Signification
To force someone to change their mind.
Contexte culturel
In Armenia, this phrase is frequently used to describe the influence of 'sects' (աղանդներ). There is a strong social stigma against groups that are perceived to 'wash the brains' of young people. The term carries a heavy legacy from the Soviet era, where it was used as a weapon in ideological warfare between the East and West. Armenian youth use this phrase to describe the 'TikTok' or 'Instagram' effect, where algorithms dictate behavior. During protests in Yerevan, you will often see posters accusing the government or the opposition of 'brainwashing' the public.
Use with Possessives
Always use a possessive suffix (ս, դ, ը) with 'ուղեղ' to sound natural.
Don't be too literal
If you say this to a doctor, they might think you are talking about a medical procedure.
Signification
To force someone to change their mind.
Use with Possessives
Always use a possessive suffix (ս, դ, ը) with 'ուղեղ' to sound natural.
Don't be too literal
If you say this to a doctor, they might think you are talking about a medical procedure.
Political Context
Use 'ուղեղների լվացում' (plural) for general concepts and 'ուղեղը լվանալ' (singular) for specific people.
Skepticism
Armenians value 'թասիբ' (honor) and 'խելք' (intellect), so accusing someone of having their brain washed is a serious matter.
Teste-toi
Fill in the correct form of 'ուղեղ' with the possessive suffix for 'my'.
Մի՛ փորձիր լվանալ ____: Ես ամեն ինչ գիտեմ։
The speaker is saying 'Don't try to wash MY brain'.
Which sentence is the most natural way to say 'They are brainwashing the people'?
Ընտրեք ճիշտ նախադասությունը.
The standard structure is [Subject] + [Possessor in Genitive] + [Brain with definite article] + [Verb].
Match the situation to the phrase.
Երբ լրատվամիջոցները սուտ են տարածում, դա կոչվում է...
'Ուղեղների լվացում' is the noun form for brainwashing.
Complete the dialogue.
Ա: Ինչո՞ւ ես հավատում այդ գովազդին։ Բ: Չգիտեմ, երևի ____:
The person is admitting that THEIR brain has been washed by 'them' (the advertisers).
🎉 Score : /4
Aides visuelles
Banque d exercices
4 exercicesՄի՛ փորձիր լվանալ ____: Ես ամեն ինչ գիտեմ։
The speaker is saying 'Don't try to wash MY brain'.
Ընտրեք ճիշտ նախադասությունը.
The standard structure is [Subject] + [Possessor in Genitive] + [Brain with definite article] + [Verb].
Երբ լրատվամիջոցները սուտ են տարածում, դա կոչվում է...
'Ուղեղների լվացում' is the noun form for brainwashing.
Ա: Ինչո՞ւ ես հավատում այդ գովազդին։ Բ: Չգիտեմ, երևի ____:
The person is admitting that THEIR brain has been washed by 'them' (the advertisers).
🎉 Score : /4
Questions fréquentes
10 questionsIt can be. It implies the person is gullible or has lost their ability to think for themselves.
Yes, parents often say it about their children being influenced by bad friends or the internet.
Propaganda (քարոզչություն) is the act of spreading info; brainwashing is the mental state it creates.
It is 'լվացի' (I washed), 'լվացիր' (you washed), 'լվաց' (he/she washed).
Yes, 'ինդոկտրինացիա' is used in academic settings, but it's less common.
No, that sounds like a literal translation from English and is not used in Armenian.
Yes, but the pronunciation and some suffixes might differ slightly.
No, it almost always has a negative connotation of manipulation.
There isn't a single word, but 'լուսավորել' (to enlighten) or 'կրթել' (to educate) are opposites.
Yes, especially in dramas involving political intrigue or family conflicts.
Expressions liées
քարոզչություն
similarPropaganda
զոմբիացնել
slangTo zombify
համոզել
contrastTo persuade
մանիպուլյացիա
similarManipulation
խելքահան անել
similarTo drive someone crazy/distract
աչքերին թոզ փչել
similarTo throw dust in someone's eyes
