die Kampagne
die Kampagne 30초 만에
- A 'Kampagne' is a planned, strategic series of actions aimed at a specific goal, commonly used in marketing, politics, and social causes.
- It is a feminine noun (die Kampagne) with the plural form 'die Kampagnen', often paired with verbs like 'starten' or 'durchführen'.
- Common types include 'Werbekampagne' (advertising), 'Wahlkampagne' (election), and 'Spendenkampagne' (fundraising), all requiring careful coordination and a clear message.
- Distinguish it from 'Aktion' (short-term/single event) and 'Projekt' (general task), as 'Kampagne' specifically implies public reach and strategic persuasion.
The German noun die Kampagne is a fundamental term used to describe a planned, systematic, and usually time-limited series of actions or activities aimed at achieving a specific objective. Whether you are navigating the world of business, politics, or social activism, this word is indispensable. It originates from the French 'campagne' and historically referred to military operations in the field, but in modern German, its application is much broader. It signifies a strategic effort that involves multiple steps, a clear target audience, and a defined message. For instance, a company might launch a marketing campaign to sell a new product, or a political party might run an election campaign to win votes. The essence of a Kampagne lies in its organized nature; it is not a random act but a calculated sequence of events.
- Grammatical Gender
- Feminine (die Kampagne). This means all associated adjectives and articles must match the feminine declension rules.
- Plural Form
- die Kampagnen. The plural is formed by adding an '-n' to the singular form, which is typical for many feminine nouns ending in -e.
- Core Concept
- A strategic, time-bound initiative designed to influence public opinion, drive sales, or promote a specific cause.
Die neue Kampagne gegen das Rauchen war sehr erfolgreich und erreichte Millionen von Menschen.
In a professional context, you will often hear this word in meetings. It implies a budget, a timeline, and a set of Key Performance Indicators (KPIs). When a German speaker says 'Wir müssen eine Kampagne starten,' they are suggesting a move from passive observation to active, structured engagement. The word carries a weight of professionalism and intent. It is more formal than 'Aktion' (action) and more specific than 'Projekt' (project), although a campaign can be part of a larger project. Understanding the nuances of this word allows you to participate in discussions about media, public relations, and strategy with confidence.
Während der politischen Kampagne reiste der Kandidat durch das ganze Land.
Furthermore, the word is frequently paired with descriptive adjectives to specify its nature. A 'Werbekampagne' is an advertising campaign, an 'Informationskampagne' is for spreading information, and a 'Spendenkampagne' is for fundraising. Each of these compound nouns retains the feminine gender of the base word. The versatility of die Kampagne makes it a cornerstone of the German vocabulary for anyone working in communications or management. It bridges the gap between a simple idea and a large-scale execution.
Die NGO startete eine globale Kampagne für den Klimaschutz.
- Synonyms
- Aktion, Initiative, Feldzug (military/figurative), Offensive.
Unsere Kampagne zur Markenbekanntheit hat die Verkaufszahlen verdoppelt.
Hast du die Kampagne des Spiels schon im Einzelspielermodus beendet?
- Collocations
- eine Kampagne fahren (to run a campaign), eine Kampagne ins Leben rufen (to launch/create a campaign), eine aggressive Kampagne.
Using die Kampagne correctly involves understanding its grammatical behavior and the verbs it typically pairs with. As a feminine noun, it takes the articles 'die' (nominative/accusative), 'der' (genitive/dative). In the plural, it is always 'die Kampagnen'. When you want to say you are 'running' or 'conducting' a campaign, the most common German verbs are 'durchführen', 'leiten', or the more idiomatic 'fahren'. For example, 'Wir fahren eine große Werbekampagne' sounds very natural in a business setting. If you are just starting one, you 'starten' or 'lancieren' it. If you are ending it, you 'beenden' or 'schließen' it. The word is highly versatile and fits into various sentence structures, from simple descriptions to complex business strategies.
Wir müssen die Kampagne sorgfältig planen, um die Zielgruppe zu erreichen.
- Common Verbs
- planen (to plan), starten (to start), finanzieren (to finance), evaluieren (to evaluate), unterstützen (to support).
When describing the quality or scale of a campaign, use adjectives like 'großangelegt' (large-scale), 'erfolgreich' (successful), 'bundesweit' (nationwide), or 'umstritten' (controversial). A 'großangelegte Kampagne' suggests a significant investment of time and money. If a campaign is 'umstritten', it means it has sparked debate or criticism in the public sphere. Pay attention to the preposition 'für' (for) or 'gegen' (against) to indicate the purpose. 'Eine Kampagne für mehr Gerechtigkeit' (A campaign for more justice) vs. 'Eine Kampagne gegen Plastikmüll' (A campaign against plastic waste). This simple prepositional change completely alters the goal of the initiative.
