When you want to say 'poster' in Chinese, you use the word 海报 (hǎi bào).
Imagine you're going to a concert or a movie. You often see a 海报 (hǎi bào) advertising it.
It's like a big picture or a notice that tells you about an event or a product.
So, if you see a cool advertisement on a wall, you can say, "Look at that 海报!"
You'll often come across the word 海报 (hǎi bào), which simply means 'poster'. It's a straightforward noun you can use when talking about any kind of poster, whether it's for a movie, an event, or an advertisement. For example, if you see a cool movie poster, you can say '这张海报很酷!' (This poster is very cool!).
海报 en 30 secondes
- 海报 (hǎi bào) means 'poster'.
- It's a common noun for printed advertisements or decorations.
- You'll see them everywhere in China.
§ What Does 海报 Mean?
- DEFINITION
- 海报 (hǎi bào) is a noun that means 'poster' in English. It refers to a large printed picture or announcement put on a wall or billboard.
When you're learning Chinese, it's really helpful to know words like 海报 because you'll encounter them everywhere. Think about how often you see posters in your daily life – for movies, events, advertisements, or public announcements. It's the same in China, and knowing this word helps you understand your surroundings better.
§ 海报 in Real-Life Situations
You'll hear and see 海报 in a lot of practical situations. Let's break down where this word commonly pops up.
- At Work: In a business environment, posters are used for advertising, company announcements, or promoting internal events.
- At School: Schools use posters for club promotions, academic events, or general information for students.
- In the News: News reports might mention posters in the context of political campaigns, public health initiatives, or cultural events.
§ Examples of Using 海报
Let's look at some examples to see how 海报 is used in sentences. Pay attention to the context and how it functions as a noun.
公司正在制作新的广告海报。
This means: "The company is making new advertising posters." (公司 gōngsī: company; 正在 zhèngzài: in the process of; 制作 zhìzuò: to make; 新的 xīn de: new; 广告 guǎnggào: advertisement)
学校里有很多关于社团活动的海报。
This means: "There are many posters about club activities in the school." (学校 xuéxiào: school; 里 lǐ: inside; 有 yǒu: have/there are; 很多 hěn duō: many; 关于 guānyú: about; 社团 shètuán: club; 活动 huódòng: activities)
新闻报道说，电影海报引起了争议。
This means: "The news reported that the movie poster caused controversy." (新闻 xīnwén: news; 报道 bàodào: to report; 说 shuō: to say; 电影 diànyǐng: movie; 引起 yǐnqǐ: to cause; 争议 zhēngyì: controversy)
§ Why is 海报 Important for A2 Learners?
At the A2 level, your goal is to understand common phrases and vocabulary related to everyday life. 海报 is definitely one of those words. Being able to recognize and use it will help you:
- Understand simple announcements and advertisements.
- Describe objects you see in public spaces.
- Follow basic news about local events or cultural activities.
So, next time you're walking around, try to imagine where you might see a 海报 and what kind of information it would convey. This kind of active thinking will help solidify the word in your memory.
§ Understanding '海报'
- DEFINITION
- 海报 (hǎi bào): a poster, typically for advertising, propaganda, or public display.
When you're talking about a physical poster that you might see on a wall, in a shop, or for an event, '海报' is almost always the word you'll use. It's a very common and direct translation for 'poster'.
他们正在贴音乐会的海报。
Translation hint: They are putting up concert posters.
这张电影海报很好看。
Translation hint: This movie poster looks good.
§ Alternatives and Nuances
While '海报' is your go-to, there are a few related terms you might encounter. Understanding when to use them is key.
- 标语 (biāo yǔ): This means 'slogan' or 'placard'. A '标语' is usually a short, catchy phrase, often used for propaganda or advertising a key message. It's more about the text than a detailed image. While a '标语' can appear on a '海报', it's not the '海报' itself.
墙上有很多宣传标语。
Translation hint: There are many propaganda slogans on the wall.
- 招贴 (zhāo tiē): This is a more formal or slightly older term for 'poster' or 'placard'. In modern everyday Chinese, '海报' is much more common. You might see '招贴' in older texts or specific contexts like '招贴画' (propaganda poster). For general use, stick with '海报'.
展览馆里挂着很多艺术招贴。
Translation hint: Many art posters are hanging in the exhibition hall.
- 广告牌 (guǎng gào pái): This translates to 'billboard' or 'hoarding'. A '广告牌' is typically a large outdoor sign, often illuminated, used for commercial advertising. It's much larger and more permanent than a '海报', which is usually printed on paper and can be easily put up or taken down.
高速公路边有很多巨大的广告牌。
Translation hint: There are many huge billboards along the highway.
§ When to use '海报'
Always use '海报' when you're referring to:
- Movie posters (电影海报 diàn yǐng hǎi bào)
- Concert posters (音乐会海报 yīnyuèhuì hǎi bào)
- Event posters (活动海报 huódòng hǎi bào)
- Advertising posters (广告海报 guǎng gào hǎi bào)
- Propaganda posters (宣传海报 xuānchuán hǎi bào)
Essentially, if it's a printed visual piece intended to be displayed publicly to inform or advertise, '海报' is your best bet.
