Idiom Informal 5 min read

at all costs

no matter what the risk or expense

In 15 Seconds

  • Do something no matter the difficulty.
  • Emphasizes extreme determination.
  • Use for very important goals only.
  • Implies willingness to face consequences.

Meaning

This phrase means you absolutely must do something, no matter how difficult, expensive, or dangerous it might be. It emphasizes extreme determination and the willingness to overcome any obstacle. Think of it as a solemn promise to achieve a goal, even if it means facing serious consequences.

Key Examples

3 of 12
1

Texting a friend about a surprise party

We have to keep this party a secret from Sarah at all costs!

We have to keep this party a secret from Sarah no matter what!

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2

Instagram caption for a challenging workout

Pushing through this final set. Victory must be mine at all costs! #NoPainNoGain

Pushing through this final set. I must achieve victory no matter the difficulty! #NoPainNoGain

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3

Job interview on Zoom

Securing this client is our top priority; we must win their business at all costs.

Securing this client is our top priority; we must win their business no matter the risk or expense.

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🌍

Cultural Background

The phrase `at all costs` speaks to a deep human drive for achievement and protection when stakes are perceived as extremely high. Historically, societies have always prioritized certain objectives, whether it was defending territory, securing vital resources, or ensuring the survival of a group. This idiom reflects that cultural value, emphasizing that some goals are so fundamental they justify immense sacrifice and effort. It’s about the principle that the outcome is worth more than the price paid.

🎯

Think 'Mission Critical'

Use `at all costs` only when the situation is truly mission-critical, like saving a life, securing a vital business deal, or upholding a core principle. It’s a phrase for when failure is absolutely not an option.

⚠️

Avoid Mundane Exaggeration!

Using `at all costs` for everyday tasks like 'I need to buy milk at all costs' sounds silly and diminishes the phrase's power. Save it for genuinely high-stakes scenarios to avoid sounding melodramatic.

In 15 Seconds

  • Do something no matter the difficulty.
  • Emphasizes extreme determination.
  • Use for very important goals only.
  • Implies willingness to face consequences.

What It Means

When you say something must be done at all costs, you're talking about the highest level of urgency and importance. It's not just a suggestion; it's a critical mission. Imagine your favorite character in a movie needing to save the world. They have to succeed, no matter what. That's the vibe. It carries a heavy sense of responsibility and a promise of unwavering effort. You're signaling that failure is not an option, and you'll pour all your resources and energy into succeeding. It's like saying, 'I will move mountains for this!'

Origin Story

The phrase at all costs likely emerged from a time when literal costs, especially in military or trade contexts, were very tangible and significant. Think of ancient battles where supplies and lives were the ultimate 'costs.' If a strategic point had to be held, a commander might order their troops to defend it at all costs, meaning they should expend all ammunition, endure all injuries, and even sacrifice lives if necessary. It’s about valuing the objective above the price paid. The idea is that the outcome is so crucial, the expense incurred doesn't matter in comparison. It’s a powerful way to prioritize.

How To Use It

You use at all costs to stress that a particular action or outcome is non-negotiable. It’s for situations where the stakes are incredibly high. You might use it when discussing a vital business deal, a personal safety concern, or a deeply held principle. It’s a strong declaration of intent. You can use it in spoken conversation or in writing, like in a formal proposal or even a passionate social media post. Just remember, it’s a very strong statement, so use it wisely!

Real-Life Examples

Imagine a startup founder needing to secure crucial funding. They might tell their team, 'We need to close this deal at all costs.' Or consider a parent protecting their child: 'I will keep you safe at all costs.' In a video game, a player might say, 'We have to defend the base at all costs!' It’s about making something a top priority. You could even see it in a movie script: 'The artifact must be recovered at all costs!' It’s everywhere when the stakes are high.

