke order for '需' and '求'.

Speaking 3/5

Tones are manageable but requires practice for flow.

Listening 3/5

Common in news and business contexts.

What to Learn Next

Prerequisites

市场 (Market) 需要 (Need) 买 (Buy) 卖 (Sell) 东西 (Thing)

Learn Next

供应 (Supply) 竞争 (Competition) 消费者 (Consumer) 利润 (Profit) 成本 (Cost)

Advanced

宏观经济 (Macroeconomics) 通货膨胀 (Inflation) 边际效用 (Marginal utility)

Grammar to Know

The '对...的' structure

对环保产品的市场需求 (Market demand for eco-friendly products).

Resultative Complements

满足了市场需求 (Satisfied the market demand).

Conditional '如果...就'

如果市场需求增加，我们就涨价。

Using '随着' for trends

随着市场需求的变化，我们也在改变。

Measure words for abstract nouns

这一种市场需求 (This type of market demand).

Examples by Level

这个市场很大。

This market is very big.

市场 (shìchǎng) is the subject here.

我有很多需要。

I have many needs.

Simple use of 需要 (xūyào) as a noun.

市场里有苹果。

There are apples in the market.

Location structure: Place + 有 + Object.

大家需要买菜。

Everyone needs to buy vegetables.

需要 used as a verb.

那个商店人很多。

That store has many people.

Implicit demand (many people = demand).

这个东西不贵。

This thing is not expensive.

Price relates to market demand.

我想去市场。

I want to go to the market.

Expressing desire to visit a place.

市场上有很多人。

There are many people in the market.

Using '市场上' for 'in/on the market'.

这里有很大的市场需求。

There is a large market demand here.

Using the full phrase with '很大'.

我们需要调查一下市场。

We need to investigate the market.

调查 (diàochá) is a common verb for market.

这个手机的市场需求很高。

The market demand for this phone is high.

Subject (手机) + 的 + 市场需求 + 很 + Adjective.

因为有需求，所以有买卖。

Because there is demand, there is trade.

Because... therefore... structure (因为...所以...).

他们想满足客人的需求。

They want to satisfy the customers' needs.

满足 (mǎnzú) means to satisfy.

市场需求在变化。

Market demand is changing.

Using '在' for ongoing action.

这种衣服没有市场需求。

This kind of clothing has no market demand.

Negation with '没有'.

我们要看市场需求来定价。

We need to look at market demand to set prices.

定价 (dìngjià) means to set a price.

公司必须根据市场需求调整生产。

The company must adjust production according to market demand.

根据 (gēnjù) means 'according to'.

对绿色食品的市场需求正在增加。

Market demand for organic food is increasing.

Structure: 对...的 + 市场需求.

我们需要分析当下的市场需求。

We need to analyze the current market demand.

分析 (fēnxī) is a formal verb for 'analyze'.

这个产品不符合市场需求。

This product does not meet market demand.

不符合 (bù fúhé) means 'does not match/meet'.

市场需求决定了我们的销售策略。

Market demand determines our sales strategy.

决定 (juédìng) used as a verb 'to determine'.

如果你了解市场需求，你就能成功。

If you understand market demand, you can succeed.

Conditional sentence with 如果...就.

目前，对远程办公软件的市场需求巨大。

Currently, there is a huge market demand for remote work software.

巨大 (jùdà) is more formal than 很大.

为了满足市场需求，我们增加了产量。

In order to satisfy market demand, we increased production.

为了 (wèile) indicates purpose.

随着经济的发展，市场需求变得更加多元化。

With economic development, market demand has become more diversified.

随着 (suízhe) means 'along with/as'.

企业应敏锐地捕捉到潜在的市场需求。

Enterprises should keenly capture potential market demand.

敏锐地 (mǐnruì de) means 'keenly'.

市场需求的疲软导致了库存积压。

Sluggish market demand led to inventory buildup.

疲软 (píruǎn) describes weak demand.

我们需要评估这种新技术的市场需求。

We need to evaluate the market demand for this new technology.

评估 (pínggū) means 'to evaluate'.

这种产品填补了市场需求的空白。

This product filled a gap in market demand.

填补空白 (tiánbǔ kòngbái) is a common idiom for 'filling a gap'.

市场需求的变化往往难以预测。

Changes in market demand are often difficult to predict.

难以 (nányǐ) means 'difficult to'.

我们要通过创新来创造新的市场需求。

We want to create new market demand through innovation.

