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B1 adjective #4,000 am häufigsten 8 Min. Lesezeit

إعلاني

i'lani Top 4,000

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At the A1 level, you just need to recognize that 'i'lani' is related to 'i'lan' (advertisement). You might see it on posters or on your phone. Think of it as the word for 'ad-related'. You won't use it much in your own speech yet, but you should know it when you see it on a 'Billboard' (Lawha i'laniya). Focus on the root 'alan' which means 'public'. Just as an advertisement is a public notice, 'i'lani' describes things like posters or short video clips that try to sell you something. It's a useful word for identifying what you see around you in an Arabic-speaking city.

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At A2, you should start using 'i'lani' to describe simple things. You can say 'i'lan' (an ad) or use 'i'lani' as an adjective. For example, 'Malhaq i'lani' (an advertising flyer). You should also learn the feminine form 'i'laniya' because many common nouns like 'Hamla' (campaign) or 'Lawha' (board) are feminine. At this stage, you are moving beyond just naming objects to describing their purpose. You might say 'I saw an advertising poster' (Ra'aytu mulsaqan i'laniyan). It's also the level where you distinguish between 'commercials' on TV and the actual program.

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At B1, you are expected to use 'i'lani' in professional and social contexts. You should be able to discuss 'al-hamla al-i'laniya' (the advertising campaign) and understand terms like 'fasel i'lani' (commercial break). You should understand that this word is specific to commercial promotion. This is the level where you must be careful not to confuse it with 'i'lami' (media-related). You can now talk about your 'advertising preferences' (tafdilat i'laniya) on social media or discuss the 'advertising budget' (mizaniya i'laniya) of a small project. You are using the word to categorize content and activities.

At B2, you should be comfortable using 'i'lani' in more complex sentences and abstract discussions. You might analyze 'al-khitab al-i'lani' (advertising discourse) and how it influences consumer behavior. You can discuss the 'ath-thar al-i'lani' (advertising impact) on society. At this level, you understand the nuances between 'i'lani', 'tariwji', and 'du'a'i'. You can write a short report about a marketing strategy using 'i'lani' correctly in various grammatical positions. You also recognize the word in legal or formal contexts, such as 'al-qanun al-i'lani' (advertising law).

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At C1, you use 'i'lani' with the precision of a native professional. You can discuss 'as-siyasa al-i'laniya' (advertising policy) or 'al-akhlaqiyat al-i'laniya' (advertising ethics). You are able to critique the 'huwiya i'laniya' (advertising identity) of a brand. Your vocabulary includes derivatives and complex collocations. You can participate in high-level debates about the saturation of 'al-fada' al-i'lani' (advertising space) in modern cities. You understand the historical evolution of the word from simple public announcements to sophisticated digital marketing algorithms.

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At C2, the word 'i'lani' is just one tool in a vast arsenal. You can use it in literary or highly technical contexts. You might write an essay on the 'falsafa i'laniya' (advertising philosophy) or the semiotics of 'al-rumuz al-i'laniya' (advertising symbols). You understand the word's place in the broader linguistic landscape, including its cognates in other Semitic languages and its socio-political implications. You can use the word creatively to describe things that aren't strictly ads but have a 'promotional feel' to them, using metaphor and advanced rhetorical devices.

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إعلاني in 30 Sekunden

An adjective meaning 'advertising' or 'promotional'.
Derived from the noun 'i'lan' (advertisement).
Essential for business, media, and marketing contexts.
Must agree in gender (i'lani/i'laniya) with the noun.

The Arabic word إعلاني (iʿlānī) is a foundational adjective in modern standard Arabic, particularly within the realms of business, media, and daily consumer life. At its core, it translates to "advertising," "promotional," or "commercial" when describing a noun. It is the nisba (adjectival) form of the noun إعلان (iʿlān), which means an announcement or advertisement. Understanding this word requires looking at its root, ع-ل-ن (ʿ-l-n), which conveys the concept of being public, open, or manifest. Therefore, something that is إعلاني is essentially something that has been made public for the purpose of promotion or notification.

