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마케팅하다

A2 verb #3,500 más común 11 min de lectura

마케팅하다

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Practícalo Ejemplos Notas y consejos 마케팅하다 en 30 segundos

Explicación 마케팅하다 in your Level:

At the A1 level, the word 마케팅하다 (to market) is introduced as a simple action verb. Since it is a loanword from English, it is often easier for English speakers to remember. At this stage, you should focus on the basic 'Noun + 하다' structure. You learn that '마케팅' is the noun and '하다' is the verb 'to do'. You will primarily use it in the present tense: '마케팅해요' (I market / We market). You might use it to describe your job or a simple activity. For example, '저는 마케팅해요' (I do marketing). At this level, you don't need to worry about complex strategies; just focus on the fact that this verb describes the act of promoting something. You will also learn to pair it with simple objects using the particle '을/를', such as '가게를 마케팅해요' (I market the shop). The goal at A1 is to recognize the word when you hear it in a business context and to be able to use it in a very basic sentence to describe a professional role or a simple task. You should also be aware that the 'ㄹ' sound in English 'marketing' is not pronounced in the Korean version, which sounds more like 'ma-ke-ting'. This is a great word to start building your professional Korean vocabulary because it is so similar to English.

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At the A2 level, you begin to use 마케팅하다 in more descriptive sentences by adding details about *how* or *where* the marketing is happening. You will learn to use instrumental particles like '-로' (by/using) and '-에서' (at/in). For example, '인스타그램으로 마케팅해요' (I market using Instagram) or '한국에서 마케팅해요' (I market in Korea). You also start using different tenses to talk about the past and future: '마케팅했어요' (marketed) and '마케팅할 거예요' (will market). At this level, you should be able to explain the purpose of your marketing using the structure '-기 위해서' (in order to). For example, '물건을 팔기 위해서 마케팅해요' (I market in order to sell things). You will also encounter the word in the context of 'SNS 마케팅' or '온라인 마케팅', reflecting common modern activities. You should be able to ask simple questions using this verb, such as '어떻게 마케팅해요?' (How do you market?). The A2 learner should also be able to distinguish '마케팅하다' from '광고하다' (to advertise) in simple contexts, recognizing that marketing is a broader activity. You might also start using the negative form '마케팅 안 해요' or '마케팅하지 않아요' to describe things you are not doing. This level focuses on making your sentences more informative and connecting the verb to specific platforms and goals.

At the B1 level, you move beyond simple descriptions and start discussing marketing as a strategic process. You will use 마케팅하다 with more complex grammatical structures like '-고 있다' (progressive), '-아/어 보다' (to try doing), and '-기 시작하다' (to start doing). For example, '새로운 방법을 마케팅해 보고 싶어요' (I want to try marketing in a new way). You will also start using more specific business vocabulary alongside the verb, such as '타겟' (target), '전략' (strategy), and '효과' (effect). A B1 learner should be able to describe the results of marketing: '마케팅해서 손님이 많아졌어요' (Because we marketed, the number of customers increased). You will also learn to use the noun-modifying form, such as '마케팅하는 방법' (the way to market) or '마케팅할 계획' (the plan to market). In conversations, you can express opinions about whether a company is '마케팅을 잘하다' (good at marketing) or '마케팅을 못하다' (bad at marketing). You will also begin to understand the nuance between '마케팅하다' and its synonyms like '홍보하다' (to publicize) and '판촉하다' (to promote sales), choosing the appropriate one based on the specific business goal. This level requires you to connect marketing activities to their outcomes and discuss them in a more professional, though still straightforward, manner.

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At the B2 level, you are expected to use 마케팅하다 in professional and academic settings with a high degree of fluency. You will use advanced connectors like '-음에도 불구하고' (despite), '-는 반면에' (on the other hand), and '-도록' (so that). For example, '예산이 부족함에도 불구하고 적극적으로 마케팅했어요' (Despite the lack of budget, we marketed actively). You will discuss marketing theories, such as '바이럴 마케팅' (viral marketing) or '감성 마케팅' (emotional marketing), and explain how they are applied. At this level, you should be able to participate in business meetings and contribute ideas on how to '마케팅하다' a product to a specific demographic, such as 'MZ세대' (Gen Z and Millennials). You will also be able to use the passive form '마케팅되다' (to be marketed) and understand how it changes the focus of the sentence. Your vocabulary will include terms like '시장 분석' (market analysis), '경쟁사' (competitor), and '브랜드 인지도' (brand awareness). You should be able to write a basic marketing plan or a report on marketing activities using formal language (e.g., '-습니다' or the plain '-(ㄴ)다' style for reports). The B2 level is about precision, professional terminology, and the ability to argue for or against specific marketing strategies in a logical way.