How Formal Is It?
"为了推广新产品，公司制作了一系列宣传画。(In order to promote the new product, the company produced a series of promotional posters.)"
"演唱会的海报贴满了大街小巷。(Concert posters filled the streets and alleys.)"
"学校门口贴了一张关于足球赛的大字报。(A big-character poster about the football game was put up at the school gate.)"
"我房间里有很多可爱的卡通画报。(There are many cute cartoon posters in my room.)"
"这活动得赶紧广而告之，不然没人知道。(This event needs to be quickly publicized, otherwise no one will know.)"
Guide de prononciation
- Incorrectly pronouncing 'bao' with a long 'o' sound instead of a short 'ao' sound.
Grammaire à connaître
Nouns in Chinese do not change form for singular or plural. The context or the use of quantifiers indicates the number.
一张海报 (yī zhāng hǎibào) - one poster (lit. one [measure word for flat objects] poster) 很多海报 (hěn duō hǎibào) - many posters
Adjectives typically precede the noun they modify, often connected with 的 (de).
漂亮的海报 (piàoliang de hǎibào) - a beautiful poster 新的海报 (xīn de hǎibào) - a new poster
To ask 'What is this?', you can say 这是什么？(Zhè shì shénme?)
这是海报吗？(Zhè shì hǎibào ma?) - Is this a poster? 这不是海报。(Zhè bú shì hǎibào.) - This is not a poster.
Verbs like '看' (kàn - to look/see) or '贴' (tiē - to stick/post) are commonly used with '海报'.
你看过这张海报吗？(Nǐ kànguò zhè zhāng hǎibào ma?) - Have you seen this poster? 他们正在贴海报。(Tāmen zhèngzài tiē hǎibào.) - They are posting posters.
To indicate possession, you can use 的 (de) after the possessor or directly place the possessor before the noun if the relationship is close.
我的海报 (wǒ de hǎibào) - my poster 学校海报 (xuéxiào hǎibào) - school poster (implying 'poster of the school')
Exemples par niveau
我需要设计一张海报。
I need to design a poster.
电影院外面有很多电影海报。
There are many movie posters outside the cinema.
这张海报的颜色很鲜艳。
The colors of this poster are very bright.
我们把海报贴在墙上。
We pasted the poster on the wall.
请你帮我拿一下那张海报。
Please help me get that poster.
他们正在制作一张宣传海报。
They are making a promotional poster.
海报上写着演出的时间和地点。
The poster states the time and location of the performance.
这张海报看起来很旧了。
This poster looks very old.
我需要设计一张海报来宣传我们即将举行的音乐会。
I need to design a poster to promote our upcoming concert.
电影海报通常会展示主要演员和电影的关键场景。
Movie posters usually display the main actors and key scenes from the film.
街上到处都是选举海报，候选人都在争取选票。
The streets are full of election posters, with candidates campaigning for votes.
这张老式海报现在成了收藏家的热门物品。
This vintage poster has now become a popular item for collectors.
为了安全起见，请勿在公共场所张贴未经许可的海报。
For safety reasons, please do not post unauthorized posters in public places.
他把一张乐队海报贴在了卧室的墙上。
He put a band poster on his bedroom wall.
我们正在制作一张信息量大的海报来解释这个复杂的概念。
We are creating an informative poster to explain this complex concept.
设计师正在修改海报，以使其更具吸引力。
The designer is revising the poster to make it more appealing.
电影院外面挂满了各种新电影的海报。
The cinema exterior was covered with various new movie posters.
她设计了一张引人注目的音乐会海报，吸引了很多人前来观看。
She designed an eye-catching concert poster that attracted many people to come and watch.
为了宣传新品，公司在商场张贴了大量海报。
To promote new products, the company posted a large number of posters in the mall.
这些旅游海报色彩鲜艳，让人看了心生向往。
These travel posters are brightly colored, making people yearn for them after seeing them.
请把这张会议海报贴到布告栏上。
Please post this meeting poster on the bulletin board.
这张海报的设计风格独特，充满了艺术感。
The design style of this poster is unique and full of artistic sense.
比赛的海报上清楚地标明了时间和地点。
The time and place were clearly marked on the competition poster.
我们制作了一些关于环保的公益海报，希望能提高大家的意识。
We made some public service posters about environmental protection, hoping to raise everyone's awareness.
Collocations courantes
Phrases Courantes
这张海报很漂亮。
This poster is very beautiful.
海报上写了什么？
What is written on the poster?
他正在做海报。
He is making a poster.
我们把海报挂起来。
Let's hang up the poster.
请给我一张海报。
Please give me a poster.
海报在哪里？
Where is the poster?
这个活动有海报吗？
Does this event have a poster?
海报做得很好。
The poster is well made.
