We are pleased to announce

You will mostly see this phrase at the very start of a press release, a company-wide email, or a LinkedIn update. It follows a very specific but simple grammar pattern. You start with the subject We, followed by the verb are, then the adjective pleased, and finally the infinitive to announce. You can follow this with a that clause or a direct noun. For example, "We are pleased to announce our new partnership." It is clean, direct, and very effective. Just remember to keep it for the big stuff. If you use it to announce you found a lost pen in the breakroom, your colleagues might think you have finally lost your mind! Keep it for the gold medals, not the grocery list.

This is pure "Professional Mode." You will almost never hear a teenager say this while hanging out at the mall—unless they are being incredibly sarcastic. It sits at the B2 level because while the words themselves are basic, the way they stick together (we call this a collocation) is a hallmark of high-level business English. Using it shows that you understand the "unwritten rules" of the corporate world. It is the language of leadership. If you are applying for a job or writing to a client, this phrase puts you in the driver's seat. It is formal, yes, but it is a "warm" formal. It is not cold or robotic; it has a heartbeat of success underneath the professional exterior.

Think about the big moments in tech. When Apple holds a keynote, or when a game developer on Steam posts a massive "Dev Log" about a new expansion, they often reach for this phrase. It is the "big reveal" language of the 21st century. On LinkedIn, when a company hires a new director, the post almost always starts this way. It is also common in the world of non-profits. Imagine an organization getting a huge grant to save the rainforest. Their newsletter will definitely say, "We are pleased to announce a new funding round." It turns a simple fact into a victory lap. Even on social media, brands use it to create hype before dropping a new product line.

Use this phrase when the news is 100% positive. It is perfect for mergers, new product launches, winning industry awards, or hiring a key team member. It is the linguistic version of a grand opening ceremony. If you have been working on a project for six months and it finally goes live, this is your go-to opening line. It also works well in academic settings, such as when a university grants a scholarship or a research team publishes a breakthrough paper. It is for those "champagne-popping" moments where you want everyone to know that your hard work has finally paid off. It builds trust because it sounds stable and confident.

Never, ever use this for bad news. "We are pleased to announce that we are bankrupt" is a great way to get sued by your shareholders or laughed at by the public. It is also way too "heavy" for casual life. If you tell your roommate, "I am pleased to announce I did the dishes," expect some serious eye-rolling and maybe a sarcastic round of applause. It is a corporate tool, not a kitchen tool. Also, avoid using it if you are just one person unless you are the CEO of a company. If you are just sharing a personal win with a friend, stick to "I'm so happy to tell you." Don't let the corporate "We" make you sound like a robot in your private life.

One of the most frequent errors is using the wrong form of announce. Do not say ✗ We are pleased to announcement. That sounds like you are still learning the basics. Another common one is mixing up the adjective. ✗ We are pleasing to announce actually means that *you* are attractive or likeable to other people, which is very weird in a business email! Stick to pleased. Also, do not forget the word to. ✗ We are pleased announce sounds like a broken AI. You need that little bridge to make the sentence walk smoothly. Finally, don't use it for neutral things. "We are pleased to announce it is raining" just sounds confused.

If pleased feels a little too stiff for your company culture, you have options. Try We are delighted to share—it is a bit warmer and more modern. If you want to sound even more excited, go with We are thrilled to announce. This is very common in the startup world where everything is "fast and loud." If you are on Twitter or Instagram, you might see brands use We're excited to reveal, which is the younger, cooler cousin of our phrase. For a very formal, traditional vibe, you might see We take great pleasure in announcing. That one is like the grandfather of the group—very old-school and very prestigious.

Can I say I am pleased? Yes, you can, but only if you are speaking as an individual authority, like a professor or a sole business owner. Does it sound too corporate? Yes, and that is exactly why we use it—it creates a professional "wall" of confidence. Is it better than "We want to tell you"? In a business setting, absolutely. It sounds more decisive. What if the news is only 'okay'? Then don't use it! Stick to "We would like to inform you." This phrase is for the wins, the breakthroughs, and the big celebrations. It is the language of success, so use it whenever you want to shine a light on something great.