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At the C1 level, your use of 마케팅하다 is sophisticated and nuanced. You can discuss the ethical implications of marketing, the psychological impact on consumers, and the long-term strategic value of branding. You will use very formal and literary structures like '-기에' (because/since), '-거니와' (not only... but also), and '-자' (as soon as/since). For example, '소비자의 니즈를 정확히 파악하지 않고 마케팅하는 것은 위험하기 그지없다' (Marketing without accurately grasping consumer needs is extremely dangerous). You will be able to analyze complex case studies and use '마케팅하다' in the context of global market entry strategies (해외 시장 진출 전략). You will also understand and use idiomatic expressions and metaphors related to business and influence. A C1 learner can differentiate between '마케팅하다' and more specialized terms like '포지셔닝하다' (to position) or '세그멘테이션하다' (to segment). You should be able to give a detailed presentation on how a company should '마케팅하다' its products to overcome a crisis or to revitalize a declining brand. Your speech and writing will show a deep understanding of the subtle social and cultural factors that influence how products are marketed in Korea versus other countries. This level is characterized by high-level abstract thinking and the ability to use the word in complex, multi-layered professional discussions.

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At the C2 level, you have a native-like command of 마케팅하다 and can use it with complete precision in any context, including high-level corporate governance, academic research, and creative media. You can discuss the philosophical underpinnings of marketing and its role in modern society. You will use the most advanced grammatical structures and a vast array of specialized vocabulary. For example, you might discuss '데이터 기반으로 정교하게 마케팅하다' (to market precisely based on data) or '사회적 가치를 창출하며 마케팅하다' (to market while creating social value). You can navigate the most formal business environments in Korea, using appropriate honorifics and professional etiquette. You are able to critique marketing campaigns with a deep understanding of Korean cultural nuances, such as '정' (affection/bonding) or '눈치' (social wit). You can write professional articles, white papers, or even a thesis on how companies '마케팅하다' in the digital age. At this level, '마케팅하다' is just one tool in a massive linguistic arsenal that allows you to express complex strategic thoughts with clarity, elegance, and cultural sensitivity. You can also play with the word creatively, using it in puns or sophisticated rhetorical devices, and you are fully aware of the latest trends and neologisms in the Korean marketing world.

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Practícalo Ejemplos Notas y consejos

마케팅하다 en 30 segundos

A verb meaning 'to market' or 'to do marketing'.
Formed from the English loanword 'marketing' + '하다'.
Used in business and daily life for promotion and sales.
Versatile across all CEFR levels from basic to professional.

The Korean verb 마케팅하다 is a quintessential example of how modern Korean incorporates English loanwords to describe contemporary professional activities. Formed by taking the English noun 'marketing' and appending the versatile Korean auxiliary verb 하다 (to do), it functions as a comprehensive term for the process of promoting, selling, and distributing products or services. In the rapidly evolving Korean economic landscape, this word has moved beyond the boardroom and into the daily vocabulary of students, influencers, and small business owners alike. While traditional Korean words like 홍보하다 (to publicize) or 광고하다 (to advertise) exist, 마케팅하다 covers a broader strategic scope, including market research, branding, and consumer psychology.

Professional Usage: In a corporate setting, this verb is used to describe the high-level strategy of a company. Whether it is a global conglomerate like Samsung or a local startup in Gangnam, '마케팅하다' implies a structured approach to reaching a target audience.
Digital Context: With the rise of social media, the term is frequently used in phrases like 'SNS 마케팅하다' (to do social media marketing). It refers to the act of using platforms like Instagram, YouTube, or KakaoTalk to build a personal brand or sell products.

우리 회사는 새로운 앱을 적극적으로 마케팅하고 있어요. (Our company is actively marketing the new app.)

The word carries a nuance of modernity and efficiency. When a business owner says they are '마케팅하고 있다', they are not just saying they are putting up posters; they are implying they are using data, trends, and specific channels to grow their business. In South Korea, where 'K-Marketing' has become a global phenomenon through the export of K-pop and K-beauty, this word represents a vital skill set. It is also used in a slightly more cynical or colloquial way to describe someone who is 'selling' themselves too hard or being overly promotional in social situations, though this is less common than the professional usage.

인스타그램으로 자신의 브랜드를 마케팅하는 사람들이 많아졌어요. (There are more people marketing their own brands through Instagram.)

Broad Application: It applies to products (물건), services (서비스), and even ideas or cultural content (문화 콘텐츠).

이 제품을 어떻게 마케팅할지 회의해 봅시다. (Let's have a meeting about how to market this product.)

Furthermore, the word is often coupled with specific strategies, such as '바이럴 마케팅' (viral marketing) or '인플루언서 마케팅' (influencer marketing). In these cases, the verb form '마케팅하다' is used to describe the execution of these specific strategies. Understanding this word is essential for anyone looking to navigate the professional world in Korea or understand the mechanics behind the global success of Korean brands.

중소기업도 온라인으로 효과적으로 마케팅할 수 있습니다. (Even small businesses can market effectively online.)

그 영화는 개봉 전부터 대대적으로 마케팅했어요. (That movie was marketed extensively even before its release.)

Academic Context: In universities, students major in '마케팅' and learn how to '마케팅하다' through case studies of successful global brands.

Using 마케팅하다 correctly involves understanding its grammatical structure as a 'Noun + 하다' verb. This means it follows the standard conjugation patterns for all '하다' verbs, making it relatively easy for learners to master once they know the basic tenses. The noun '마케팅' acts as the object of the action, even when combined into one word, so you will often see it used with the object marker 을/를 as 마케팅을 하다, though '마케팅하다' is perfectly acceptable and very common.