Grammatical Category: Adjective (Nisba form). It changes gender to إعلانية (iʿlāniyya) to match feminine nouns.

In contemporary settings, you will encounter this word constantly. Whether you are browsing a website and see مساحة إعلانية (advertising space) or watching a television program interrupted by a فاصل إعلاني (commercial break), the word is unavoidable. It describes the nature of the content rather than the content itself. For example, a video might be educational, but if its purpose is to sell a product, it becomes محتوى إعلاني (advertising content). This distinction is crucial for B1 learners who are beginning to navigate professional environments or consume Arabic media where distinguishing between news and promotion is vital.

تحتاج الشركة إلى تصميم إعلاني جديد لجذب الزبائن.

The use of إعلاني also extends to the professional identity of individuals and agencies. An "advertising agency" is known as وكالة إعلانية. Here, the adjective matches the feminine noun وكالة. In a world dominated by social media, influencers often have to disclose their نشاط إعلاني (advertising activity) to comply with transparency laws. This word is not just about the physical poster on a wall; it encompasses the entire strategy and intent behind publicizing a service or product. Its versatility allows it to be used in academic discussions about the economy, as well as in casual conversations about annoying pop-ups on a smartphone.

Common Usage: Used in business, marketing, media studies, and digital communications to define promotional materials.

Furthermore, the word carries a specific weight in the context of ethics and law. In many Arab countries, the قانون إعلاني (advertising law) regulates what can and cannot be shown to the public. For a learner, mastering this word opens up the ability to discuss market trends, critique media, and understand the commercial landscape of the Middle East. It is a bridge between general vocabulary and specialized business terminology, making it a perfect candidate for B1 level mastery.

هذا الفيلم ليس فنياً بل هو مجرد عمل إعلاني.

Using إعلاني correctly in a sentence involves understanding the rules of Arabic adjective-noun agreement. In Arabic, the adjective follows the noun it describes and matches it in gender, number, and definiteness. This means if you are talking about a specific "advertising campaign," you would say الحملة الإعلانية (Al-hamla al-iʿlāniyya). Notice how both words have the definite article 'Al' and both are feminine. If you were speaking about a generic "advertising campaign," it would be حملة إعلانية.

Masculine vs. Feminine: Masculine: ملصق إعلاني (Advertising poster). Feminine: لوحة إعلانية (Billboard/Advertising board).

When constructing sentences, إعلاني often acts as the attribute that defines the purpose of an object. For instance, in a professional email, you might refer to an عرض إعلاني (advertising offer). In this case, 'offer' (ʿard) is masculine, so 'iʿlānī' remains in its base form. However, if you are discussing a "message," رسالة إعلانية (risāla iʿlāniyya), you must use the feminine form. This consistency is what makes your Arabic sound natural and grammatically sound.

هل رأيت الملصق الإعلاني في وسط المدينة؟

Sentence structure can also place إعلاني as a predicate in a nominal sentence. For example, هذا المحتوى إعلاني (This content is advertising-related). Here, the word acts as the news (khabar) about the subject. This is a common way to label or categorize things. In the digital age, social media platforms often use this word to flag sponsored posts. You might see a small tag saying محتوى إعلاني مأجور (Paid advertising content).

Definiteness: Indefinite: مشروع إعلاني (An advertising project). Definite: المشروع الإعلاني (The advertising project).

To use it effectively in a professional context, you should pair it with nouns like ميزانية (budget), خطة (plan), or وكالة (agency). A sentence like وضعت الشركة ميزانية إعلانية ضخمة (The company set a huge advertising budget) demonstrates a high level of proficiency. It shows you understand not just the word, but how it integrates into the syntax of business Arabic.

أعمل في قسم التصميم الإعلاني منذ ثلاث سنوات.

If you spend any time in an Arabic-speaking city, you will hear and see إعلاني everywhere. The most common physical location is on the streets. Huge لوحات إعلانية (billboards) line the highways of Dubai, Cairo, and Riyadh. In these contexts, the word is often used by people complaining about the visual clutter or admiring the creativity of a specific campaign. You might hear someone say, "هذه اللوحة الإعلانية مبهرة" (This billboard is dazzling).