Die Regierung hat eine Kampagne für gesunde Ernährung ins Leben gerufen.
In terms of sentence placement, Kampagne usually functions as the direct object of the verb. 'Der Marketingleiter analysiert die Kampagne.' Here, 'die Kampagne' is in the accusative case. If you are talking about the success of the campaign, you use the genitive: 'Der Erfolg der Kampagne war überwältigend.' Notice how 'die' changes to 'der' in the genitive case. Mastering these small grammatical shifts is key to sounding like a fluent speaker. Whether you are writing a report or giving a presentation, using 'Kampagne' with the correct articles and prepositions will make your German sound precise and sophisticated.
Trotz der teuren Kampagne blieben die Verkaufszahlen niedrig.
- Adjective Pairings
- eine wirksame Kampagne (an effective campaign), eine kostspielige Kampagne (a costly campaign), eine digitale Kampagne.
Die Kampagne läuft bereits seit drei Wochen.
Wer ist für die Koordination dieser Kampagne verantwortlich?
- Prepositions
- während der Kampagne (during), nach der Kampagne (after), vor der Kampagne (before).
You will encounter the word die Kampagne in a variety of settings, ranging from daily news broadcasts to corporate boardrooms. In the media, it is most frequently used during election cycles. News anchors will discuss the 'Wahlkampagne' (election campaign) of different candidates, analyzing their strategies, speeches, and public appearances. If you watch German TV or read newspapers like 'Der Spiegel' or 'Die Zeit', you will see this word used to describe political movements and social initiatives. It is a staple of political journalism. Outside of politics, the world of marketing and advertising is where 'Kampagne' lives and breathes. Every time a major brand like Volkswagen or Siemens launches a new series of ads, it is referred to as a 'Kampagne'.
In den Nachrichten sprachen sie über die neue Kampagne der Bundesregierung.
- Media Context
- News reports on elections, social issues, or economic shifts often use 'Kampagne' to describe organized efforts.
In a professional office environment, especially in departments like Marketing, PR, or Sales, 'Kampagne' is a daily buzzword. You might hear a colleague say, 'Wir müssen die Ergebnisse der letzten Kampagne auswerten' (We need to evaluate the results of the last campaign). It is also common in the non-profit sector. NGOs (Nichtregierungsorganisationen) use 'Kampagnen' to raise awareness for human rights, environmental protection, or poverty relief. If you are involved in any kind of activism or community organizing in Germany, you will definitely use this word to describe your planned efforts to bring about change. It conveys a sense of seriousness and organization that 'Aktion' might lack.
Die Marketingabteilung hat das Budget für die nächste Kampagne genehmigt.
Another interesting place where you'll hear 'Kampagne' is in the gaming community. As mentioned before, video games often have a 'Kampagnen-Modus' (campaign mode), which is the story-driven part of the game. If you are a gamer, you will see this in the main menu of almost every major title. Additionally, in the context of history, you might read about 'Feldzüge' or 'Militärkampagnen', though 'Feldzug' is the more traditional German word for a military campaign. However, in modern military analysis, 'Kampagne' is also used. Finally, social media is full of 'Hashtag-Kampagnen', where a specific tag is used to organize a digital movement or marketing push.
Die Kampagne in den sozialen Medien ging viral.
- Social Media
- Influencers and brands use 'Kampagnen' to promote products or social messages through hashtags and reels.
Diese Kampagne zielt vor allem auf junge Wähler ab.
Die Plakate für die Kampagne hängen in der ganzen Stadt.
- Workplace
- Used during planning phases, budget discussions, and performance reviews in corporate settings.
One of the most frequent mistakes learners make with die Kampagne is confusing it with the word 'Aktion'. While they are similar, an 'Aktion' is often a single, short-term event or a special offer (like a sale in a supermarket), whereas a 'Kampagne' is a series of coordinated actions over a longer period. If you say 'Ich mache eine Kampagne, um mein Auto zu verkaufen,' it sounds overly dramatic and slightly incorrect, as selling a car is usually just an 'Anzeige' (ad) or a simple 'Verkauf'. Use 'Kampagne' for things that require strategy and multiple steps. Another mistake is the gender. Since it ends in '-e', many learners correctly guess it is feminine, but they might forget this when using it in the dative or genitive cases, where the article changes to 'der'.
Falsch: Das ist ein guter Kampagne. (Correct: Das ist eine gute Kampagne.)
