A2 noun Neutro 1 min de leitura

代理商

dailishang /ˈtaɪliː ʂɑŋ/
Practice it

An agent or dealer who represents a business or product to sell it.

Palavra em 30 segundos

  • Represents others in business deals
  • Earns commission or profit
  • Acts as a middleman for sales

Overview

代理商（dàilǐshāng）是一个在商业活动中常见的词汇，指的是代表另一方（如制造商、供应商或服务提供商）进行销售、推广或分销产品或服务的个人或实体。代理商在交易中扮演着中间人的角色，他们通常根据协议获得佣金、差价或其他形式的报酬。这个词在各种商业领域都可能用到，从零售到工业，再到服务业。

代理商通常会与品牌方签订代理协议，明确双方的权利和义务。他们可能负责区域销售、市场推广、客户服务，甚至库存管理。代理商的成功与否，很大程度上取决于他们对市场的了解、销售能力以及与客户建立良好关系的能力。他们可以是个人，也可以是公司。

在日常生活中，我们经常会遇到各种类型的代理商。例如，房地产代理商帮助买卖房屋；保险代理商销售保险产品；旅游代理商预订机票和酒店；汽车销售代理商代表汽车品牌销售车辆。在工业领域，也存在着各种产品代理商，他们负责将制造商的产品分销到更广泛的市场。

与‘代理商’相似的词包括‘经销商’（jīngxiāoshòu）和‘中介’（zhōngjiè）。‘经销商’通常指购买商品并自行转售以获取利润的商人，他们拥有商品的所有权。而‘代理商’更多是代表销售方，不一定拥有商品所有权，其收入主要来自佣金。‘中介’的范围更广，可以指在任何交易中作为中间人的人，不限于商业销售，如婚介、房产中介等。‘代理商’特指商业销售领域的中间人。

Exemplos

1

他是一名成功的汽车代理商。

everyday

He is a successful car dealer/agent.

2

该公司正在寻找在欧洲市场的授权代理商。

formal

The company is looking for an authorized agent in the European market.

3

我朋友开了个旅行社，做起了旅游代理商的生意。

informal

My friend opened a travel agency and started working as a travel agent.

4

制药公司依赖药品代理商来推广其新产品。

academic

Pharmaceutical companies rely on drug agents to promote their new products.

Colocações comuns

汽车代理商 Car dealer/agent
保险代理商 Insurance agent
授权代理商 Authorized agent
区域代理商 Regional agent

Frases Comuns

成为...的代理商

To become an agent for...

寻找代理商

To look for an agent

授权代理商

Authorized agent

Frequentemente confundido com

代理商 vs 经销商 (jīngxiāoshòu)

A '经销商' (dealer) typically buys products and resells them, owning the inventory and profiting from the markup. An '代理商' (agent) usually sells on behalf of the manufacturer or supplier and earns a commission without necessarily owning the goods.

代理商 vs 中介 (zhōngjiè)

'中介' (intermediary/broker) is a broader term for anyone who facilitates a transaction between two parties. '代理商' specifically refers to someone acting as a commercial agent in sales or distribution.

Padrões gramaticais

X是Y的代理商 (X shì Y de dàilǐshāng) - X is Y's agent. 担任代理商 (dānrèn dàilǐshāng) - To serve as an agent. 作为代理商 (zuòwéi dàilǐshāng) - As an agent.

How to Use It

Notas de uso

The term '代理商' is widely used in business contexts. It can refer to individuals or companies. The specific responsibilities and compensation can vary greatly depending on the agreement between the agent and the principal.

Erros comuns

Learners might confuse '代理商' with '经销商'. Remember that an agent primarily sells *for* someone else, often earning commission, while a dealer buys and resells for their own profit.

Tips

💡

Understand Agent vs. Dealer

An agent acts on behalf of the seller, while a dealer buys and resells goods.

⚠️

Check Agency Agreements

Always carefully review agency agreements to understand your rights, responsibilities, and compensation structure.

🌍

Importance in Market Access

Agents are crucial for businesses looking to enter new markets or expand their reach without establishing a direct presence.

Origem da palavra

The word '代理商' is composed of '代理' (dàilǐ), meaning 'to act on behalf of' or 'to represent', and '商' (shāng), meaning 'merchant' or 'businessperson'. Thus, it literally means a merchant who acts on behalf of another.

Contexto cultural

In many Asian markets, establishing strong relationships with local agents or distributors is crucial for market entry and success due to established networks and local knowledge.

Dica de memorização

Think of '代理' (dàilǐ) as 'acting on behalf of'. So, a '代理商' is someone acting on behalf of a business to sell their products.

Perguntas frequentes

4 perguntas

代理商通常代表销售方，按销售额或佣金获利，不一定拥有商品所有权。经销商则购买商品并自行转售，以差价获利，拥有商品所有权。

成为代理商通常需要具备一定的销售和沟通能力，了解目标市场，并可能需要获得品牌方的授权或许可。

这取决于代理协议的条款。有些协议允许代理商同时代理多个品牌，而有些则要求独家代理。

代理商的主要收入来源是销售佣金、销售差价、服务费或根据合同约定的其他报酬。

Teste-se

fill blank

这家公司聘请了一位新的______来负责在中国市场的销售。

Correto! Quase. Resposta certa: 代理商

句意为公司聘请某人代表其在中国市场销售，‘代理商’最符合此意。

multiple choice

以下哪项描述最符合“代理商”？

Correto! Quase. Resposta certa: 代表制造商销售产品并赚取佣金。

代理商的核心职能是代表第三方进行销售活动，并从中获得报酬。

sentence building

构建一个包含“代理商”和“佣金”的句子。

Correto! Quase. Resposta certa: 他是一位成功的代理商，收入主要来自佣金。

这个选项将‘代理商’和‘佣金’自然地结合在一起，描述了一个代理商的收入构成。

Pontuação: /3

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