When To Use It

Use at all costs when the objective is extremely important. This could be related to safety, national security, a critical business objective, or a deeply personal commitment. If something is truly vital and requires maximum effort and resourcefulness, this phrase fits perfectly. It’s for when you want to convey absolute determination. Think of it as the verbal equivalent of a superhero's unwavering resolve. It’s also great for dramatic effect in storytelling or speeches.

When NOT To Use It

Avoid at all costs for minor inconveniences or everyday tasks. Saying 'I need to buy milk at all costs' sounds a bit dramatic, doesn't it? It’s also not appropriate for situations where the 'cost' is unethical or illegal. You shouldn't pursue something at all costs if it means harming others or breaking serious laws. It’s meant for important goals, not trivial matters or morally questionable pursuits. Save it for when it truly counts!

Common Mistakes

Learners sometimes use it in situations that aren't serious enough. This can make them sound overly dramatic or even a bit silly. Another mistake is using it when the 'cost' is actually something negative or harmful. Remember, the phrase implies a necessary effort, not a destructive one. It's important to match the phrase's intensity to the situation's gravity. Don't say you'll do your laundry at all costs unless you're facing a zombie apocalypse and it’s your only clean shirt!

I will finish this report at all costs (when it's just a routine report for tomorrow)

I will finish this report on time

We must win the game at all costs (when it's a friendly match)

We really want to win the game

Similar Expressions

Other phrases convey similar urgency. 'By any means necessary' is very close, suggesting using any method available. 'No matter what' is a simpler, more general way to express the same idea. 'To the ends of the earth' implies extreme effort and dedication, often in pursuit of something or someone. 'Whatever it takes' is another strong contender, focusing on the actions needed. They all signal a high level of commitment.

Memory Trick

💡

Imagine a knight in shining armor. His king commands him to retrieve a magical sword. The king says, 'You must get it back at all costs!' The knight pictures the sword, then thinks about dragons, treacherous mountains, and grumpy trolls. He knows it will be tough, expensive (in terms of supplies!), and dangerous. But he nods, determined. The 'costs' are the dangers and difficulties he's willing to face. The sword is the goal. He’ll face *all* those costs to get it.

Quick FAQ

Is it always about money? No, 'costs' can mean effort, risk, or sacrifice, not just cash. Can it be used humorously? Yes, for everyday tasks, it can be funny due to exaggeration. Is it formal or informal? It leans informal but can be used in professional settings for high-stakes situations. Does it always mean something bad will happen? Not necessarily; it means you're prepared for bad things to happen if they must.

Usage Notes

This idiom is powerful and best reserved for situations where extreme importance or determination needs to be conveyed. While it can be used humorously, overuse in casual contexts can diminish its impact. Be mindful of the 'cost' implied – it should relate to effort, risk, or expense, not unethical actions.

🎯

Think 'Mission Critical'

Use `at all costs` only when the situation is truly mission-critical, like saving a life, securing a vital business deal, or upholding a core principle. It’s a phrase for when failure is absolutely not an option.

⚠️

Avoid Mundane Exaggeration!

Using `at all costs` for everyday tasks like 'I need to buy milk at all costs' sounds silly and diminishes the phrase's power. Save it for genuinely high-stakes scenarios to avoid sounding melodramatic.

💬

The Value of Sacrifice

This phrase taps into a cultural value of perseverance and sacrifice for a greater good or a deeply desired outcome. It reflects historical contexts where objectives were pursued regardless of the human or material cost involved.

💡

It's About Preparation

Saying you'll do something `at all costs` means you're mentally prepared for whatever difficulties, expenses, or sacrifices are necessary to achieve it. It's a statement of readiness for extreme measures.

Examples

12
#1 Texting a friend about a surprise party
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We have to keep this party a secret from Sarah at all costs!

We have to keep this party a secret from Sarah no matter what!

Here, 'at all costs' emphasizes the extreme importance of maintaining the surprise.