Present Tense: The most common forms are '마케팅해요' (polite) and '마케팅합니다' (formal). Use these to describe current strategies or general facts about how a company operates.

요즘은 유튜브를 통해 마케팅해요. (These days, we market through YouTube.)

When talking about the past, you use '마케팅했어요' or '마케팅했습니다'. This is useful for discussing previous campaigns or evaluating the success of a finished project. For the future, '마케팅할 거예요' or '마케팅하겠습니다' indicates intention or planning. Because marketing is often a continuous process, the progressive form '마케팅하고 있어요' (is marketing) is also frequently used to emphasize that an effort is currently underway.

우리는 전 세계 고객을 대상으로 마케팅하고 싶어요. (We want to market to customers all over the world.)

The verb can also be used in the passive voice or as a noun-modifying form. '마케팅되는' means 'being marketed', and '마케팅하는' means 'marketing' (as an adjective). For example, '마케팅하는 방법' (the way of marketing). In professional reports, you might see more complex endings like '-기 위해 마케팅하다' (to market in order to...) or '-려던 마케팅하다' (intended to market).

Method Particles: Use '로' or '을/를 통해' to describe the medium. '이메일로 마케팅하다' (to market by email) or '광고를 통해 마케팅하다' (to market through advertisements).

그들은 창의적인 방법으로 제품을 마케팅했습니다. (They marketed the product in a creative way.)

In negative sentences, you can use '안 마케팅해요' (informal) or '마케팅하지 않아요' (more formal/standard). However, in business, it is more common to specify why something isn't being marketed yet, using structures like '아직 마케팅을 시작하지 않았어요' (We haven't started marketing yet).

예산이 부족해서 적극적으로 마케팅하지 못했어요. (We couldn't market actively because the budget was insufficient.)

이 회사는 감성적인 코드로 마케팅하는 것으로 유명해요. (This company is famous for marketing with an emotional code.)

Causative Usage: '마케팅하게 하다' (to make/let someone market). '팀장님이 저에게 이 프로젝트를 마케팅하게 하셨어요' (The team leader had me market this project).

You will encounter 마케팅하다 in a wide variety of contexts in modern Korea, from the high-pressure environments of Seoul's business districts to casual conversations about social media. It is a word that bridges the gap between technical business terminology and everyday speech. Understanding where you are likely to hear it will help you grasp its different shades of meaning.

In the Office (사무실): This is the primary habitat of the word. You'll hear it in meetings, during presentations, and in emails. Colleagues discuss how to '마케팅하다' a new product launch or analyze how competitors are '마케팅하고 있는지'.

이번 분기에는 어떤 채널로 마케팅할까요? (Which channel should we use to market this quarter?)

On Korean news and in business journals (경제 신문), the word is used to describe macroeconomic trends. You might hear news anchors talk about how Korean companies are '마케팅하고 있다' in emerging markets like Southeast Asia or how the government is '마케팅하는' Korean culture abroad (K-Culture marketing).

그 아이돌 그룹은 해외 팬들을 대상으로 아주 잘 마케팅했어요. (That idol group marketed very well to overseas fans.)

In educational settings, particularly in business schools (경영대학), professors use '마케팅하다' when teaching theories of consumer behavior. Students use it when discussing group projects or case studies of companies like Apple or Nike. It is a fundamental term for anyone studying commerce in Korea.

On Social Media and YouTube: Influencers often talk about their 'marketing' strategies. You'll see YouTube titles like 'How I marketed my small shop' (내 작은 가게를 마케팅한 방법). It's also used in the comments sections where users might accuse a post of being '마케팅' (hidden marketing/sponsored content).

이건 광고가 아니라 제가 직접 마케팅하는 거예요. (This isn't an ad; I'm marketing it myself.)

Finally, in daily life, you might hear it when people discuss why a certain restaurant became popular. '거기는 마케팅을 잘해서 유명해진 거야' (That place became famous because they marketed well). Here, it implies a level of savvy or cleverness in how the business presented itself to the public.

요즘은 동네 빵집도 인스타그램으로 마케팅해요. (These days, even neighborhood bakeries market through Instagram.)

스타트업은 적은 비용으로 효율적으로 마케팅해야 합니다. (Startups must market efficiently with low costs.)

Job Interviews: Applicants are often asked: '우리 제품을 어떻게 마케팅하시겠습니까?' (How would you market our product?).

While 마케팅하다 is a loanword, English speakers often make mistakes by assuming it works exactly like the English verb 'to market'. There are nuances in Korean grammar and social context that can lead to errors. Understanding these will help you sound more natural and professional.

Mistake 1: Confusing with 'Advertise' (광고하다): In English, people often use 'marketing' and 'advertising' interchangeably. However, in Korean, 광고하다 (to advertise) specifically refers to paid ads (TV, billboards, online banners), while 마케팅하다 is the broader strategy. If you say you are '마케팅하다' when you just mean you bought a Facebook ad, it might sound too vague.

❌ 저는 TV에 마케팅했어요. (I marketed on TV.)
✅ 저는 TV에 광고했어요. (I advertised on TV.)

