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B1 noun, verb #2,100 am häufigsten 11 Min. Lesezeit

导向

daoxiang Top 2,100

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At the A1 level, learners are just beginning their journey into the Chinese language. The word '导向' (dǎo xiàng) is generally too advanced and abstract for this stage. A1 learners focus on concrete, everyday vocabulary needed for basic survival and simple interactions, such as greetings, numbers, ordering food, and asking for basic physical directions. Therefore, instead of '导向', an A1 learner would focus on words like '去' (qù - to go), '左' (zuǒ - left), '右' (yòu - right), and '方向' (fāng xiàng - direction). However, it is beneficial for A1 learners to recognize the individual characters. The character '向' (xiàng) is introduced early on as a preposition meaning 'towards', as in '向前走' (walk forward). Understanding that '向' relates to direction lays the foundational groundwork. When A1 learners eventually encounter '导向' later in their studies, they will already have a subconscious link to the concept of 'direction' through their early mastery of '向'. At this stage, teachers should not force the usage of '导向', but rather ensure the student is perfectly comfortable with basic spatial and directional vocabulary, which serves as the cognitive stepping stone to abstract orientations.

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As learners progress to the A2 level, their vocabulary expands to include more descriptive words and slightly more complex sentence structures. They can talk about their routines, simple past events, and basic plans. The word '导向' (dǎo xiàng) remains largely outside the active vocabulary of an A2 learner, as it pertains to abstract strategies and policies. However, A2 learners are building the necessary components to understand it. They learn '导' (dǎo) in the context of '导游' (dǎo yóu - tour guide), which introduces the concept of 'leading' or 'guiding' in a very concrete, physical sense. They also solidify their understanding of '向' (xiàng) in various directional contexts. If an A2 learner encounters '导向' in a simplified reading text, they might be able to guess that it has something to do with 'guiding in a direction' based on their knowledge of the individual characters. The focus at A2 should be on mastering '引导' (yǐn dǎo - to guide) in simple contexts, such as a teacher guiding a student, or '方向' (fāng xiàng) for physical directions. This gradual build-up of related, simpler vocabulary ensures that when '导向' is formally introduced at the B1/B2 level, the cognitive load is significantly reduced, and the concept of 'abstract orientation' makes logical sense.

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The B1 level marks a significant transition from concrete, survival-based language to more abstract and expressive communication. It is at this stage that '导向' (dǎo xiàng) is officially introduced and becomes a highly useful tool in the learner's active vocabulary. B1 learners are starting to discuss their opinions, explain their goals, and talk about general trends in society or the workplace. '导向' allows them to express the 'focus' or 'orientation' of these goals and trends. For example, a B1 learner can use '导向' to describe a company they want to work for: '我喜欢结果导向的公司' (I like result-oriented companies). They can also use it to discuss educational preferences: '这个学校是考试导向的' (This school is exam-oriented). At this level, the primary grammatical structure to master is the noun suffix pattern: [Noun] + 导向 (e.g., 市场导向 - market-oriented). Learners should practice attaching '导向' to familiar nouns to create these compound concepts. They also begin to understand its use as a formal noun meaning 'guideline' or 'direction'. Mastering '导向' at the B1 level is a clear indicator that the learner is moving beyond basic conversational Chinese and developing the ability to engage in more professional and analytical discourse.

At the B2 level, learners are expected to achieve a degree of fluency and spontaneity that makes regular interaction with native speakers quite possible without strain for either party. They can understand the main ideas of complex text on both concrete and abstract topics. Consequently, the usage of '导向' (dǎo xiàng) becomes much more frequent and nuanced. B2 learners should not only use it as a simple suffix but also comfortably deploy it as an independent noun and a verb in formal contexts. They will encounter '导向' frequently in news articles, business reports, and opinion pieces. They need to understand phrases like '政策导向' (policy orientation), '价值导向' (value orientation), and '舆论导向' (public opinion guidance). As a verb, they should be able to construct sentences like '这项政策将经济导向更加环保的发展模式' (This policy will guide the economy toward a more environmentally friendly development model). B2 learners must also be acutely aware of the register; they know that '导向' is formal and belongs in professional or academic discussions, not in casual chats about weekend plans. The ability to distinguish '导向' from synonyms like '引导' (yǐn dǎo) and '倾向' (qīng xiàng) is a hallmark of B2 proficiency, demonstrating a precise and sophisticated grasp of Mandarin vocabulary.