- Gender Error
- Mistaking 'die Kampagne' for masculine or neuter. Always remember: die Kampagne.
Pronunciation can also be a hurdle. The 'g' in 'Kampagne' is not pronounced like a hard 'g' (as in 'go'). Instead, it follows the French influence where 'gn' sounds like the 'ny' in 'canyon' or the 'ñ' in Spanish. It is pronounced /kamˈpanjə/. If you pronounce the 'g' and 'n' separately, it will sound very foreign to German ears. Practice saying 'Kam-pan-ye'. Additionally, don't confuse 'Kampagne' with 'Champagner' (champagne). While they look somewhat similar in the first few letters, they are completely different words! Another subtle mistake is using the wrong verb. While 'machen' (to do/make) is understood, using 'durchführen' or 'leiten' shows a much higher level of German proficiency.
Falsch: Wir machen eine Kampagne für den Verkauf. (Better: Wir führen eine Verkaufskampagne durch.)
Lastly, be careful with the context of 'military'. While 'Kampagne' can mean a military campaign, the word 'Feldzug' is much more common in historical texts. If you are talking about Napoleon's invasion of Russia, 'Feldzug' is the standard term. Using 'Kampagne' there might sound a bit too modern or like a direct translation from English. In modern contexts, however, like a 'Kampagne gegen den Terror', it is perfectly acceptable. Always consider the scale: a campaign is big. If it's just a small, one-off task, 'Kampagne' is likely the wrong word. Stick to 'Projekt', 'Aufgabe', or 'Aktion' for smaller-scale activities to avoid sounding hyperbolic.
Falsch: Meine Kampagne zum Aufräumen meines Schreibtischs. (Better: Meine Aktion zum Aufräumen...)
- Scale Misuse
- Using 'Kampagne' for trivial, personal tasks. It should be reserved for organized, public, or professional efforts.
Achten Sie auf die Aussprache des 'gn' – es klingt wie ein weiches 'nj'.
Die Kampagne umfasst verschiedene Werbemittel wie Plakate und TV-Spots.
- Spelling Tip
- Remember the 'gn' sequence. It's the same as in 'Champagner' or 'Bolognese'.
To truly master die Kampagne, it helps to compare it with similar German words. The most common synonym is 'die Aktion'. While both describe an activity, an 'Aktion' is usually more spontaneous, shorter, or focused on a single event. For example, a 'Rabattaktion' in a store might last only a weekend. A 'Kampagne', however, implies a broader strategy spanning weeks or months. Another similar word is 'die Initiative'. An initiative is often the starting point of a movement or a proposal for a new law (Bürgerinitiative). While a campaign is the execution of a plan, an initiative is the spark that starts it. You might start an initiative that eventually leads to a large-scale campaign.
Der Unterschied zwischen einer Kampagne und einer Aktion liegt in der Dauer und Planung.
- Kampagne vs. Aktion
- Kampagne: Long-term, strategic, multi-step. Aktion: Short-term, often a single event or offer.
- Kampagne vs. Projekt
- Projekt: A general term for any planned task with a goal. Kampagne: Specifically focused on communication, public reach, or persuasion.
Then there is 'der Feldzug'. This is the literal translation of 'military campaign'. In modern German, it is mostly used in historical contexts or figuratively to describe a very aggressive, almost 'war-like' effort to achieve something. For example, 'ein Feldzug gegen die Korruption' (a crusade/campaign against corruption). It sounds much more intense than just 'eine Kampagne'. Another word you might encounter is 'die Offensive'. Similar to 'Feldzug', it has military roots and suggests a proactive, aggressive push. In sports or business, an 'Offensive' is a sudden, strong effort to gain an advantage. 'Kampagne' remains the most neutral and professional term for most organizational efforts.
Die Bürgerinitiative startete eine Kampagne für den Erhalt des Parks.
In the world of advertising, you might hear 'die Promotion'. This is an anglicism used specifically for sales-promoting activities. While a 'Kampagne' can include 'Promotions', it is the overarching structure. Finally, 'die Bewegung' (the movement) is used for large-scale social or political shifts. A 'Bewegung' is usually broader and less centrally organized than a 'Kampagne'. A campaign might be run by a specific organization to support a broader movement. Understanding these distinctions will help you choose the right word for the right level of intensity and organization. In most professional and public contexts, 'Kampagne' is your safest and most accurate bet.
Ist das eine einmalige Aktion oder Teil einer größeren Kampagne?
- Kampagne vs. Bewegung
- Bewegung: Broad, often decentralized social shift. Kampagne: Specific, organized, and goal-oriented initiative.
