A poster is a large printed picture or notice put on a wall or in a public place to advertise something.
Word in 30 Seconds
- A printed sheet for advertising or announcing.
- Visually striking with text and images.
- Commonly seen in public spaces.
Overview
海报（hǎibào）是一个常用的中文名词，意思是 poster。它是一种视觉传达媒介，通常用于宣传、广告、通知或艺术展示。海报的特点是尺寸较大，内容醒目，包含文字和图像，旨在快速有效地传递信息给广大受众。
海报主要用作名词，指代印刷好的宣传品。它可以单独使用，也可以与其他词语组合，构成更具体的表达。例如，“张贴海报”、“设计海报”、“电影海报”、“招聘海报”等。
海报在日常生活中非常常见。你可以在学校、社区公告栏、商店橱窗、电影院、音乐会现场、展览馆、公共交通站点等地方看到各种各样的海报。它们的内容涵盖了从促销活动、演出信息到公益宣传、艺术展览等多个方面。
与“海报”相似的词语包括“传单”（chuándān）和“广告”（guǎnggào）。传单通常尺寸较小，便于分发给个人，内容也相对简单。广告则是一个更广泛的概念，可以是任何用于推广产品或服务的宣传形式，包括电视广告、网络广告以及海报等。海报是广告的一种具体表现形式。
Examples
这个周末市中心广场有免费的音乐会，门口贴着一张很大的海报。
everydayThere's a free concert in the city center square this weekend; a large poster is put up at the entrance.
电影院正在为即将上映的新片张贴宣传海报。
everydayThe cinema is putting up promotional posters for its upcoming new film.
快看那张海报，是关于下周的艺术展览的！
informalLook at that poster! It's about next week's art exhibition!
该活动的海报设计方案需提交至市场部审批。
formalThe poster design proposal for this event needs to be submitted to the marketing department for approval.
Common Collocations
Common Phrases
海报设计
poster design
海报制作
poster production
海报宣传
poster promotion
Often Confused With
Posters are typically larger and designed for public display, while flyers (传单) are smaller and intended for direct distribution.
Poster (海报) is a specific type of advertisement. Advertisement (广告) is a broader term encompassing various forms of promotion, including posters, TV commercials, and online ads.
Grammar Patterns
How to Use It
Usage Notes
Posters are primarily visual communication tools. Ensure the design is appealing and the message is clear. They are often used for events, promotions, or public announcements.
Common Mistakes
Confusing '海报' (poster) with '传单' (flyer) due to size difference. Overcrowding the poster with too much information, defeating its purpose of quick communication.
Tips
Design for Impact
Make sure your poster has a clear message and eye-catching visuals to grab attention quickly.
Avoid Clutter
Too much text or too many images can make a poster confusing and ineffective. Keep it concise.
Cultural Relevance
Consider the cultural context and audience when designing posters for specific regions or events.
Word Origin
The word '海报' is a loan translation from the English word 'poster'. '海' (hǎi) means sea, and '报' (bào) can mean report or announce. The combination evokes a sense of widespread announcement, akin to news spreading across the sea.
Cultural Context
Posters are a ubiquitous part of urban and community life in China, used for everything from official announcements and commercial advertising to artistic expression and event promotion.
Memory Tip
Imagine a 'sea' (海) of people looking at a 'board' (报) with an announcement – that's a poster!
Frequently Asked Questions
4 questions海报通常尺寸较大，用于张贴在显眼位置，吸引更多人注意。传单尺寸较小，便于随身携带和分发给特定人群。
你可以在很多公共场所看到海报，比如学校、商店、车站、电影院、展览馆等。
海报的主要作用是宣传信息、推广活动或产品，吸引人们的关注并传递相关内容。
设计海报时，需要考虑内容的清晰度、图像的吸引力、色彩的搭配以及整体的视觉冲击力，确保信息能够被快速有效地传达。
Test Yourself
我们将在学校礼堂举办一场音乐会，请大家帮忙设计一张宣传______。
根据语境，需要一张用于宣传音乐会的印刷品，尺寸较大且醒目，因此“海报”是最合适的词。
以下哪项是对“海报”最准确的描述？
海报的特点是尺寸大、视觉冲击力强，主要用于公共场所的宣传和通知。
词语：电影、最新、宣传、一张
“一张最新电影的宣传海报”是符合中文语法的常见表达方式，描述了一张用于宣传最新电影的海报。
Score: /3
Summary
A poster is a large printed picture or notice put on a wall or in a public place to advertise something.
- A printed sheet for advertising or announcing.
- Visually striking with text and images.
- Commonly seen in public spaces.
Design for Impact
Make sure your poster has a clear message and eye-catching visuals to grab attention quickly.
Avoid Clutter
Too much text or too many images can make a poster confusing and ineffective. Keep it concise.
Cultural Relevance
Consider the cultural context and audience when designing posters for specific regions or events.
Examples
4 of 4这个周末市中心广场有免费的音乐会，门口贴着一张很大的海报。
There's a free concert in the city center square this weekend; a large poster is put up at the entrance.
电影院正在为即将上映的新片张贴宣传海报。
The cinema is putting up promotional posters for its upcoming new film.
快看那张海报，是关于下周的艺术展览的！
Look at that poster! It's about next week's art exhibition!
该活动的海报设计方案需提交至市场部审批。
The poster design proposal for this event needs to be submitted to the marketing department for approval.
Related Content
This Word in Other Languages
Related Vocabulary
More work words
充裕的
B2Abundant, ample, or sufficient in quantity.
事故
A2accident; mishap
依照
A2According to; in accordance with.
准确地
A2accurately, precisely
做到
A2to achieve; to accomplish
积极地
A2actively; enthusiastically
应变
B2Adaptive; capable of dealing with emergencies.
行政
A2Administration; the management of affairs.
过后
A2Afterwards; at a later or subsequent time.
赞同
A2To approve of, to endorse; to agree with or support.
