B1 verb 중립 #38 가장 일반적인 2분 분량

assure

/əˈʃʊər/

To assure someone is to remove their doubts and make them feel confident about something.

30초 단어

  • Remove doubt by stating confidently.
  • Instill confidence in another person.
  • Often used with 'that' or 'of'.

**Overview**

The verb 'assure' means to remove doubt or anxiety from someone by stating confidently that something will happen or is true. It implies making a promise or giving a guarantee to instill confidence. It's about providing certainty and peace of mind to another person.

**Usage Patterns**

'Assure' is typically used with a direct object (the person being reassured) and often followed by a clause or a prepositional phrase indicating what is being assured. Common structures include 'assure someone that...', 'assure someone of something...', and 'assure someone about something...'. It's important to note that you assure someone, not something directly, although you can assure someone of something.

**Common Contexts**

You might hear 'assure' in everyday conversations when offering comfort or certainty. For example, a doctor might assure a patient about a treatment's success, or a friend might assure you that they will be there for you. In professional settings, it's used to confirm reliability or commitment, such as a company assuring customers about product quality or a manager assuring their team about job security. It can also appear in more formal contexts, like legal documents or official statements, to guarantee facts or outcomes.

**Similar Words Comparison**:

  • Ensure: While similar, 'ensure' means to make certain that something will happen or be the case. It focuses on the action of making something certain, rather than reassuring a person. You ensure a result; you assure a person.
  • Guarantee: This is a stronger term, often implying a formal promise or pledge, sometimes with a penalty if not fulfilled. 'Assure' is more about confidence and removing doubt.
  • Reassure: This is very close in meaning to 'assure', often used interchangeably. However, 'reassure' specifically implies that someone was previously worried or uncertain, and you are calming them down.

예시

1

I can assure you that this is the best pizza in town.

everyday

Je peux vous assurer que c'est la meilleure pizza de la ville.

2

The company representative assured the clients of their commitment to quality service.

formal

Le représentant de l'entreprise a assuré aux clients leur engagement envers un service de qualité.

3

Don't worry, I'll be there on time. I assure you!

informal

Ne t'inquiète pas, je serai là à l'heure. Je t'assure !

4

The report aims to assure stakeholders that the project is on track and within budget.

academic

Le rapport vise à assurer aux parties prenantes que le projet est en bonne voie et respecte le budget.

자주 쓰는 조합

assure someone that assurer quelqu'un que
assure someone of assurer quelqu'un de
fully assure pleinement assurer
can assure pouvoir assurer

자주 쓰는 구문

I assure you

Je vous assure

rest assured

soyez assuré

assure the safety of

assurer la sécurité de

자주 혼동되는 단어

assure vs ensure

'Assure' is used to make a person feel confident. 'Ensure' is used to make certain that an event or situation will happen. You assure a person of something; you ensure that something happens.

assure vs insure

'Insure' specifically refers to protecting something (like property or life) against financial loss by paying for an insurance policy. It is related to financial protection, not emotional reassurance.

문법 패턴

assure [someone] that [clause] assure [someone] of [noun phrase] assure oneself that

How to Use It

사용 참고사항

The verb 'assure' is used when you want to remove doubt or anxiety from someone. It implies making a confident statement or promise. It is typically followed by a person and then a 'that' clause or a prepositional phrase starting with 'of'.


자주 하는 실수

A common mistake is confusing 'assure' with 'ensure' or 'insure'. Remember, 'assure' is about people's confidence, 'ensure' is about making outcomes certain, and 'insure' is about financial protection.

Tips

💡

Focus on the Person

Remember that 'assure' is about making *someone else* feel confident. The action is directed towards a person's feelings or state of mind.

⚠️

Don't Confuse with 'Ensure'

Be careful not to use 'assure' when you mean 'ensure'. Assuring is about people's confidence; ensuring is about making an outcome certain.

🌍

Building Trust

Using 'assure' effectively is key to building trust in relationships, both personal and professional. Sincerity is crucial for it to be meaningful.

어원

The word 'assure' comes from the Latin 'securus', meaning 'safe' or 'secure'. It entered Old French as 'assurer' and then into English, originally meaning to make safe or secure, evolving to mean making someone feel confident and free from doubt.

문화적 맥락

In many cultures, being able to assure someone implies reliability and trustworthiness. Making a promise you intend to keep, and reassuring someone who is worried, are valued social actions.

암기 팁

Think of 'assurance' as a feeling of certainty you give to someone. If you 'as-SURE' someone, you make them feel 'sure' about something.

자주 묻는 질문

4 질문

'Assure' is used when you are making a person feel confident or removing their doubts. 'Ensure' is used to make certain that something will happen.

Generally, no. You assure *people*. You can assure someone *of* a thing or assure someone *that* a thing is true, but you don't directly 'assure' an object or an event.

Yes, the core meaning is positive, aiming to provide confidence and reduce worry. However, like any word, it can be used insincerely.

The most common structures are 'assure [someone] that [clause]' (e.g., 'I assure you that I will be there') or 'assure [someone] of [noun phrase]' (e.g., 'We assure you of our best service').

셀프 테스트

fill blank

The manager tried to ______ the employees that their jobs were safe.

정답! 아쉬워요. 정답: assure

'Assure' is used here because the manager is speaking directly to people to make them feel confident and less worried.

multiple choice

Which sentence correctly uses the word 'assure'?

정답! 아쉬워요. 정답: Please assure me that you will arrive on time.

This sentence correctly uses 'assure' followed by a person ('me') and a clause ('that you will arrive on time') to remove doubt.

sentence building

Arrange: you / I / will / that / help / assure

정답! 아쉬워요. 정답: I assure you that I will help.

This forms a grammatically correct sentence where 'I' is assuring 'you' that help is coming.

점수: /3

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