海报吸引了很多人。
The poster attracted many people.
我喜欢看老海报。
I like looking at old posters.
Souvent confondu avec
This term is very close to '海报', sometimes used interchangeably, especially for propaganda posters or promotional art. '海报' is the more general and common term for 'poster'.
This is a verb meaning 'to post up' or 'to put up (a notice, poster, etc.)'. While related to '海报', it describes the action, not the item itself.
This means 'mural' or 'fresco'. While it's a visual art displayed on a wall, it's a painted artwork, not a printed poster like '海报'.
Expressions idiomatiques
"贴海报"
put up a poster
请把海报贴在墙上。 (Please put the poster on the wall.)
neutral"宣传海报"
promotional poster
这张宣传海报设计得很好。 (This promotional poster is well designed.)
neutral"电影海报"
movie poster
他收藏了很多老电影海报。 (He collects many old movie posters.)
neutral"海报设计"
poster design
海报设计需要吸引眼球。 (Poster design needs to be eye-catching.)
neutral"海报展"
poster exhibition
学校正在举办一个海报展。 (The school is holding a poster exhibition.)
neutral"撕海报"
tear down a poster
请不要撕掉这些海报。 (Please don't tear down these posters.)
neutral"海报栏"
poster board/bulletin board
请把通知贴在海报栏上。 (Please put the notice on the poster board.)
neutral"手绘海报"
hand-drawn poster
这张手绘海报很有艺术感。 (This hand-drawn poster has a strong artistic sense.)
neutral"公益海报"
public service poster
公益海报可以宣传环保理念。 (Public service posters can promote environmental protection concepts.)
neutral"招聘海报"
recruitment poster
公司贴出了招聘海报。 (The company put up recruitment posters.)
neutralFacile à confondre
Both '招贴' and '海报' refer to a type of public announcement or advertisement. However, '招贴' usually implies a smaller, simpler notice, often handwritten or printed in a straightforward manner, and typically posted in a less formal setting.
'招贴' emphasizes the act of posting a notice, often for a specific, immediate purpose, like a lost item or a small local event. '海报' is generally more elaborate, professionally designed, and used for broader advertising or promotion.
公园门口贴了一张寻物招贴。(A lost-and-found notice was posted at the park entrance.)
'标语' can sometimes be confused with '海报' because both involve text displayed publicly. However, '标语' is a slogan or motto, usually short and impactful, often with a political or inspirational message.
'标语' focuses on a concise message or slogan, often without elaborate graphics. '海报' is a more comprehensive visual medium, combining text and images to convey detailed information or promote something specific.
墙上挂着爱护环境的标语。(A slogan about protecting the environment was hanging on the wall.)
Both '广告牌' and '海报' are used for advertising. '广告牌' is a more permanent and typically larger structure, like a billboard, whereas '海报' is generally a printed sheet of paper.
'广告牌' refers to a fixed, often large, outdoor sign for advertising. '海报' is a printed poster that can be displayed in various locations, indoors or outdoors, and is usually less permanent.
高速公路旁边有很多大型广告牌。(There are many large billboards next to the highway.)
'宣传单' and '海报' both serve to promote information. However, '宣传单' is typically a smaller, single-sheet flyer or leaflet meant for distribution, while '海报' is larger and meant for display.
'宣传单' is designed to be handed out or left for people to pick up, providing brief information. '海报' is designed to be posted on a wall or board to attract attention from a distance.
他在街上派发活动宣传单。(He was distributing event flyers on the street.)
'横幅' (banner) can be confused with '海报' because both are visual displays of information. '横幅' is typically a long piece of cloth or material with text or images, often hung horizontally.
'横幅' is specifically a banner, usually made of fabric and designed to be hung or stretched across a space. '海报' is a printed sheet of paper, typically rectangular, for display on a flat surface.
学校门口挂着欢迎新生的横幅。(A banner welcoming new students was hung at the school entrance.)
Astuces
Learn the Characters Separately
Break down 海报 (hǎi bào) into its components: 海 (hǎi) means sea or ocean, and 报 (bào) means report or newspaper. While the direct translation might not seem to fit 'poster' perfectly, understanding the individual meanings can sometimes help with recognition.
Associate with Visuals
When you see a poster, think or say 海报. Try to associate the word directly with the visual image of a poster, rather than solely relying on translation.
Practice Pronunciation
Pay attention to the tones: hǎi (third tone) bào (fourth tone). Practice saying 海报 aloud multiple times until it feels natural. Incorrect tones can change the meaning of the word.
Use in Simple Sentences
Form basic sentences. For example: '这是一个海报' (Zhè shì yī gè hǎi bào) - This is a poster. Or '海报很漂亮' (Hǎi bào hěn piāo liang) - The poster is very beautiful.
Look for Posters in Chinese Media
When watching Chinese movies, TV shows, or browsing Chinese websites, actively look for posters and try to identify if the word 海报 is used or implied. This helps with contextual learning.
