기획서

§ What 기획서 Means

기획서 (gihwekseo) is a noun that means 'a planning document' or 'a proposal'. You'll hear this a lot in business, school, and even when planning personal projects. It's the document where you lay out your ideas, plans, and strategies.

DEFINITION

A planning document or proposal.

§ Examples of Using 기획서

Let's look at how you can use 기획서 in sentences.

I need to write a proposal for the new project.

Please review the planning document before the meeting.

By when do I need to submit this proposal?

§ Similar Words and When to Use 기획서

Korean has several words that are similar to 기획서, and knowing the nuances will help you use them correctly. The key is understanding the context and the specific purpose of the document.

• 보고서 (bogoseo): This means 'report'. While a 기획서 outlines future plans, a 보고서 usually details past events, research findings, or the current status of something. Think of a project update report versus a new project proposal. A 기획서 proposes what you *will* do, while a 보고서 reports on what *has been* done or *is* happening.
• 제안서 (jeanseo): This word means 'suggestion' or 'proposal'. It's very close to 기획서, and sometimes they can be used interchangeably, especially when suggesting a new idea or plan. However, 제안서 often has a stronger connotation of 'making a suggestion' or 'offering a solution' to a problem. A 기획서 tends to be more comprehensive and detailed, laying out a complete plan from start to finish, while a 제안서 might focus more on the core idea or solution. If you're pitching a new business idea, you might call it a 사업 제안서 (saeop jeanseo - business proposal), but the detailed plan behind it would be a 사업 기획서 (saeop gihwekseo - business planning document).
• 계획서 (gyehoekseo): This means 'plan document' or 'scheme'. This is also very similar to 기획서. The main difference is subtle. 기획서 emphasizes the 'planning' and 'designing' aspect – the creative and strategic thought process behind developing an idea into a workable concept. 계획서, on the other hand, often refers to the more concrete, step-by-step outline of how a plan will be executed. A 기획서 might be a grand vision, while a 계획서 is the practical roadmap. For instance, a marketing team would create a 마케팅 기획서 (maketing gihwekseo - marketing plan/proposal) outlining their overall strategy, and then they might have a 세부 마케팅 계획서 (sebu maketing gyehoekseo - detailed marketing plan) for the execution.

So, when should you use 기획서?

Use 기획서 when you are creating a comprehensive document that:

• Outlines a new project, idea, or strategy.
• Requires detailed planning and strategic thinking.
• Is meant to propose or initiate something new.
• Needs to convince stakeholders or decision-makers about the viability and benefits of a plan.

For example, if you're drafting the initial concept and strategy for a new marketing campaign, you'd be writing a 마케팅 기획서. If you're submitting a document to get approval for a new product development, it would be a 제품 개발 기획서 (jepum gaebal gihwekseo - product development proposal). It's all about the 'planning and conceptualization' stage.