In the world of media and broadcasting, the term فاصل إعلاني (commercial break) is perhaps the most frequent phrase you will hear on television. Just before a show stops for ads, the presenter will say, "سنعود بعد هذا الفاصل الإعلاني" (We will return after this commercial break). This is a set phrase that every Arabic learner should recognize instantly. It is the equivalent of "Stay tuned" or "We'll be right back."

انتهى البرنامج وبدأ الفاصل الإعلاني.

In the corporate world, specifically in marketing departments, إعلاني is part of the daily jargon. Managers talk about الحملات الإعلانية (advertising campaigns) and المردود الإعلاني (advertising return on investment). If you are attending a business meeting in Arabic, you might hear a colleague ask about the التوجه الإعلاني (advertising direction) for the next quarter. It is a word that signals professionalism and a focus on market reach.

Online, the word is ubiquitous. YouTube, Facebook, and Instagram in Arabic use إعلاني to label ads. If you change your phone's language settings to Arabic, you will see تفضيلات إعلانية (ad preferences) in the settings menu. You might also hear tech-savvy youth talking about أدوات منع المحتوى الإعلاني (ad-blocking tools). This modern usage shows how the word has evolved from traditional print to the digital frontier.

يجب علينا تحسين الأداء الإعلاني لصفحتنا.

One of the most frequent mistakes learners make is confusing إعلاني (iʿlānī) with إعلامي (iʿlāmī). While they look and sound very similar, their meanings are distinct. إعلاني refers specifically to advertising and promotion, whereas إعلامي refers to media, information, or journalism. For example, a حملة إعلانية is for selling a product, but a حملة إعلامية might be a public awareness campaign or a media blitz for a news story.

The 'N' vs 'M' Trap: إعلاني (Advertising - from 'Ad') vs إعلامي (Media - from 'Info').

Another common error is failing to apply gender agreement. Many students remember the word إعلان is masculine and mistakenly use إعلاني for everything. Remember that if you are describing a وكالة (agency), حملة (campaign), or لوحة (board), you must use إعلانية. Saying "حملة إعلاني" is a clear grammatical error that identifies a beginner level.

خطأ: هذه شركة إعلاني. صح: هذه شركة إعلانية.

Learners also sometimes use the noun إعلان where the adjective إعلاني is required. In English, we can use "advertising" as both a noun and an adjective. In Arabic, you must distinguish. For "advertising budget," you can say ميزانية الإعلان (budget of the advertisement - iḍāfa) or ميزانية إعلانية (advertising budget - noun-adjective). However, you cannot just stick the two words together without proper grammar. Mixing these structures leads to awkward phrasing.

Finally, be careful with the word تجاري (tijārī - commercial). While advertising is commercial, not everything commercial is advertising. If you want to describe a business transaction, use تجاري. If you want to describe the promotion of that business, use إعلاني. Using them interchangeably can confuse the specific intent of your sentence, especially in professional writing.

انتبه للفرق بين إعلاني (advertising) و إعلامي (informational/media).

While إعلاني is the standard term for advertising, there are several related words that you might encounter depending on the context and the specific nuance you wish to convey. One of the closest synonyms is دعائي (duʿāʾī). While it can mean "promotional," it often carries a connotation of "propaganda" or "publicity." In political contexts, حملة دعائية is common, whereas in business, حملة إعلانية is preferred for its neutral, commercial tone.

إعلاني vs دعائي: إعلاني: Purely commercial, neutral, professional. دعائي: Can imply persuasion, propaganda, or general publicity.

Another word often used in the Maghreb region (North Africa) is إشهاري (ish-hārī). In countries like Morocco, Algeria, and Tunisia, you will hear ومضة إشهارية (advertising spot) instead of إعلان. This comes from the root ش-ه-ر (to make famous/well-known). For a learner, it is good to recognize إشهاري as a regional equivalent that serves the same grammatical purpose as إعلاني.

يستخدم المغرب العربي مصطلح إشهاري بدلاً من إعلاني.

