In 15 Seconds
- A phrase used to introduce a foundation or initial idea for a discussion.
- Signals that more changes and improvements are expected to follow later.
- Works perfectly in both professional emails and casual group chats.
- Helps lower expectations while still providing a helpful direction for others.
Meaning
Think of this phrase as the 'Level 1' or the 'Floor 0' of any project or discussion. It represents the initial idea or base fact that you use to get things moving, even if you know the final result will look completely different. It has a vibe of being humble yet constructive—you aren't saying you have the perfect answer, but you're giving everyone a solid place to stand so the real work can begin.
Key Examples
3 of 10In a professional Zoom meeting
As a starting point, let's look at the sales figures from last quarter.
As a starting point, let's look at the sales figures from last quarter.
Texting a group of friends about a trip
I've booked the Airbnb in London as a starting point for our Euro trip!
I've booked the Airbnb in London as a starting point for our Euro trip!
Planning a home renovation with a partner
Let's choose the paint color as a starting point and buy furniture later.
Let's choose the paint color as a starting point and buy furniture later.
Cultural Background
In American business culture, 'as a starting point' is often used to encourage 'brainstorming' where no idea is considered bad. It promotes a fast-paced, iterative work style. British speakers may use this phrase as a form of 'understatement.' It can be a polite way to suggest a major change without sounding too aggressive. While the literal translation exists, the concept of 'Nemawashi' (building consensus behind the scenes) means a 'starting point' is often agreed upon before the official meeting starts. Germans value 'Ausgangspunkt' for its logical clarity. It is used to ensure everyone is starting from the same set of facts to avoid later misunderstandings.
The 'Humble' Opener
Use this phrase when you want to suggest an idea that you know might be controversial. It makes you sound more open to feedback.
Don't Overuse
If you start every sentence with 'As a starting point,' you will sound indecisive. Use it once per topic.
In 15 Seconds
- A phrase used to introduce a foundation or initial idea for a discussion.
- Signals that more changes and improvements are expected to follow later.
- Works perfectly in both professional emails and casual group chats.
- Helps lower expectations while still providing a helpful direction for others.
What It Means
Imagine you’re in a high-stakes Zoom meeting and the silence is so heavy you could cut it with a knife. Everyone is waiting for a 'perfect' plan, but nobody wants to be the first to speak. This is exactly where as a starting point becomes your workplace superpower. It acts as a safety net for your ideas. By using it, you’re telling your team, "Hey, this isn't the final version, so don't judge me too hard, but let's use this to kick things off." It’s the ultimate tool for overcoming perfectionism and getting the creative juices flowing.
What It Means
At its core, as a starting point identifies a foundation. It’s the first brick in a wall or the first line of code in a massive app. When you use this phrase, you are signaling that whatever follows is a baseline. It implies that growth, change, and refinement are expected. You aren't just starting; you are providing the *material* for the start. It’s like when you’re ordering a massive group dinner on an app and you say, "Let's get three large pizzas as a starting point." Everyone knows more food (and probably some weird sides) will be added later, but the hunger crisis is officially being managed. It takes the pressure off being 'right' and puts the focus on being 'started.'
How To Use It
You’ll usually find this phrase at the very beginning or the very end of a sentence. It functions as a prepositional phrase that sets the stage. If you’re writing a professional email, you might say, "As a starting point, I’ve attached the draft from last year." Here, it tells the reader not to treat the attachment as the final solution, but as a helpful reference. In spoken English, it’s a great way to introduce a brainstorm. You can use it to suggest a budget, a timeline, or even a location for a party. It’s like a conversational 'Save' button—it records where you are right now so you can move forward without losing your place. Just don't use it for things that are already finished, or you'll sound like you're planning a sequel to a movie that hasn't even premiered yet!
Formality & Register
This phrase is the 'business casual' of the English language. It’s sophisticated enough for a legal document or a TED Talk, but it’s also relaxed enough to use while texting a friend about weekend plans. On a formality scale of 1 to 10, it sits at a solid 7. It’s much more professional than saying "To start with" or "For starters," but it’s less stiff than "As an initial framework for our upcoming discourse." Using it makes you sound organized, thoughtful, and collaborative. It’s a favorite among project managers and influencers alike because it sounds authoritative without being bossy. It says, "I have a plan," but also, "I value your input."