Another common mistake is related to the particle usage. English speakers often forget the object marker 을/를. While '마케팅하다' is a single verb, in formal writing or when adding an adjective, you must treat '마케팅' as a noun. For example, '좋은 마케팅을 하다' (to do good marketing) is correct, whereas '좋게 마케팅하다' sounds awkward.

❌ 마케팅해요 (with English 'r').
✅ 마케팅해요 (pronounced like 'ma-keh-ting').

A subtle mistake involves the difference between 마케팅하다 and 홍보하다 (to promote/publicize). '홍보하다' is often used by government agencies, non-profits, or for public relations. If you are promoting a public health campaign, using '마케팅하다' might sound too commercial or profit-oriented.

Grammatical Over-extension: Don't use '마케팅하다' for people unless you mean it in a very specific 'personal branding' sense. Saying 'I am marketing my friend' sounds like you are trying to sell them as a product.

❌ 친구를 마케팅해요. (I market my friend.)
✅ 친구를 소개해요. (I introduce my friend.)

Lastly, avoid using '마케팅하다' when you mean 'to shop'. In some languages, the word for market and marketing are similar, but in Korean, 'to shop' is 쇼핑하다 or 장(을) 보다. Using '마케팅하다' to mean buying groceries will cause significant confusion.

❌ 시장에서 마케팅했어요. (I marketed at the market - meaning I shopped).
✅ 시장에서 장을 봤어요. (I did grocery shopping at the market.)

Register Errors: Using the plain form '마케팅한다' in a formal presentation is a common error. Always use the '-ㅂ니다' or '-아요/어요' endings depending on the audience.

To truly master Korean business vocabulary, it is important to understand the synonyms and alternatives to 마케팅하다. Each word has a specific nuance and is used in different contexts. By choosing the right word, you can express your intentions more precisely and sound more like a native speaker.

홍보하다 (Hong-bo-ha-da) - To Publicize / PR: This is the closest synonym. While '마케팅하다' is broad, '홍보하다' focuses on spreading information and creating a positive image. It is commonly used for public relations, government announcements, or non-profit awareness campaigns.
Example: 신제품을 홍보하기 위해 이벤트를 열었어요. (We held an event to publicize the new product.)
광고하다 (Gwang-go-ha-da) - To Advertise: This specifically refers to paid advertisements. If you are paying for space on a website or time on TV, use this word.
Example: 우리는 유튜브에 광고하기로 했어요. (We decided to advertise on YouTube.)

마케팅은 전략이고, 광고는 그 수단 중 하나입니다. (Marketing is the strategy, and advertising is one of its means.)

Another useful term is 판촉하다 (Pan-chok-ha-da), which is short for '판매 촉진하다' (to promote sales). This is used specifically for activities designed to boost sales quickly, like discounts, 'buy one get one free' offers, or handing out samples. If your goal is immediate revenue, this is the most accurate term.

대형 마트에서는 주말마다 다양한 제품을 판촉해요. (Large supermarkets promote various products every weekend.)

For a more formal or academic tone, you might use 영업하다 (Yeong-eop-ha-da). While this often translates to 'to do business' or 'to run a shop', in a corporate context, it refers to 'sales' (B2B or B2C). A '마케팅' team plans the strategy, while the '영업' team goes out to meet clients and close deals.

브랜딩하다 (Branding-ha-da) - To Brand: Like '마케팅하다', this is a loanword. It focuses specifically on creating a brand identity.
Example: 우리는 회사의 이미지를 새롭게 브랜딩하고 있어요. (We are re-branding our company's image.)

좋은 마케팅 없이는 브랜딩도 성공하기 어렵습니다. (Without good marketing, branding is also difficult to succeed.)

Finally, if you want to sound more native in a casual setting, you can use the expression 입소문을 내다 (Ip-so-mun-eul nae-da), which means 'to spread word of mouth'. This is the natural Korean equivalent of 'viral marketing'. Instead of saying '바이럴 마케팅을 하다', you can say '입소문을 내서 마케팅하다'.

이 식당은 입소문만으로 성공했어요. (This restaurant succeeded solely through word of mouth.)

How Formal Is It?

Dato curioso

In the early 20th century, Koreans used purely native or Sino-Korean terms for business, but '마케팅하다' became dominant in the 1990s as global business standards were adopted.

Guía de pronunciación

UK /mɑːkɪtɪŋɦada/

US /mɑrkətɪŋɦada/

The stress is even across all syllables, typical of Korean phonology.

Rima con

팅하다 (ting-ha-da) 세팅하다 (se-ting-ha-da) 채팅하다 (chae-ting-ha-da) 미팅하다 (mi-ting-ha-da) 코팅하다 (ko-ting-ha-da) 슈팅하다 (syu-ting-ha-da) 헌팅하다 (heon-ting-ha-da) 캐스팅하다 (kae-seu-ting-ha-da)

Errores comunes

Pronouncing the 'r' sound like in English 'marketing'.
Using a soft 't' instead of the strong Korean 'ㅌ'.
Putting stress on the first syllable like in English.
Mispronouncing the 'ng' (ㅇ) as a hard 'g' sound.
Forgetting to pronounce the 'h' (ㅎ) in '하다' clearly.