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C1 learners possess a high level of proficiency, allowing them to express themselves fluently and spontaneously without much obvious searching for expressions. They use language flexibly and effectively for social, academic, and professional purposes. At this advanced stage, '导向' (dǎo xiàng) is a deeply integrated part of their active vocabulary, used with native-like intuition. C1 learners engage with complex, abstract texts where '导向' is used to discuss systemic societal shifts, intricate corporate strategies, and philosophical frameworks. They can effortlessly parse and produce high-level collocations such as '确立正确的用人导向' (establish the correct orientation for employing people) or '以需求为导向的创新' (demand-oriented innovation). Furthermore, C1 learners understand the subtle political and cultural connotations of '导向' in mainland Chinese media, particularly the concept of '舆论导向' (public opinion guidance) and its implications for censorship and social harmony. They can debate the merits of a '市场导向' (market-oriented) economy versus a state-planned one using precise, academic terminology. At C1, the focus is not on learning the definition of the word, but on mastering its rhetorical power and utilizing it to structure compelling arguments, write professional reports, and analyze complex socio-economic phenomena in Chinese.

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The C2 level represents near-native mastery of the Chinese language. Learners at this stage can understand with ease virtually everything heard or read. They can summarize information from different spoken and written sources, reconstructing arguments and accounts in a coherent presentation. For a C2 speaker, '导向' (dǎo xiàng) is utilized with absolute precision, often in highly specialized, academic, or literary contexts. They can manipulate the word to create novel compounds or use it in complex syntactic structures without hesitation. A C2 learner might use '导向' in a doctoral dissertation on sociology to describe the '行为导向' (behavioral orientation) of a specific demographic, or in a high-level corporate boardroom to critique the '战略导向' (strategic orientation) of a multinational merger. They possess a deep metalinguistic awareness of the word, understanding its etymological roots and how its usage has evolved in modern Chinese political and economic discourse. They can effortlessly switch between using '导向' as a subtle modifier and as the central thematic verb of a complex sentence. At the C2 level, '导向' is not just a vocabulary word; it is a conceptual tool used to dissect, analyze, and articulate the fundamental driving forces behind systems, ideologies, and human behavior in the Chinese-speaking world.

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Noun: Orientation, direction, or guideline.
Verb: To guide, steer, or direct toward a goal.
Suffix: Used to mean '-oriented' (e.g., 市场导向).
Context: Formal, used in business, politics, and academia.

The Chinese vocabulary word '导向' (dǎo xiàng) is a highly versatile and essential term for intermediate to advanced learners, representing both a noun and a verb. At its core, it refers to the direction in which something is aimed, the focus of a particular activity, or the act of guiding and directing toward a specific goal. Understanding this word requires a deep dive into its constituent characters. The first character, '导' (dǎo), means to guide, lead, or direct. You often see it in words like '领导' (leader) or '指导' (guidance). The second character, '向' (xiàng), means direction, towards, or to face. Together, they form a concept that is not just about physical direction, but more often about abstract, strategic, or ideological orientation.

Morphological Breakdown: The combination of a verb (guide) and a noun/directional particle (direction) creates a compound that functions fluidly across parts of speech.

When used as a noun, '导向' often translates to 'orientation', 'direction', or 'guideline'. For instance, in business, a 'market orientation' is translated as '市场导向' (shì chǎng dǎo xiàng). This implies that the market is the guiding force behind the company's decisions.

这家公司的导向是客户至上。

The company's orientation is customer first.

As a verb, '导向' means to steer, guide, or lead towards a particular outcome. It is less about physical guiding (like showing someone the way to the bathroom) and more about guiding trends, thoughts, or policies.