Die Kampagne zur Aufklärung über Impfungen war sehr informativ.
Wir planen eine Kampagne, um neue Mitarbeiter zu gewinnen.
- Synonym Summary
- Aktion (short-term), Initiative (starting point), Feldzug (aggressive/historical), Projekt (general task).
How Formal Is It?
난이도
알아야 할 문법
Feminine noun endings in -e
Genitive case for possession/belonging
Compound noun formation
Prepositions with accusative and genitive
Passive voice for describing processes
수준별 예문
Die Kampagne ist neu.
The campaign is new.
Simple subject-verb-adjective structure.
Ich sehe die Kampagne.
I see the campaign.
Accusative case (die Kampagne).
Das ist eine Kampagne für Milch.
That is a campaign for milk.
Use of 'für' + accusative.
Die Kampagne ist groß.
The campaign is big.
Feminine singular.
Wo ist die Kampagne?
Where is the campaign?
Question form.
Die Kampagne hat viele Farben.
The campaign has many colors.
Verb 'haben' + plural noun.
Ist die Kampagne gut?
Is the campaign good?
Simple yes/no question.
Eine Kampagne für Kinder.
A campaign for children.
Noun phrase.
Wir machen eine Kampagne.
We are making a campaign.
Verb 'machen' + accusative.
Die Kampagne startet morgen.
The campaign starts tomorrow.
Present tense for future meaning.
Ich finde diese Kampagne wichtig.
I find this campaign important.
Verb 'finden' + accusative.
Die Kampagnen sind sehr teuer.
The campaigns are very expensive.
Plural form (Kampagnen).
Wer plant die Kampagne?
Who is planning the campaign?
Interrogative pronoun 'Wer'.
Die Kampagne hilft der Umwelt.
The campaign helps the environment.
Verb 'helfen' + dative.
Hast du die Kampagne gesehen?
Have you seen the campaign?
Perfect tense.
Diese Kampagne ist für alle.
This campaign is for everyone.
Demonstrative pronoun 'diese'.
Die Firma hat eine neue Werbekampagne gestartet.
The company has started a new advertising campaign.
Compound noun 'Werbekampagne'.
Wir müssen die Kampagne sorgfältig planen.
We must plan the campaign carefully.
Modal verb 'müssen' + infinitive.
Die Kampagne gegen Plastikmüll ist erfolgreich.
The campaign against plastic waste is successful.
Preposition 'gegen' + accusative.
Können Sie mir mehr über die Kampagne erzählen?
Can you tell me more about the campaign?
Preposition 'über' + accusative.
Die Kampagne zielt auf junge Leute ab.
The campaign targets young people.
Separable verb 'abzielen auf'.
Trotz der Kampagne gab es wenig Erfolg.
Despite the campaign, there was little success.
Preposition 'trotz' + genitive.
Die Kampagne wurde im Radio gesendet.
The campaign was broadcast on the radio.
Passive voice.
Wer finanziert diese große Kampagne?
Who is financing this large campaign?
Verb 'finanzieren'.
Die Kampagne wurde von einer Agentur entwickelt.
The campaign was developed by an agency.
Passive voice with 'von' + dative.
Wir fahren eine aggressive Kampagne, um Marktanteile zu gewinnen.
We are running an aggressive campaign to gain market share.
Idiomatic use of 'eine Kampagne fahren'.
Der Erfolg der Kampagne war überwältigend.
The success of the campaign was overwhelming.
Genitive case (der Kampagne).
Die Kampagne löste eine hitzige Debatte aus.
The campaign triggered a heated debate.
Separable verb 'auslösen'.
Man muss die Kampagne an die Zielgruppe anpassen.
One must adapt the campaign to the target group.
Verb 'anpassen an' + accusative.
Die Kampagne umfasst verschiedene Medienkanäle.
The campaign includes various media channels.
Verb 'umfassen'.
Während der Kampagne stiegen die Verkaufszahlen.
During the campaign, sales figures rose.
Preposition 'während' + genitive.
Die Kampagne ist Teil einer langfristigen Strategie.
The campaign is part of a long-term strategy.
Genitive construction.
Die Kampagne stieß auf heftigen Widerstand in der Bevölkerung.
The campaign met with strong resistance from the population.
Verb phrase 'stoßen auf' + accusative.
Eine gut durchdachte Kampagne kann die öffentliche Meinung beeinflussen.
A well-thought-out campaign can influence public opinion.
Participle 'gut durchdacht' as adjective.
Die Kampagne wurde aufgrund mangelnder Mittel eingestellt.
