A dealer or distributor authorized to sell specific products or services.
Word in 30 Seconds
- Authorized seller of a brand's products.
- Acts as a middleman between producer and consumer.
- Essential for product sales and market reach.
Overview
经销商（jīng xiāo shāng）是一个在商业活动中非常常见的词语，指的是那些被授权或合同约定，代表某个品牌、制造商或公司，在特定区域或市场内销售其产品或服务的个人或实体。他们是产品从生产商到达消费者手中的关键中间环节，承担着销售、推广、有时还包括售后服务等多种职能。
作为名词，'经销商' 通常用来指代一个公司或个人。在句子中，它可以作为主语、宾语或定语。例如，'我们正在寻找新的汽车经销商。' (We are looking for new car dealers.) 这里，'经销商' 是宾语。'这家公司是一家知名的电子产品经销商。' (This company is a well-known electronics dealer.) 这里，'经销商' 是一个名词性短语的组成部分，起修饰作用。
这个词语最常出现在商业、贸易、零售和市场营销的语境中。例如，在讨论新产品上市计划时，会提到如何发展和管理经销商网络；在签订销售合同或协议时，会明确经销商的权利和义务；在新闻报道中，也经常提及某个品牌经销商的销售业绩或市场扩张情况。在日常生活中，我们去商店购物，看到的很多店面可能就是某个品牌的授权经销商。
与'经销商'相似的词语包括'代理商' (dàilǐshāng) 和 '分销商' (fēnxiāoxiāng)。'代理商' 通常指仅代表一方进行销售，可能没有库存，主要靠促成交易获取佣金。'分销商' 的概念与'经销商'非常接近，有时可以互换使用，但广义上'分销商'可能涵盖更广泛的渠道，不一定需要品牌授权，可能从其他分销商或批发商处进货。而'经销商'通常意味着与品牌方有更直接的合作关系，并获得官方授权，对品牌形象和销售有更直接的责任。
Examples
我们正在寻找可靠的汽车经销商来拓展市场。
everydayWe are looking for reliable car dealers to expand our market.
作为该地区的总经销商，他负责协调所有下游的零售商。
formalAs the general dealer for the region, he is responsible for coordinating all downstream retailers.
这家店是我们这儿的官方电脑经销商，服务还不错。
informalThis shop is our official computer dealer here, and their service is pretty good.
制造商与经销商签订合同，明确双方的权利与义务。
academicManufacturers sign contracts with distributors, clarifying the rights and obligations of both parties.
Common Collocations
Common Phrases
发展经销商
Develop dealers
经销商大会
Dealer conference
经销商利润
Dealer profit
Often Confused With
A dealer (经销商) typically buys products and holds inventory, reselling them for a profit. An agent (代理商) often acts on behalf of the principal, facilitating transactions without necessarily owning the goods.
A wholesaler sells goods in bulk to retailers or other businesses, while a dealer (经销商) is usually authorized by a specific brand to sell its products to end consumers or smaller retailers.
Grammar Patterns
How to Use It
Usage Notes
The term '经销商' is widely used in business contexts. It can refer to both individuals and companies. When referring to a specific type of product, it's common to combine it, like '汽车经销商' (car dealer) or '电脑经销商' (computer dealer). Ensure the context implies authorization or a formal sales relationship.
Common Mistakes
Confusing '经销商' (dealer) with '消费者' (consumer) or '制造商' (manufacturer). Remember, the dealer is the intermediary in the sales chain. Also, avoid using it casually for any shop unless they are officially authorized by a brand.
Tips
Understand Dealer Agreements
Always carefully review the terms and conditions in a dealer agreement. It outlines responsibilities, territories, and potential benefits.
Beware of Unauthorized Sellers
Be cautious of individuals or entities claiming to be dealers but lacking official authorization. They might offer counterfeit goods or lack proper support.
Importance in China's Market
In China's vast market, establishing a strong network of dealers is often crucial for brands to achieve widespread distribution and sales success.
Word Origin
The word is composed of '经' (jīng), meaning to pass through or manage, '销' (xiāo), meaning to sell, and '商' (shāng), meaning merchant or business. Together, it implies a merchant who manages the selling and distribution of goods.
Cultural Context
In many cultures, including China, dealers play a vital role in making products accessible to a wider audience. The relationship between a brand and its dealers is often built on trust and mutual benefit.
Memory Tip
Think of '经销商' as someone who 'distributes' (销) goods for a specific 'business' (商). They are the authorized link getting products to you.
Frequently Asked Questions
4 questions经销商通常被授权销售特定品牌的产品，并可能需要持有库存。代理商则更多是代表品牌方进行销售活动，不一定持有库存，主要赚取佣金。
条件因品牌而异，但通常包括具备一定的资金实力、销售渠道、市场推广能力以及符合品牌形象的经营场所等。
不一定。有些经销商可能同时销售多个品牌的互补性产品，但通常他们会与特定的品牌建立紧密的合作关系，并获得官方授权。
是的，‘经销商’在中国是非常常用的商业术语，尤其是在制造业、汽车、家电、快速消费品等行业。
Test Yourself
这家公司是某知名手机品牌的授权 ______，负责该地区的所有销售。
根据语境，该公司被授权销售手机并负责销售，因此“经销商”是最合适的词。
以下哪个选项最能描述“经销商”的角色？
经销商的核心职能是作为中间商，将产品从制造商那里获取并销售给终端消费者。
请将以下词语组成一个通顺的句子：经销商，寻找，新的，我们，正在。
选项a是主谓宾结构完整、语序自然的标准句子。
Score: /3
Summary
A dealer or distributor authorized to sell specific products or services.
- Authorized seller of a brand's products.
- Acts as a middleman between producer and consumer.
- Essential for product sales and market reach.
Understand Dealer Agreements
Always carefully review the terms and conditions in a dealer agreement. It outlines responsibilities, territories, and potential benefits.
Beware of Unauthorized Sellers
Be cautious of individuals or entities claiming to be dealers but lacking official authorization. They might offer counterfeit goods or lack proper support.
Importance in China's Market
In China's vast market, establishing a strong network of dealers is often crucial for brands to achieve widespread distribution and sales success.
Examples
4 of 4我们正在寻找可靠的汽车经销商来拓展市场。
We are looking for reliable car dealers to expand our market.
作为该地区的总经销商，他负责协调所有下游的零售商。
As the general dealer for the region, he is responsible for coordinating all downstream retailers.
这家店是我们这儿的官方电脑经销商，服务还不错。
This shop is our official computer dealer here, and their service is pretty good.
制造商与经销商签订合同，明确双方的权利与义务。
Manufacturers sign contracts with distributors, clarifying the rights and obligations of both parties.
Related Content
This Word in Other Languages
Related Vocabulary
More business words
本事
A2Skill; ability; capability.
相应地
B1Correspondingly.
账号
A2account (e.g., bank, online)
会计
A2accounting, accountant
客户经理
A2account manager
账户
B1A record of financial transactions for an individual or business, usually at a bank; or a user profile for a digital service.
收购
B1To purchase; to acquire (a company).
商业活动
A2Business activity.
广告费
A2Advertising expenses.
调整
B1To change something slightly in order to make it more correct, effective, or suitable.
