B1 verb خنثی #38 رایج‌ترین 2 دقیقه مطالعه

assure

/əˈʃʊər/

To tell someone that something will definitely happen or is definitely true, in order to make them feel more confident. It involves removing doubt or worry.

To assure someone is to remove their doubts and make them feel confident about something.

واژه در 30 ثانیه

  • Remove doubt by stating confidently.
  • Instill confidence in another person.
  • Often used with 'that' or 'of'.

Summary

To assure someone is to remove their doubts and make them feel confident about something.

  • Remove doubt by stating confidently.
  • Instill confidence in another person.
  • Often used with 'that' or 'of'.

Focus on the Person

Remember that 'assure' is about making someone else feel confident. The action is directed towards a person's feelings or state of mind.

Don't Confuse with 'Ensure'

Be careful not to use 'assure' when you mean 'ensure'. Assuring is about people's confidence; ensuring is about making an outcome certain.

Building Trust

Using 'assure' effectively is key to building trust in relationships, both personal and professional. Sincerity is crucial for it to be meaningful.

مثال‌ها

4 از 4
1

I can assure you that this is the best pizza in town.

2

The company representative assured the clients of their commitment to quality service.

3

Don't worry, I'll be there on time. I assure you!

4

The report aims to assure stakeholders that the project is on track and within budget.

خانواده کلمه

اسم
assurance
فعل
assure
صفت
assured

راهنمای حفظ

Think of 'assurance' as a feeling of certainty you give to someone. If you 'as-SURE' someone, you make them feel 'sure' about something.

**Overview**

The verb 'assure' means to remove doubt or anxiety from someone by stating confidently that something will happen or is true. It implies making a promise or giving a guarantee to instill confidence. It's about providing certainty and peace of mind to another person.

**Usage Patterns**

'Assure' is typically used with a direct object (the person being reassured) and often followed by a clause or a prepositional phrase indicating what is being assured. Common structures include 'assure someone that...', 'assure someone of something...', and 'assure someone about something...'. It's important to note that you assure someone, not something directly, although you can assure someone of something.

**Common Contexts**

You might hear 'assure' in everyday conversations when offering comfort or certainty. For example, a doctor might assure a patient about a treatment's success, or a friend might assure you that they will be there for you. In professional settings, it's used to confirm reliability or commitment, such as a company assuring customers about product quality or a manager assuring their team about job security. It can also appear in more formal contexts, like legal documents or official statements, to guarantee facts or outcomes.

**Similar Words Comparison**:

  • Ensure: While similar, 'ensure' means to make certain that something will happen or be the case. It focuses on the action of making something certain, rather than reassuring a person. You ensure a result; you assure a person.
  • Guarantee: This is a stronger term, often implying a formal promise or pledge, sometimes with a penalty if not fulfilled. 'Assure' is more about confidence and removing doubt.
  • Reassure: This is very close in meaning to 'assure', often used interchangeably. However, 'reassure' specifically implies that someone was previously worried or uncertain, and you are calming them down.

نکات کاربردی

The verb 'assure' is used when you want to remove doubt or anxiety from someone. It implies making a confident statement or promise. It is typically followed by a person and then a 'that' clause or a prepositional phrase starting with 'of'.

اشتباهات رایج

A common mistake is confusing 'assure' with 'ensure' or 'insure'. Remember, 'assure' is about people's confidence, 'ensure' is about making outcomes certain, and 'insure' is about financial protection.

راهنمای حفظ

Think of 'assurance' as a feeling of certainty you give to someone. If you 'as-SURE' someone, you make them feel 'sure' about something.

ریشه کلمه

The word 'assure' comes from the Latin 'securus', meaning 'safe' or 'secure'. It entered Old French as 'assurer' and then into English, originally meaning to make safe or secure, evolving to mean making someone feel confident and free from doubt.

بافت فرهنگی

In many cultures, being able to assure someone implies reliability and trustworthiness. Making a promise you intend to keep, and reassuring someone who is worried, are valued social actions.

مثال‌ها

1

I can assure you that this is the best pizza in town.

everyday
2

The company representative assured the clients of their commitment to quality service.

formal
3

Don't worry, I'll be there on time. I assure you!

informal
4

The report aims to assure stakeholders that the project is on track and within budget.

academic

خانواده کلمه

اسم
assurance
فعل
assure
صفت
assured

ترکیب‌های رایج

assure someone that
assure someone of
fully assure
can assure

عبارات رایج

I assure you

rest assured

assure the safety of

اغلب اشتباه گرفته می‌شود با

assure vs ensure

'Assure' is used to make a person feel confident. 'Ensure' is used to make certain that an event or situation will happen. You assure a person of something; you ensure that something happens.

assure vs insure

'Insure' specifically refers to protecting something (like property or life) against financial loss by paying for an insurance policy. It is related to financial protection, not emotional reassurance.

الگوهای دستوری

assure [someone] that [clause] assure [someone] of [noun phrase] assure oneself that

Focus on the Person

Remember that 'assure' is about making someone else feel confident. The action is directed towards a person's feelings or state of mind.

Don't Confuse with 'Ensure'

Be careful not to use 'assure' when you mean 'ensure'. Assuring is about people's confidence; ensuring is about making an outcome certain.

Building Trust

Using 'assure' effectively is key to building trust in relationships, both personal and professional. Sincerity is crucial for it to be meaningful.

خودت رو بسنج

fill blank

Choose the best word to complete the sentence.

The manager tried to ______ the employees that their jobs were safe.

درسته! نه دقیقاً. پاسخ صحیح: assure

'Assure' is used here because the manager is speaking directly to people to make them feel confident and less worried.

multiple choice

Select the sentence that uses 'assure' correctly.

Which sentence correctly uses the word 'assure'?

درسته! نه دقیقاً. پاسخ صحیح: Please assure me that you will arrive on time.

This sentence correctly uses 'assure' followed by a person ('me') and a clause ('that you will arrive on time') to remove doubt.

sentence building

Arrange the words to form a correct sentence using 'assure'.

Arrange: you / I / will / that / help / assure

درسته! نه دقیقاً. پاسخ صحیح: I assure you that I will help.

This forms a grammatically correct sentence where 'I' is assuring 'you' that help is coming.

امتیاز: /3

سوالات متداول

4 سوال

'Assure' is used when you are making a person feel confident or removing their doubts. 'Ensure' is used to make certain that something will happen.

Generally, no. You assure people. You can assure someone of a thing or assure someone that a thing is true, but you don't directly 'assure' an object or an event.

Yes, the core meaning is positive, aiming to provide confidence and reduce worry. However, like any word, it can be used insincerely.

The most common structures are 'assure [someone] that [clause]' (e.g., 'I assure you that I will be there') or 'assure [someone] of [noun phrase]' (e.g., 'We assure you of our best service').

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