The campaign was discontinued due to lack of funds.
Preposition 'aufgrund' + genitive.
Die Kampagne zeichnet sich durch ihre kreative Gestaltung aus.
The campaign is characterized by its creative design.
Reflexive verb 'sich auszeichnen durch'.
Es handelt sich um eine großangelegte Informationskampagne.
It is a large-scale information campaign.
Phrase 'es handelt sich um' + accusative.
Die Kampagne zielt darauf ab, das Bewusstsein für psychische Gesundheit zu schärfen.
The campaign aims to raise awareness for mental health.
Verb 'abzielen darauf, ... zu' + infinitive.
Kritiker werfen der Kampagne Manipulation vor.
Critics accuse the campaign of manipulation.
Verb 'vorwerfen' (dative object + accusative object).
Die Kampagne integriert innovative Technologien wie Augmented Reality.
The campaign integrates innovative technologies like Augmented Reality.
Verb 'integrieren'.
Die Kampagne fungiert als Katalysator für gesellschaftlichen Wandel.
The campaign functions as a catalyst for social change.
Verb 'fungieren als'.
Die diskursive Strategie der Kampagne wurde eingehend analysiert.
The discursive strategy of the campaign was analyzed in depth.
Adjective 'diskursiv'.
Die Kampagne unterliegt strengen ethischen Richtlinien.
The campaign is subject to strict ethical guidelines.
Verb 'unterliegen' + dative.
Man darf die Kampagne nicht isoliert von ihrem historischen Kontext betrachten.
One must not view the campaign in isolation from its historical context.
Adverbial phrase 'isoliert von'.
Die Kampagne evozierte eine Vielzahl widersprüchlicher Reaktionen.
The campaign evoked a multitude of contradictory reactions.
Verb 'evozieren'.
Die Wirksamkeit der Kampagne ist empirisch schwer nachweisbar.
The effectiveness of the campaign is empirically difficult to prove.
Adverb 'empirisch'.
Die Kampagne wurde durch gezielte Desinformation unterminiert.
The campaign was undermined by targeted disinformation.
Verb 'unterminieren'.
Die Kampagne stellt eine Zäsur in der Geschichte der politischen Kommunikation dar.
The campaign represents a turning point in the history of political communication.
Separable verb 'darstellen'.
자주 쓰는 조합
자주 쓰는 구문
자주 혼동되는 단어
관용어 및 표현
혼동하기 쉬운
Aktion is usually a single event; Kampagne is a series.
Feldzug is more military or very aggressive; Kampagne is standard.
Initiative is the starting idea; Kampagne is the execution.
Werbung is the general field; Kampagne is a specific project within it.
A project has a goal; a campaign has a message and an audience.
문장 패턴
사용법
In games, it refers to the story mode.
A 'Kampagne' is more structured than an 'Aktion'.
In specific regions, it refers to the harvest period.
-
Using 'der Kampagne' in the nominative.
Learners often forget that nouns ending in -e are usually feminine.
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Pronouncing the 'g' and 'n' separately.
The 'gn' is a single sound from French, like in 'Champagner'.
-
Using 'Kampagne' for a single, small task.
'Kampagne' implies a large-scale, organized effort.
-
Spelling it 'Kampanje'.
The French spelling with 'gn' is preserved in German.
-
Confusing 'Kampagne' with 'Champagner'.
They look similar but have completely different meanings and genders (der Champagner vs. die Kampagne).
팁
Gender and Articles
Always remember that 'Kampagne' is feminine. Use 'die' in the nominative and accusative, and 'der' in the dative and genitive. This is a common point of error for learners who assume abstract nouns might be neuter. Practicing with the phrase 'die neue Kampagne' helps cement the gender.
The French 'gn'
Don't let the 'gn' scare you. It's not a hard 'g'. Think of the 'ny' in 'canyon'. If you pronounce it correctly, you'll sound much more like a native speaker. Avoid saying 'Kam-pag-ne' with a hard 'g' as it sounds very unnatural in German.
Compound Nouns
German loves compound nouns. You can attach almost anything to '-kampagne'. Examples include Werbekampagne, Wahlkampagne, Spendenkampagne, and Informationskampagne. This is an easy way to expand your vocabulary quickly while keeping the base word's gender and plural rules.
Kampagne vs. Aktion
Use 'Kampagne' for long-term, strategic plans. Use 'Aktion' for short-term, one-off events. If you're talking about a company's year-long strategy, it's a Kampagne. If you're talking about a 20% discount this Saturday, it's an Aktion. This distinction is key for professional communication.