Use Flashcards for Repetition
Create a flashcard with 海报 on one side and 'poster' on the other. Include a simple example sentence. Regular spaced repetition is key for memorization.
Connect to Related Words
Think of other words related to display or advertising, even if they aren't direct synonyms. This helps build a semantic network. For example, 广告 (guǎng gào) means 'advertisement'.
Write it Out
Practice writing the characters for 海报. This reinforces memory through muscle memory and helps you recognize the characters more easily.
Don't Confuse with Billboard
While similar in function, 海报 (poster) is typically smaller and often indoors. Don't confuse it with 广告牌 (guǎng gào pái), which is a larger billboard or sign.
Listen for the Word
Actively listen for 海报 in conversations, podcasts, or audio lessons. Try to pick it out when spoken. This improves your aural comprehension.
Pratique dans la vie réelle
Contextes réels
Seeing a movie poster on a wall.
- 这个海报是电影《流浪地球》的。
- 墙上有很多电影海报。
- 海报很好看。
Looking at an advertisement poster.
- 这个海报是广告。
- 海报上有什么？
- 海报上的字很大。
Discussing a concert poster.
- 你看这个音乐会海报了吗？
- 海报上说谁会来唱歌？
- 这个海报设计得很有创意。
Talking about making a poster for an event.
- 我们需要做海报来宣传这个活动。
- 我来设计海报。
- 海报要印多少张？
Describing a lost and found poster.
- 这里有一个寻物海报。
- 海报上写了什么？
- 希望他们能找到。
Amorces de conversation
"你最近看到过什么有趣的海报吗？"
"你觉得电影海报重要吗？为什么？"
"如果你要设计一张海报，你会选择什么主题？"
"你家或者你房间里有海报吗？是什么海报？"
"你觉得好的海报有什么特点？"
Sujets d'écriture
写一篇关于你最喜欢的电影海报的日记。它是什么电影？海报看起来怎么样？为什么你喜欢它？
想象你正在为一个重要的活动设计海报。活动是什么？海报上会包含哪些信息？你的设计理念是什么？
回忆一下你第一次看到中国海报的经历。你看到了什么？你当时有什么感受或想法？
思考一下海报在现代社会中的作用。除了广告和宣传，你认为海报还有哪些功能？
如果你能通过一张海报向世界传达一个信息，你会选择什么信息？你的海报会是什么样子？
Teste-toi 90 questions
Choose the correct character for 'hǎi' in 海报.
The character 海 (hǎi) means 'sea' and is part of the word 海报 (hǎibào), meaning 'poster'.
Which of these is a 'poster'?
海报 (hǎibào) refers to a poster. The other options are a book, a pen, and an apple.
How do you say 'I see a poster'?
我 (Wǒ) means 'I', 看到 (kàndào) means 'see', and 一张海报 (yī zhāng hǎibào) means 'a poster'.
海报 (hǎibào) means 'poster'.
Yes, 海报 (hǎibào) translates to 'poster' in English.
You can hang a 海报 (hǎibào) on the wall.
Posters (海报) are commonly hung on walls.
海报 (hǎibào) is a type of food.
海报 (hǎibào) is a poster, not a type of food.
商店的窗户上贴着一张电影____。
The sentence talks about a movie poster on a shop window. '海报' (hǎibào) means poster. '报纸' (bàozhǐ) is newspaper, '广告' (guǎnggào) is advertisement, and '菜单' (càidān) is menu.
我们为学校的活动设计了一张____。
To design something for a school event often involves a poster. '海报' (hǎibào) fits this context. '照片' (zhàopiàn) is photo, '地图' (dìtú) is map, and '票' (piào) is ticket.
房间里挂着很多歌手的____。
If a room has many items related to a singer, '海报' (hǎibào), meaning poster, is a common item. '书' (shū) is book, '衣服' (yīfu) is clothes, and '鞋子' (xiézi) is shoes.
这个演出的____很漂亮，我想买一张。
If something related to a performance is beautiful and you want to buy one, it's likely the poster. '海报' (hǎibào) means poster. '节目' (jiémù) is program, '音乐' (yīnyuè) is music, and '票' (piào) is ticket.
电影院外面有很多新的电影____。
Outside a movie theater, you'd typically see new movie posters. '海报' (hǎibào) fits perfectly. '故事' (gùshì) is story, '演员' (yǎnyuán) is actor, and '导演' (dǎoyǎn) is director.
他把演唱会的____小心地收起来了。
Something from a concert that one carefully puts away is often a poster. '海报' (hǎibào) means poster. '声音' (shēngyīn) is sound, '灯光' (dēngguāng) is lighting, and '舞台' (wǔtái) is stage.
The store has a new poster hanging.
Did you see that movie poster?
This poster looks good.
Read this aloud:
我喜欢这张海报。
Focus: hǎi bào
Tu as dit :
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
请给我一张海报。
Focus: qǐng gěi wǒ yī zhāng hǎi bào
Tu as dit :
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
海报在哪里？
Focus: hǎi bào zài nǎ lǐ
Tu as dit :
Speech recognition is not supported in your browser. Try Chrome or Edge.