我们的政策应该导向可持续发展。

Our policies should be directed towards sustainable development.

Semantic Scope: The semantic scope of '导向' is primarily abstract. It deals with strategies, values, media influence, and educational goals rather than physical navigation.

It is crucial to distinguish '导向' from similar words like '方向' (fāng xiàng), which simply means 'direction' (often physical or general), and '引导' (yǐn dǎo), which means to guide or lead (often a person or a process). '导向' carries a heavier, more systemic weight.

媒体的价值导向非常重要。

The value orientation of the media is very important.

教育的导向决定了国家的未来。

The orientation of education determines the future of the country.

To fully grasp '导向', one must practice recognizing it in various contexts. In psychology, it might refer to a behavioral orientation. In sociology, it could refer to cultural trends. The flexibility of this word makes it a cornerstone of B1-B2 vocabulary.

Usage Frequency: Highly frequent in news, business reports, academic papers, and formal discussions. Less frequent in casual, everyday spoken interactions.

我们需要一个明确的战略导向。

We need a clear strategic orientation.

By mastering '导向', learners unlock the ability to discuss complex, abstract concepts related to goals, trends, and guiding principles, moving beyond simple descriptions of physical movement and entering the realm of strategic and ideological discourse. This marks a significant step in achieving fluency and sophistication in Mandarin Chinese.

Using '导向' (dǎo xiàng) correctly requires an understanding of its dual nature as both a noun and a verb, as well as its specific syntactic behaviors in Mandarin Chinese. Let us explore the various ways this word integrates into sentences, starting with its most common usage as a noun suffix. In modern Chinese, especially in business, technology, and sociology, '导向' is frequently attached to other nouns to create compound adjectives or nouns that mean '-oriented' or '-driven'.

Noun Suffix Pattern: [Noun] + 导向 = [Noun]-oriented / [Noun]-driven. Examples include 结果导向 (result-oriented) and 市场导向 (market-oriented).

This structure is incredibly productive. You can use it to describe a person's work style, a company's strategy, or a government's policy.

他是一个非常结果导向的人。

He is a very result-oriented person.

Beyond being a suffix, '导向' stands alone as an independent noun meaning 'orientation', 'direction', or 'guidance'. In this capacity, it is often the subject or object of a sentence, frequently paired with verbs like '确定' (determine), '改变' (change), or '坚持' (adhere to).

我们需要改变目前的业务导向。

We need to change the current business orientation.

Independent Noun Usage: Used to refer to the abstract direction or guiding principle of a system, policy, or organization.

Now, let us examine '导向' as a verb. When functioning as a verb, it means 'to guide toward', 'to steer', or 'to lead to'. It is often followed by a destination or an outcome, which is usually abstract.

这些新规定将把行业导向何方？

Where will these new regulations guide the industry?

老师的职责是把学生导向正确的价值观。

The teacher's duty is to guide students toward correct values.

It is important to note the register of '导向'. It is a formal word, heavily utilized in written Chinese (书面语) and formal spoken contexts such as presentations, news broadcasts, and academic lectures. You would rarely use it to tell a taxi driver where to go. Instead of saying '请把我导向机场' (Please guide me to the airport - incorrect and unnatural), you would simply say '去机场' (Go to the airport).

Register and Tone: Formal, professional, academic, and strategic. Unsuitable for casual, physical navigation.

该项目的导向性非常明确。

The orientation of this project is very clear.

In summary, mastering the use of '导向' involves recognizing its power as a suffix to create '-oriented' concepts, its role as an independent noun for 'orientation', and its formal verb function for guiding abstract processes. Practicing these specific syntactic patterns will greatly enhance your ability to communicate complex ideas in Mandarin.

The term '导向' (dǎo xiàng) is ubiquitous in modern Chinese, but its presence is heavily concentrated in specific professional, academic, and media environments. Because it deals with abstract guidance, strategic direction, and underlying principles, you are most likely to encounter it when consuming formal Chinese content or participating in high-level discussions. One of the most prominent arenas where '导向' is used is the business and corporate world.

