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Facebook & Content Moderation: Last Week Tonight with John Oliver (HBO)
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GER-Niveau
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Untertitel (824 Segmente)
♪ ("LAST WEEK TONIGHT" THEME MUSIC PLAYS) ♪
Our main story tonight concerns technology.
The thing that's brought us stone tools,
the catapults, the Tamagotchi,
and one day, God willing,
-a fourth thing worth having. -(LAUGHTER)
One of the biggest stories from the last election
is just how much the tech industry
seemed to swing toward Trump.
Elon Musk, of course, campaigned and jumped for him.
And Jeff Bezos reportedly killed The Washington Post endorsement
of Kamala Harris and got a prime seat
at the inauguration alongside the CEOs
of both Google and Apple.
But one of the most visible swings
came from Mark Zuckerberg.
He famously banned Trump from Facebook
after January 6th, but last month,
he was co-hosting a party at his inauguration,
and just two weeks before,
he made this striking announcement.
Hey, everyone.
I want to talk about something important today,
because it's time to get back
to our roots around free expression
on Facebook and Instagram.
Oh, is that what you wanted to talk about?
Because, honestly, I'd much rather discuss
why you suddenly look like Eddie Redmayne was cast
to play Ice Cube.
You look like white Macklemore.
You look like a high schooler
going undercover as a different high schooler with fewer friends.
But I'm sorry,
you were talking about getting back to your roots.
First, we're going to get rid of fact-checkers
and replace them with Community Notes
similar to X starting in the US.
Second, we're going to simplify our content policies
and get rid of a bunch of restrictions
on topics like immigration and gender
that are just out of touch with mainstream discourse.
Third, we're changing how we enforce our policies
to reduce the mistakes that account
for the vast majority of censorship
on our platforms.
We used to have filters that scanned
for any policy violation.
Now, we're going to focus those filters
on tackling illegal and high severity violations.
And for lower severity violations,
we're going to rely on someone reporting an issue
before we take action.
Yeah, that is the CEO of Meta
announcing that he's getting rid of fact checkers
and saying that he doesn't want to be
"out of touch with mainstream discourse"
while wearing a 900,000-dollar watch.
And there is just no way any watch is worth that much
unless when you look at it, it reads,
"It's time to donate the rest of your money,
you officially seem to have too much."
The changes Zuckerberg's making are striking.
A leaked training document found it's now acceptable to say
"Immigrants are grubby, filthy pieces of shit,"
and also specifies that this slur
for trans people is no longer a designated slur
and is therefore allowed.
As for replacing fact checkers with Community Notes like on X,
it is worth noting
that hasn't been a raging success over there,
with one study finding
nearly three quarters of accurate community notes
on election misinformation never got shown to users.
Remember that tweet falsely claiming Haitians
were eating pets in Springfield, Ohio?
That claim was rated PolitiFact's Lie of the Year,
but there is still no community note on the tweet,
despite multiple attempts to add one.
And all of this is a pretty notable shift
for Zuckerberg, because seven years ago,
amid widespread public outcry
around Facebook stoking misinformation and hatred,
he went before Congress to apologize.
For most of our existence,
we focused on all of the good that connecting people can do.
But it's clear now that we didn't do enough
to prevent these tools from being used
for harm as well.
And that goes for fake news,
for foreign interference in elections and hate speech,
as well as developers and data privacy.
We didn't take a broad enough view
of our responsibility,
and that was a big mistake.
And it was my mistake, and I'm sorry.
Yeah, it seems that Victorian ghost
-has made a pretty big turnaround since then... -(LAUGHTER)
...both in terms of what he's saying and how he looks.
And I will admit, new Zuck does look like
-he's having more fun. -(LAUGHTER)
He's tan, he looks like he's shopping at stores
that only take crypto,
and he's not sitting in front of Congress,
looking like a depressed version
of the guy from the Stonks meme.
(LAUGHTER)
Zuckerberg is framing all of this
as merely responding to a broader cultural shift,
something that he outlines naturally
on Joe Rogan.
What we do is we try
to build a platform that gives people a voice,
but I know there's this wholesale,
generational shift
in who are the people who are being listened to.
I think it's just like a wholesale shift
in saying, we just want different people
who we actually trust,
who are actually gonna tell us the truth
and not give us the bullshit opinions
that you're supposed to say,
but the type of stuff that I would actually,
like when I'm sitting in my living room
with my friends, the stuff that we know is true.
Is there anything more off-putting
than a guy worth hundreds of billions
trying to be a relatable everyman?
You know how it is,
chilling in the living room with the bros,
cracking a six-pack of Ace of Spades magnums,
kicking back on your diamond-encrusted sofa
and turning on the big screen TV,
which in my house is a hollow box where I pay
the cast of The Office to reenact my favorite scenes.
You know, just relatable, everyday stuff, guys.
And look, I'm not saying Facebook was doing a perfect job
of moderating content until now.
We've criticized them multiple times before on this show.
I'm also not saying they even could have
done it perfectly.
It's been said that "Content moderation at scale
is impossible to do well."
But the decision to both abandon fact-checkers
and turn off systems
they previously claimed made the platform safer
does feel like it's about to make that site
a whole lot worse.
And the self-depiction of Zuckerberg,
rap name Little Broccoli,
as someone simply embracing his company's roots
around free expression is just self-serving bullshit.
So, given all of that, tonight, let's take a look
at the challenges of content moderation,
how Facebook's faced them in the past
and what might have led to its new approach.
And let's start with the challenges,
because from the very beginning of the modern Internet,
there were concerns about what was on it.
NARRATOR: In 1995,
Senator James Exon brought a blue binder
to the floor of the Senate.
It was full of, well...
The most hardcore,
perverse types of pornography.
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