In a broader sense, ترويجي (tarwījī) means "promotional." This is derived from the verb روّج (to promote/market). While إعلاني focuses on the act of putting an ad out, ترويجي focuses on the act of boosting or pushing a product into the market. You might have a عرض ترويجي (promotional offer) which includes an إعلان (advertisement). They are very close but ترويجي is more about the marketing strategy.

Summary of Alternatives: 1. دعائي: Publicity/Propaganda. 2. إشهاري: Advertising (North Africa). 3. ترويجي: Promotional (Strategy focused).

Understanding these nuances allows you to choose the right word for the right situation. If you are writing a formal report on a marketing campaign, إعلاني is your safest and most professional bet. If you are describing a discount or a special deal, ترويجي adds a layer of marketing savvy to your speech.

قدمت الشركة عرضاً ترويجياً عبر البريد الإعلاني.

How Formal Is It?

Formell

"تخضع السياسة الإعلانية للمراجعة."

Neutral

"هذا ملصق إعلاني."

Informell

"شفت الدعاية الإعلانية دي؟"

Child friendly

"هذا إعلان جميل للألعاب."

Umgangssprache

"يا أخي، كفاية إعلانات!"

Wusstest du?

In ancient times, the root 'alan' referred to things becoming visible or manifest, like the sun rising. Today, it's used for digital pop-ups!

Aussprachehilfe

UK /iːˈlɑːni/

US /iˈlɑni/

The stress is on the second syllable: i-LAA-ni.

Reimt sich auf

مجاني (majani - free) ثاني (thani - second) ألماني (almani - German) إسباني (isbani - Spanish) روحاني (ruhani - spiritual) نفساني (nafsani - psychological) بريطاني (britani - British) لبناني (lubnani - Lebanese)

Häufige Fehler

Pronouncing it as 'i-la-mi' (with an M instead of N).
Skipping the glottal stop (hamza) at the beginning.
Shortening the long 'aa' sound in the middle.
Not pronouncing the final 'i' clearly.
Confusing the feminine 'i'laniya' with the plural 'i'lanat'.

Schwierigkeitsgrad

Lesen 3/5

Easy to recognize if you know the root 'i'lan'.

Schreiben 4/5

Requires correct gender agreement with nouns.

Sprechen 4/5

Must distinguish from the word 'i'lami'.

Hören 3/5

Common in TV and radio broadcasts.

Was du als Nächstes lernen solltest

Voraussetzungen

إعلان أعلن شركة حملة لوحة

Als Nächstes lernen

ترويج تسويق دعاية جمهور مستهلك

Fortgeschritten

إستراتيجية خوارزمية استهداف مردود منافسة

Wichtige Grammatik

Nisba Adjectives

إعلان -> إعلاني

Gender Agreement

حملة إعلانية (F), مشروع إعلاني (M)

Definiteness Agreement

الـمشروع الـإعلاني

Plural Non-Human Agreement

لوحات إعلانية (F. Sing adjective)

Case Matching

رأيتُ مشروعاً إعلانياً (Accusative)

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Beispiele nach Niveau

هذا ملصق إعلاني.

This is an advertising poster.

Noun-Adjective agreement (masculine singular).

أين اللوحة الإعلانية؟

Where is the advertising board?

Definite article 'Al' used on both noun and adjective.

أحب هذا الإعلان.

I like this advertisement.

'I'lan' is the noun form.

هو عمل إعلاني.

It is an advertising work.

Simple predicate usage.

هذه صورة إعلانية.

This is an advertising photo.

Feminine agreement (Surah is feminine).

إعلان صغير.

A small advertisement.

Noun + simple adjective.

فيديو إعلاني.

An advertising video.

Masculine adjective.

موقع إعلاني.

An advertising website.

Masculine noun-adjective pair.

شاهدت فيلماً إعلانياً طويلاً.

I watched a long advertising film (commercial).

Adjective following the noun with tanween.

هذه الشركة عندها حملة إعلانية.

This company has an advertising campaign.

Feminine singular for 'Hamla'.

لا أحب الفواصل الإعلانية.

