In 15 Seconds
- A formal bridge to introduce a complication.
- Common in essays, meetings, and documentaries.
- Connects a current topic to a specific problem.
- Sounds professional, logical, and objective.
Meaning
This phrase is a smooth way to introduce a new problem or topic that is connected to what you were just discussing. It acts like a bridge that leads your listener to a specific concern or challenge.
Key Examples
3 of 10In a business meeting about expansion
Opening a new branch is exciting, but this brings up the issue of finding qualified staff.
Opening a new branch is exciting, but this brings up the issue of finding qualified staff.
Texting a friend about a group trip
Everyone wants to go to Ibiza, but this brings up the issue of our different budgets.
Everyone wants to go to Ibiza, but this brings up the issue of our different budgets.
Writing an essay about technology
Smartphones have revolutionized communication, yet this brings up the issue of digital privacy.
Smartphones have revolutionized communication, yet this brings up the issue of digital privacy.
Cultural Background
In American business culture, this phrase is often used to 'soften' a disagreement. By saying 'This brings up the issue of...' instead of 'I disagree because...', you make the problem seem objective rather than personal. British speakers may use this phrase with a touch of understatement. It can be a polite way to introduce a very serious problem without sounding 'alarmist.' When speaking English, Japanese professionals might use this phrase to avoid direct confrontation. It allows them to follow the 'Kuuki wo yomu' (reading the air) rule by letting the 'situation' raise the problem. German speakers, who value directness and precision, use this phrase (or its German equivalent) to ensure that every possible variable is accounted for in a plan. It is seen as a sign of thoroughness.
The 'Whether' Trick
If you aren't sure what noun to use after 'of', use 'whether' followed by a full sentence. E.g., 'This brings up the issue of whether we can afford it.'
Don't Overuse It
In a 30-minute meeting, use this phrase once or twice. If you use it every time you speak, you will sound like you are trying too hard to be formal.
In 15 Seconds
- A formal bridge to introduce a complication.
- Common in essays, meetings, and documentaries.
- Connects a current topic to a specific problem.
- Sounds professional, logical, and objective.
What It Means
Think of this phrase as a mental bridge. You are walking down one path of conversation, and suddenly you see a giant roadblock. Instead of just stopping or jumping over it, you use this brings up the issue of to guide everyone gracefully toward that roadblock. It literally means that the previous point has 'carried' or 'elevated' a specific problem into the spotlight. In a casual sense, it is like saying, "Speaking of that, we really need to talk about X." It feels logical and organized. It tells your listener that you aren't just changing the subject randomly; you are following a logical thread. It carries a vibe of intellectual curiosity and professional concern. It’s not just a complaint; it’s an observation that a new factor must be considered. When you use it, you sound like someone who sees the 'big picture.'
How To Use It
Using this phrase is like being a DJ at a high-end club. You are transitioning from one track (your current topic) to the next (the problem) without the beat dropping. The grammar is simple: [Statement of fact] + this brings up the issue of + [Noun or Noun Phrase]. For example, "The company is growing fast, and this brings up the issue of office space." You can also use it at the start of a sentence to link back to a previous paragraph in an essay. It’s a favorite for IELTS and TOEFL writers because it creates 'cohesion.' Pro tip: Don't just use it for tiny problems. Use it for 'issues'—things that require discussion, debate, or a solution. It’s the difference between saying "we ran out of milk" and "this brings up the issue of our grocery budget."
Formality & Register
This phrase lives comfortably in the 'formal' to 'neutral' zone. You will hear it constantly in university lectures, business meetings, and Netflix documentaries. It is the bread and butter of 'C1 level' English. If you use it in a text message to your best friend about what movie to watch, you might sound a bit like a philosophy professor. However, in a professional Slack channel or a LinkedIn post, it is perfect. It strikes a balance between being polite and being direct. It says, "I am serious about this topic, and I want us to think about it deeply." It avoids the bluntness of "But the problem is..." which can sometimes sound a bit aggressive or negative. Using this brings up the issue of makes the problem feel like a natural part of the process, rather than a mistake someone made.
Real-Life Examples
Imagine you are watching a YouTube video essay about the ethics of AI art. The narrator says, "AI can generate images in seconds, but this brings up the issue of copyright." That’s a classic use case. Or picture a Zoom meeting where your boss is talking about a new remote work policy. You might chime in with, "That sounds great, but this brings up the issue of time zone differences for the team in London." Even on social media, you’ll see it. A travel vlogger might post a photo of a beautiful, crowded beach and write, "Overtourism is real, and this brings up the issue of sustainable travel." It’s the phrase people use when they want to be taken seriously. It’s much more effective than just saying "There is a problem with..." because it connects the problem to a context.
