When you hear the word "分销" (fēn xiāo), think about how products get from a company to you. It's all about **distribution**. Imagine a factory making shoes. They need a way to get those shoes to stores all over the country. That's "分销" – the process of sharing out and selling products to many different places. So, "分销" means the system or act of getting goods to consumers.
When you hear the Chinese word 分销 (fēnxiāo), think about how products get from the factory to your hands. It's all about distribution.
This term describes the entire process of getting goods to customers, whether directly or through intermediaries like wholesalers and retailers.
For example, a company might use a robust 分销 (fēnxiāo) network to make sure their new smartphone is available in stores nationwide.
Understanding 分销 (fēnxiāo) is key to talking about business and economics in Chinese, as it's a fundamental concept in commerce.
“分销” refers to the process of distributing goods or services from the manufacturer to the end consumer. This can involve various intermediaries such as wholesalers, retailers, or online platforms. The goal of “分销” is to make products readily available and accessible to the target market. Effective distribution strategies are crucial for business success, ensuring products reach customers efficiently and cost-effectively. It encompasses the entire supply chain management related to getting a product to its final destination.
When you're discussing business in Chinese, 分销 (fēnxiāo) is the word you'll use for 'distribution' or 'to distribute'.
It specifically refers to the process of getting products from the manufacturer to the end consumer, often involving a network of wholesalers, retailers, or agents.
You might hear it in contexts like supply chain management, marketing strategies, or logistics.
For example, a company might talk about their '分销渠道' (fēnxiāo qúdào), meaning 'distribution channels', or how they plan '扩大分销' (kuòdà fēnxiāo), which means 'to expand distribution'.
§ What does 分销 (fēnxiāo) mean?
- Definition
- Distribution; the action of sharing something out among a number of recipients.
When you learn Chinese, you'll find that some words have very specific uses. 分销 (fēnxiāo) is one of them. While the basic meaning of 'distribution' seems straightforward, in Chinese, it often refers to the business process of moving goods from a producer to a customer, usually through intermediaries. Think of it as how products get from the factory to the store, or even directly to your door.
You won't typically use 分销 (fēnxiāo) to talk about distributing flyers or distributing food at a charity event. For those, you'd use different words. 分销 (fēnxiāo) is almost exclusively used in a commercial or economic context. It's about sales channels, logistics, and getting products into the hands of consumers.
This term is crucial if you're interested in business, e-commerce, or just understanding how products reach the market in China. It encompasses the entire process, including warehousing, transportation, and selling through various outlets.
§ Common Uses of 分销 (fēnxiāo)
Let's look at some common scenarios where you'll hear or read 分销 (fēnxiāo):
- Product Distribution: This is the most common use. Companies often talk about their '分销渠道' (fēnxiāo qúdào) which means 'distribution channels'. These can include retailers, wholesalers, online platforms, or even direct sales teams.
- Franchising: While not a direct translation, franchising often involves a form of distribution where the franchisee distributes the franchisor's products or services.
- E-commerce: With the rise of online shopping, e-commerce platforms are major distribution channels. Companies strategize how to best use these platforms for '网络分销' (wǎngluò fēnxiāo), or 'online distribution'.
- Logistics and Supply Chain: 分销 (fēnxiāo) is a key part of the larger supply chain. Efficient distribution is essential for getting products to market quickly and cost-effectively.
Understanding these contexts will help you grasp the nuance of 分销 (fēnxiāo) much better than just memorizing its English equivalent. It's about the entire system of getting a product from its origin to its final consumer.
这家公司建立了广泛的分销网络。
Translation hint: This company established a wide distribution network.
他们正在寻找新的市场分销渠道。
Translation hint: They are looking for new market distribution channels.
产品的分销是销售成功的关键。
Translation hint: The distribution of products is key to sales success.
§ Related Terms and Concepts
To fully understand 分销 (fēnxiāo), it's helpful to know some related terms:
- 经销商 (jīngxiāoshāng): Distributor. This is a person or company that engages in 分销 (fēnxiāo).
- 分销商 (fēnxiāoshāng): Also means distributor, often used interchangeably with 经销商 (jīngxiāoshāng), though sometimes 经销商 (jīngxiāoshāng) can imply a larger scale or more exclusive rights.
- 供应链 (gōngyīngliàn): Supply chain. 分销 (fēnxiāo) is a critical part of the supply chain.
- 零售 (língshòu): Retail. Retailers are a common part of a company's 分销 (fēnxiāo) strategy.