通过 (tōngguò) means 'through/by means of'.

对高品质服务的市场需求日益增长。

The market demand for high-quality services is growing day by day.

日益 (rìyì) means 'day by day/increasingly'.

宏观经济政策对市场需求具有显著的导向作用。

Macroeconomic policies have a significant guiding effect on market demand.

具有...作用 (possess a ... function/effect).

消费者的心理预期会直接影响市场需求的波动。

Consumers' psychological expectations will directly affect fluctuations in market demand.

心理预期 (psychological expectation) and 波动 (fluctuation).

在供大于求的情况下，市场需求显得尤为关键。

In a situation where supply exceeds demand, market demand appears particularly crucial.

供大于求 (supply exceeds demand).

我们需要深入挖掘消费者的深层次市场需求。

We need to deeply unearth the deep-seated market demands of consumers.

深入挖掘 (deeply unearth).

技术革新是驱动市场需求结构升级的核心动力。

Technological innovation is the core driving force for upgrading the structure of market demand.

驱动 (drive) and 核心动力 (core driving force).

该报告详细分析了未来十年全球能源的市场需求。

The report analyzes the global energy market demand for the next decade in detail.

详细 (detailed) and 详细分析 (analyze in detail).

市场需求的不确定性增加了企业的经营风险。

The uncertainty of market demand increases the operational risks of enterprises.

不确定性 (uncertainty) and 经营风险 (operational risk).

企业必须具备快速响应市场需求变化的能力。

Enterprises must possess the ability to respond quickly to changes in market demand.

快速响应 (quick response).

市场需求并非自发产生，往往受到文化语境的深度塑造。

Market demand does not arise spontaneously; it is often deeply shaped by cultural context.

并非 (is not) and 深度塑造 (deeply shaped).

在全球化背景下，市场需求的跨国界流动日益频繁。

In the context of globalization, the cross-border flow of market demand is becoming increasingly frequent.

跨国界 (cross-border) and 流动 (flow).

我们需要反思过度消费所催生的虚假市场需求。

We need to reflect on the false market demand spawned by excessive consumption.

催生 (spawn/give rise to) and 虚假 (false/fake).

市场需求与社会生产力水平之间存在着辩证统一的关系。

There exists a dialectical unity between market demand and the level of social productive forces.

辩证统一 (dialectical unity).

政府通过宏观调控，旨在引导市场需求向更可持续的方向发展。

Through macro-control, the government aims to guide market demand toward a more sustainable direction.

旨在 (aimed at) and 宏观调控 (macro-control).

在数字化时代，数据算法正在精准地重构市场需求。

In the digital age, data algorithms are precisely reconstructing market demand.

重构 (reconstruct) and 精准地 (precisely).

市场需求的饱和往往预示着行业洗牌的到来。

Saturation of market demand often portends the arrival of an industry reshuffle.

预示 (portend/signify) and 洗牌 (reshuffle).

深度的市场洞察要求我们超越表面的市场需求数据。

Deep market insight requires us to transcend surface-level market demand data.

超越 (transcend) and 表层 (surface layer).

Common Collocations

满足市场需求

巨大的市场需求

市场需求分析

市场需求预测

调研市场需求

刺激市场需求

符合市场需求

潜在的市场需求

市场需求导向

市场需求萎缩

Common Phrases

供需平衡

— Balance between supply and demand.

市场正在达到供需平衡。

刚需

— Short for '刚性需求' (rigid demand/must-have).

对我来说，这台电脑是刚需。

市场调研

— Market research.

我们在做市场调研。

消费升级

— Consumption upgrade (shifting demand to higher quality).

消费升级带来了新的市场需求。

下沉市场

— Sinking market (demand in smaller cities/rural areas).

下沉市场的需求很大。

产品定位

— Product positioning (based on demand).

产品定位要看市场需求。

卖方市场

— Seller's market (demand > supply).

现在是二手车的卖方市场。

买方市场

— Buyer's market (supply > demand).

房地产已经变成了买方市场。

蓝海市场

— Blue ocean market (market with little competition/new demand).

这是一个尚未开发的蓝海市场。

痛点

— Pain point (a specific problem that creates demand).

我们要解决用户的痛点。

Often Confused With

市场需求 vs 市场要求

要求 (yāoqiú) is a specific request/requirement, while 需求 is economic demand.

市场需求 vs 市场需要

需要 is slightly more colloquial; 需求 is the professional term.

