Meaning
Something that is necessary or appropriate given the current circumstances or era.
Cultural Background
Indian politicians frequently use this phrase to justify controversial or bold decisions, framing them as something 'Time' itself is asking for, which reduces personal accountability. Editorials in Hindi newspapers like 'Dainik Bhaskar' or 'Amar Ujala' almost always use this phrase in the concluding paragraph to provide a 'call to action'. In the burgeoning tech sector in Bangalore or Gurgaon, this phrase is used to bridge the gap between traditional business values and the need for rapid digital transformation. Activists use this to frame social changes (like LGBTQ+ rights or caste equality) as inevitable historical progressions rather than just modern western influences.
Use it in Essays
Always use this in the conclusion of your Hindi essays to sound sophisticated and decisive.
Gender Check
Never say 'Samay ka maang'. It's a dead giveaway that you're a beginner.
Meaning
Something that is necessary or appropriate given the current circumstances or era.
Use it in Essays
Always use this in the conclusion of your Hindi essays to sound sophisticated and decisive.
Gender Check
Never say 'Samay ka maang'. It's a dead giveaway that you're a beginner.
The Urdu Alternative
If you want to sound like a poet or a high-class intellectual, use 'Waqt ka taqaza' instead.
Test Yourself
Fill in the blank with the correct possessive particle.
पर्यावरण बचाना समय ___ माँग है।
'माँग' is a feminine noun, so 'की' is required.
Which situation is most appropriate for using 'यह समय की माँग है'?
Select the best context:
The phrase is formal and used for significant sociopolitical or situational necessities.
Complete the dialogue with the correct form of the phrase.
A: आज के दौर में शांति कैसे संभव है? B: ________ ही समय की माँग है।
The dialogue is about peace (shanti), so 'Peace is the need of the hour' makes sense.
Match the Hindi phrase with its English equivalent.
Match the following:
These are all related to necessity and time.
🎉 Score: /4
Visual Learning Aids
Practice Bank
4 exercisesपर्यावरण बचाना समय ___ माँग है।
'माँग' is a feminine noun, so 'की' is required.
Select the best context:
The phrase is formal and used for significant sociopolitical or situational necessities.
A: आज के दौर में शांति कैसे संभव है? B: ________ ही समय की माँग है।
The dialogue is about peace (shanti), so 'Peace is the need of the hour' makes sense.
Match each item on the left with its pair on the right:
These are all related to necessity and time.
🎉 Score: /4
Frequently Asked Questions
4 questionsOnly if you are discussing something serious like career choices or politics. For daily chores, it sounds too dramatic.
'Zaroorat' is a general need, while 'maang' implies that the situation is actively demanding a response.
Yes, just change 'hai' to 'thi'. Example: 'आज़ादी समय की माँग थी।' (Freedom was the need of the hour.)
No, it's an expression or idiom, not a full proverb with a moral story.
Related Phrases
वक़्त का तकाज़ा
synonymRequirement of the time (Urdu-inflected)
युग की पुकार
similarThe call of the era
समय की ज़रूरत
synonymNeed of the time
आज की आवश्यकता
similarToday's necessity