- 批发 (pīfā): Wholesale. Wholesalers also play a role in 分销 (fēnxiāo) by buying in bulk and selling to retailers.
By seeing how 分销 (fēnxiāo) connects to these other business terms, you get a clearer picture of its role in the commercial world. It's not just a word; it's a concept that is central to how goods move from production to consumption.
So, next time you hear someone talking about product reach or market penetration in Chinese, listen for 分销 (fēnxiāo) – it's likely they're discussing how those products are being distributed!
§ Understanding 分销 in Context
Alright, so you've got a grasp on what 分销 (fēnxiāo) means: distribution. Now let's get into where you're actually going to hear this word in real life. It's not just a textbook term. This word pops up a lot in business, economics, and even everyday news if you're paying attention to how things get from point A to point B.
§ Business and Economics
This is where 分销 truly shines. Any time a product or service needs to reach consumers, there's a distribution process involved. Think about it: a factory makes a phone, but how does it get to your hands? That's 分销.
- Common usage
- You'll hear 分销 when talking about supply chains, sales channels, and how companies get their products to market. It's crucial for any business discussion.
我们正在寻找新的分销渠道。 (Wǒmen zhèngzài xúnzhǎo xīn de fēnxiāo qúdào.) – We are looking for new distribution channels.
This is a very common sentence in business meetings or discussions. If a company wants to expand its reach, they need to think about how they distribute their goods. Think about companies trying to sell products in different cities or even different countries – that's all about effective 分销.
公司的分销网络覆盖全国。 (Gōngsī de fēnxiāo wǎngluò gài guóquán.) – The company's distribution network covers the whole country.
Here, 分销网络 (fēnxiāo wǎngluò) means 'distribution network'. This is a more specific term you'll encounter. It refers to all the different ways and places a company uses to get its products out there.
§ News and Current Events
While less frequent than in business contexts, 分销 still appears in news headlines or reports, especially when discussing economic policies, trade, or market access.
新政策将改善农产品分销。 (Xīn zhèngcè jiāng gǎishàn nóngchǎnpǐn fēnxiāo.) – The new policy will improve agricultural product distribution.
This sentence might appear in an article about government initiatives to help farmers or to ensure food security. The efficient distribution of goods is a common concern for governments and the public.
§ Other uses
Sometimes, you might hear 分销 in a slightly broader sense, referring to the distribution of something non-physical, like information or resources, though '传播 (chuánbō)' for spread/disseminate is more common for information.
- Key takeaway
- While 分销 often relates to tangible products, its core meaning of 'sharing out' or 'spreading' can extend, though less frequently, to other contexts.
病毒的分销速度很快。 (Bìngdú de fēnxiāo sùdù hěn kuài.) – The distribution (spread) speed of the virus is very fast.
This is an example where 分销 is used to describe how something spreads, similar to '传播 (chuánbō)'. However, it's more about how it's 'given out' or 'assigned' to various locations or individuals, making 'distribution' still a valid interpretation.
§ What to listen for:
When you're listening to Chinese, keep an ear out for 分销 especially in these scenarios:
- Business news or documentaries about companies.
- Discussions about economy, trade, or commerce.
- Conversations about logistics or supply chains.
The more you expose yourself to these types of content, the more natural 分销 will become for you. It's a really practical word to know if you want to understand how the world of goods and services actually works in Chinese.
§ Understanding 分销 (fēnxiāo)
The Chinese word 分销 (fēnxiāo) means 'distribution.' It refers to the process of getting products from the manufacturer to the end consumer. While it seems straightforward, learners often make a few common mistakes. Let's clear them up.
§ Mistake 1: Confusing it with 'Sale' or 'Selling'
Many learners incorrectly use 分销 (fēnxiāo) when they simply mean 'selling' or 'a sale.' While distribution is part of the selling process, it's not the same as a direct transaction. 分销 (fēnxiāo) focuses on the *channels* and *movement* of goods, not the final act of purchase by a consumer.
- Wrong usage:
- 我正在做这款手机的分销。 (Wǒ zhèngzài zuò zhè kuǎn shǒujī de fēnxiāo.)
This sentence literally translates to "I am doing the distribution of this phone," but the speaker probably means "I am selling this phone."
- Correct usage:
- 我正在销售这款手机。 (Wǒ zhèngzài xiāoshòu zhè kuǎn shǒujī.)
I am selling this phone.
