नजदीकी बढ़ाना

You use this phrase like a standard verb. Usually, you mention who is trying to get closer to whom. For example, वह मुझसे नजदीकी बढ़ाना चाहता है means 'He wants to get closer to me.' You can use it for friends, colleagues, or romantic interests. Just add the person's name or a pronoun before the phrase. It sounds natural and intentional.

Use this when you are talking about networking at a business event. It is perfect for describing how two neighbors became best friends. If you are texting a friend about a crush, this phrase fits perfectly. You can also use it in professional settings. It describes building a better rapport with a client or a boss. It’s about building bridges, not walls.

Avoid using this if someone is clearly uncomfortable with your attention. In that context, it might sound a bit intrusive or creepy. It is also not used for physical distance. If you are literally walking closer to a building, don't use this! Also, don't use it for inanimate objects. You can't 'increase closeness' with a pizza, no matter how much you love it.

In Indian culture, relationships are the bedrock of daily life. We are a collectivist society that thrives on deep social ties. Networking isn't just business; it's about building a 'family' of connections. नजदीकी बढ़ाना reflects this value of turning strangers into 'apne' (our own). It shows that you value the person more than the transaction. It is a sign of social intelligence.

You will often hear करीबी बढ़ाना (kareebi badhana). It means exactly the same thing and is used interchangeably. Sometimes people say रिश्ता मजबूत करना which means 'strengthening the relationship.' However, नजदीकी बढ़ाना specifically implies the initial process of getting closer. It’s the 'getting to know you' phase that feels exciting and fresh.