Distribution is the strategic bridge connecting manufacturers to their end-users through intermediaries.
Word in 30 Seconds
- The process of moving products to end consumers.
- Involves managing distribution channels and logistics.
- Crucial for market reach and product availability.
常见语境：该词多用于商业贸易、电子商务及零售行业。例如，一家大型饮料公司通过全国各地的批发商和零售店进行分销，以确保产品在各大小超市都能买到。
- 1近义词对比：与“销售”（Sales）相比，“分销”更侧重于渠道的铺设和物流的流转，而“销售”则更侧重于最终的交易达成。与“零售”（Retail）相比，分销通常处于供应链的上游，是零售商获取货源的主要途径。
Examples
公司正在优化其全国的分销体系。
everydayThe company is optimizing its national distribution system.
该产品通过多级分销模式进入市场。
formalThe product entered the market through a multi-level distribution model.
我们现在的分销渠道太窄了。
informalOur current distribution channels are too narrow.
分销效率直接影响企业的资产周转率。
academicDistribution efficiency directly impacts corporate asset turnover.
Common Collocations
Common Phrases
分销策略
Distribution strategy
渠道建设
Channel development
全国分销
Nationwide distribution
Often Confused With
Retail is the final stage of selling to consumers, whereas distribution is the broader process of getting goods to those retailers.
Wholesale is a specific type of trade involving large quantities, while distribution is the strategy of the whole flow.
Grammar Patterns
How to Use It
Usage Notes
The term is primarily used in business and economic contexts. It is formal and professional. Avoid using it in casual conversations about personal items.
Common Mistakes
People often confuse it with 'delivery' (shipping). Remember that distribution is a strategic business function, not just a logistics task. Don't use it to describe individual shopping.
Tips
Focus on the channel strategy
Think of distribution as a web. It is not just about moving boxes, but choosing the right partners to reach your target audience.
Avoid confusing with simple retail
Don't mistake distribution for retail. Distribution is the pipeline; retail is the storefront.
The importance of local networks
In many cultures, local distribution networks are deeply rooted in personal relationships and trust, making them hard to bypass.
Word Origin
Derived from the combination of '分' (divide/distribute) and '销' (sell). It reflects the modern business practice of decentralizing product sales.
Cultural Context
In China, distribution has evolved from state-run supply chains to highly competitive private networks. It is a key factor in the success of Chinese e-commerce giants.
Memory Tip
Think of '分' (split/distribute) and '销' (sell). It is the act of splitting goods and selling them through different paths.
Frequently Asked Questions
4 questions分销通常指通过多个层级的中间商销售产品，侧重于渠道的广度。代理则通常指代理商代表品牌方进行销售，双方有明确的授权关系。
不一定。渠道过长会导致成本增加和信息反馈变慢，但能提高覆盖率。企业需要根据产品特性平衡渠道长度与利润率。
电商分销通常指通过社交裂变或分销系统，让个人或小商家帮助平台推广商品，并按销售额获取佣金。
分销包含物流，但其内涵更广泛，还涉及市场定价、渠道管理、促销支持及售后服务等商业活动。
Test Yourself
为了扩大市场份额，公司决定建立一个更高效的___网络。
文中讨论的是将商品送达消费者，因此是分销。
分销的主要目标是什么？
分销的核心价值在于让产品在更多地方被买到。
渠道 / 建立 / 公司 / 分销 / 完善 / 了
标准的中文主谓宾结构。
Score: /3
Summary
Distribution is the strategic bridge connecting manufacturers to their end-users through intermediaries.
- The process of moving products to end consumers.
- Involves managing distribution channels and logistics.
- Crucial for market reach and product availability.
Focus on the channel strategy
Think of distribution as a web. It is not just about moving boxes, but choosing the right partners to reach your target audience.
Avoid confusing with simple retail
Don't mistake distribution for retail. Distribution is the pipeline; retail is the storefront.
The importance of local networks
In many cultures, local distribution networks are deeply rooted in personal relationships and trust, making them hard to bypass.
Examples
4 of 4公司正在优化其全国的分销体系。
The company is optimizing its national distribution system.
该产品通过多级分销模式进入市场。
The product entered the market through a multi-level distribution model.
我们现在的分销渠道太窄了。
Our current distribution channels are too narrow.
分销效率直接影响企业的资产周转率。
Distribution efficiency directly impacts corporate asset turnover.
Related Content
This Word in Other Languages
Related Vocabulary
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本事
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相应地
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会计
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广告费
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调整
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