她把新的电影___贴在了墙上。
The sentence talks about putting something new on the wall, and '海报' (poster) fits the context of a new movie advertisement.
为了宣传演唱会，他们设计了一张很酷的___。
To promote a concert, a '海报' (poster) is typically designed. The other options don't fit the context.
学校门口贴着一张招聘老师的___。
A '海报' (poster) is often used for recruitment announcements at a school entrance. While '广告' (advertisement) and '通知' (notice) are close, '海报' is more specific for a visual display of information.
你看到那张关于慈善活动的___了吗？
A '海报' (poster) is commonly used to announce and promote charity events. The other options refer to types of reports or illustrated magazines.
我们应该在哪里张贴这些展览___？
To display information about an exhibition, '海报' (posters) are the most suitable item to '张贴' (post).
墙上挂满了各种各样的艺术___。
While '画' (paintings) and '照片' (photos) are also art, '海报' (posters) specifically refer to printed images often used for decoration or information, fitting the context of '艺术___'.
Choose the correct word to complete the sentence: 商店橱窗里贴着一张新的___。
The sentence talks about something new being posted on a shop window. A 'poster' (海报) fits this context perfectly, as shops often display posters to advertise.
Which of the following would you most likely see a '海报' (hǎibào) for?
Posters (海报) are commonly used to advertise movies, concerts, or other events. The other options are not typically advertised with posters.
Translate the underlined word: 这张<u>海报</u>设计得很漂亮。
The word '海报' directly translates to 'poster'. The sentence means 'This poster is designed very beautifully.'
你可以用海报来宣传一个活动。(You can use a poster to promote an event.)
Posters are a very common and effective way to promote events, so this statement is true.
海报通常很小，方便随身携带。(Posters are usually very small and convenient to carry.)
Posters are typically large, designed to be displayed on walls or boards, not for carrying around easily. Handbills or flyers are small and portable, but not posters.
电影院的外面经常能看到电影海报。(You can often see movie posters outside movie theaters.)
Movie theaters commonly display movie posters outside to attract customers and advertise current and upcoming films. This statement is true.
The poster for that movie was designed very creatively.
They posted the concert poster on the bulletin board.
The colors in this poster are matched very comfortably.
Read this aloud:
你觉得这个广告海报怎么样？
Focus: 海报 (hǎi bào)
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Read this aloud:
我需要设计一张宣传海报。
Focus: 宣传 (xuān chuán)
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Read this aloud:
这张海报有没有吸引力？
Focus: 吸引力 (xī yǐn lì)
Tu as dit :
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Imagine you are organizing a school event. Write a short announcement (3-4 sentences) describing the event and mentioning that you will put up a '海报' to promote it. Make sure to use '海报' correctly.
Well written! Good try! Check the sample answer below.
Sample answer
我们学校下周会有一个文化节活动。大家可以在活动中体验不同的文化。我会在公告栏贴一张海报来宣传这个活动，欢迎大家来参加！ (Our school will have a culture festival next week. Everyone can experience different cultures at the event. I will put up a poster on the bulletin board to promote this event, everyone is welcome to participate!)
You want to invite your friend to a movie. Write a text message (2-3 sentences) suggesting a movie and saying you saw a '海报' for it.
Well written! Good try! Check the sample answer below.
Sample answer
嘿，你有没有看到那部新电影的海报？我觉得看起来很不错。我们周末一起去看怎么样？ (Hey, have you seen the poster for that new movie? I think it looks great. How about we go see it together this weekend?)
Describe a place where you often see '海报' and what kind of information they usually convey. (2-3 sentences)
Well written! Good try! Check the sample answer below.
Sample answer
在大学校园里，我经常能看到各种海报。它们通常是关于讲座、社团活动或者招聘会的。 (On university campuses, I often see various posters. They are usually about lectures, club activities, or job fairs.)
小明在海报上看到了什么？
Read this passage:
小明走在街上，看到一张海报。海报上画着一只可爱的猫咪，旁边写着“寻找走失的猫咪”。小明心想，这只猫咪一定很受主人喜爱。
小明在海报上看到了什么？
文章中明确提到“海报上画着一只可爱的猫咪”。
文章中明确提到“海报上画着一只可爱的猫咪”。
人们为什么停下来看海报？
Read this passage:
电影院门口贴着一张新电影的海报，上面有主演的名字和上映日期。很多人停下来看海报，讨论着要不要去看这部电影。
人们为什么停下来看海报？
文章中提到“上面有主演的名字和上映日期”，这些都是电影信息，吸引人们驻足。
文章中提到“上面有主演的名字和上映日期”，这些都是电影信息，吸引人们驻足。
布告栏上的海报主要宣传什么？
Read this passage:
学校的布告栏上贴满了各种社团活动的海报。有足球队的招新海报，也有舞蹈社的表演海报。这些海报让布告栏看起来五彩缤纷。
布告栏上的海报主要宣传什么？
文章中明确提到“贴满了各种社团活动的海报”。
文章中明确提到“贴满了各种社团活动的海报”。
This sentence means 'She put up a poster.' The correct order is subject (她), verb (贴了), quantity (一张), object (海报).