When To Use It
Use this phrase when you want to look smart in a meeting or an essay. It’s perfect for 'pivot points' in a discussion. Use it when one good thing leads to a complicated thing. For example, if you win the lottery, this brings up the issue of taxes. (A high-quality problem to have, right?) It’s also great for academic writing where you need to move from a cause to an effect. Use it in job interviews when discussing challenges you’ve faced. It shows you can analyze situations and identify secondary effects. If you’re writing a blog post or a long-form caption on Instagram about a complex topic like mental health or career growth, this phrase acts as a perfect paragraph connector. It keeps your audience following your logic without getting lost.
When NOT To Use It
Do not use this phrase for trivial, everyday annoyances. If your roommate forgot to take out the trash, saying "this brings up the issue of the bin" will make them think you’ve been reading too many textbooks. It’s too heavy for small talk. Also, avoid using it when you are actually angry. If you say, "You’re late again, and this brings up the issue of your reliability," it sounds incredibly cold and corporate—which might actually be scarier than shouting, but it won't help the relationship! Finally, don't use it if there isn't actually a logical connection. If you are talking about the weather and suddenly say, "this brings up the issue of my cat's diet," people will be very confused. The 'bridge' needs to lead somewhere that makes sense.
Common Mistakes
This brings out the issue of...
✓This brings up the issue of... (Don't 'bring out' the issue unless you are physically pulling it out of a box).
This brings up the problem for...
✓This brings up the issue of... (Remember, it's almost always 'issue of').
This brings up the issue about...
✓This brings up the issue of... (While 'about' is sometimes used in casual speech, 'of' is the standard academic partner).
This brings up the issues of...
✓This brings up the issue of... (Usually, we focus on one main issue at a time with this phrase).
Another mistake is forgetting the 'the'. You need that little 'the' to make it sound professional. Without it, the sentence feels like it's missing a tooth. Also, watch your verb tense. If you are talking about something that happened in the past, it's this brought up the issue of. Don't get stuck in the present if the conversation has moved on!
Common Variations
If you find yourself using this phrase too much, you can swap it out for this raises the question of. This is slightly more philosophical. You could also try this highlights the problem of if you want to be more dramatic. In a more casual professional setting, you might say this points to a concern regarding. If you want to sound very academic, try this gives rise to the complication of. On the flip side, if you're texting a colleague and want to be quicker, this leads to the problem of works just fine. There’s also the classic this opens up a discussion about. Think of these as different flavors of the same ice cream. They all do the same job, but some are a bit fancier than others. This brings up the issue of is the 'vanilla'—it works with everything.
Real Conversations
Speaker A: I think we should start using TikTok for our brand marketing.
Speaker B: That’s a trendy idea, but this brings up the issue of our target audience being mostly over 50.
Speaker A: True, we might need a different strategy for them.
Speaker A: The city is planning to make the downtown area car-free.
Speaker B: I love that, but this brings up the issue of where all those people will park their cars.
Speaker A: Hopefully, they’ll just take the bus!
Speaker A: I've decided to quit my job and become a full-time influencer.
Speaker B: Wow! But this brings up the issue of health insurance and a steady paycheck.
Speaker A: I’m still working on that part of the plan.
Quick FAQ
Is issue always a bad thing? Not necessarily! An 'issue' can just be a topic that needs to be settled. However, in this specific phrase, it almost always points to a challenge or a complication that needs fixing.
Can I use it in an email to my boss? Absolutely. It’s one of the best ways to point out a flaw in a plan without sounding like a hater. It makes the problem sound like an objective fact.
What’s the difference between this and raises the question? Raises the question is usually followed by a 'Why' or 'How' (a question). Brings up the issue of is followed by a 'What' (a noun/problem). Use raises the question when you want to ask something, and brings up the issue when you want to name something.
Usage Notes
This phrase is a high-level transition tool (C1+). Use it to link a fact to a complication. It is best used in formal emails, essays, and professional meetings, but avoid it in very casual settings where it might sound overly academic.
The 'Whether' Trick
If you aren't sure what noun to use after 'of', use 'whether' followed by a full sentence. E.g., 'This brings up the issue of whether we can afford it.'
Don't Overuse It
In a 30-minute meeting, use this phrase once or twice. If you use it every time you speak, you will sound like you are trying too hard to be formal.
Softening the Blow
Use 'This brings up the *slight* issue of...' to make a big problem sound smaller and more manageable.
Examples
10Opening a new branch is exciting, but this brings up the issue of finding qualified staff.
Opening a new branch is exciting, but this brings up the issue of finding qualified staff.