#2 Instagram caption for a challenging workout
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

Pushing through this final set. Victory must be mine at all costs! #NoPainNoGain

Pushing through this final set. I must achieve victory no matter the difficulty! #NoPainNoGain

Used here for dramatic effect to show dedication to fitness goals.

#3 Job interview on Zoom
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Securing this client is our top priority; we must win their business at all costs.

Securing this client is our top priority; we must win their business no matter the risk or expense.

In a professional context, it shows strong commitment to a business objective.

#4 Discussing a critical project deadline
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This deadline is non-negotiable. We need to deliver the project on time at all costs.

This deadline is non-negotiable. We need to deliver the project on time no matter what.

Highlights the absolute necessity of meeting the deadline, regardless of the effort involved.

#5 A parent talking about their child's safety
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Your safety is my number one concern. I will protect you at all costs.

Your safety is my number one concern. I will protect you no matter the risk.

Conveys deep emotional commitment and willingness to make sacrifices for loved ones.

#6 Ordering food via app
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I need that burger, like, yesterday! I'll pay extra delivery fees at all costs!

I need that burger, like, yesterday! I'll pay extra delivery fees no matter what!

Used humorously to exaggerate the desire for food and willingness to pay more.

Learning a new phrase Common Mistake
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✗ I will learn English at all costs.

✗ I will learn English no matter what.

This is grammatically correct but sounds overly dramatic for general language learning.

#8 Learning a new phrase
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✓ I will learn English by practicing every day.

✓ I will learn English by practicing every day.

A more realistic and less intense way to express commitment to learning.

#9 Discussing a historical event

The soldiers were ordered to hold the bridge at all costs.

The soldiers were ordered to hold the bridge no matter the sacrifice.

A classic example of military command where the objective outweighs personal safety.

#10 Saving a precious item
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My grandma's locket is irreplaceable. I have to keep it safe at all costs.

My grandma's locket is irreplaceable. I have to keep it safe no matter what.

Emphasizes the immense sentimental value and the need for utmost protection.

#11 Trying to get tickets for a sold-out concert
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These concert tickets are impossible to find! But I'll get them at all costs!

These concert tickets are impossible to find! But I'll get them no matter what!

Shows extreme determination to achieve a desired outcome, even if difficult.

#12 A warning in a fantasy novel
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Beware the Whispering Woods; the ancient magic there must be avoided at all costs.

Beware the Whispering Woods; the ancient magic there must be avoided no matter the risk.

Used to strongly advise against something due to potential danger or negative consequences.

Test Yourself

Fill in the blank with the correct phrase.

✓ Correct! ✗ Not quite. Correct answer: at all costs

`At all costs` means no matter the difficulty or expense, which fits the idea of protecting the environment.

Choose the sentence that uses 'at all costs' correctly.

Which sentence uses the phrase correctly?

✓ Correct! ✗ Not quite. Correct answer: We must finish this project by Friday at all costs.

The phrase `at all costs` implies a high level of importance and urgency, fitting the context of a project deadline.

Find and fix the error in the sentence.

✓ Correct! ✗ Not quite. Correct answer:

The sentence is actually correct. The phrase `at all costs` is used here to emphasize the speaker's determination to achieve their goal of getting a degree, no matter the challenges or sacrifices involved.

Fill in the blank.

✓ Correct! ✗ Not quite. Correct answer: at all costs

`At all costs` is used to express extreme determination to achieve a goal, which is appropriate for finding a lost pet.

Choose the correct sentence.

Which sentence correctly uses 'at all costs'?

✓ Correct! ✗ Not quite. Correct answer: We need to succeed at all costs.

The phrase needs a verb or action that needs to be accomplished with utmost importance. 'Succeed' fits this context.

Find and fix the error.

✓ Correct! ✗ Not quite. Correct answer:

This sentence is correct. It emphasizes the speaker's strong commitment to traveling the world, regardless of the financial or logistical challenges.

Complete the sentence with the most fitting phrase.