This sentence means 'Take a look at the poster for this event.' The correct order is verb phrase (看一下), demonstrative (这个), noun (活动), possessive particle (的), object (海报).
This sentence means 'Who designed this poster?' The correct order is object (这个海报), 'is' (是), question word (谁), verb (设计的), question mark (？).
Did you see the movie poster?
A poster about the cultural festival was put up at the school gate.
These posters are very attractively designed.
Read this aloud:
这张音乐会海报上的乐队是谁？
Focus: 乐队 (yuèduì)
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Read this aloud:
我喜欢把海报贴在卧室的墙上。
Focus: 卧室 (wòshì)
Tu as dit :
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Read this aloud:
为了宣传新产品，公司制作了很多精美的海报。
Focus: 宣传 (xuānchuán)
Tu as dit :
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Which of the following would you NOT typically refer to as a '海报'?
A '海报' (hǎi bào) specifically refers to a poster, usually for advertising or informational purposes, while an '艺术画' (yì shù huà) is a general term for an art painting.
If you see a '海报' for a charity event, what is its primary purpose?
The main function of a '海报' (hǎi bào) for an event is to promote it and encourage attendance.
Someone says '这张海报的设计很简洁有力。' (Zhè zhāng hǎi bào de shè jì hěn jiǎn jié yǒu lì.) What are they commenting on?
'简洁有力' (jiǎn jié yǒu lì) means 'concise and powerful,' which describes the design style and its impact.
所有在墙上展示的图片都可以被称为 '海报'。
Not all pictures displayed on a wall are posters. A '海报' (hǎi bào) specifically serves a promotional or informational purpose, like for movies, events, or advertisements, distinguishing it from general art or photos.
制作一张吸引人的 '海报' 对于市场营销活动至关重要。
Creating an attractive '海报' (hǎi bào) is indeed crucial for marketing activities as it helps draw attention and convey messages effectively.
一幅古代的书法作品通常被称为 '海报'。
An ancient calligraphy work would not typically be called a '海报' (hǎi bào). It would be referred to as '书法作品' (shū fǎ zuò pǐn - calligraphy work) or '字画' (zì huà - calligraphy and painting). '海报' implies a more modern, usually mass-produced, promotional item.
The advertising company is designing a new poster to promote their new product.
Concert posters are plastered all over the city, attracting the attention of many music fans.
The poster design for this movie is very unique, making people curious about the film's content.
Read this aloud:
你认为什么样的海报设计才能更好地吸引目标受众？
Focus: 受众 (shòuzhòng)
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Read this aloud:
描述你最近看到的一张让你印象深刻的海报，并说明原因。
Focus: 印象深刻 (yìnxiàng shēnkè)
Tu as dit :
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Read this aloud:
在数字时代，海报在广告和宣传中是否仍然具有重要作用？
Focus: 数字时代 (shùzì shídài)
Tu as dit :
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Imagine you are organizing a school event. Write a short paragraph (3-4 sentences) describing how you would design a compelling poster to attract students. What elements would you include?
Well written! Good try! Check the sample answer below.
Sample answer
为了设计一张吸引学生的活动海报，我会选择鲜艳的颜色和有趣的图片来抓住他们的眼球。大大的标题要清晰地传达活动主题，而关键信息如时间、地点和内容则要简洁明了。最重要的是，海报要能激发学生的好奇心和参与热情，让他们一看就想来。
You are a marketing intern tasked with creating a poster for a new product launch. Describe in 3-4 sentences the steps you would take from conception to final design.
Well written! Good try! Check the sample answer below.
Sample answer
首先，我会明确产品发布会的海报目标受众和要传达的核心信息。接着，我会构思一个独特的设计理念，选择合适的字体和配色方案来体现品牌形象。在初步设计完成后，我会寻求反馈并进行反复修改，确保海报在视觉上吸引人，并且能有效传达所有重要信息。
Discuss the impact of digital posters (e-posters) compared to traditional paper posters in modern advertising. Write 3-4 sentences.
Well written! Good try! Check the sample answer below.
