In 15 Seconds
- To promote or advertise something or someone.
- A blend of English 'marketing' and Hindi 'karna' (to do).
- Used in business, social media, and casual teasing.
Meaning
This phrase refers to the act of promoting a product, service, or even yourself to get attention or make a sale. It is a common 'Hinglish' expression used everywhere from boardrooms to casual chats about social media.
Key Examples
3 of 6In a business meeting
हमें अपने नए ऐप की मार्केटिंग करना शुरू करना चाहिए।
We should start doing marketing for our new app.
Teasing a friend who is bragging
बस कर भाई, अपनी इतनी मार्केटिंग करना बंद कर!
Stop it bro, stop doing so much self-marketing!
Discussing a career choice
वो आजकल डिजिटल मार्केटिंग कर रहा है।
He is doing digital marketing these days.
Cultural Background
In the Indian corporate world, 'marketing' is often used interchangeably with 'sales' in casual speech, though they are distinct departments. Influencers use 'मार्केटिंग करना' to describe their collaborations with brands. In smaller, family-run businesses, 'मार्केटिंग' is often replaced by 'प्रचार' (prachar) or 'दुकानदारी' (dukandari). In formal writing, 'विपणन' (vipanan) is the preferred term, though it is rarely used in spoken language.
Gender Matters
Remember that 'मार्केटिंग' is feminine, so use 'की' (ki) instead of 'का' (ka) when connecting it to an object.
Personal Branding
Use 'खुद की मार्केटिंग करना' when talking about your own career growth. It sounds very professional.
In 15 Seconds
- To promote or advertise something or someone.
- A blend of English 'marketing' and Hindi 'karna' (to do).
- Used in business, social media, and casual teasing.
What It Means
मार्केटिंग करना is the go-to phrase for any promotional activity. In modern India, English business terms are woven into daily Hindi. It covers everything from big TV ads to you telling a friend why your favorite biryani place is the best. It is about creating a buzz. You are not just selling; you are building a brand.
How To Use It
You treat मार्केटिंग as the noun and करना as the verb. It behaves like any other 'doing' verb in Hindi. If you are doing it now, say मार्केटिंग कर रहा हूँ. If you did it yesterday, say मार्केटिंग की. It is incredibly flexible. You can use it for businesses or even for people who brag too much.
When To Use It
Use it in the office when discussing strategy. Use it with friends when someone is trying too hard to look cool. It is perfect for talking about social media influencers. If you see a flashy billboard, you can comment on the मार्केटिंग. It is the bread and butter of the modern Indian professional's vocabulary.
When NOT To Use It
Avoid it in extremely formal, 'Shuddh' (pure) Hindi literary settings. If you are writing a PhD thesis in Hindi, use विपणन (vipnan). But honestly? In 99% of real life, विपणन sounds like you swallowed a dictionary. Don't use it for simple 'shopping' either; that is shopping करना or खरीदारी करना.
Cultural Background
India's startup boom changed how people speak. English terms like 'marketing' became status symbols first, then daily necessities. In cities like Mumbai or Bangalore, you will hear this more than the actual Hindi equivalent. It reflects a culture that is increasingly globalized and brand-conscious. Even local vegetable vendors now understand what 'marketing' means!
Common Variations
You will often hear सेल्फ-मार्केटिंग (self-marketing). This is used when someone is blowing their own trumpet. Another one is डिजिटल मार्केटिंग (digital marketing), which is a massive career trend in India right now. People also say मार्केटिंग वाला to describe someone who works in the field.
Usage Notes
The phrase is neutral and works in almost any setting. Just remember that grammatically, 'marketing' is treated as a feminine noun, so verbs and adjectives should match (e.g., 'achhi marketing').
Gender Matters
Remember that 'मार्केटिंग' is feminine, so use 'की' (ki) instead of 'का' (ka) when connecting it to an object.
Personal Branding
Use 'खुद की मार्केटिंग करना' when talking about your own career growth. It sounds very professional.
Hinglish is King
Don't be afraid to use English business terms in Hindi. It is the standard in modern India.
Examples
6हमें अपने नए ऐप की मार्केटिंग करना शुरू करना चाहिए।
We should start doing marketing for our new app.
Standard professional usage for a product launch.
बस कर भाई, अपनी इतनी मार्केटिंग करना बंद कर!
Stop it bro, stop doing so much self-marketing!
A humorous way to tell someone they are showing off.
वो आजकल डिजिटल मार्केटिंग कर रहा है।
He is doing digital marketing these days.
Referring to a specific job or field of work.
इस ब्रांड की मार्केटिंग करना बहुत क्रिएटिव है।
This brand's marketing is very creative.
Using the phrase to comment on a campaign's quality.
मुझे अपना काम पसंद है, पर मुझे मार्केटिंग करना नहीं आता।
I love my work, but I don't know how to do marketing.
Expressing a personal struggle with self-promotion.
ग्रामीण इलाकों में मार्केटिंग करना एक बड़ी चुनौती है।
Doing marketing in rural areas is a big challenge.
Discussing market expansion in a formal tone.
Test Yourself
Fill in the blank with the correct form of 'मार्केटिंग करना'.
हमें इस नए ऐप की __________ चाहिए।
Since 'app' is the object and we need the infinitive with 'chahiye', 'karni' is the correct feminine form.
Which sentence is grammatically correct?
Choose the correct sentence.
Option 3 is a complete, grammatically correct sentence in the present continuous tense.
Complete the dialogue.
A: क्या तुमने इस इवेंट की मार्केटिंग की? B: हाँ, मैंने __________।
The past tense of 'karna' with a feminine noun is 'ki'.
Match the situation to the correct usage.
You want to promote your own skills in an interview.
Promoting yourself is 'khud ki marketing karna'.
🎉 Score: /4
Visual Learning Aids
Practice Bank
4 exercisesहमें इस नए ऐप की __________ चाहिए।
Since 'app' is the object and we need the infinitive with 'chahiye', 'karni' is the correct feminine form.
Choose the correct sentence.
Option 3 is a complete, grammatically correct sentence in the present continuous tense.
A: क्या तुमने इस इवेंट की मार्केटिंग की? B: हाँ, मैंने __________।
The past tense of 'karna' with a feminine noun is 'ki'.
You want to promote your own skills in an interview.
Promoting yourself is 'khud ki marketing karna'.
🎉 Score: /4
Frequently Asked Questions
12 questionsIt is neutral. You can use it in a boardroom or with friends.
Yes, but it sounds very formal and academic. Stick to 'मार्केटिंग' for daily use.
Yes, it is a standard code-mixed construction in Hindi.
Loanwords often take the gender of the closest native equivalent or are assigned based on sound; 'मार्केटिंग' is treated as feminine.
Marketing is the promotion; sales is the transaction.
You can, but 'प्रचार करना' is more common for politics.
Yes, it is widely understood in all urban areas.
मैं मार्केटिंग कर रहा हूँ (for male) or मैं मार्केटिंग कर रही हूँ (for female).
No, it is standard professional vocabulary.
No, use 'विपणन' in formal academic writing.
Extremely common.
No, it is an uncountable activity.
Related Phrases
ब्रांडिंग करना
similarTo do branding
प्रचार करना
synonymTo promote
विज्ञापन देना
specialized formTo give an advertisement
मार्केटिंग रणनीति
builds onMarketing strategy