✓ Correct! ✗ Not quite. Correct answer: at all costs

In contexts of national security, `at all costs` signifies the highest priority and willingness to undertake any necessary measures.

Identify and correct the misuse of the phrase.

✓ Correct! ✗ Not quite. Correct answer:

Using `at all costs` for a mundane task like buying groceries is an exaggeration that sounds unnatural and overly dramatic.

Put the words in the correct order to form a meaningful sentence.

✓ Correct! ✗ Not quite. Correct answer:

This sentence structure correctly uses `at all costs` to express a strong imperative for success.

Translate the sentence into English.

✓ Correct! ✗ Not quite. Correct answer:

The Spanish phrase 'a toda costa' is a direct equivalent of the English idiom 'at all costs', conveying the same meaning of absolute necessity.

Choose the sentence that best conveys the meaning of 'at all costs'.

Which sentence implies the highest level of commitment and potential sacrifice?

✓ Correct! ✗ Not quite. Correct answer: Finishing this project is crucial, and we must do it no matter what challenges arise.

This option most closely captures the intensity and willingness to overcome obstacles inherent in 'at all costs'.

Find and fix the error.

✓ Correct! ✗ Not quite. Correct answer:

Apologizing is an action, but 'at all costs' implies a goal that requires overcoming significant obstacles. A better word like 'profusely' describes the manner of apology.

🎉 Score: /12

Visual Learning Aids

Formality Spectrum for 'At All Costs'

Very Informal

Used humorously or in casual chat for exaggeration.

I need that last slice of pizza at all costs!

Informal

Common in everyday conversation to express strong determination.

We have to win this game at all costs!

Neutral/Formal

Used in serious contexts like business or security to denote critical importance.

Our company's reputation must be protected at all costs.

Very Formal

Rarely used in very formal writing; usually replaced by more specific language.

The objective must be met at all costs.

When to Use 'At All Costs'

High Stakes Situations
👨‍👩‍👧‍👦

Protecting loved ones

I'll keep you safe at all costs.

📈

Critical business goals

Securing this client is vital; we must win them at all costs.

🛡️

National security

The border must be secured at all costs.

Personal convictions

I will stand by my principles at all costs.

🚀

Urgent missions

The rescue mission must succeed at all costs.

☕😂

Humorous exaggeration

I need coffee at all costs!

Comparing 'At All Costs' with Similar Phrases

At All Costs
At all costs Emphasizes overcoming any obstacle or expense for a crucial goal.
By Any Means Necessary
By any means necessary Focuses on using any available method, regardless of its nature.
No Matter What
No matter what A more general phrase for determination, less intense than 'at all costs'.
Whatever It Takes
Whatever it takes Highlights the actions and effort required, similar to 'at all costs'.

Usage Categories for 'At All Costs'

🔥

Urgency

  • Critical deadlines
  • Emergency situations
  • Vital objectives
💪

Commitment

  • Unwavering determination
  • Sacrifice willingness
  • High personal stakes
⚠️

Risk Assessment

  • Acknowledging potential dangers
  • Ignoring prohibitive expenses
  • Prioritizing outcome over price
🌍

Context

  • Serious professional settings
  • Personal promises
  • Dramatic storytelling
  • Humorous exaggeration

Practice Bank

12 exercises
Fill in the blank with the correct phrase. Fill Blank beginner

We must protect the environment ______!

✓ Correct! ✗ Not quite. Correct answer: at all costs

`At all costs` means no matter the difficulty or expense, which fits the idea of protecting the environment.

Choose the sentence that uses 'at all costs' correctly. Choose beginner

Which sentence uses the phrase correctly?

✓ Correct! ✗ Not quite. Correct answer: We must finish this project by Friday at all costs.

The phrase `at all costs` implies a high level of importance and urgency, fitting the context of a project deadline.

Find and fix the error in the sentence. Error Fix intermediate

Find and fix the mistake:

I will get my degree at all costs.

✓ Correct! ✗ Not quite. Correct answer: I will get my degree at all costs.