Corporate Strategy: In business meetings, reports, and marketing materials, '导向' is used to define a company's core focus.

You will frequently hear phrases like '客户导向' (customer-oriented), '利润导向' (profit-oriented), or '创新导向' (innovation-oriented). When a CEO gives a speech about the future of the company, they will almost certainly discuss the company's '战略导向' (strategic orientation).

现代企业必须坚持市场导向。

Modern enterprises must adhere to a market orientation.

Another major domain for '导向' is politics and government policy. In Chinese political discourse, the direction in which society, the economy, or public opinion is guided is of paramount importance.

政府出台了新的政策导向。

The government has issued new policy orientations.

Media and Public Opinion: The concept of '舆论导向' (public opinion guidance) is a critical term in Chinese media studies and journalism.

News anchors, journalists, and media regulators frequently discuss the '舆论导向' (yú lùn dǎo xiàng), which refers to the direction in which public opinion is being guided or should be guided. Ensuring a 'correct' media orientation is a common theme in official broadcasts.

新闻报道必须坚持正确的舆论导向。

News reports must adhere to the correct orientation of public opinion.

Furthermore, the field of education heavily relies on this term. Educators and policymakers debate the '教育导向' (educational orientation)—whether the system should be '考试导向' (exam-oriented) or focused on holistic development.

我们应该改变应试教育的导向。

We should change the orientation of exam-oriented education.

Finally, in academic research, particularly in the social sciences, '导向' is used to describe theoretical frameworks or research methodologies, such as '问题导向' (problem-oriented research).

Academic Contexts: Used to specify the focus or driving question of a study or academic paper.

这项研究是基于问题导向的。

This research is problem-oriented.

By recognizing these common contexts—business strategy, political policy, media regulation, and educational philosophy—you will be well-prepared to understand and utilize '导向' effectively in high-level Chinese comprehension and communication.

When learning the word '导向' (dǎo xiàng), students frequently encounter several pitfalls due to its abstract nature and its similarity to other directional words in Chinese. The most prevalent mistake is confusing '导向' with physical direction. Because the character '向' (direction/towards) is present, beginners often assume it can be used for navigating streets or maps.

Mistake 1: Physical Navigation: Using '导向' to ask for or give physical directions. It is strictly for abstract, strategic, or ideological direction.

For example, a learner might incorrectly say, '请告诉我去火车站的导向' (Please tell me the 'dǎo xiàng' to the train station). This sounds very strange to a native speaker. The correct word here is '方向' (fāng xiàng) or simply asking '怎么走' (how to go).

❌ 错误: 汽车的导向是南方。

Incorrect: The car's orientation is south.

✅ 正确: 汽车的方向是南方。

Correct: The car's direction is south.

Another common error involves the grammatical structure when using '导向' as a suffix to mean '-oriented'. Learners sometimes forget to add '的' (de) when the resulting compound is used as an adjective modifying a noun.

Mistake 2: Missing the Particle '的': Failing to connect the '-oriented' compound to the noun it modifies using '的'.

For instance, writing '我们是一个结果导向团队' is grammatically awkward. It should be '我们是一个结果导向的团队' (We are a result-oriented team).

❌ 错误: 这是一个市场导向产品。

Incorrect: This is a market-oriented product.

✅ 正确: 这是一个市场导向的产品。

Correct: This is a market-oriented product.

A third mistake is confusing '导向' (dǎo xiàng) with '引导' (yǐn dǎo). While both contain '导' and relate to guiding, '引导' is primarily a verb used for guiding people, processes, or conversations step-by-step. '导向' is more about the ultimate destination or the overarching principle.

Mistake 3: Confusing with 引导: Using '导向' when '引导' (to guide step-by-step) is more appropriate.

You '引导' (guide) a customer through a website, but the website's design has a user-centric '导向' (orientation).

请引导客人去会议室。(Not 导向)

Please guide the guests to the meeting room.

By being mindful of these distinctions—avoiding physical contexts, remembering grammatical particles, and distinguishing it from active step-by-step guiding—learners can use '导向' with native-like accuracy and sophistication.