§ Mistake 2: Using it for 'Delivery' or 'Shipping'
Another common error is to use 分销 (fēnxiāo) when you mean 'delivery' or 'shipping.' While delivery is a component of distribution, 分销 (fēnxiāo) describes the overall strategy and network, not the act of physically sending an item to a customer.
- Wrong usage:
- 这个包裹的分销需要两天。 (Zhège bāoguǒ de fēnxiāo xūyào liǎng tiān.)
This implies the *distribution strategy* of the package takes two days, which doesn't make sense. The speaker means the *delivery* of the package.
- Correct usage:
- 这个包裹的配送需要两天。 (Zhège bāoguǒ de pèisòng xūyào liǎng tiān.)
The delivery of this package will take two days.
§ Mistake 3: Overusing it in general contexts
分销 (fēnxiāo) is a specific term often used in business and economics, particularly when discussing supply chains, market reach, and reseller networks. It's not a general word for 'spreading' or 'sharing' information or non-physical items.
- Wrong usage:
- 新闻正在快速分销。 (Xīnwén zhèngzài kuàisù fēnxiāo.)
This sounds very unnatural. News isn't "distributed" in the commercial sense of 分销 (fēnxiāo).
- Correct usage:
- 新闻正在快速传播。 (Xīnwén zhèngzài kuàisù chuánbō.)
The news is spreading rapidly.
§ When to use 分销 (fēnxiāo)
You should use 分销 (fēnxiāo) when referring to the commercial process of moving goods from production to points of sale, often involving a network of distributors or resellers.
- Describing distribution channels:
这家公司的分销网络很广。 (Zhè jiā gōngsī de fēnxiāo wǎngluò hěn guǎng.)
This company's distribution network is very wide.
- Talking about a distributor:
我们正在寻找新的分销商。 (Wǒmen zhèngzài xúnzhǎo xīn de fēnxiāoshāng.)
We are looking for new distributors.
- Discussing distribution strategy:
优化分销渠道可以提高效率。 (Yōuhuà fēnxiāo qúdào kěyǐ tígāo xiàolǜ.)
Optimizing distribution channels can improve efficiency.
By understanding these distinctions, you'll use 分销 (fēnxiāo) more accurately and sound much more natural in your Chinese conversations about business and commerce.
How Formal Is It?
"公司正在讨论资源的合理分配问题。(The company is discussing the reasonable allocation of resources.)"
"老师把试卷分发给学生。(The teacher distributed the test papers to the students.)"
"你把这些东西派给大家。(You distribute these things to everyone.)"
"妈妈把糖果分给小朋友。(Mommy divided the candies among the children.)"
"他专门散货，赚点差价。(He specializes in distributing goods to make a profit.)"
難易度
Two characters, common usage.
Two characters, common usage.
Standard pronunciation, two syllables.
Clear pronunciation, context usually helps.
次に学ぶべきこと
前提知識
次に学ぶ
上級
知っておくべき文法
分销 (fēnxiāo) is typically used in economic or business contexts to refer to the process of distributing goods or products. It can be used as a verb meaning 'to distribute' or 'to sell through various channels'.
这家公司负责我们产品的全国分销。(Zhè jiā gōngsī fùzé wǒmen chǎnpǐn de quánguó fēnxiāo.) This company is responsible for the national distribution of our products.
When used as a noun, 分销 (fēnxiāo) can be followed by other nouns to specify what is being distributed, such as '分销渠道' (fēnxiāo qúdào - distribution channels) or '分销商' (fēnxiāoshāng - distributor).
我们需要扩大分销渠道。(Wǒmen xūyào kuòdà fēnxiāo qúdào.) We need to expand our distribution channels.
It can be used in a sentence structure like '通过…进行分销' (tōngguò… jìnxíng fēnxiāo) which means 'to distribute through…'.
他们通过线上平台进行产品分销。(Tāmen tōngguò xiànshàng píngtái jìnxíng chǎnpǐn fēnxiāo.) They distribute products through online platforms.
分销 (fēnxiāo) can also be used with resultative complements to indicate the outcome of the distribution, for example, '分销出去' (fēnxiāo chūqù - to distribute out).
这些商品都成功分销出去了。(Zhèxiē shāngpǐn dōu chénggōng fēnxiāo chūqù le.) These goods have all been successfully distributed.
While similar to '销售' (xiāoshòu - to sell), '分销' emphasizes the act of spreading out and reaching different points, often implying a network or system, whereas '销售' is a more general term for selling.
