B1 noun Formal 1 min read

投资回报

tóuzī huíbào /tou ˈziː huí ˈbào/
Practice it

ROI is the standard metric to determine if an investment is worth the cost.

Word in 30 Seconds

  • Measures efficiency of an investment.
  • Calculated as (Gain - Cost) / Cost.
  • Used to compare different investment options.

Overview

  1. 1概述：投资回报（ROI）是一个衡量投资效率的关键财务指标。简单来说，它计算的是你投入了多少钱，以及最终赚回了多少钱。如果ROI为正，说明投资是盈利的；如果为负，则说明发生了亏损。它是评估项目、资产或商业计划是否值得执行的基准。

常见语境：该词广泛应用于商业计划书、财务报告、股市分析以及个人理财中。例如，企业在考虑购买新设备时，会计算其预期投资回报；投资者在选择基金时，也会参考历史投资回报情况。

  1. 1近义词比较：与“收益（Profit/Earnings）”相比，“投资回报”更强调“投入”与“产出”的比例关系，而“收益”往往只关注最终赚取的绝对金额。与“利润率（Profit Margin）”相比，投资回报的范围更广，不仅包含销售利润，还涉及资本运作的效率。

Examples

1

这个理财产品的投资回报很稳定。

everyday

The return on investment for this financial product is stable.

2

公司管理层正在评估该项目的预期投资回报。

formal

The management is evaluating the expected ROI of the project.

3

投入这么多时间，投资回报却很低。

informal

I put in so much time, but the return on investment is very low.

4

长期来看，该资产的投资回报超过了市场平均水平。

academic

In the long run, the asset's ROI exceeded the market average.

Common Collocations

提高投资回报 Increase ROI
追求长期投资回报 Seek long-term ROI
投资回报率 Return on Investment rate

Common Phrases

投资回报周期

ROI payback period

预期投资回报

Expected ROI

投资回报分析

ROI analysis

Often Confused With

投资回报 vs 利润 (Profit)

Profit is the absolute amount of money gained, while ROI is a percentage ratio comparing gain to cost.

Grammar Patterns

追求...的投资回报 对...进行投资回报评估 获得...的投资回报

How to Use It

Usage Notes

This term is primarily used in professional, financial, and business contexts. It is a formal noun phrase. In casual conversation, people might simply say '回报' (return) to refer to the same concept.

Common Mistakes

People often confuse 'ROI' with 'profit'. Remember that ROI is a ratio, not an absolute number. Also, avoid using it to describe non-financial situations unless you are speaking metaphorically.

Tips

💡

Use ROI for professional discussions

In business meetings, using the term 'ROI' or '投资回报率' makes you sound more analytical and professional. Always focus on the ratio rather than just the total amount.

⚠️

Don't ignore the time factor

ROI doesn't always account for the time taken to earn the return. A high ROI over 10 years might be worse than a lower ROI over 1 year.

🌍

ROI in Chinese business culture

Chinese investors are increasingly data-driven. Using clear ROI projections is essential when pitching new business ideas or projects to stakeholders.

Word Origin

The term is a direct translation of the English 'Return on Investment'. It combines '投资' (investment) and '回报' (return/reward).

Cultural Context

In modern Chinese business, ROI is the universal language of efficiency. Whether in startups or large corporations, decision-makers rely on this metric to justify budget allocations.

Memory Tip

Think of 'Investment' (投入) and 'Return' (回报). If you put a seed in the ground, the 'ROI' is how many fruits you get back compared to the one seed you planted.

Frequently Asked Questions

3 questions

通常情况下是的，因为高回报率意味着更高的盈利效率。但需要注意，高回报往往伴随着高风险，因此应综合考虑风险因素。

不是。利润是最终赚到的钱，而投资回报是一个比率，用来衡量投入的每一块钱能带来多少回报。

公式为：（投资现值 - 投资成本）/ 投资成本 * 100%。它可以帮助你量化投资的成效。

Test Yourself

fill blank

这个项目的___非常高，吸引了大量投资者。

Correct! Not quite. Correct answer: 投资回报

根据句意，吸引投资者的通常是高回报。

Score: /1

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