To truly master '导向' (dǎo xiàng), it is highly beneficial to compare and contrast it with a network of similar vocabulary words in Chinese. This semantic field revolves around concepts of direction, guidance, and orientation. Understanding the nuances between these terms will sharpen your precision in both writing and speaking. The most immediate comparison is with '方向' (fāng xiàng).

方向 (fāng xiàng) vs. 导向 (dǎo xiàng): '方向' means 'direction' in a general or physical sense (North, South, left, right, or a general life direction). '导向' means 'orientation' or 'guiding principle', implying an active force steering towards a specific abstract goal.

While you can say '人生的方向' (the direction of life), saying '政策的导向' (the orientation of the policy) implies a deliberate, strategic steering by an authority.

我们迷失了方向。

We lost our direction.

公司的价值导向很清晰。

The company's value orientation is very clear.

Another closely related word is '引导' (yǐn dǎo).

引导 (yǐn dǎo) vs. 导向 (dǎo xiàng): '引导' is primarily a verb meaning to guide, lead, or show the way (often step-by-step). '导向' is often a noun (orientation) or a verb indicating the ultimate destination of a trend or policy.

You '引导' a discussion, but the discussion has a certain '导向'.

老师引导学生思考。

The teacher guides the students to think.

Then we have '指导' (zhǐ dǎo), which means to instruct, direct, or coach.

指导 (zhǐ dǎo) vs. 导向 (dǎo xiàng): '指导' involves a person of higher authority or expertise giving specific instructions or advice to someone else. '导向' is impersonal, referring to the alignment of a system or concept.

A professor provides '指导' (guidance) on a thesis, but the thesis itself might have a practical '导向' (orientation).

感谢您的指导。

Thank you for your guidance/instruction.

Finally, consider '倾向' (qīng xiàng), meaning tendency or inclination.

他有暴力的倾向。

He has a tendency toward violence.

By mapping out these distinctions—方向 (general direction), 引导 (active guiding), 指导 (expert instruction), 倾向 (natural tendency), and 导向 (strategic orientation)—you build a robust, nuanced vocabulary network that allows for highly articulate expression in Mandarin.

How Formal Is It?

Schwierigkeitsgrad

Wichtige Grammatik

Using 以...为 (Taking... as...) with 导向.

The particle 的 for creating compound adjectives (结果导向的).

The 把 (bǎ) structure for verbs of displacement and guidance.

Nominalization of verbs in formal Chinese.

Topic-comment sentence structures in business Chinese.

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Beispiele nach Niveau

我向左走。

I walk towards the left.

Uses 向 as a basic directional preposition.

他向右看。

He looks to the right.

向 + direction + verb.

向前走。

Walk forward.

Basic imperative with 向.

方向在哪？

Where is the direction?

Introduction of 方向 (direction).

我不知道方向。

I don't know the direction.

Basic negation.

向南走。

Walk south.

向 + cardinal direction.

向北看。

Look north.

向 + cardinal direction.

这是什么方向？

What direction is this?

Question word 什么 with 方向.

导游带我们去长城。

The tour guide takes us to the Great Wall.

Introduces 导 in 导游 (tour guide).

请告诉我正确的方向。

Please tell me the correct direction.

Adjective 正确的 modifying 方向.

我们的方向错了。

Our direction is wrong.

方向 as the subject.

他引导我去那个房间。

He guided me to that room.

Introduces 引导 (to guide).

你向老师问好。

You say hello to the teacher.

向 used for targeting an action at a person.

我们要找对方向。

We need to find the right direction.

Verb 找 + resultative complement 对.

一直向前走就到了。

Keep walking forward and you will arrive.

一直 + 向前.

导游在前面。

The tour guide is in front.

Reinforcing 导.

这家公司是市场导向的。

This company is market-oriented.

Noun + 导向 + 的 structure.

我们需要一个明确的导向。

We need a clear orientation.

导向 as an independent noun.

他的工作是结果导向。

His work is result-oriented.

结果导向 as a compound descriptor.

这个项目的导向是什么？

What is the orientation of this project?