市场需求 vs 用户需求

Specific to 'users' of a product, while 市场需求 is the whole market.

Idioms & Expressions

"供不应求"

— Supply falls short of demand.

这种新药目前供不应求。

Formal/Idiomatic

"求过于供"

— Demand exceeds supply (similar to above).

在节日期间，车票往往求过于供。

Formal

"无人问津"

— Nobody asks about it (zero market demand).

这个老旧的产品现在无人问津。

Idiomatic

"门庭若市"

— The courtyard is like a market (very high demand/busy).

那家店生意兴隆，门庭若市。

Literary

"洛阳纸贵"

— Paper in Luoyang is expensive (used when a book/product is in extremely high demand).

他的新书出版后，真可谓洛阳纸贵。

Literary

"因势利导"

— Guide according to the trend (often used for following market demand).

我们要因势利导，满足市场需求。

Formal

"应运而生"

— Arise at the historic moment (to meet a new demand).

共享单车是为了解决出行痛点而应运而生的。

Formal

"按需分配"

— Distribute according to need (political/economic term).

这是按需分配的理想状态。

Academic

"随行就市"

— Set prices according to market conditions/demand.

蔬菜价格通常是随行就市的。

Formal

"奇货可居"

— Hoard rare goods to wait for high demand/price.

有些商人囤积居奇，奇货可居。

Idiomatic

Easily Confused

市场需求 vs 要求

Both translate to 'requirement' in some contexts.

要求 is a specific demand/rule; 需求 is an economic desire/need.

这是老板的要求，不是市场需求。

市场需求 vs 供应

Often mentioned together.

供应 is supply (sellers); 需求 is demand (buyers).

我们要平衡供应和需求。

市场需求 vs 需要

Very similar meaning.

需要 is a general verb/noun; 需求 is formal and economic.

我需要钱，但市场对这个产品没有需求。

市场需求 vs 欲望

Both involve wanting something.

欲望 is personal desire/lust; 需求 is economic demand.

购买欲望不等于市场需求。

市场需求 vs 行情

Both relate to market state.

行情 is market conditions/prices; 需求 is specifically the 'want' part.

现在的行情很好，因为需求很大。

Sentence Patterns

这里有...的市场需求。

这里有很大的市场需求。

为了满足市场需求，我们...

为了满足市场需求，我们决定加班。

对...的市场需求正在增长。

对新车的市场需求正在增长。

根据市场需求，企业应该...

根据市场需求，企业应该调整产品。

市场需求的变化导致了...

市场需求的变化导致了价格上涨。

由于市场需求疲软，...

由于市场需求疲软，很多工厂倒闭了。

挖掘潜在的市场需求是...

挖掘潜在的市场需求是我们的首要任务。

市场需求受...的深刻影响。

市场需求受全球贸易环境的深刻影响。

Word Family

Nouns

市场 (Market)

需求 (Demand)

需求量 (Quantity demanded)

需求者 (Demander/Buyer)

Verbs

需 (Need)

求 (Seek/Request)

求购 (Seek to buy)

Adjectives

需求的 (Demanded)

市场化的 (Market-oriented)

供应 (Supply)

价格 (Price)

消费者 (Consumer)

竞争 (Competition)

营销 (Marketing)

How to Use It

frequency

Extremely high in business and news.

Common Mistakes

Using '有' for everything. → Using '存在' or '具备'.
While '有' is okay, '存在巨大的市场需求' sounds much more professional in a report.
Saying '我的市场需求'. → Saying '我的需求' or '对我的产品的市场需求'.
You don't personally have 'market demand'; the market has demand for you or your product.
Confusing 需求 with 要求. → Using 需求 for economic context.
要求 is a requirement or request; 需求 is an economic demand.
Forgetting the '的' in '对...的市场需求'. → 对咖啡的市场需求.
The '的' is necessary to link the object to the noun phrase.
Using '一个' as a measure word. → Using '种' or no measure word.
Market demand is generally abstract; you don't say 'one market demand'.

Tips

Preposition Use

Always use '对...的' when specifying the object of the demand. For example: 对新技术的市场需求.

Professionalism

Use 旺盛 (wàngshèng) for 'strong' demand and 疲软 (píruǎn) for 'weak' demand to sound like a native professional.

Economic Context

In China, '刚需' (rigid demand) is a very important concept, especially in the housing market.

Tone Mastery

Practice the transition from the 3rd tone in 'chǎng' to the 1st tone in 'xū'.

