In 15 Seconds
- A phrase used to show strong sympathy for someone's bad news.
- Best used for personal misfortunes like accidents or losses.
- Requires a soft, sincere tone of voice to sound genuine.
Meaning
This is a way to show you feel bad for someone when something negative happens to them. It is like saying 'I am so sorry to hear that' but with more emotion.
Key Examples
3 of 6A friend lost their phone
How awful! Did you have everything backed up?
How awful! Did you have everything backed up?
A colleague's flight was canceled
How awful, you must be so exhausted from waiting.
How awful, you must be so exhausted from waiting.
Texting a friend about a breakup
Oh no, how awful. I'm coming over with chocolate.
Oh no, how awful. I'm coming over with chocolate.
Cultural Background
Brits often use 'How awful' as a polite 'filler' in conversation. Even if the problem is small, saying it shows you are a 'civilized' listener. It's part of the 'stiff upper lip' culture to acknowledge pain briefly and then move on. Americans tend to use more vocal variety. You might hear 'Oh my god, how awww-ful!' with a long vowel to show extra sincerity. It is very common in 'small talk' at work. Australians might use 'How awful' but often follow it with a practical suggestion or a more informal 'That's no good.' It's a mix of sympathy and 'can-do' attitude. In international business English, 'How awful' is a safe, neutral phrase to use when a client or partner mentions a personal or logistical problem. It is more personal than 'That is unfortunate' but still professional.
The 'Sad Eyes' Rule
When saying 'How awful,' make sure your facial expression matches. A small frown or a tilt of the head makes it feel much more sincere.
Don't Overuse It
If you say 'How awful' to every single sentence someone says, you will sound like a robot. Mix it up with 'Oh no' or 'That's too bad.'
In 15 Seconds
- A phrase used to show strong sympathy for someone's bad news.
- Best used for personal misfortunes like accidents or losses.
- Requires a soft, sincere tone of voice to sound genuine.
What It Means
How awful is a phrase used to show deep sympathy. It tells the listener that you understand their pain. It is not about the word 'awful' meaning 'bad' in a scary way. Instead, it means 'that situation is terrible.' You are sharing a moment of sadness with them. It is a verbal hug for a friend in trouble.
How To Use It
You use it immediately after hearing bad news. Keep your voice low and soft. Do not shout it like you are excited. Use a falling intonation at the end of awful. It works well as a standalone reaction. You can also add a follow-up question. For example, How awful! Are you okay? It shows you are listening closely. It is much better than just saying Oh no which can feel a bit small.
When To Use It
Use it for medium to large problems. If a friend loses their wallet, it fits perfectly. If a colleague's car breaks down, it is very kind. Use it when someone tells you about a breakup or a lost job. It works at a restaurant if someone spills wine on a white dress. It is great for texting when someone sends a sad update. It shows you aren't just reading, but feeling their stress.
When NOT To Use It
Do not use it for tiny, funny problems. If someone runs out of milk, How awful sounds sarcastic. People might think you are making fun of them. Avoid using it for extremely tragic news like a death unless you know the person well. In very formal business meetings about budgets, it might feel too emotional. Stick to I see or That is unfortunate in cold professional settings. Also, do not use it if you are actually happy about the news!
Cultural Background
British and American speakers use this to avoid awkward silence. We hate seeing people suffer and not saying anything. It is part of 'active listening' in Western culture. Historically, awful meant 'full of awe' or 'inspiring wonder.' Over time, it shifted to mean 'very bad.' Today, it is a standard 'empathy' phrase. It bridges the gap between being a stranger and being a friend.
Common Variations
You might hear How terrible or How dreadful. In the UK, people love How horrid. If you want to be more casual, try That sucks. If the news is truly shocking, people say How absolutely awful. Adding absolutely makes it much stronger. Just remember to match your face to your words. A big smile while saying How awful will confuse everyone!
Usage Notes
This phrase sits in the 'sweet spot' of English social interaction—it is warm enough for friends but polite enough for strangers. Be careful with your facial expression; a neutral or sad face is required.
The 'Sad Eyes' Rule
When saying 'How awful,' make sure your facial expression matches. A small frown or a tilt of the head makes it feel much more sincere.
Don't Overuse It
If you say 'How awful' to every single sentence someone says, you will sound like a robot. Mix it up with 'Oh no' or 'That's too bad.'
Add a Follow-up
To sound like a native speaker, add a question after: 'How awful! Are you okay?' or 'How awful! What happened next?'
Examples
6How awful! Did you have everything backed up?
How awful! Did you have everything backed up?
Shows concern for the data loss, not just the device.
How awful, you must be so exhausted from waiting.
How awful, you must be so exhausted from waiting.
Validates the colleague's feelings of tiredness.
Oh no, how awful. I'm coming over with chocolate.
Oh no, how awful. I'm coming over with chocolate.
A very supportive and emotional response via text.
How awful! The tragedy of the fallen vanilla cone!
How awful! The tragedy of the fallen vanilla cone!
Using it for a small thing makes it funny and light.
How awful. I am just glad no one was hurt.
How awful. I am just glad no one was hurt.
Focuses on the relief that people are safe.
How awful for you! Is there anything I can do to help?
How awful for you! Is there anything I can do to help?
Commonly followed by an offer of assistance.
Test Yourself
Choose the best response to the following situation.
Friend: 'I just found out my flight was cancelled and I'm stuck at the airport.'
'How awful!' is the correct sympathetic response to bad news. 'How awesome!' would be the opposite.
Complete the sentence with the correct word.
I heard about your accident. How ______! Are you okay?
We use the adjective 'awful' after 'How' in this exclamatory structure.
Match the phrase to the most likely situation.
Phrase: 'How awful for her!'
'How awful' is only used for negative situations like a pet running away.
Fill in the missing part of the dialogue.
A: 'The rain ruined all the decorations for the party.' B: 'Oh no, ______! Can we fix them?'
The context of ruined decorations requires a sympathetic response.
🎉 Score: /4
Visual Learning Aids
When to say 'How awful'
Accidents
- • Car crash
- • Spilled drink
- • Tripping
Loss
- • Lost wallet
- • Pet died
- • Missed flight
Bad Luck
- • Rainy holiday
- • Broken phone
- • Power cut
Practice Bank
4 exercisesFriend: 'I just found out my flight was cancelled and I'm stuck at the airport.'
'How awful!' is the correct sympathetic response to bad news. 'How awesome!' would be the opposite.
I heard about your accident. How ______! Are you okay?
We use the adjective 'awful' after 'How' in this exclamatory structure.
Phrase: 'How awful for her!'
'How awful' is only used for negative situations like a pet running away.
A: 'The rain ruined all the decorations for the party.' B: 'Oh no, ______! Can we fix them?'
The context of ruined decorations requires a sympathetic response.
🎉 Score: /4
Frequently Asked Questions
6 questionsNo, it is the opposite! It is a very polite and kind way to show you are listening to someone's problems.
Yes, but you might sound a bit dramatic. For very small things, 'That's a shame' is better.
'How awful' is more of a direct reaction to the person. 'That's awful' is a bit more like a statement of fact about the situation.
Yes, if a client tells you about a problem. 'I heard about the delay; how awful for your team.'
In modern English, yes. In very old books, it might mean 'full of wonder,' but don't use it that way now!
It is a social convention. Even if you aren't deeply sad, saying it shows you are being polite and empathetic.
Related Phrases
How terrible
synonymA slightly stronger version of 'How awful.'
That's a shame
similarUsed for minor disappointments.
I'm so sorry
similarA direct expression of sympathy.
How awesome
contrastUsed for very good news.