Asking about the strategic focus.

教育的导向很重要。

The orientation of education is very important.

Abstract noun usage.

我们不能失去正确的导向。

We cannot lose the correct orientation.

Collocation: 正确的导向.

这是客户导向的服务。

This is a customer-oriented service.

Modifying a noun: 客户导向的 + Noun.

新闻的导向影响很大。

The orientation of the news has a big impact.

Discussing media influence.

政府出台了新的政策导向。

The government issued a new policy orientation.

Collocation: 政策导向.

我们要坚持正确的舆论导向。

We must adhere to the correct public opinion guidance.

Advanced collocation: 舆论导向.

这种价值观会把社会导向何方？

Where will these values guide society?

Verb usage: 把 + object + 导向.

企业战略必须以市场需求为导向。

Corporate strategy must be guided by market demand.

Formal structure: 以...为导向.

该设计体现了以人为本的导向。

The design reflects a people-oriented orientation.

Idiomatic compound: 以人为本的导向.

领导者的作用是把握发展导向。

The leader's role is to grasp the development orientation.

Collocation: 把握...导向.

我们需要改变目前的利益导向机制。

We need to change the current profit-oriented mechanism.

Complex noun phrase.

科技创新是未来的主要导向。

Technological innovation is the main orientation for the future.

Subject + 是 + 主要导向.

在复杂的国际形势下，必须保持清晰的战略导向。

Under complex international circumstances, a clear strategic orientation must be maintained.

Formal academic/political register.

该理论缺乏明确的实践导向，难以落地。

The theory lacks a clear practical orientation and is difficult to implement.

Collocation: 实践导向 (practical orientation).

媒体不仅是信息的传递者，更是社会价值的导向者。

The media is not only a transmitter of information, but also a guider of social values.

Noun derivation: 导向者 (guider/director).

体制改革的核心在于重塑激励导向。

The core of institutional reform lies in reshaping the incentive orientation.

High-level vocabulary integration.

学术研究不应仅仅受商业利益导向的驱使。

Academic research should not be driven solely by commercial profit orientation.

Passive structure with 驱使.

我们需要构建以绿色低碳为导向的能源体系。

We need to build an energy system oriented towards green and low-carbon.

Complex modifier: 以...为导向的 + Noun.

这种文化思潮将青年一代导向了虚无主义。

This cultural trend has guided the younger generation towards nihilism.

Verb usage with abstract philosophical destination.

确立正确的用人导向，是组织发展的关键。

Establishing the correct orientation for employing people is key to organizational development.

HR and management terminology.

宏观调控的政策导向需兼顾效率与公平的动态平衡。

The policy orientation of macroeconomic regulation must balance the dynamic equilibrium of efficiency and fairness.

Highly formal economic discourse.

在后现代语境下，传统道德的导向功能正面临解构的危机。

In the postmodern context, the guiding function of traditional morality is facing a crisis of deconstruction.

Philosophical and sociological terminology.

资本的无序扩张往往会扭曲资源配置的根本导向。

The disorderly expansion of capital often distorts the fundamental orientation of resource allocation.

Advanced critique of economic systems.

教育评价体系的改革，旨在扭转唯分数论的错误导向。

The reform of the educational evaluation system aims to reverse the erroneous orientation of focusing solely on test scores.

Policy reform language.

该法案的出台，标志着国家在数据安全领域的监管导向发生了实质性转变。

The introduction of this bill marks a substantive shift in the state's regulatory orientation in the field of data security.

Legal and regulatory analysis.

算法推荐机制的底层逻辑，潜移默化地塑造着受众的认知导向。

The underlying logic of algorithmic recommendation mechanisms subtly shapes the cognitive orientation of the audience.

Tech and media studies discourse.

探讨人类文明的未来导向，必须超越狭隘的民族主义叙事。

Exploring the future orientation of human civilization requires transcending narrow nationalist narratives.

Global and philosophical perspective.

艺术创作若一味迎合市场导向，终将丧失其独立的精神品格。

If artistic creation blindly caters to market orientation, it will ultimately lose its independent spiritual character.