Formal Reports

When writing business plans, use '调研市场需求' instead of '看人想不想要'.

News Keywords

Listen for the word '驱动' (drive) as in '市场需求驱动' (driven by market demand).

Business Logic

Remember that demand (需求) leads to production (生产) in market logic.

Visualize

Imagine a scale with 'Supply' on one side and 'Demand' (市场需求) on the other.

Demand vs. Need

需求 is what people will actually pay for, not just what they want.

Useful Idiom

Learn '供不应求' (supply cannot meet demand) as it is the most common idiom related to this word.

Memorize It

Mnemonic

Think of a 'SHI-CHENG' (Market) where everyone is 'XU-ing' (needing) and 'QIU-ing' (seeking) things. Market + Need + Seek = Market Demand.

Visual Association

Imagine a crowded Chinese street market (市场) with a giant 'Wanted' (需求) sign hanging over it.

Word Web

市场 (Market) 需求 (Demand) 供应 (Supply) 价格 (Price) 客户 (Customer) 产品 (Product) 调研 (Research) 满足 (Satisfy)

Challenge

Try to use '市场需求' in a sentence about your favorite hobby or a product you recently bought.

Word Origin

Composed of two modern Chinese compound words. '市场' (shìchǎng) stems from '市' (city/fair) and '场' (ground/place). '需求' (xūqiú) comes from '需' (to need/wait for rain in ancient script) and '求' (to seek/beg).

Original meaning: Marketplace requirements.

Sino-Tibetan (Mandarin Chinese).

Cultural Context

No specific sensitivities, but avoid using it to describe people (e.g., 'the demand for women') as it can sound objectifying.

Similar to how 'Market Demand' is used in the Wall Street Journal or business school.

Used frequently in 'The Economist' Chinese edition. A key concept in Deng Xiaoping's economic theories. Commonly cited in Alibaba's annual reports.

Practice in Real Life

Real-World Contexts

Business Meeting

分析市场需求
满足市场需求
市场需求预测
符合市场需求

Economic News

刺激市场需求
市场需求疲软
市场需求旺盛
供需平衡

Job Interview

洞察市场需求
根据市场需求创新
了解市场需求
挖掘需求

Product Development

潜在市场需求
填补市场空白
用户需求
痛点分析

Academic Paper

市场需求函数
需求弹性
市场需求结构
有效需求

Conversation Starters

"你觉得现在对什么产品的市场需求最大？ (What product do you think has the biggest market demand right now?)"

"你们公司的产品符合目前的市场需求吗？ (Does your company's product meet the current market demand?)"

"你怎么看房地产市场的市场需求？ (What is your view on the market demand in the real estate market?)"

"我们应该如何刺激消费者的市场需求？ (How should we stimulate consumer market demand?)"

"你认为人工智能会创造哪些新的市场需求？ (What new market demands do you think AI will create?)"

Journal Prompts

描述一个你发现的潜在市场需求，并解释为什么它很重要。 (Describe a potential market demand you've discovered and explain why it's important.)

如果市场需求突然下降，你会如何调整你的生意或计划？ (If market demand suddenly dropped, how would you adjust your business or plans?)

分析你所在的行业在过去五年中市场需求的变化。 (Analyze the changes in market demand in your industry over the past five years.)

讨论政府在引导市场需求方面应该扮演什么角色。 (Discuss what role the government should play in guiding market demand.)

反思一下，你个人的购买行为是如何受到市场需求影响的。 (Reflect on how your personal buying behavior is influenced by market demand.)

Frequently Asked Questions

10 questions

Usually no. It refers to the aggregate demand of a group or market. For an individual, use '需要' (xūyào).

In Chinese, it's generally uncountable. You use measure words like '种' (type) or '项' (item) if you need to count types of demand.

The direct economic opposite is 市场供应 (shìchǎng gōngyìng), meaning market supply.

You should say '对咖啡的市场需求' (duì kāfēi de shìchǎng xūqiú).

No, '刚需' (gāngxū) is a specific type of demand that is necessary and inelastic, like housing or food.

No, it is strictly a noun. If you want to say 'the market demands,' use '市场要求' or '市场需要'.

Yes, it applies to both products (产品) and services (服务).

You can say '市场需求正在萎缩' (shìchǎng xūqiú zhèngzài wěisuō).

It means 'to satisfy/meet market demand.' It's a very common business phrase.

While the characters aren't extremely rare, using the term correctly in a professional or economic context requires B1 level proficiency.