A retailer is a business or person that sells products or services directly to the end consumer.
Word in 30 Seconds
- Sells goods or services directly to consumers.
- Connects producers/wholesalers with end customers.
- Operates physical stores or online platforms.
Overview
零售商（Retailer）是指从事将商品或服务直接销售给最终消费者的商业活动的企业或个人。他们是商品流通链条中的重要一环，扮演着连接生产者（或批发商）与消费者的关键角色。零售商的经营模式多种多样，包括实体店（如超市、百货公司、便利店）和线上平台（如电商网站、社交媒体商店）。他们的核心业务是购买商品，然后以更高的价格（包含利润、运营成本等）卖给消费者。
“零售商”一词通常用于描述销售商品的商家。在日常对话中，人们会提到自己是某个品牌的零售商，或者讨论某个地区的零售商数量。在商业新闻和分析中，它也经常出现，用来分析市场格局、消费者行为和行业趋势。例如：“这家公司是一家大型电子产品零售商。” “我们正在寻找新的零售商来分销我们的产品。”
零售商的常见语境包括：
**供应链管理**：分析商品如何从工厂到达消费者手中，零售商是其中的重要节点。
与“零售商”相似的词语包括：
- 商家 (shāngjiā)：这是一个更广泛的词，泛指从事商业活动的人或企业，可以是批发商、制造商或零售商。
- 店主 (diànzhǔ)：特指商店的所有者，通常指较小规模的零售业务。
- 分销商 (fēnxiāoshāng)：通常指将产品从制造商那里购买，然后销售给其他商家（包括零售商）的中间商，他们不直接面向最终消费者。
- 批发商 (pīfāshāng)：大量购买商品并转售给其他商家（如零售商）而不是最终消费者的企业。
Examples
这家超市是本地最大的食品零售商之一。
everydayThis supermarket is one of the largest food retailers in the area.
公司正在寻求与更多的线上零售商合作。
businessThe company is seeking to partner with more online retailers.
他辞职后，开了一家属于自己的小书店，成了一名零售商。
informalAfter quitting his job, he opened his own small bookstore and became a retailer.
分析报告指出，新兴市场的零售商面临着独特的挑战和机遇。
academicThe analysis report indicates that retailers in emerging markets face unique challenges and opportunities.
Common Collocations
Common Phrases
零售商大会
retailer conference
零售商协会
retailer association
零售商价格
retailer price
Often Confused With
A wholesaler sells goods in bulk to other businesses (like retailers), not directly to the end consumer. Retailers are the final step before the consumer.
A distributor often acts as an intermediary, managing the movement of goods from manufacturer to other businesses, which might include retailers. Their role is more about logistics and sales to trade partners.
Grammar Patterns
How to Use It
Usage Notes
The term 'retailer' is neutral and widely applicable. It can refer to both small, independent shops and large chain stores or corporations. When discussing business strategy, specifying the type of retailer (e.g., 'online retailer', 'brick-and-mortar retailer') is common.
Common Mistakes
Avoid using 'retailer' when referring to someone who sells in bulk to other businesses; that would be a 'wholesaler'. Also, ensure the context is about selling to the final consumer, not intermediate B2B sales.
Tips
Understand the customer journey
Focus on how retailers serve the end consumer. Think about the shopping experience they provide.
Distinguish from wholesalers
Remember retailers sell to individuals, not other businesses in bulk.
Retail's role in economy
Retailers are vital for job creation and economic activity in most countries.
Word Origin
The word 'retail' comes from the Old French 'retailler', meaning 'to cut up, resell'. It implies breaking down a larger quantity into smaller portions for sale.
Cultural Context
Retailers are central to consumer culture worldwide. Their store designs, marketing strategies, and product selections significantly influence societal consumption patterns and trends.
Memory Tip
Think of a 'retailer' as someone who 'retails' goods, meaning they sell them off bit by bit (individually) to customers, unlike a wholesaler who sells a large amount all at once.
Frequently Asked Questions
4 questions零售商直接将商品卖给最终消费者，而批发商则将商品大量卖给其他商家（如零售商），而不是直接卖给个人消费者。
零售商的类型很多，包括超市、百货公司、便利店、专卖店、折扣店、网上商店（电商）等。
成为零售商通常需要找到货源、确定销售渠道（实体店或线上）、了解目标客户、管理库存和进行营销推广。
“零售”是指将商品或服务直接销售给最终消费者的行为或行业，而“零售商”则是从事这种行为的个人或企业。
Test Yourself
这家新开的咖啡店是一家独立的______。
咖啡店直接向顾客销售咖啡，因此是零售商。
以下哪个选项最准确地描述了零售商？
零售商的核心业务是直接面向终端消费者进行销售。
请用“零售商”和“顾客”造句。
这个句子准确地描述了零售商与顾客之间的关系：零售商为顾客提供商品或服务。
Score: /3
Summary
A retailer is a business or person that sells products or services directly to the end consumer.
- Sells goods or services directly to consumers.
- Connects producers/wholesalers with end customers.
- Operates physical stores or online platforms.
Understand the customer journey
Focus on how retailers serve the end consumer. Think about the shopping experience they provide.
Distinguish from wholesalers
Remember retailers sell to individuals, not other businesses in bulk.
Retail's role in economy
Retailers are vital for job creation and economic activity in most countries.
Examples
4 of 4这家超市是本地最大的食品零售商之一。
This supermarket is one of the largest food retailers in the area.
公司正在寻求与更多的线上零售商合作。
The company is seeking to partner with more online retailers.
他辞职后，开了一家属于自己的小书店，成了一名零售商。
After quitting his job, he opened his own small bookstore and became a retailer.
分析报告指出，新兴市场的零售商面临着独特的挑战和机遇。
The analysis report indicates that retailers in emerging markets face unique challenges and opportunities.
Related Content
This Word in Other Languages
More business words
本事
A2Skill; ability; capability.
相应地
B1Correspondingly.
账号
A2account (e.g., bank, online)
会计
A2accounting, accountant
客户经理
A2account manager
账户
B1A record of financial transactions for an individual or business, usually at a bank; or a user profile for a digital service.
收购
B1To purchase; to acquire (a company).
商业活动
A2Business activity.
广告费
A2Advertising expenses.
调整
B1To change something slightly in order to make it more correct, effective, or suitable.
