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In Focus: e.l.f.'s TikTok Success
AI Summary
This marketing case study explores how e.l.f. Cosmetics successfully built an advertising campaign on TikTok, reaching Gen Z consumers through its viral Eyes Lips Face hashtag challenge. Learners will acquire vocabulary related to digital marketing, social media strategy, and consumer behavior, including terms like hashtag challenge, user-generated content, brand awareness, and net sales. The video also discusses the differences between content strategies on TikTok versus Instagram, making it ideal for learners building business and marketing English skills.
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Subtitles (34 segments)
DownloadWith almost as many articles trying to describe what a TikTok is, as there are posts on the
platform, TikTok remains an enigma for those not already in the know.
So how do you build an advertising campaign on the platform without resorting to magic
tricks?
TikTok's roughly 30 million active monthly users in the U.S. pales in comparison to the
over 100 million active users on Instagram, but TikTok offers a unique opportunity.
This is Katie Grudy, research principal for beauty at Gartner for Marketers.
Full subtitles available in the video player
Key Vocabulary (25)
Used to refer to the person or people that the speaker is addressing. It is the second-person pronoun used for both singular and plural subjects and objects.
belonging to self
The word 'same' is used to describe things or people that are identical or not different from each other. It indicates that two or more things are exactly alike in every way or are the very same entity.
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