Nivel de dificultad

Lectura 2/5

Easy to read because it is a loanword.

Escritura 3/5

Easy, but requires correct conjugation of '하다'.

Expresión oral 2/5

Simple pronunciation, but avoid the English 'r'.

Escucha 2/5

Recognizable in most contexts.

Qué aprender después

Requisitos previos

하다 회사 물건 사람 좋다

Aprende después

광고하다 홍보하다 소비자 전략 매출

Avanzado

브랜딩 포지셔닝 시장 분석 고객 관계 관리 디지털 전환

Gramática que debes saber

Noun + 하다 Verb Structure

마케팅 + 하다 = 마케팅하다

Instrumental Particle -으로

유튜브로 마케팅하다

In order to -기 위해(서)

팔기 위해 마케팅하다

Progressive -고 있다

마케팅하고 있다

Noun-modifying form -하는

마케팅하는 사람

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Ejemplos por nivel

저는 회사에서 마케팅해요.

I do marketing at the company.

Simple present tense using the '-해요' ending.

우리 언니는 마케팅을 좋아해요.

My older sister likes marketing.

Using '마케팅' as a noun with the object marker '을'.

이것은 마케팅이에요.

This is marketing.

Using the '-(이)에요' ending with the noun '마케팅'.

우리는 마케팅을 해요.

We do marketing.

Plural subject '우리' with the verb '하다'.

내일 마케팅해요?

Are you marketing tomorrow?

Question form of the present tense.

제 직업은 마케팅하는 거예요.

My job is doing marketing.

Noun-modifying form '-하는' with '것'.

마케팅은 재미있어요.

Marketing is fun.

Topic marker '-은' used with '마케팅'.

친구하고 마케팅해요.

I do marketing with a friend.

Particle '-하고' meaning 'with'.

인스타그램으로 우리 가게를 마케팅해요.

I market our shop through Instagram.

Instrumental particle '-으로' indicating the medium.

어제는 온라인으로 마케팅했어요.

Yesterday, I marketed online.

Past tense '-했어요'.

내년에는 해외에서 마케팅할 거예요.

Next year, I will market overseas.

Future tense '-할 거예요'.

물건을 팔기 위해서 마케팅해야 해요.

In order to sell products, you must market.

'-기 위해서' (in order to) and '-해야 하다' (must).

이 앱을 어떻게 마케팅할까요?

How shall we market this app?

Suggestive ending '-ㄹ까요'.

우리는 아직 마케팅하지 않아요.

We don't market yet.

Long negation '-하지 않다'.

더 많은 사람들에게 마케팅하고 싶어요.

I want to market to more people.

'-고 싶다' expressing desire.

유튜브로 마케팅하는 것은 아주 중요해요.

Marketing through YouTube is very important.

Gerund form '-하는 것' as the subject.

새로운 마케팅 전략을 세우고 마케팅하기 시작했어요.

We developed a new marketing strategy and started marketing.

'-기 시작하다' (started to do).

소비자들의 반응을 보면서 마케팅하고 있어요.

We are marketing while looking at the consumers' reactions.

'-면서' (while) and '-고 있다' (progressive).

이 제품은 젊은 사람들을 타겟으로 마케팅해요.

This product is marketed targeting young people.

'-을 타겟으로' (targeting...).

효과적으로 마케팅하려면 시장 조사가 필요해요.

If you want to market effectively, market research is necessary.

'-으려면' (if you intend to...).

그 회사는 작년에 대대적으로 마케팅했습니다.

That company marketed extensively last year.

Formal past tense '-했습니다'.

우리는 바이럴 마케팅을 해 보려고 합니다.

We are planning to try viral marketing.

'-아/어 보다' (to try) and '-(으)려고 하다' (plan to).

마케팅하지 않으면 사람들이 우리 제품을 몰라요.

If we don't market, people won't know our product.

Conditional '-으면'.

성공적으로 마케팅한 덕분에 매출이 올랐어요.

Thanks to successful marketing, sales have increased.

'-ㄴ 덕분에' (thanks to...).

MZ세대의 트렌드를 반영하여 마케팅하는 것이 핵심입니다.

The key is to market by reflecting the trends of the MZ generation.

'-아/어 반영하여' (reflecting...).

경쟁사보다 더 창의적인 방법으로 마케팅해야 합니다.

We must market in a more creative way than our competitors.

Comparative '-보다'.

브랜드 인지도를 높이기 위해 공격적으로 마케팅하고 있습니다.

We are marketing aggressively to increase brand awareness.

'-기 위해' (to/for the purpose of).

소셜 미디어의 영향력을 활용해서 마케팅할 계획입니다.

We plan to market by utilizing the influence of social media.

'-아/어 활용해서' (utilizing...).

마케팅할 때 가장 중요한 것은 고객의 니즈를 파악하는 것입니다.

When marketing, the most important thing is identifying customer needs.

'-ㄹ 때' (when...).

적은 예산으로도 효율적으로 마케팅할 수 있는 방법을 찾았습니다.

I found a way to market effectively even with a small budget.