Using 'durchführen'
While 'machen' is okay, using 'durchführen' (to carry out) or 'lancieren' (to launch) makes you sound much more professional in a business context. 'Wir führen eine Kampagne durch' sounds better in a report or meeting than 'Wir machen eine Kampagne'. It shows a higher level of language mastery.
Social Context
In Germany, social campaigns (Aufklärungskampagnen) are very common. They are often funded by the government or large NGOs. Knowing this word helps you understand public service announcements about health, safety, or the environment that you see in public spaces like train stations.
Gamer Lingo
If you play video games in German, look for 'Kampagne' in the menu. It's the best way to learn the word in a fun context. You'll often see 'Kampagne starten' or 'Kampagne fortsetzen' (continue campaign). This is a great example of the word's versatility outside of business.
Genitive Usage
When writing about a campaign, you'll often need the genitive: 'Der Erfolg der Kampagne'. This is a B2/C1 level skill. Using the genitive correctly with 'Kampagne' will significantly improve the quality of your formal writing and essays. It sounds much more elegant than using 'von der Kampagne'.
News Keywords
During election years, 'Wahlkampagne' is a keyword. If you hear it on the news, pay attention to the verbs around it. You'll hear things like 'die Kampagne verschärfen' (to intensify the campaign) or 'die Kampagne finanzieren'. This is excellent real-world listening practice.
Fahren vs. Machen
Native speakers often say 'eine Kampagne fahren'. This idiomatic use of 'fahren' is common in marketing. It implies that the campaign is like a vehicle being steered toward a goal. Using this phrase correctly will make you sound very fluent in a corporate environment.
암기하기
어원
From French 'campagne', originally from Latin 'campania' (open country, field).
문화적 맥락
Bürgerinitiativen often use Kampagnen to influence local politics.
Wahlkampf is the German term for election campaigning.
The term has moved away from its purely military roots.
실생활에서 연습하기
실제 사용 상황
대화 시작하기
"Was hältst du von der neuen Kampagne für...?"
"Hast du die Kampagne in den sozialen Medien gesehen?"
"Welche Kampagne war deiner Meinung nach am erfolgreichsten?"
"Sollten wir eine Kampagne gegen... starten?"
"Wie findest du die Wahlkampagne der verschiedenen Parteien?"
일기 주제
Beschreibe eine Kampagne, die dich beeindruckt hat.
Wenn du eine Kampagne für ein wichtiges Thema starten könntest, welches wäre das?
Warum sind Kampagnen in einer Demokratie wichtig?
Analysiere die letzte Werbekampagne, die du gesehen hast.
Wie hat sich die Art von Kampagnen durch das Internet verändert?
자주 묻는 질문
10 질문Ja, das Wort 'Kampagne' ist im Deutschen immer feminin. Man sagt also 'die Kampagne'. Auch in zusammengesetzten Wörtern wie 'Werbekampagne' bleibt das Geschlecht weiblich. Das ist wichtig für die korrekte Deklination von Artikeln und Adjektiven. Zum Beispiel heißt es 'eine gute Kampagne' und nicht 'ein guter Kampagne'.
Eine Aktion ist meistens ein einzelnes Ereignis oder ein kurzfristiges Angebot, wie ein Rabatt im Supermarkt. Eine Kampagne hingegen ist eine geplante Serie von Aktivitäten, die über einen längeren Zeitraum stattfinden. Kampagnen haben oft eine komplexere Strategie und ein größeres Ziel. Während eine Aktion spontan sein kann, erfordert eine Kampagne viel Vorbereitung. Man könnte sagen, eine Kampagne besteht aus vielen kleinen Aktionen.
Die Aussprache folgt dem französischen Ursprung. Das 'gn' wird wie ein 'nj' ausgesprochen, ähnlich wie im Wort 'Spanien' oder 'Bolognese'. Die Lautschrift ist /kamˈpanjə/. Man sollte das 'g' also nicht hart aussprechen. Die Betonung liegt auf der zweiten Silbe. Es klingt am Ende fast wie ein weiches 'j' gefolgt von einem kurzen 'e'.
Theoretisch ja, aber es klingt meistens sehr ironisch oder übertrieben. Wenn man sagt 'Ich starte eine Kampagne zum Aufräumen meiner Wohnung', dann meint man das meistens scherzhaft. Normalerweise wird das Wort für professionelle, politische oder gesellschaftliche Projekte verwendet. Für private Aufgaben benutzt man eher Wörter wie 'Projekt', 'Vorhaben' oder einfach 'Plan'.