I don't like commercial breaks.

Plural noun with feminine singular adjective.

هل هذا المحتوى إعلاني؟

Is this content advertising-related?

Interrogative sentence.

أريد شراء مساحة إعلانية.

I want to buy advertising space.

Feminine agreement (Masaha).

هذا العرض الإعلاني جيد.

This advertising offer is good.

Definite masculine pair.

يوجد ملصق إعلاني على الباب.

There is an advertising poster on the door.

Prepositional phrase with adjective.

نحن بحاجة إلى مصمم إعلاني.

We need an advertising designer.

Describing a person's role.

بدأت الشركة حملة إعلانية واسعة.

The company started a broad advertising campaign.

Verb + Subject + Object + Adjective.

يجب مراجعة الميزانية الإعلانية.

The advertising budget must be reviewed.

Passive-like structure with 'yajib'.

هذا العقد الإعلاني يتضمن شروطاً كثيرة.

This advertising contract includes many conditions.

Masculine agreement (Aqd).

وكالة الأنباء ليست وكالة إعلانية.

A news agency is not an advertising agency.

Negation with 'laysat'.

نحن نفضل التسويق الإعلاني الرقمي.

We prefer digital advertising marketing.

Multiple adjectives (advertising and digital).

المردود الإعلاني كان أقل من المتوقع.

The advertising return was less than expected.

Comparative structure.

تجنب الرسائل الإعلانية المزعجة.

Avoid annoying advertising messages (spam).

Imperative verb with plural object.

يعتمد المشروع على الدعم الإعلاني.

The project depends on advertising support.

Preposition 'ala' followed by noun-adjective.

تطور الخطاب الإعلاني في العصر الرقمي.

Advertising discourse has evolved in the digital age.

Abstract noun (Khitab) with adjective.

هناك معايير إعلانية صارمة في هذا البلد.

There are strict advertising standards in this country.

Plural non-human (Ma'ayir) with feminine singular adjective.

أثرت الأزمة على الإنفاق الإعلاني.

The crisis affected advertising spending.

Verbal sentence with preposition.

تستخدم الشركة أسلوباً إعلانياً مبتكراً.

The company uses an innovative advertising style.

Accusative case (Mansub) for noun and adjective.

يتم تحليل الأداء الإعلاني أسبوعياً.

Advertising performance is analyzed weekly.

Passive construction with 'yatam'.

الهدف الإعلاني هو زيادة الوعي بالعلامة التجارية.

The advertising goal is to increase brand awareness.

Nominal sentence with 'huwa'.

تعتبر هذه المنصة وسيطاً إعلانياً قوياً.

This platform is considered a strong advertising medium.

Verb 'tu'tabar' with double object.

يجب التفريق بين الخبر والمادة الإعلانية.

One must distinguish between news and advertising material.

Verbal noun (Tafriq) with 'bayna'.

تخضع المواد الإعلانية لرقابة قانونية.

Advertising materials are subject to legal oversight.

Subject-Verb agreement with plural non-human.

إن الاستهداف الإعلاني يثير مخاوف بشأن الخصوصية.

Advertising targeting raises concerns about privacy.

Emphasis with 'Inna'.

تتسم الهوية الإعلانية للشركة بالبساطة.

The company's advertising identity is characterized by simplicity.

Verb 'tattasim' with preposition 'bi'.

ساهم التوسع الإعلاني في نمو الأرباح.

Advertising expansion contributed to profit growth.

Past tense verb with verbal noun.

يتم نقد التوجه الإعلاني الاستهلاكي بشدة.

The consumerist advertising trend is heavily criticized.

Passive structure with multiple adjectives.

تعتمد الوكالة على الابتكار الإعلاني المستدام.

The agency relies on sustainable advertising innovation.

Complex noun phrase.

أصبح الفضاء الإعلاني مزدحماً للغاية.

The advertising space has become extremely crowded.

Verb 'asbaha' (sister of kana).

تتطلب الإستراتيجية الإعلانية رؤية بعيدة المدى.

The advertising strategy requires a long-term vision.

Feminine subject and adjective.