The sentence is actually correct. The phrase `at all costs` is used here to emphasize the speaker's determination to achieve their goal of getting a degree, no matter the challenges or sacrifices involved.

Fill in the blank. Fill Blank intermediate

She vowed to find her lost dog, ______.

✓ Correct! ✗ Not quite. Correct answer: at all costs

`At all costs` is used to express extreme determination to achieve a goal, which is appropriate for finding a lost pet.

Choose the correct sentence. Choose intermediate

Which sentence correctly uses 'at all costs'?

✓ Correct! ✗ Not quite. Correct answer: We need to succeed at all costs.

The phrase needs a verb or action that needs to be accomplished with utmost importance. 'Succeed' fits this context.

Find and fix the error. Error Fix intermediate

Find and fix the mistake:

He decided to travel the world at all costs.

✓ Correct! ✗ Not quite. Correct answer: He decided to travel the world at all costs.

This sentence is correct. It emphasizes the speaker's strong commitment to traveling the world, regardless of the financial or logistical challenges.

Complete the sentence with the most fitting phrase. Fill Blank advanced

The nation's security must be maintained ______.

✓ Correct! ✗ Not quite. Correct answer: at all costs

In contexts of national security, `at all costs` signifies the highest priority and willingness to undertake any necessary measures.

Identify and correct the misuse of the phrase. Error Fix advanced

Find and fix the mistake:

✗ I need to buy groceries at all costs.

✓ Correct! ✗ Not quite. Correct answer: ✓ I really need to buy groceries.

Using `at all costs` for a mundane task like buying groceries is an exaggeration that sounds unnatural and overly dramatic.

Put the words in the correct order to form a meaningful sentence. Reorder advanced

Arrange the words in the correct order:

Click words above to build the sentence

✓ Correct! ✗ Not quite. Correct answer: We must succeed at all costs.

This sentence structure correctly uses `at all costs` to express a strong imperative for success.

Translate the sentence into English. Translate advanced

Debemos proteger a los niños a toda costa.

Hints: Consider the idiom for 'no matter the risk'., 'A toda costa' translates directly to 'at all costs'.

✓ Correct! ✗ Not quite. Correct answer: We must protect the children at all costs.

The Spanish phrase 'a toda costa' is a direct equivalent of the English idiom 'at all costs', conveying the same meaning of absolute necessity.

Choose the sentence that best conveys the meaning of 'at all costs'. Choose advanced

Which sentence implies the highest level of commitment and potential sacrifice?

✓ Correct! ✗ Not quite. Correct answer: Finishing this project is crucial, and we must do it no matter what challenges arise.

This option most closely captures the intensity and willingness to overcome obstacles inherent in 'at all costs'.

Find and fix the error. Error Fix advanced

Find and fix the mistake:

✗ He apologized at all costs.

✓ Correct! ✗ Not quite. Correct answer: ✓ He apologized profusely.

Apologizing is an action, but 'at all costs' implies a goal that requires overcoming significant obstacles. A better word like 'profusely' describes the manner of apology.

🎉 Score: /12

Frequently Asked Questions

18 questions

It means you are determined to achieve something or prevent something from happening, no matter how difficult, expensive, or dangerous it might be. It emphasizes extreme commitment and the willingness to overcome any obstacle in your path.

No, 'costs' here refers to much more than just financial expense. It can include time, effort, risk, emotional toll, or even personal sacrifice. The phrase highlights that the objective is so important that whatever price needs to be paid, you are willing to pay it.

Yes, you can use it in formal settings, especially in business or professional contexts where a critical objective needs to be achieved. For example, 'Our company's reputation must be protected at all costs.' However, ensure the situation warrants such a strong declaration.

Use it when discussing situations with very high stakes, where failure is not an option. This could be related to safety, security, critical business goals, or deeply held personal principles. It's for when you want to convey absolute determination.