我们的目标是提高销售额，并优化分销策略。(Wǒmen de mùbiāo shì tígāo xiāoshòu'é, bìng yōuhuà fēnxiāo cèlüè.) Our goal is to increase sales and optimize our distribution strategy.
レベル別の例文
通过改进分销网络，公司成功降低了运营成本。
By improving the distribution network, the company successfully reduced operating costs.
通过 (tōngguò) means 'by means of' or 'through'; 改进 (gǎijìn) means 'to improve'; 分销网络 (fēnxiāo wǎngluò) means 'distribution network'; 成功 (chénggōng) means 'successfully'; 降低 (jiàngdī) means 'to reduce'; 运营成本 (yùnyíng chéngběn) means 'operating costs'.
这家新品牌正在寻找全国范围内的分销商。
This new brand is looking for distributors nationwide.
这家 (zhè jiā) is a measure word for companies; 新品牌 (xīn pǐnpái) means 'new brand'; 正在寻找 (zhèngzài xúnzhǎo) means 'is looking for'; 全国范围内的 (quánguó fànwéi nèi de) means 'nationwide'; 分销商 (fēnxiāoshāng) means 'distributor'.
分销渠道的效率直接影响产品的市场竞争力。
The efficiency of distribution channels directly affects the market competitiveness of products.
分销渠道 (fēnxiāo qúdào) means 'distribution channels'; 效率 (xiàolǜ) means 'efficiency'; 直接影响 (zhíjiē yǐngxiǎng) means 'directly affects'; 产品 (chǎnpǐn) means 'product'; 市场竞争力 (shìchǎng jìngzhēnglì) means 'market competitiveness'.
公司计划拓展海外分销业务，以扩大市场份额。
The company plans to expand its overseas distribution business to increase market share.
公司 (gōngsī) means 'company'; 计划 (jìhuà) means 'to plan'; 拓展 (tuòzhǎn) means 'to expand'; 海外分销业务 (hǎiwài fēnxiāo yèwù) means 'overseas distribution business'; 以 (yǐ) means 'in order to'; 扩大 (kuòdà) means 'to enlarge'; 市场份额 (shìchǎng fèn'é) means 'market share'.
有效的物流和分销是电商成功的关键因素。
Effective logistics and distribution are key factors for e-commerce success.
有效的 (yǒuxiào de) means 'effective'; 物流 (wùliú) means 'logistics'; 和 (hé) means 'and'; 分销 (fēnxiāo) means 'distribution'; 是 (shì) means 'is/are'; 电商 (diànshāng) means 'e-commerce'; 成功 (chénggōng) means 'success'; 关键因素 (guānjiàn yīnsù) means 'key factors'.
我们正在评估不同的分销策略，以找到最适合我们产品的方案。
We are evaluating different distribution strategies to find the most suitable solution for our products.
我们 (wǒmen) means 'we'; 正在评估 (zhèngzài pínggū) means 'are evaluating'; 不同的 (bùtóng de) means 'different'; 分销策略 (fēnxiāo cèlüè) means 'distribution strategies'; 以 (yǐ) means 'in order to'; 找到 (zhǎodào) means 'to find'; 最适合 (zuì shìhé) means 'most suitable'; 我们 (wǒmen) means 'our'; 产品 (chǎnpǐn) means 'products'; 方案 (fāng'àn) means 'solution/plan'.
随着数字化的发展，线上分销的重要性日益增加。
With the development of digitalization, the importance of online distribution is increasing day by day.
随着 (suízhe) means 'along with'; 数字化 (shùzìhuà) means 'digitalization'; 的发展 (de fāzhǎn) means 'development'; 线上分销 (xiànshàng fēnxiāo) means 'online distribution'; 的重要性 (de zhòngyàoxìng) means 'importance'; 日益增加 (rìyì zēngjiā) means 'increasing day by day'.
公司决定将分销权授予一家有经验的区域代理商。
The company decided to grant distribution rights to an experienced regional agent.
公司 (gōngsī) means 'company'; 决定 (juédìng) means 'to decide'; 将 (jiāng) is a marker indicating the object of the verb; 分销权 (fēnxiāo quán) means 'distribution rights'; 授予 (shòuyǔ) means 'to grant'; 一家 (yī jiā) is a measure word for companies; 有经验的 (yǒu jīngyàn de) means 'experienced'; 区域代理商 (qūyù dàilǐshāng) means 'regional agent'.