يتجلى البعد الإعلاني في كل مفاصل الحياة المعاصرة.

The advertising dimension is manifest in all aspects of contemporary life.

High-level vocabulary (yatajalla, mafasil).

ثمة جدل فلسفي حول التضليل الإعلاني.

There is a philosophical debate about advertising deception.

Use of 'thamma' (there is).

تفكيك الرموز الإعلانية يكشف عن قيم خفية.

Deconstructing advertising symbols reveals hidden values.

Verbal noun 'tafkik' as subject.

أدت العولمة إلى توحيد الأنماط الإعلانية.

Globalization led to the unification of advertising patterns.

Causal structure with 'adat ila'.

تهيمن القوى الإعلانية على خيارات المستهلكين.

Advertising forces dominate consumer choices.

Verb 'tuhaymin' (to dominate).

إن الظاهرة الإعلانية تتجاوز مجرد البيع والشراء.

The advertising phenomenon transcends mere buying and selling.

Emphasis and abstract categorization.

يجب مراعاة السياق الثقافي في العمل الإعلاني.

Cultural context must be considered in advertising work.

Verbal noun 'mura'at'.

يتمظهر الاستلاب الإعلاني في الرغبة المحمومة للاقتناء.

Advertising alienation manifests in the feverish desire to possess.

Highly academic/sociological terminology.

Häufige Kollokationen

حملة إعلانية

فاصل إعلاني

لوحة إعلانية

محتوى إعلاني

وكالة إعلانية

ميزانية إعلانية

رسالة إعلانية

تصميم إعلاني

نشاط إعلاني

مساحة إعلانية

Häufige Phrasen

بدون فواصل إعلانية

— Without commercial breaks. Used for premium streaming services.

أشاهد الأفلام بدون فواصل إعلانية.

لأغراض إعلانية

— For advertising purposes. Legal disclaimer.

هذه الصور تستخدم لأغراض إعلانية فقط.

سوق إعلاني

— Advertising market. Refers to the industry.

السوق الإعلاني ينمو بسرعة.

منشور إعلاني

— Advertising flyer or post. Common in social media.

هذا منشور إعلاني ممول.

عقد إعلاني

— Advertising contract. Professional agreement.

وقع اللاعب عقداً إعلانياً ضخماً.

سياسة إعلانية

— Advertising policy. Guidelines for platforms.

يجب اتباع السياسة الإعلانية للموقع.

تأثير إعلاني

— Advertising impact. Measuring effectiveness.

التأثير الإعلاني كان قوياً.

خدمات إعلانية

— Advertising services. Offered by agencies.

نحن نقدم خدمات إعلانية متكاملة.

بريد إعلاني

— Advertising mail (spam).

صندوق البريد مليء بالبريد الإعلاني.

توجه إعلاني

— Advertising trend or direction.

هناك توجه إعلاني نحو الفيديو القصيرة.

Wird oft verwechselt mit

إعلاني vs إعلامي

Means 'media-related' or 'informational'. Uses 'M' instead of 'N'.

إعلاني vs إعلان

This is the noun 'advertisement'. 'I'lani' is the adjective.

إعلاني vs دعائي

Can mean propaganda; 'i'lani' is more commercial and neutral.

Redewendungen & Ausdrücke

"وجه إعلاني"

— The 'face' of an ad campaign (brand ambassador).

أصبح الممثل وجهاً إعلانياً للعطر.

Media

"ضجيج إعلاني"

— Advertising noise (too many ads/hype).

هناك ضجيج إعلاني حول المنتج الجديد.

Critical

"فخ إعلاني"

— Advertising trap (misleading ad).

لا تقع في هذا الفخ الإعلاني.

Informal

"قنبلة إعلانية"

— An advertising 'bombshell' (huge successful ad).

كانت الحملة قنبلة إعلانية حقيقية.

Informal

"سموم إعلانية"

— Advertising 'poison' (toxic consumerism).

البعض يرى الإعلانات كسموم إعلانية.

Literary

"مظلة إعلانية"

— Advertising umbrella (broad campaign).

