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B1 adjective Neutral 1 min read

个性化

gexinghua /kə ɕiŋ xwa/

Personalization transforms generic experiences into unique interactions tailored to the individual.

Practice it Notes & Tips

个性化 in 30 Seconds

  • Tailored to specific individual needs or preferences.
  • Focuses on uniqueness and user-centric customization.
  • Commonly used in technology, marketing, and education.

Overview

  1. 1概览：个性化（Personalized/Individualized）是一个描述事物非标准化、具备差异性特征的词汇。在现代社会中，它代表了从“大批量生产”向“定制化服务”的转变，旨在通过满足个人的独特需求来提升体验感。

Examples

1

这个APP会根据我的喜好提供个性化推荐。

everyday

This app provides personalized recommendations based on my preferences.

2

公司致力于为客户提供个性化的解决方案。

formal

The company is committed to providing personalized solutions for clients.

Common Collocations

个性化服务 Personalized service
个性化推荐 Personalized recommendation
个性化定制 Personalized customization

Common Phrases

个性化设置

Personalized settings

个性化教学

Individualized instruction

Often Confused With

个性化 vs 特色化
Refers to having distinct characteristics that make something stand out, not necessarily tailored to an individual.

Grammar Patterns

个性化的 + 名词 提供个性化的 + 名词 非常个性化

How to Use It

Usage Notes

Used frequently in business, education, and technology. It is a neutral-to-positive descriptor. It is standard in both written and spoken Chinese.

Common Mistakes

Do not confuse it with 'individualism' (个人主义), which refers to a philosophical stance. Ensure you use it as an adjective modifying a noun.

Tips

💡

Focus on the user perspective

Always think about the 'individual' when using this word. It implies that the experience is not the same for everyone.
⚠️

Avoid overusing in formal writing

While common in business, ensure it is not used to mask a lack of substance in professional reports.
🌍

The rise of customization culture

In modern Chinese society, people increasingly value self-expression, making 'personalized' a popular marketing buzzword.

Word Origin

Derived from '个人' (individual) and the suffix '化' (suffix indicating a process of becoming or changing into a state).

Cultural Context

Reflects the shift toward a consumer-driven society where individual needs are prioritized. It is a key term in the 'Experience Economy'.

Memory Tip

Think of a 'Personal' (个人) + 'Style/Change' (化). It is a style that changes to fit the person.

Frequently Asked Questions

4 questions
定制化通常指从零开始的深度修改，往往涉及实体产品的制造。个性化则更侧重于基于现有服务或内容的精准调整与推荐。
在互联网中，个性化通常指算法根据用户的浏览记录和兴趣，自动推送相关内容。这能提高用户的使用效率和满意度。
不一定。过度的个性化可能导致“信息茧房”，限制用户接触多元观点。同时，个性化往往伴随着个人隐私数据的收集。
你可以说“提供个性化服务”或“进行个性化设置”。它是描述产品差异化竞争力的常用词汇。

Test Yourself

fill blank

这家书店根据读者的口味提供___的阅读建议。

Correct! Not quite. Correct answer: 个性化

书店根据读者的口味提供建议，属于针对个人的差异化服务，故选个性化。

Score: /1

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