Smoothly transitions from a positive (expansion) to a challenge (staffing).
Everyone wants to go to Ibiza, but this brings up the issue of our different budgets.
Everyone wants to go to Ibiza, but this brings up the issue of our different budgets.
Used here to gently point out a potential conflict in plans.
Smartphones have revolutionized communication, yet this brings up the issue of digital privacy.
Smartphones have revolutionized communication, yet this brings up the issue of digital privacy.
A classic academic 'pivot' from a benefit to a drawback.
Buying cheap clothes feels good, but this brings up the issue of environmental impact.
Buying cheap clothes feels good, but this brings up the issue of environmental impact.
Adds a serious, thoughtful tone to a social media post.
I enjoy working independently, though this brings up the issue of staying connected with the team.
I enjoy working independently, though this brings up the issue of staying connected with the team.
Shows self-awareness and the ability to identify potential workplace challenges.
The new laptop is powerful, but this brings up the issue of its very short battery life.
The new laptop is powerful, but this brings up the issue of its very short battery life.
Directly links a feature to a specific performance problem.
The garden is huge, but this brings up the issue of how much time we'll spend weeding.
The garden is huge, but this brings up the issue of how much time we'll spend weeding.
A realistic look at the 'work' behind a 'benefit.'
I want to follow my dreams, but this brings up the issue of leaving my family behind.
I want to follow my dreams, but this brings up the issue of leaving my family behind.
Uses the phrase to frame a deep personal conflict.
✗ The plan is good, but this brings out the issue of cost. → ✓ The plan is good, but this brings up the issue of cost.
✗ The plan is good, but this brings out the issue of cost. → ✓ The plan is good, but this brings up the issue of cost.
Learners often confuse 'bring up' (to mention) with 'bring out' (to reveal or produce).
✗ This brings up issue of timing. → ✓ This brings up the issue of timing.
✗ This brings up issue of timing. → ✓ This brings up the issue of timing.
Don't forget the 'the'! It’s a specific issue, so it needs the definite article.
Test Yourself
Complete the sentence with the correct preposition and article.
The new policy is great, but this brings up ____ ____ ____ employee privacy.
The idiom requires the definite article 'the' and the preposition 'of.'
Which sentence uses the phrase correctly in a professional context?
Choose the best option:
This option uses the phrase to introduce a relevant professional concern with correct grammar.
Complete the dialogue with the most natural transition.
Speaker A: 'We need to increase our production by 20%.' Speaker B: '____________________ our aging machinery; can it handle the extra load?'
Speaker B is introducing a logical problem related to Speaker A's point.
Match the 'issue' to the 'trigger' topic.
If the topic is 'Moving to a new city', which issue does it most likely bring up?
Finding a job is a logical problem/concern related to moving to a new city.
🎉 Score: /4
Visual Learning Aids
Practice Bank
4 exercisesThe new policy is great, but this brings up ____ ____ ____ employee privacy.
The idiom requires the definite article 'the' and the preposition 'of.'
Choose the best option:
This option uses the phrase to introduce a relevant professional concern with correct grammar.
Speaker A: 'We need to increase our production by 20%.' Speaker B: '____________________ our aging machinery; can it handle the extra load?'
Speaker B is introducing a logical problem related to Speaker A's point.
If the topic is 'Moving to a new city', which issue does it most likely bring up?
Finding a job is a logical problem/concern related to moving to a new city.
🎉 Score: /4
Video Tutorials
Find video tutorials on YouTube for this phrase.
Frequently Asked Questions
10 questionsYes, but 'issue' is slightly more professional and less 'negative' than 'problem.'
In this phrase, use 'issue of.' You have an 'issue with' a person or a machine (meaning a conflict or a malfunction).
Only if you are being ironic or very serious. It's usually too formal for texting.
A 'topic' is just a subject. An 'issue' is a subject that people disagree about or that causes problems.
It is common in spoken English, but 'of' is the grammatically correct choice for formal writing.
Yes, but 'brings up' suggests the topic is being introduced for the first time in that specific conversation.
No, it needs a 'this' to refer to. You need to mention something else first.
Use 'brings up' if the subject is 'This' or 'That' (singular).
Generally no. It's almost always used for concerns, challenges, or problems.
Connect the words 'brings' and 'up' so they sound like one word: 'bring-zup.'
Related Phrases
Raises the question of
similarSuggests that the current topic makes a certain question necessary to ask.
Points to the problem of
similarIndicates that the current situation is evidence of a specific problem.
Opens a can of worms
specialized formTo bring up a topic that will cause many complicated problems.
The elephant in the room
contrastA major problem that everyone is ignoring.