كل المنتجات تقع تحت مظلة إعلانية واحدة.

Business

"جوع إعلاني"

— Advertising hunger (constant need for more exposure).

الشركة لديها جوع إعلاني لا ينتهي.

Critical

"بريق إعلاني"

— Advertising glitter (false allure).

لا يغرك البريق الإعلاني للمنتج.

Literary

"آلة إعلانية"

— Advertising machine (massive operation).

الآلة الإعلانية تعمل ليل نهار.

Critical

"سحر إعلاني"

— Advertising magic (effective persuasion).

استخدموا السحر الإعلاني لجذب الشباب.

General

Leicht verwechselbar

إعلاني vs إعلامي

Visual and auditory similarity.

'I'lami' is about information/journalism. 'I'lani' is about selling/advertising.

قناة إعلامية (News channel) vs قناة إعلانية (Shopping channel).

إعلاني vs علني

Same root.

'Alani' means 'public/open' (opposite of secret). 'I'lani' means 'advertising'.

اجتماع علني (Public meeting) vs ملصق إعلاني (Ad poster).

إعلاني vs عالمي

Similar rhythm.

'Alami' means 'international/global'.

شركة عالمية (Global company).

إعلاني vs إعلاني

Nisba vs Noun.

Some learners use the noun where the adjective belongs.

Wrong: ميزانية إعلان. Right: ميزانية إعلانية.

إعلاني vs تجاري

Overlapping meaning.

'Tijari' is 'commercial' (trade). 'I'lani' is specifically 'advertising'.

مركز تجاري (Mall) vs فاصل إعلاني (Ad break).

Satzmuster

هذا [Noun] إعلاني.

هذا ملصق إعلاني.

رأيت [Noun] إعلانياً.

رأيت فيلماً إعلانياً.

نحن بحاجة إلى [Noun] إعلاني.

نحن بحاجة إلى تصميم إعلاني.

هذه [Noun] إعلانية ناجحة.

هذه حملة إعلانية ناجحة.

يعتمد الـ [Noun] على الـ [Noun] الإعلاني.

يعتمد المشروع على الدعم الإعلاني.

تخضع الـ [Noun] الإعلانية لـ [Noun].

تخضع المواد الإعلانية للرقابة.

من الناحية الإعلانية، فإن [Sentence].

من الناحية الإعلانية، فإن الفكرة ممتازة.

يتجلى الـ [Noun] الإعلاني في [Noun].

يتجلى البعد الإعلاني في الثقافة.

Wortfamilie

Substantive

Verben

Adjektive

Verwandt

Registriere dich kostenlos, um alle Beispiele zu sehen

So verwendest du es

frequency

High in media and business; moderate in daily speech.

Häufige Fehler

Using 'i'lami' for an advertisement. → i'lani
'I'lami' is about media/news. 'I'lani' is about ads.
Saying 'Hamla i'lani'. → Hamla i'laniya
Gender agreement is required for the feminine noun 'Hamla'.
Using 'i'lan' (noun) as an adjective. → i'lani
Arabic requires the nisba form (-i) to make a noun an adjective.
Confusing 'i'lani' with 'alani' (public). → i'lani
'Alani' is general openness; 'i'lani' is commercial promotion.
Pluralizing the adjective for non-humans. → i'laniya (Singular Feminine)
Non-human plurals take feminine singular adjectives.

Tipps

Gender Check

Always check the noun before 'i'lani'. If it has a Taa Marbuta, change the adjective to 'i'laniya'.

The N vs M Rule

Remember: N for 'Notice' (Ad) = i'lani. M for 'Media' (News) = i'lami.

Ramadan Context

Watch Arabic TV during Ramadan to hear 'i'lani' and 'i'lan' used constantly in the most creative ways.

Business Arabic

Use 'i'lani' when discussing marketing strategies to sound more professional than using general words.

Phone Settings

Change your phone to Arabic. You will see 'i'lani' in the privacy and ad settings immediately.

News Breaks

Listen for the word 'fasel' (break). The next word is almost always 'i'lani'.