Sample answer
数字海报与传统纸质海报相比，在现代广告中具有更广阔的传播范围和互动性。它们不仅可以通过社交媒体迅速扩散，还能通过动态效果和嵌入链接提供更丰富的信息。尽管数字海报的初期制作成本可能较高，但其可重复使用和环保的特性使其在长期来看更具优势。
根据短文，电影院的海报是如何吸引观众的？
Read this passage:
一家电影院为了宣传即将上映的科幻大片，制作了一系列引人注目的海报。这些海报巧妙地结合了电影中的关键场景和角色，通过大胆的色彩和独特的构图，成功地营造出紧张刺激的氛围。许多观众表示，正是这些海报激发了他们对电影的强烈兴趣。
根据短文，电影院的海报是如何吸引观众的？
文章中明确提到“通过大胆的色彩和独特的构图，成功地营造出紧张刺激的氛围”，并指出观众因此产生了兴趣。
文章中明确提到“通过大胆的色彩和独特的构图，成功地营造出紧张刺激的氛围”，并指出观众因此产生了兴趣。
这段文字主要说明了什么？
Read this passage:
在一次关于环境保护的国际会议上，各个国家都展示了他们为推广环保理念而设计的海报。这些海报内容丰富，既有呼吁节约能源的，也有倡导垃圾分类的，形式多样，有的采用卡通形象，有的则以写实手法描绘环境污染的危害。这些海报不仅起到了宣传作用，也促进了各国在环保议题上的交流与合作。
这段文字主要说明了什么？
文章主要讲述了在国际会议上，海报如何作为宣传工具并促进了各国在环保议题上的交流与合作。
文章主要讲述了在国际会议上，海报如何作为宣传工具并促进了各国在环保议题上的交流与合作。
根据短文，我们可以从学校布告栏上的海报中了解到什么？
Read this passage:
学校的布告栏上贴满了各种社团活动的海报，五颜六色，内容各异。篮球社的海报上画着一个正在灌篮的Q版人物，显得活力十足；文学社的海报则以水墨画为背景，配以古典诗词，充满了书卷气息。这些海报不仅是社团的宣传工具，更是学校文化多样性的体现。
根据短文，我们可以从学校布告栏上的海报中了解到什么？
文章提到“各种社团活动的海报，五颜六色，内容各异”，并举例说明了篮球社和文学社的海报风格不同，最后总结“更是学校文化多样性的体现”。
文章提到“各种社团活动的海报，五颜六色，内容各异”，并举例说明了篮球社和文学社的海报风格不同，最后总结“更是学校文化多样性的体现”。
这张海报的视觉冲击力很强，有效地吸引了路人的目光。这里的“视觉冲击力”指的是什么？
“视觉冲击力”是指图像或设计在视觉上产生的强大震撼力或吸引力，能迅速引起观者的注意。
为了提高宣传效果，他们决定制作一系列主题海报，在不同平台投放。以下哪项最能体现“主题海报”的特点？
“主题海报”通常指围绕一个特定主题或活动，通过系列设计来加强宣传效果，即使表现形式不同，核心思想也是一致的。
在商业推广中，海报的设计往往需要兼顾美观性和信息传达的效率。这说明了什么？
在商业推广中，海报不仅要通过美观的设计吸引受众，更重要的是要高效、准确地传达所需信息，以达到推广目的。
一张成功的宣传海报，其核心目标是最大限度地提升品牌的知名度和美誉度。
宣传海报的核心功能之一就是通过视觉传播，扩大品牌的影响力，并树立积极的品牌形象。
电影海报的艺术性与商业性是完全对立的，不可兼得。
电影海报在追求艺术表现的同时，也承担着吸引观众、提升票房的商业功能，两者并非完全对立，而是可以相互融合、促进的。
公共场所张贴的海报必须严格遵守相关法律法规，以避免引发争议或误导公众。
在公共场所张贴的海报作为一种公开宣传形式，其内容和形式都需符合法律规定和社会规范，以确保信息的准确性和公共利益。
The poster was designed with unique ingenuity, attracting everyone's attention.
The cast on the movie poster is luxurious, making it highly anticipated.
To coincide with the new product launch, the company specially produced a series of creative posters for promotion.
Read this aloud:
您觉得一张成功的海报应该具备哪些要素？
Focus: 海报 (hǎi bào)
Tu as dit :
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Read this aloud:
请描述一下你最近看到的一张印象深刻的海报，并解释它为何吸引你。
Focus: 印象深刻 (yìn xiàng shēn kè)
Tu as dit :
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Read this aloud:
如果让你为一项公益活动设计海报，你会选择什么主题和风格？
Focus: 公益活动 (gōng yì huó dòng)
Tu as dit :
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你认为海报在现代广告中扮演着怎样的角色？请举例说明。
Well written! Good try! Check the sample answer below.
Sample answer
我认为海报在现代广告中扮演着至关重要的角色。它不仅仅是一种视觉传达工具，更是品牌与消费者之间沟通的桥梁。例如，一部电影海报可以在短时间内吸引观众的注意力，传达电影的主题和风格，从而激发他们的观影兴趣。此外，公益海报也能有效地传递社会信息，提高公众意识。
设计一张成功的海报需要考虑哪些因素？请详细阐述。
Well written! Good try! Check the sample answer below.
Sample answer
设计一张成功的海报需要考虑多种因素。首先是目标受众，明确海报是为谁设计的。其次是海报的主题和信息，确保核心信息清晰易懂。视觉元素如色彩、字体、图片的选择至关重要，它们需要相互协调以创造出吸引人的整体效果。此外，创意和排版也是决定海报成败的关键，一个独特且易于阅读的布局能大大提升海报的吸引力。
描述你最近看到的一张让你印象深刻的海报，并说明它为什么吸引了你。
Well written! Good try! Check the sample answer below.