Das ist ein typischer Ausdruck in der Fachsprache von Marketing und PR. Es bedeutet so viel wie 'eine Kampagne durchführen' oder 'eine Kampagne leiten'. Das Verb 'fahren' suggeriert hier eine aktive, gesteuerte Bewegung oder einen Prozess. Es klingt sehr professionell und wird oft in Meetings verwendet. Zum Beispiel: 'Wir fahren im nächsten Quartal eine große Social-Media-Kampagne'.
Ja, der Plural von 'Kampagne' ist 'Kampagnen'. Man fügt einfach ein '-n' am Ende hinzu. Das ist die Standardform für viele feminine Substantive, die auf '-e' enden. Im Plural bleibt der Artikel 'die'. Zum Beispiel: 'Die Kampagnen der Parteien waren dieses Jahr sehr teuer.' Es gibt keine Besonderheiten bei der Pluralbildung.
Eine Schmutzkampagne (oder Verleumdungskampagne) ist eine negative Form der Kampagne. Ihr Ziel ist es, den Ruf einer Person oder einer Organisation zu schädigen. Dies geschieht oft durch Lügen, Halbwahrheiten oder persönliche Angriffe. Man hört diesen Begriff oft in der Politik, wenn Gegner versuchen, sich gegenseitig zu diskreditieren. Es ist ein sehr negativ besetztes Wort.
Das Wort 'Feldzug' wird heute hauptsächlich in zwei Kontexten verwendet: in der Geschichte für militärische Operationen (z.B. Napoleons Russlandfeldzug) oder metaphorisch für einen sehr aggressiven Einsatz gegen etwas (z.B. ein Feldzug gegen die Korruption). 'Kampagne' ist das modernere und neutralere Wort für fast alle anderen Bereiche wie Marketing oder soziale Aufklärung. In der Alltagssprache ist 'Kampagne' viel häufiger.
In Videospielen, besonders in Shootern oder Strategiespielen, bezeichnet die 'Kampagne' den Story-Modus für Einzelspieler. Es ist eine Abfolge von Missionen, die eine zusammenhängende Geschichte erzählen. Das unterscheidet sich vom Mehrspieler-Modus (Multiplayer), in dem man gegen andere antritt. Wenn jemand sagt 'Ich habe die Kampagne durchgespielt', meint er die Hauptgeschichte des Spiels.
Das ist ein spezieller Begriff aus der Landwirtschaft und Industrie. Er bezeichnet den Zeitraum im Herbst und Winter, in dem die Zuckerrüben geerntet und in den Fabriken zu Zucker verarbeitet werden. In dieser Zeit arbeiten die Fabriken rund um die Uhr. Es ist einer der wenigen Fälle, in denen 'Kampagne' einen festen zeitlichen Ernte- und Verarbeitungszyklus beschreibt. Man hört das vor allem in ländlichen Regionen.
셀프 테스트 180 질문
Schreibe einen Satz mit 'die Kampagne'.
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Was für eine Kampagne hast du gesehen?
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Warum ist eine Kampagne wichtig?
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Beschreibe eine erfolgreiche Kampagne.
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Analysiere die Wirkung von Social-Media-Kampagnen.
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Ist die Kampagne neu? (Ja)
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Wer plant die Kampagne?
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Schreibe über eine Kampagne gegen Plastik.
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Was bedeutet 'eine Kampagne fahren'?
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Was sind die Gefahren einer Schmutzkampagne?
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Wie ist die Kampagne?
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Wann startet die Kampagne?
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Wen erreicht die Kampagne?
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Welche Medien nutzt die Kampagne?
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Diskutiere die Ethik in der Werbung.
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Magst du die Kampagne?
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Wie viele Kampagnen gibt es?
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Was ist das Ziel der Kampagne?
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Wie hoch ist das Budget?
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Was ist eine Bürgerinitiative?
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Sage: 'Die Kampagne ist gut.'
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당신의 답변:
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Sage: 'Ich sehe eine Kampagne.'
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Sage: 'Wir planen eine neue Werbekampagne.'
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Sage: 'Der Erfolg der Kampagne ist wichtig.'
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Sage: 'Die Kampagne stieß auf Widerstand.'
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Sage: 'Die Kampagne ist neu.'
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당신의 답변:
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Sage: 'Die Kampagnen sind teuer.'
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Sage: 'Die Kampagne hilft der Umwelt.'
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Sage: 'Wir fahren eine aggressive Kampagne.'
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당신의 답변:
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Sage: 'Die Kampagne wurde eingehend analysiert.'
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당신의 답변:
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Sage: 'Das ist eine Kampagne.'