Real-Life Examples
Let’s look at how this shows up in the wild. Imagine you’re a travel vlogger planning a trip to Japan. You might tell your followers, "I'm looking at Tokyo as a starting point, but I really want to explore the countryside too." In this case, Tokyo is the anchor for the trip. Or think about a TikTok comment section where someone is trying to explain a complex topic: "As a starting point, we need to understand how the algorithm actually works." Even in dating apps, you might see something like, "Let’s grab coffee as a starting point and see where the night takes us." It’s everywhere because humans love to build things step-by-step. It's much better than saying "Let's just do this thing," which sounds a bit impulsive and scary.
When To Use It
Use this phrase whenever you want to lower the stakes of a suggestion. It’s perfect for negotiations—like when you’re trying to settle on a price for a used bike on Facebook Marketplace. Saying, "I’m offering $200 as a starting point," lets the seller know you’re willing to talk but you aren't going to pay $500. It’s also vital for group projects at school or work. When everyone is confused, being the person who provides a "starting point" makes you an instant leader. Use it when you’re introducing a rough draft, a preliminary budget, or a first-date idea. It’s essentially a polite way of saying, "Don't panic, I have a basic idea we can fix together."
When NOT To Use It
Avoid this phrase when you are delivering a final, non-negotiable decision. If your boss asks for the final report and you say, "Here is the report as a starting point," they are going to think you haven't finished your work! It’s also weird to use for simple, one-off actions. You wouldn't say, "I'm going to brush my teeth as a starting point." Unless you plan on brushing your whole neighborhood's teeth afterward, it just sounds like you're over-complicating your morning routine. Also, don't use it if you don't actually plan on moving past that point. It promises progress, so if you stay stuck at the start, people will feel a bit misled.
Common Mistakes
A very common trip-up for learners is getting the preposition wrong. Many people say ✗ at a starting point or ✗ with a starting point. While they might be understood, they don't have that native-speaker polish. Remember: you are using the idea *as* a tool, so as is the only way to go. Another mistake is forgetting the 'ing'. ✗ As a start point is sometimes used in technical contexts (like GPS), but for general conversation, starting is much more natural. It’s like the difference between a 'park car' and a 'parking car'—one is an object, the other feels like an action. Stick to starting to keep your English sounding fluid and modern.
Common Variations
If you want to mix it up, you’ve got options! "For starters" is the younger, cooler cousin of our phrase. It’s great for casual chats. "To kick things off" is very popular in meetings and podcasts. If you want to sound more academic or like a Sherlock Holmes villain, you could try "As a point of departure." For something very simple, "To begin with" works perfectly. Each of these has a slightly different flavor. "As a starting point" is the most balanced one—it’s like a plain white t-shirt; it goes with everything and never goes out of style.
Real Conversations
Manager
Designer
as a starting point, we could use the brand's primary blue color and see how that looks.Manager
Friend 1: I have no idea what to cook for the party tonight.
Friend 2: Let’s just pick a theme as a starting point. How about Mexican food?
Friend 1: Perfect! We can figure out the specific dishes once we get to the grocery store.
Quick FAQ
Is it too formal for texting? Not at all! It just makes you sound like you actually have your life together. Can I use it for people? Usually not. You wouldn't say "He is my friend as a starting point." That sounds like you're planning to upgrade him to a boyfriend or a mortal enemy later. Use it for ideas, plans, and physical locations instead. Is there a plural version? You could say "As starting points," but it's much rarer. Usually, one good starting point is enough to get the fire burning. Just think of it as the 'Go' square on a Monopoly board—you have to pass it to get the money!
Usage Notes
Use this phrase to sound collaborative and organized. It belongs in the 'neutral' to 'formal' register, so it’s safe for almost any situation. Just remember: it always implies that more is coming, so don't use it for final results!
The 'Humble' Opener
Use this phrase when you want to suggest an idea that you know might be controversial. It makes you sound more open to feedback.
Don't Overuse
If you start every sentence with 'As a starting point,' you will sound indecisive. Use it once per topic.
