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Dollar Stores: Last Week Tonight with John Oliver (HBO)
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♪ ("LAST WEEK TONIGHT" THEME PLAYS) ♪
Our main story tonight concerns shopping,
an easy and enjoyable way to forget that you
and everyone you know will one day die.
Specifically, it concerns one of the most
ubiquitous places to go shopping in this country,
dollar stores,
the discount outlets where you can get
a variety of goods at sometimes a dollar or less.
And they position themselves with upbeat materials like this.
NARRATOR: Whether you're making a quick fill-in stop
or stocking up for the week,
Dollar General helps you save on the things you need
and the unexpected items that make shopping fun.
Something new for the house, a greeting card,
or a surprise for someone special.
Ultimately, we love helping our customers
save time and money.
It's what drives us.
That's why more than 125,000 people have joined our team.
And we're growing every day.
Wow, they really captured a wide array
of definitely human people in that ad.
They've got an old lady, a nurse,
a man who absolutely does not have kids,
Molly Ringwald, and some idiot
about to buy a bouquet of half-inflated balloons.
Today, two companies dominate
this particular retail landscape.
Dollar General and Dollar Tree, which also owns Family Dollar.
These two corporations operate more than 35,000
dollar stores in the US.
That is...
And they have earnings to match.
Last year, Dollar General made 2.4 billion in profit,
while Dollar Tree made 1.6 billion.
And their growth has been fueled
by targeting low-income customers,
singling out communities that have been marginalized economically,
often rural areas and neighborhoods of color.
A former Dollar General CEO once described
their customer base as being...
And their current CEO summed up the business like this.
Right.
It's a store that tends to do better
when its customers are doing worse.
Which isn't something that really requires
use of the word "fabulous."
Fabulous is best used to describe a quirky hat,
or the cast of The Golden Bachelor,
or the fact that Kim Cattrall made a million dollars
to sit in a car and not talk to Sarah Jessica Parker.
-That is fabulous. -(AUDIENCE CHEERS)
But a company bragging about how it can profit
off financial hardship, not so much.
But you might have heard stories about
how dollar stores impact the communities
that they are in, which can--
where they can be the only food retailer around.
In some cases, that may be because
they've driven others out,
in others it could be because they've entered a market
that's already a food desert.
But either way, customers often turn
to these stores for their convenience and low prices.
Although, those prices can be a bit misleading,
as this clip from a few years ago demonstrates.
SPEAKER: At Dollar Tree, a two-pack of Irish Spring soap
costs a dollar.
At Target, an eight pack costs 3.99.
But, if you look very closely, the bars sold at Dollar Tree,
they're smaller.
So if you do the math, Irish Spring by the ounce
is actually more expensive at Dollar Tree.
Right.
Despite the promise of value,
you can end up getting less for more.
Although, I will say, in the case of Irish Spring,
that's not necessarily a bad thing.
I'm just saying, I personally don't want more of something
that smells like a citrus bergamot fart
and leaves these money makers ashy as hell.
But the fact is, if all you can afford for soap
is a dollar right now,
a dollar store will sell it to you.
But look, we've not come to focus
on the location or pricing of dollar stores tonight,
we're going to focus on how they are run.
Because if you've ever set foot in one,
you know they can look like a total disaster.
TIKTOKER: I really don't know where everybody else
is getting their Dollar Trees 'cause every single one
I've ever walked into has looked like this.
JAMES JACKSON: Oh, yes. Shopping at the DG.
I need staples,
and they're about 20 feet down that way.
AUTOMATED SPEAKER: My God, why does my Dollar Tree look like caca?
TIKTOKER 2: Look at this Dollar Tree.
Like, what the fuck?
Yeah.
"What the fuck?" is right.
Those look less like functioning stores
and more like American Ninja Warrior retail edition.
They look like someone picked up a dollar store,
shook it, and dumped it out
into another dollar store.
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