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당신의 답변:
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Sage: 'Wer plant die Kampagne?'
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당신의 답변:
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Sage: 'Die Kampagne startet morgen.'
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Sage: 'Die Kampagne umfasst viele Medien.'
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Sage: 'Die Kampagne evozierte Reaktionen.'
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Sage: 'Die Kampagne ist groß.'
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당신의 답변:
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Sage: 'Ich finde die Kampagne gut.'
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당신의 답변:
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Sage: 'Die Kampagne gegen Plastik.'
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당신의 답변:
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Sage: 'Das Budget der Kampagne.'
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당신의 답변:
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Sage: 'Die Kampagne war ein Erfolg.'
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Höre: 'Die Kampagne ist neu.' Was ist neu?
Höre: 'Wir planen eine Kampagne.' Was machen wir?
Höre: 'Die Werbekampagne startet heute.' Wann startet sie?
Höre: 'Der Erfolg der Kampagne war groß.' Wie war der Erfolg?
Höre: 'Die Kampagne stieß auf Kritik.' Wie war die Reaktion?
Höre: 'Die Kampagne ist groß.'
Höre: 'Die Kampagnen sind teuer.'
Höre: 'Die Kampagne hilft Kindern.'
Höre: 'Wir fahren eine Kampagne.'
Höre: 'Die Kampagne war ein Katalysator.'
Höre: 'Das ist eine Kampagne.'
Höre: 'Wer plant die Kampagne?'
Höre: 'Die Kampagne gegen Plastik.'
Höre: 'Das Budget ist hoch.'
Höre: 'Die Kampagne wurde analysiert.'
/ 180 correct
Perfect score!
Summary
The word 'die Kampagne' is essential for describing any organized, large-scale effort to influence others or achieve a goal. For example: 'Die Kampagne für sauberes Wasser war ein Erfolg.' It implies strategy, timing, and a clear target.
- A 'Kampagne' is a planned, strategic series of actions aimed at a specific goal, commonly used in marketing, politics, and social causes.
- It is a feminine noun (die Kampagne) with the plural form 'die Kampagnen', often paired with verbs like 'starten' or 'durchführen'.
- Common types include 'Werbekampagne' (advertising), 'Wahlkampagne' (election), and 'Spendenkampagne' (fundraising), all requiring careful coordination and a clear message.
- Distinguish it from 'Aktion' (short-term/single event) and 'Projekt' (general task), as 'Kampagne' specifically implies public reach and strategic persuasion.
Gender and Articles
Always remember that 'Kampagne' is feminine. Use 'die' in the nominative and accusative, and 'der' in the dative and genitive. This is a common point of error for learners who assume abstract nouns might be neuter. Practicing with the phrase 'die neue Kampagne' helps cement the gender.
The French 'gn'
Don't let the 'gn' scare you. It's not a hard 'g'. Think of the 'ny' in 'canyon'. If you pronounce it correctly, you'll sound much more like a native speaker. Avoid saying 'Kam-pag-ne' with a hard 'g' as it sounds very unnatural in German.
Compound Nouns
German loves compound nouns. You can attach almost anything to '-kampagne'. Examples include Werbekampagne, Wahlkampagne, Spendenkampagne, and Informationskampagne. This is an easy way to expand your vocabulary quickly while keeping the base word's gender and plural rules.
Kampagne vs. Aktion
Use 'Kampagne' for long-term, strategic plans. Use 'Aktion' for short-term, one-off events. If you're talking about a company's year-long strategy, it's a Kampagne. If you're talking about a 20% discount this Saturday, it's an Aktion. This distinction is key for professional communication.
관련 콘텐츠
business 관련 단어
Abgabe
B1과제나 서류의 제출.
abgleichen
B1정확성과 일관성을 보장하고 불일치를 바로잡기 위해 두 세트의 정보, 숫자 또는 계획을 비교하고 조정하는 것.
ablegen
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Abteilung
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abwickeln
B1종종 공식적이거나 비즈니스 맥락에서 프로세스 또는 일련의 작업을 관리하고 완료하는 것.
Akte
B1특정 주제나 사건에 관한 문서 모음; 파일 또는 서류철.
Aktie
B1Aktie(주식)는 회사의 소유권을 나타내는 증권입니다. 주식을 구매하는 것은 해당 회사의 작은 부분을 소유하는 것을 의미합니다.
Aktionär
A2주주(Aktionär)는 주식회사의 주식을 보유하여 회사의 지분을 가진 사람을 말합니다.
Aktionärin
A2Aktionärin은 주식회사의 주식을 보유한 여성 주주를 의미합니다.