Email Etiquette
In emails, this is a great way to attach a document. 'I've attached a draft as a starting point for our call.'
Examples
10As a starting point, let's look at the sales figures from last quarter.
As a starting point, let's look at the sales figures from last quarter.
Using the phrase here helps focus the team's attention on existing data before brainstorming.
I've booked the Airbnb in London as a starting point for our Euro trip!
I've booked the Airbnb in London as a starting point for our Euro trip!
This shows London is just the beginning of a larger travel itinerary.
Let's choose the paint color as a starting point and buy furniture later.
Let's choose the paint color as a starting point and buy furniture later.
It helps simplify a complex project by identifying the very first step.
Doing a 15-minute walk today as a starting point for my new health goals! 🏃♂️
Doing a 15-minute walk today as a starting point for my new health goals!
Sets a humble but clear beginning for a long-term process.
I'd like to use my experience in marketing as a starting point for this discussion.
I'd like to use my experience in marketing as a starting point for this discussion.
A very professional way to introduce one's background as a basis for the interview.
✗ I used the map at a starting point. → ✓ I used the map as a starting point.
I used the map as a starting point.
Always use 'as' to show the function of the object you are starting with.
✗ Let's use this budget as a start point. → ✓ Let's use this budget as a starting point.
Let's use this budget as a starting point.
'Starting point' is the standard idiomatic expression in conversational English.
We’ve been scrolling for an hour; let’s just pick Shrek as a starting point.
We’ve been scrolling for an hour; let’s just pick Shrek as a starting point.
Suggests that any choice is better than no choice at all.
I think we need to be honest with each other as a starting point for fixing this.
I think we need to be honest with each other as a starting point for fixing this.
Honesty is presented as the essential foundation for a emotional resolution.
The author uses the latest iPhone specs as a starting point for the comparison.
The author uses the latest iPhone specs as a starting point for the comparison.
Indicates the baseline used for a technological analysis.
Test Yourself
Complete the sentence with the correct phrase.
________, let's agree on the date of the wedding before we book the venue.
'As a starting point' is the standard idiom for introducing a preliminary step.
Which sentence uses the phrase correctly in a professional context?
Select the best option:
This correctly uses the phrase to mean a conceptual baseline.
Fill in the missing line to make the dialogue natural.
Manager: 'We need a new marketing slogan.' Employee: '________________, why don't we look at our core values?'
The employee is proposing a first step for the brainstorming session.
Match the phrase to the most appropriate situation.
When would you say 'As a starting point'?
It is used to establish a preliminary foundation that is expected to change.
🎉 Score: /4
Visual Learning Aids
Practice Bank
4 exercises________, let's agree on the date of the wedding before we book the venue.
'As a starting point' is the standard idiom for introducing a preliminary step.
Select the best option:
This correctly uses the phrase to mean a conceptual baseline.
Manager: 'We need a new marketing slogan.' Employee: '________________, why don't we look at our core values?'
The employee is proposing a first step for the brainstorming session.
When would you say 'As a starting point'?
It is used to establish a preliminary foundation that is expected to change.
🎉 Score: /4
Video Tutorials
Find video tutorials on YouTube for this phrase.
Frequently Asked Questions
10 questionsIt's understandable, but 'As a starting point' or 'On a preliminary basis' are much more natural.
Yes, it's very common in introductions to establish the scope of the paper.
'Firstly' just lists items in order. 'As a starting point' implies that the first item is the foundation for everything else.
Not usually. You wouldn't say 'He is a starting point.' You'd say 'His work is a starting point for our research.'
A little bit. In a text, you'd probably just say 'To start with...' or 'Maybe we could...'
If it's at the beginning of a sentence, yes. If it's at the end (e.g., 'Use this as a starting point'), no.
Usually, we say 'As a starting point for' (e.g., for the project).
It is always two words.
Absolutely. it shows you have a structured way of thinking.
A 'final conclusion' or an 'end result.'
Related Phrases
For starters
similarUsed to introduce the first of several points.
To begin with
synonymIn the first place.
Point of departure
specialized formA starting point for a discussion or a line of thought.
Square one
contrastThe very beginning, often after a failure.