'-ㄹ 수 있는' (ability/possibility).

그 영화는 개봉 전부터 아주 영리하게 마케팅되었어요.

That movie was marketed very cleverly even before its release.

Passive form '마케팅되다'.

고객의 감성을 자극하는 방식으로 마케팅하는 것이 요즘 트렌드입니다.

Marketing in a way that stimulates the customer's emotions is the trend these days.

'-는 방식' (way of...).

빅데이터 분석을 기반으로 정교하게 타겟팅하여 마케팅하고 있습니다.

We are marketing by precisely targeting based on big data analysis.

'-을 기반으로' (based on...).

지속 가능한 성장을 위해서는 윤리적으로 마케팅하는 것이 필수적입니다.

For sustainable growth, marketing ethically is essential.

'-를 위해서는' (for the sake of...).

시장 점유율을 확대하기 위해 다각도로 마케팅 전략을 전개하고 있습니다.

We are deploying marketing strategies from various angles to expand market share.

'-기 위해' and '전개하다' (to deploy/develop).

소비자 심리를 깊이 있게 이해해야만 효과적으로 마케팅할 수 있습니다.

You can only market effectively if you deeply understand consumer psychology.

'-해야만' (only if...).

글로벌 시장의 특수성을 고려하여 현지화 전략으로 마케팅해야 합니다.

We must market with a localization strategy, considering the specificities of the global market.

'-를 고려하여' (considering...).

단순한 제품 홍보를 넘어 브랜드 스토리를 마케팅하는 데 집중하고 있습니다.

We are focusing on marketing the brand story beyond simple product promotion.

'-를 넘어' (beyond...).

디지털 전환 시대에 발맞추어 혁신적인 플랫폼에서 마케팅하고 있습니다.

In line with the era of digital transformation, we are marketing on innovative platforms.

'-에 발맞추어' (in step with...).

충성 고객을 확보하기 위해 관계 중심적으로 마케팅하는 것이 중요합니다.

It is important to market in a relationship-oriented way to secure loyal customers.

-중심적으로 (oriented toward...).

기업의 사회적 책임을 강조하며 공익적인 차원에서 마케팅을 전개하고 있습니다.

We are developing marketing from a public interest perspective, emphasizing corporate social responsibility.

'-하며' (while/emphasizing) and '전개하다'.

인공지능 기술을 접목하여 개인화된 경험을 제공하는 방식으로 마케팅합니다.

We market in a way that provides personalized experiences by integrating artificial intelligence technology.

'-를 접목하여' (integrating...).

시장 환경의 급격한 변화에 기민하게 대응하며 마케팅 전략을 수정해 나갑니다.

We modify our marketing strategy as we respond nimbly to rapid changes in the market environment.

'-며' and '-해 나가다' (keep doing).

소비자와의 정서적 유대감을 형성하는 데 주력하여 마케팅하는 것이 장기적으로 유리합니다.

Focusing on forming an emotional bond with consumers while marketing is advantageous in the long run.

'-하는 데 주력하여' (focusing on...).

문화적 코드와 서사를 결합하여 고도의 심리적 마케팅을 수행하고 있습니다.

We are performing high-level psychological marketing by combining cultural codes and narratives.

'-를 결합하여' (combining...).

데이터의 이면에 숨겨진 소비자 인사이트를 발굴하여 마케팅에 적극 활용합니다.

We discover consumer insights hidden behind the data and actively utilize them in marketing.

'-를 발굴하여' (discovering...).

옴니채널 전략을 통해 온오프라인의 경계를 허물며 마케팅하는 사례가 늘고 있습니다.

Cases of marketing while breaking down the boundaries between online and offline through omni-channel strategies are increasing.

'-를 통해' and '-며'.

브랜드의 철학을 진정성 있게 전달하며 마케팅하는 것이 진정한 경쟁력입니다.

Marketing while sincerely conveying the brand's philosophy is the true competitive edge.

'-하며' and '-는 것'.

Sinónimos

홍보하다 광고하다 판촉하다 영업하다 선전하다 브랜딩하다 알리다 보급하다

Antónimos

불매하다 방치하다 숨기다 축소하다

Colocaciones comunes

적극적으로 마케팅하다

온라인으로 마케팅하다

전략적으로 마케팅하다

공격적으로 마케팅하다

효과적으로 마케팅하다

타겟을 대상으로 마케팅하다

글로벌 시장을 마케팅하다

SNS를 통해 마케팅하다

감성적으로 마케팅하다

직접 마케팅하다

Frases Comunes

마케팅을 잘하다

— To be good at marketing.

그 회사는 마케팅을 참 잘해요.

마케팅을 못하다

— To be bad at marketing.

제품은 좋은데 마케팅을 못해서 안 팔려요.

마케팅 비용

— Marketing costs/budget.

이번에 마케팅 비용을 많이 썼어요.

마케팅 전략

— Marketing strategy.

새로운 마케팅 전략이 필요합니다.

마케팅 팀

— Marketing team.

저는 마케팅 팀에서 일하고 싶어요.

마케팅 대행사

— Marketing agency.

마케팅 대행사에 업무를 맡겼어요.

마케팅 조사

— Marketing research.