Literary and artistic critique.

Synonyme

取向方向引导目标

Gegenteile

Häufige Kollokationen

市场导向

政策导向

结果导向

价值导向

舆论导向

战略导向

问题导向

目标导向

需求导向

客户导向

Häufige Phrasen

以...为导向

坚持正确导向

把握导向

改变导向

确立导向

利益导向

行为导向

发展导向

教育导向

技术导向

Wird oft verwechselt mit

导向 vs 方向 (fāng xiàng) - Physical or general direction.

导向 vs 引导 (yǐn dǎo) - To guide or lead step-by-step.

导向 vs 倾向 (qīng xiàng) - Tendency or inclination.

Redewendungen & Ausdrücke

"顺应导向"

"偏离导向"

"明确导向"

"导向清晰"

"导向错误"

"导向正确"

"失去导向"

"寻找导向"

"缺乏导向"

"确立新导向"

Leicht verwechselbar

导向 vs

Satzmuster

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So verwendest du es

nuance

Implies a deliberate, engineered, or strategic direction, unlike '倾向' which implies a natural tendency.

colloquial vs formal

'导向' is strictly formal. Using it in casual conversation about everyday things sounds pretentious or incorrect.

regional differences

Used universally across Mainland China, Taiwan, and other Chinese-speaking regions in formal contexts. Mainland media uses '舆论导向' very frequently.

Häufige Fehler

Using 导向 to ask for physical directions on the street (should use 方向).
Forgetting to add 的 when using it as an adjective (e.g., saying 结果导向人 instead of 结果导向的人).
Confusing it with 引导 (using 导向 to mean guiding a person by the hand).
Pronouncing 导 as a 4th tone instead of a 3rd tone.
Using it in overly casual contexts, making the speech sound unnaturally stiff.

Tipps

Don't forget the '的'

When using '[Noun] + 导向' to describe another noun, remember to use the particle '的'. For example, write '市场导向的经济' (market-oriented economy), not just '市场导向经济'. This ensures your sentence is grammatically complete and flows naturally.

Perfect for Resumes

If you are writing a Chinese resume, using compounds with '导向' will instantly make you sound professional. Terms like '结果导向' (result-oriented), '目标导向' (goal-oriented), and '客户导向' (customer-oriented) are highly favored by Chinese HR professionals.

No Physical Directions

Never use '导向' when talking about maps, GPS, or walking down the street. It is strictly for abstract concepts. If you need to point someone to the bathroom, use '方向' (direction) or '怎么走' (how to go).

News Broadcast Cue

When listening to Chinese news (like CCTV), listen for the word '导向'. It often precedes the main moral or political message of the report. Phrases like '坚持正确导向' signal the core ideology being promoted.

Master '以...为导向'

Memorize the frame '以 [X] 为导向'. It is the most authentic way to say 'X-oriented' in a formal sentence predicate. Example: '我们的设计以用户体验为导向' (Our design is oriented by user experience).

Active vs. Passive Direction

Remember that '导向' implies an active, engineered steering force. It's not just a natural tendency ('倾向'). When a company has a '市场导向', it means management is actively steering the company based on the market.

Double Fourth Tones

Both characters in '导向' (dǎo xiàng) are technically not fourth tones (导 is 3rd, 向 is 4th). Wait, correction: 导 is 3rd tone (dǎo), 向 is 4th tone (xiàng). Ensure you pronounce the dipping 3rd tone clearly before the sharp falling 4th tone: dǎo xiàng.

Elevate Your Essays

If you are taking the HSK 5 or 6 writing section, using '导向' correctly will boost your score. Instead of saying '政府想让经济变好', say '政府的政策导向是促进经济发展'. It demonstrates advanced vocabulary control.

Identify the Root

If you forget the meaning, look at the character '导' (guide). You know it from '导游' (tour guide). Look at '向' (towards). Together, it's 'guiding towards'—an orientation. Breaking down characters helps retention.