Billboard Hunting

When in an Arab city, look for the word 'i'lan' on signs. The adjective 'i'lani' will be nearby.

Land an Ad

I-LAN-i. You 'land' an ad in the public space.

Adjective Order

In Arabic, it's 'Campaign Advertising' (Hamla I'laniya), not 'Advertising Campaign'.

Clear Endings

Ensure you pronounce the final 'i' clearly so it doesn't sound like the noun 'i'lan'.

Einprägen

Eselsbrücke

Think of 'I-LAN-i'. The 'LAN' sounds like 'Land'. An ad is like putting a flag on the 'Land' for everyone to see.

Visuelle Assoziation

Imagine a giant billboard on a highway with a big 'N' on it (for 'Ad-N-ertising').

Word Web

Marketing Billboard Commercial Poster Strategy Budget Campaign Television

Herausforderung

Try to find three things in your room that have an 'i'lani' purpose (like a brand logo on a laptop).

Wortherkunft

From the Arabic root ʿ-l-n (ع ل ن), which relates to being public or known. The nisba suffix '-i' is added to the noun 'i'lan'.

Ursprüngliche Bedeutung: Pertaining to a public announcement.

Semitic (Afroasiatic).

Kultureller Kontext

Avoid using 'i'lani' when you mean 'educational' or 'non-profit' unless it's a paid promotion.

In English, we often use 'advertising' or 'commercial'. 'I'lani' covers both.

Ramadan commercial marathons Dubai's Sheikh Zayed Road billboards Al Jazeera's ad breaks

Im Alltag üben

Kontexte aus dem Alltag

Television

فاصل إعلاني
بعد الإعلان
إعلان تجاري
وقت إعلاني

Social Media

محتوى ممول
تفضيلات إعلانية
رابط إعلاني
حملة رقمية

Job Search

مصمم إعلاني
كاتب إعلاني
مدير إعلاني
وكالة إعلانية

City Life

لوحة إعلانية
ملصق إعلاني
منشور إعلاني
شاشة إعلانية

Legal

قانون إعلاني
شروط إعلانية
مادة إعلانية
رقابة إعلانية

Gesprächseinstiege

"ما رأيك في الحملة الإعلانية الجديدة لشركة أبل؟"

"هل تزعجك الفواصل الإعلانية أثناء مشاهدة الأفلام؟"

"هل سبق لك العمل في مجال التصميم الإعلاني؟"

"كيف تؤثر اللوحات الإعلانية على جمال المدينة برأيك؟"

"هل تشتري المنتجات بناءً على محتوى إعلاني رأيته؟"

Tagebuch-Impulse

اكتب عن أكثر إعلان (i'lan) أثر فيك ولماذا كان تصميمه الإعلاني ناجحاً.

صف مدينة خالية تماماً من أي لوحة إعلانية. كيف ستكون؟

هل تعتقد أن المحتوى الإعلاني على الإنترنت يحترم خصوصيتنا؟

تخيل أنك مدير وكالة إعلانية، ما هي حملتك القادمة؟

ناقش الفرق بين الخبر الصادق والمادة الإعلانية المضللة.

Häufig gestellte Fragen

10 Fragen

Yes, it is the standard word for both physical and digital advertising. You will see it on social media and websites.

'I'lani' is neutral and commercial. 'Du'a'i' can imply propaganda or heavy persuasion, though they are sometimes used as synonyms.

You say 'وكالة إعلانية' (Wakāla iʿlāniyya). Note the feminine agreement.

Yes, you can say 'مصمم إعلاني' (advertising designer) or 'كاتب إعلاني' (copywriter).

In transcription, it's often 'i'lani'. The final letter is a 'Ya' with a shadda, pronounced like 'ee'.

It is called 'فاصل إعلاني' (fāṣil iʿlānī).

For non-human plurals, use the feminine singular: 'لوحات إعلانية' (billboards).

It is standard (Fusha) but understood everywhere. In North Africa, 'ishhari' is more common.

The root is ʿ-l-n (ع ل ن), meaning to make something known or public.

You can say 'بدون إعلانات' or 'خالٍ من الإعلانات'.

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