마케팅 조사를 통해 고객의 니즈를 파악했어요.

바이럴 마케팅

— Viral marketing.

바이럴 마케팅이 성공해서 화제가 되었어요.

마케팅 캠페인

— Marketing campaign.

여름 마케팅 캠페인을 준비 중입니다.

개인 마케팅

— Personal marketing/branding.

요즘은 개인 마케팅도 아주 중요합니다.

Se confunde a menudo con

마케팅하다 vs 광고하다

Specifically for paid ads, while marketing is the whole strategy.

마케팅하다 vs 홍보하다

More about public relations and awareness than just sales.

마케팅하다 vs 쇼핑하다

English speakers might confuse 'marketing' with 'going to the market' (shopping).

Modismos y expresiones

"입소문을 내다"

— To create word of mouth (often used as a natural marketing strategy).

맛있다고 입소문을 내서 마케팅했어요.

General

"발로 뛰다"

— To work hard on the ground (often used for active marketing or sales).

마케팅을 위해 직접 발로 뛰고 있습니다.

General

"눈길을 끌다"

— To catch someone's eye (a goal of marketing).

고객의 눈길을 끄는 마케팅이 필요해요.

General

"마음을 사로잡다"

— To capture someone's heart (emotional marketing).

고객의 마음을 사로잡는 마케팅을 하고 싶어요.

General

"대박을 터뜨리다"

— To hit the jackpot (successful marketing result).

이번 마케팅으로 대박을 터뜨렸어요.

Slang/General

"판을 키우다"

— To expand the scale (increasing marketing efforts).

이번에는 마케팅 판을 키워 봅시다.

General

"틈새 시장을 노리다"

— To aim for a niche market.

우리는 틈새 시장을 노려 마케팅하고 있어요.

Business

"이미지 변신을 하다"

— To change one's image (re-branding/marketing).

마케팅을 통해 이미지 변신을 시도했어요.

General

"고객의 지갑을 열다"

— To make customers spend money (effective marketing).

어떻게 하면 고객의 지갑을 열 수 있을까요?

General

"트렌드를 읽다"

— To read the trends (essential for marketing).

마케팅을 잘하려면 트렌드를 잘 읽어야 해요.

General

Fácil de confundir

마케팅하다 vs 영업하다

Both involve business activities.

Marketing is strategy/promotion; Yeong-eop is actual sales/running operations.

마케팅 팀이 전략을 짜고 영업 팀이 물건을 팔아요.

마케팅하다 vs 판매하다

Both involve selling.

Pan-mae-ha-da is the simple act of selling; marketing is the preparation for it.

물건을 판매하기 전에 먼저 마케팅해야 해요.

마케팅하다 vs 기획하다

Both involve planning.

Gi-hwek-ha-da is planning in general; marketing is planning specifically for the market.

이벤트를 기획하고 마케팅했어요.

마케팅하다 vs 브랜딩하다

Closely related.

Branding is about identity; marketing is about reaching the audience.

브랜딩이 잘 되어야 마케팅도 쉬워요.

마케팅하다 vs 촉진하다

Used in 'sales promotion'.

Chok-jin-ha-da means 'to accelerate/promote' anything, not just sales.

성장을 촉진하기 위해 마케팅이 필요해요.

Patrones de oraciones

저는 [Noun]을/를 마케팅해요.

저는 화장품을 마케팅해요.

[Platform]으로 마케팅해요.

인스타그램으로 마케팅해요.

[Target]을 대상으로 마케팅하고 있어요.

학생들을 대상으로 마케팅하고 있어요.

[Goal]을 위해 마케팅해야 해요.

성공을 위해 마케팅해야 해요.

[Strategy]을 활용하여 마케팅합니다.

바이럴 전략을 활용하여 마케팅합니다.

[Condition]에도 불구하고 마케팅했어요.

불황에도 불구하고 마케팅했어요.

[Insight]을 바탕으로 정교하게 마케팅하다.

데이터를 바탕으로 정교하게 마케팅하다.

[Value]을 창출하며 마케팅하는 것이 중요합니다.

사회적 가치를 창출하며 마케팅하는 것이 중요합니다.

Familia de palabras

Sustantivos

마케팅 (Marketing)

마케터 (Marketer)

마케팅학 (Marketing science/studies)

Verbos

마케팅하다 (To market)

마케팅되다 (To be marketed)

Adjetivos

마케팅적인 (Marketing-related/Strategic)

Relacionado

브랜드 (Brand)

소비자 (Consumer)

시장 (Market)

광고 (Advertisement)

전략 (Strategy)

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Cómo usarlo

frequency

Extremely high in business, media, and tech sectors.

Errores comunes

마케팅해요 (with English R) → 마케팅해요 (Korean pronunciation)
The English 'r' makes it sound like a foreign word rather than a Korean loanword.
시장에서 마케팅했어요 (meaning shopping) → 시장에서 장을 봤어요
Marketing is promotion, not the act of buying groceries.
TV를 마케팅해요 → TV에 광고해요
If you mean placing an ad on TV, use '광고하다'. If you mean marketing the TV set itself, 'TV를 마케팅해요' is okay.
친구를 마케팅해요 → 친구를 소개해요
You don't 'market' people in a social context.
좋게 마케팅하다 → 좋은 마케팅을 하다
Adjectives usually modify the noun '마케팅' rather than the verb '하다' in this context.