Sample answer
我最近看到一张关于环保的公益海报，它以深蓝色为主调，画面中央是一颗被塑料垃圾缠绕的地球，旁边写着“只有一个地球”。这张海报之所以吸引我，是因为它的色彩对比强烈，深蓝色的背景衬托出塑料垃圾的刺眼，直观地传达了环境问题的严重性。同时，简洁的文字也进一步强化了主题，让我对环保有了更深的思考。
根据这段文字，海报在当今社会中的作用是什么？
Read this passage:
海报作为一种古老的宣传媒介，在信息爆炸的今天依然具有不可替代的价值。它以其独特的视觉魅力和简洁的信息传达方式，在各种商业活动、文化宣传乃至社会公益中发挥着举足轻重的作用。无论是电影的首映，演唱会的预告，还是公益活动的倡导，一张精心设计的海报总能瞬间抓住人们的眼球，传递出最核心的信息，激发起受众的兴趣和行动。
根据这段文字，海报在当今社会中的作用是什么？
文章中明确指出“它以其独特的视觉魅力和简洁的信息传达方式，在各种商业活动、文化宣传乃至社会公益中发挥着举足轻重的作用”。
文章中明确指出“它以其独特的视觉魅力和简洁的信息传达方式，在各种商业活动、文化宣传乃至社会公益中发挥着举足轻重的作用”。
文章提到，数字化时代海报设计有何新趋势？
Read this passage:
在数字化时代，海报的设计理念也在不断演进。设计师们不再局限于传统的平面构图，而是尝试融入更多互动元素和多媒体技术，使海报能够通过扫描二维码或增强现实（AR）技术，呈现出更丰富的内容。这种创新不仅提升了海报的传播效率，也极大地增强了观者的参与感，使得海报不再是单向的信息输出，而是双向的互动体验。
文章提到，数字化时代海报设计有何新趋势？
文章中提到“设计师们不再局限于传统的平面构图，而是尝试融入更多互动元素和多媒体技术”。
文章中提到“设计师们不再局限于传统的平面构图，而是尝试融入更多互动元素和多媒体技术”。
实体海报在哪些方面仍然具有优势，即使在数字广告普及的情况下？
Read this passage:
尽管数字广告日益普及，但海报的独特优势依然显著。它无需电源，可以张贴在人流量大的公共场所，形成持续的视觉冲击力。在某些特定情境下，如音乐节、艺术展等，实体海报所带来的艺术感和收藏价值是数字屏幕无法比拟的。因此，海报并非是数字广告的替代品，而是与其互补，共同构成了现代传播的多元化格局。
实体海报在哪些方面仍然具有优势，即使在数字广告普及的情况下？
文章中明确指出“它无需电源，可以张贴在人流量大的公共场所，形成持续的视觉冲击力。在某些特定情境下，如音乐节、艺术展等，实体海报所带来的艺术感和收藏价值是数字屏幕无法比拟的”。
文章中明确指出“它无需电源，可以张贴在人流量大的公共场所，形成持续的视觉冲击力。在某些特定情境下，如音乐节、艺术展等，实体海报所带来的艺术感和收藏价值是数字屏幕无法比拟的”。
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Summary
Remember 海报 (hǎi bào) as the practical word for 'poster' in everyday Chinese.
- 海报 (hǎi bào) means 'poster'.
- It's a common noun for printed advertisements or decorations.
- You'll see them everywhere in China.
Learn the Characters Separately
Break down 海报 (hǎi bào) into its components: 海 (hǎi) means sea or ocean, and 报 (bào) means report or newspaper. While the direct translation might not seem to fit 'poster' perfectly, understanding the individual meanings can sometimes help with recognition.
Associate with Visuals
When you see a poster, think or say 海报. Try to associate the word directly with the visual image of a poster, rather than solely relying on translation.
Practice Pronunciation
Pay attention to the tones: hǎi (third tone) bào (fourth tone). Practice saying 海报 aloud multiple times until it feels natural. Incorrect tones can change the meaning of the word.
Use in Simple Sentences
Form basic sentences. For example: '这是一个海报' (Zhè shì yī gè hǎi bào) - This is a poster. Or '海报很漂亮' (Hǎi bào hěn piāo liang) - The poster is very beautiful.
Contenu associé
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充裕的
B2Abundant, ample, or sufficient in quantity.
事故
A2accident; mishap
依照
A2According to; in accordance with.
准确地
A2accurately, precisely
做到
A2to achieve; to accomplish
积极地
A2actively; enthusiastically
应变
B2Adaptive; capable of dealing with emergencies.
行政
A2Administration; the management of affairs.
过后
A2Afterwards; at a later or subsequent time.
赞同
A2To approve of, to endorse; to agree with or support.