Corporate Buzzword

'导向' is the equivalent of a corporate buzzword in Chinese. Just like English speakers love saying 'synergy' or 'bandwidth', Chinese executives love discussing their '战略导向' (strategic orientation). Use it to sound like an insider.

Einprägen

Eselsbrücke

Think of a DAO (导 - guide) showing you the XIANG (向 - direction) to success. It's the GUIDING DIRECTION.

Wortherkunft

Modern Chinese compound.

Kultureller Kontext

Central to the concept of journalism in China, where guiding public sentiment is a stated goal.

Extremely common in resumes and job interviews (e.g., 结果导向 - result-oriented).

Used to describe the overarching goals of five-year plans or new government initiatives.

Im Alltag üben

Kontexte aus dem Alltag

Gesprächseinstiege

"你认为现在的教育导向有什么问题吗？"

"你们公司的业务导向是什么？"

"你是一个结果导向的人，还是过程导向的人？"

"你觉得新闻媒体应该坚持什么样的价值导向？"

"在选择职业时，你的主要导向是什么？"

Tagebuch-Impulse

Describe a time when you had to change your personal '导向' (orientation/focus) to achieve a goal.

Write an essay on whether society should be more '财富导向' (wealth-oriented) or '幸福导向' (happiness-oriented).

Analyze the '战略导向' (strategic orientation) of your favorite tech company.

Discuss the importance of '正确的导向' (correct orientation) in raising children.

Reflect on how the '导向' of social media affects your daily life.

Häufig gestellte Fragen

10 Fragen

No, absolutely not. '导向' is used for abstract, strategic, or ideological directions. If you are lost on the street, you should use '方向' (fāng xiàng) or simply ask '怎么走' (how to go). Using '导向' in this context will confuse native speakers. It sounds like you are asking for the strategic orientation of the street.

'方向' simply means 'direction' and can be used for physical compass directions (North, South) or general life directions. '导向' means 'orientation' or 'guiding principle'. It implies an active force or strategy steering something toward a specific abstract goal. You have a '方向' when driving, but a company has a '导向' for its business strategy.

The standard translation is '结果导向' (jié guǒ dǎo xiàng). If you are using it as an adjective to modify a noun, you should add '的' (de). For example, a 'result-oriented team' is '结果导向的团队'. This is a very common and professional phrase to use in job interviews.

It can be both. As a noun, it means 'orientation' or 'guideline' (e.g., 政策导向 - policy orientation). As a verb, it means to guide or steer towards an abstract goal (e.g., 把社会导向更好的未来 - guide society towards a better future). However, its usage as a noun or a noun suffix is much more common.

'舆论导向' (yú lùn dǎo xiàng) translates to 'public opinion guidance' or 'orientation of public opinion'. It is a very common term in Chinese media and politics. It refers to the practice of media and authorities steering public sentiment and discourse toward a desired, usually positive and harmonious, direction.

This is a highly formal and common structure meaning 'oriented by...' or 'taking... as the orientation'. You place the focus noun in the middle. For example, '以市场为导向' means 'market-oriented'. '以客户需求为导向' means 'oriented by customer needs'. It is frequently used in corporate mission statements.

Yes, but usually in a professional or psychological context. You wouldn't say a person physically has a '导向'. However, you can describe a person's working style as '目标导向' (goal-oriented). You can also say a teacher's job is to provide the correct '价值导向' (value orientation) for students.

Yes, '导向' is considered an advanced vocabulary word. It typically appears in HSK 5 or HSK 6 materials. It is essential for reading Chinese news, business reports, and academic papers, as it frequently appears in formal written Chinese.

Because '导向' implies a clear, strategic direction, its opposites are concepts related to being lost, blind, or lacking direction. Words like '迷失' (lost), '盲目' (blind/aimless), or '缺乏方向' (lacking direction) serve as conceptual antonyms. If a policy has a bad orientation, it might be a '误导' (misleading).

It is generally too formal for casual, everyday conversation. If you are chatting with friends about where to eat or what movie to watch, using '导向' sounds overly academic and stiff. Reserve it for discussions about careers, news, politics, business, or deep philosophical topics.

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