Consejos

Particle Choice

Use '-로' for the tool (SNS로) and '-을/를' for the product (앱을 마케팅하다).

Drop the R

Make sure to pronounce it as 'ma-ke-ting'. The English 'r' sound doesn't exist in the Korean version.

Corporate Nuance

In a company, '마케팅' is a department name. You might say '마케팅 팀에서 일해요'.

Modern Usage

Influencers use this word constantly to describe how they grow their following.

Synonym Check

Use '광고하다' if you are specifically talking about paid ads.

Formal Reports

In written reports, the form '마케팅을 실시하다' (to conduct marketing) is very professional.

K-Marketing

Koreans are very trend-conscious, so marketing often focuses on 'what is hot right now'.

Loanword Recognition

Because it sounds like English, it's an easy 'anchor word' in fast conversations.

Confidence

Since it's a loanword, you can use it confidently in business meetings with minimal risk of being misunderstood.

Targeting

Always mention the 'target' (타겟) to make your marketing sentences sound more complete.

Memorízalo

Mnemotecnia

Think of a 'Market' + 'Thing' + 'Ha-da'. You are doing the 'market thing'!

Asociación visual

Imagine a person holding a megaphone in the middle of a busy market, shouting about a new product.

Word Web

SNS 광고 회사 제품 손님 돈 전략 유명하다

Desafío

Try to say '저는 SNS로 마케팅해요' five times fast without pronouncing the 'r' sound.

Origen de la palabra

Borrowed from the English word 'marketing' combined with the Korean auxiliary verb '하다'.

Significado original: The act of buying and selling in a market, later evolved to the strategic promotion of goods.

Loanword (English) + Koreanic (하다).

Contexto cultural

Be careful not to sound too 'commercial' in personal relationships; don't use it to describe 'selling' a person unless in a strictly professional branding context.

In English-speaking countries, 'marketing' can sometimes sound like a cold corporate term. In Korea, it is also used very casually by individuals on social media.

Samsung's global marketing campaigns. The 'K-Food' marketing by the Korean government. BTS's 'Army' as a case study in organic and strategic marketing.

Practica en la vida real

Contextos reales

Business Meeting

어떻게 마케팅할까요?
마케팅 전략을 세웁시다.
예산이 얼마나 드나요?
타겟이 누구인가요?

Social Media

인스타로 마케팅해요.
바이럴 마케팅이 중요해요.
팔로워를 늘려야 해요.
해시태그를 사용하세요.

Job Interview

마케팅 경험이 있나요?
저는 마케팅을 전공했어요.
창의적으로 마케팅할 수 있습니다.
성과를 낸 경험이 있습니다.

Starting a Business

가게를 어떻게 마케팅하지?
입소문을 내야 해.
전단지를 돌릴까?
온라인 광고가 좋을 것 같아.

University

마케팅 수업을 들어요.
마케팅 사례를 발표해요.
팀 프로젝트로 마케팅해요.
공모전에 참여해요.

Inicios de conversación

"요즘 어떤 방식으로 제품을 마케팅하시나요?"

"가장 기억에 남는 마케팅 사례가 무엇인가요?"

"SNS 마케팅이 정말 효과가 있다고 생각하세요?"

"새로운 브랜드를 마케팅한다면 무엇부터 하시겠어요?"

"한국 시장에서 마케팅할 때 가장 중요한 게 뭘까요?"

Temas para diario

내가 만약 나 자신을 마케팅한다면, 어떤 장점을 강조하고 싶은지 써 보세요.

최근에 본 광고 중에서 마케팅을 정말 잘했다고 생각한 것은 무엇인가요?

미래에 내가 하고 싶은 사업과 그 사업을 마케팅하는 방법에 대해 적어 보세요.

마케팅이 우리 사회에 미치는 긍정적인 영향과 부정적인 영향은 무엇일까요?

내가 마케터라면, 환경을 보호하는 제품을 어떻게 마케팅할지 계획해 보세요.

Preguntas frecuentes

10 preguntas

No, you can market services, ideas, personal brands, and even cultural content like movies or music.

There is no difference in meaning. '마케팅하다' is the verb form, while '마케팅을 하다' treats '마케팅' as a noun object. Both are common.

No. Use '장(을) 보다' or '쇼핑하다' for shopping. '마케팅하다' is strictly for professional promotion.

It is used in formal business settings, but because it's a loanword, it's also very common in casual social media contexts.

You say '디지털 마케팅하다'.

There are words like '홍보하다' or '판촉하다', but '마케팅하다' is now the standard industry term.

Only in the context of 'personal branding'. Otherwise, use '소개하다' (to introduce) or '추천하다' (to recommend).

A marketer is called a '마케터' (ma-ke-teo).

Not necessarily, but it can sometimes imply 'sneaky' marketing in certain contexts in Korea.

Yes, it follows all the rules of '하다' verbs (e.g., 해요, 했어요, 할 거예요).

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