Absolutely. It's inappropriate for minor, everyday tasks where it sounds overly dramatic, like 'I need to buy bread at all costs.' Also, avoid using it if the 'cost' involves unethical or illegal actions; the phrase implies necessary effort, not wrongdoing.

It leans towards the informal side but is widely understood and accepted in many professional contexts due to its strong meaning. It's not slang, but it's more commonly heard in passionate speech or writing than in highly formal academic papers.

'At all costs' emphasizes overcoming any difficulty or expense, focusing on the price paid for success. 'By any means necessary' focuses more on the methods used, suggesting a willingness to employ any strategy, even questionable ones, to achieve the goal.

Yes, it's often used humorously through exaggeration. For instance, saying 'I must have that last piece of cake at all costs!' is funny because the 'cost' (eating cake) is trivial compared to the phrase's usual weight.

If the situation isn't dire enough for 'at all costs', you could use phrases like 'very important,' 'crucial,' 'essential,' 'a top priority,' or 'we must make sure it happens.' These convey importance without the extreme implication of sacrifice.

Not necessarily. While it means you'll overcome obstacles, the implication is usually within acceptable boundaries. However, context matters. If someone says 'We must win at all costs,' and the context involves cheating, then yes, it implies that too. It highlights a lack of limits on the effort.

It often functions as a strong promise or vow. When someone says they will do something 'at all costs,' they are making a solemn commitment to succeed, signaling their unwavering resolve and the seriousness of their intention.

A frequent mistake is using it for mundane tasks, making the speaker sound overly dramatic or even comical. For example, saying 'I need to buy milk at all costs' is usually inappropriate and sounds unnatural.

Yes, it can be used to describe past actions or decisions. For instance, 'The general ordered the troops to hold the line at all costs,' indicating the importance and perceived necessity of that action in the past.

In this context, the 'cost' might be social standing, potential conflict, career risks, or personal discomfort. It signifies that upholding one's principles is more important than avoiding these negative consequences.

'Whatever it takes' emphasizes the actions and methods used to achieve a goal. 'At all costs' focuses more on the price paid (effort, money, risk) and the absolute necessity of the outcome, regardless of that price.

It can sometimes sound aggressive, especially if used in a demanding or confrontational way. However, it's often used to express personal determination or commitment, which isn't inherently aggressive. Context and tone are key.

It implies a mindset of extreme focus, resilience, and prioritization. The speaker views the objective as paramount and is prepared to dedicate significant resources and endure hardships to achieve it.

Yes, it can be used negatively, meaning something must be avoided no matter what. For example, 'This mistake must be avoided at all costs' implies preventing a negative outcome is critically important.

Related Phrases

🔄

By any means necessary

synonym

Using any method available, regardless of its nature, to achieve a goal.

Both phrases express extreme determination to achieve an objective, though 'by any means necessary' focuses more on the methods used.

🔄

No matter what

synonym

Regardless of the circumstances or difficulties.

This is a more general and slightly less intense way to express commitment compared to 'at all costs'.

🔄

Whatever it takes

synonym

Willing to do anything required to achieve a goal.

Similar to 'at all costs', it emphasizes a high level of commitment and willingness to exert effort, focusing slightly more on the actions.

🔗

To the ends of the earth

related topic

To any extreme length or distance.

This phrase relates to extreme effort, often implying a long journey or search, sharing the theme of overcoming significant challenges.

🔗

A must-have

related topic

Something that is essential or highly desirable.

While not expressing determination, 'a must-have' identifies something of high importance, similar to the goals pursued 'at all costs'.

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Non-negotiable

related topic

Something that cannot be discussed or altered.

This term describes the nature of goals pursued 'at all costs', highlighting their absolute importance and lack of compromise.

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Cutting corners

antonym

Doing something in the easiest, cheapest, or fastest way, often by omitting steps or reducing quality.

This is the opposite of 'at all costs', as it implies avoiding effort and expense rather than embracing it.

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