公司正在寻找新的分销渠道来扩大市场份额。
The company is looking for new distribution channels to expand market share.
新的分销渠道 (new distribution channels) acts as the object of 寻找 (to look for).
这本书的分销范围覆盖了全国各大城市。
The distribution scope of this book covers major cities across the country.
分销范围 (distribution scope) is the subject, with 覆盖 (covers) as the verb.
他们建立了一个高效的分销网络，确保产品能迅速到达消费者手中。
They established an efficient distribution network to ensure products quickly reach consumers.
高效的分销网络 (efficient distribution network) is the object of 建立 (to establish).
由于物流问题，产品的分销受到了严重影响。
Due to logistics issues, the distribution of products was seriously affected.
分销 (distribution) acts as the subject of 受到影响 (was affected).
这家公司专门从事电子产品的全球分销。
This company specializes in the global distribution of electronic products.
全球分销 (global distribution) is the object of 专门从事 (to specialize in).
政府通过合作社促进农产品的公平分销。
The government promotes the fair distribution of agricultural products through cooperatives.
公平分销 (fair distribution) is the object of 促进 (to promote).
新的软件需要一个广泛的分销策略才能成功。
The new software requires a broad distribution strategy to be successful.
广泛的分销策略 (broad distribution strategy) is the object of 需要 (to require).
电影的分销权被一家国际公司买断了。
The distribution rights for the film were bought out by an international company.
分销权 (distribution rights) is the subject of 被...买断 (were bought out by...).
よく混同される語
While '分销' translates to distribute, many Chinese words also mean 'distribute' depending on the context (e.g., '分发', '分配'). '分销' is specifically for commercial product distribution.
'分销' is a system for selling, not the act of selling itself. '销售' is the act of selling.
'分销' is about structured commercial distribution. '散布' (spread) can be for information or items scattered randomly, lacking the commercial channel aspect.
文法パターン
慣用句と表現
"批发分销"
Wholesale distribution; distributing goods in large quantities to retailers.
这家公司主要从事电子产品的批发分销。
neutral"零售分销"
Retail distribution; distributing goods directly to consumers.
他们正在扩大在全国范围内的零售分销网络。
neutral"分销渠道"
Distribution channel; the path or route through which goods or services flow from the producer to the consumer.
我们需要开发更多的分销渠道来增加市场份额。
neutral"直接分销"
Direct distribution; selling products directly from the manufacturer to the consumer without intermediaries.
一些农产品选择直接分销给消费者。
neutral"间接分销"
Indirect distribution; selling products through intermediaries such as wholesalers, retailers, or agents.
大多数进口商品采用间接分销模式。
neutral"分销商"
Distributor; an individual or company that distributes goods or services to other businesses or consumers.
我们正在寻找在非洲的独家分销商。
neutral"区域分销"
Regional distribution; distributing goods within a specific geographical area.
公司计划明年开始在华南地区进行区域分销。
neutral"全国分销"
National distribution; distributing goods across an entire country.
他们的目标是实现产品在全国范围内的分销。
neutral"全球分销"
Global distribution; distributing goods worldwide.
通过互联网，很多小企业也能实现全球分销。
neutral"分销协议"
Distribution agreement; a contract between a supplier and a distributor outlining the terms and conditions of their distribution relationship.
双方签署了一份为期五年的分销协议。
neutral間違えやすい
Both '分销' and '分发' involve sharing out, but '分发' is typically for a direct, often one-time, sharing of physical items or information without the commercial aspect of '分销'.
'分发' is about direct delivery or giving out, like distributing flyers or documents. '分销' implies a commercial channel or network.
老师把考卷分发给学生。 (The teacher distributed the exam papers to the students.)
'分配' also means to distribute or allocate, but it often refers to the distribution of resources, tasks, or positions, and can be more about division among individuals or departments.
'分配' is broader, covering allocation of resources, tasks, or even roles. '分销' specifically deals with the commercial distribution of goods.
公司把利润分配给股东。 (The company distributed the profits to the shareholders.)
Both relate to selling, but '销售' is the act of selling itself, while '分销' is the system or channel through which selling happens.
'销售' is the transaction of selling a product or service. '分销' is the process and network of getting products to consumers.
这家公司销售各种电子产品。 (This company sells a variety of electronic products.)
Similar to '分发', '派发' implies sending out or issuing, often with a sense of assigning or dispatching. It's usually for specific items or tasks rather than a broad commercial network.
'派发' is often about issuing or dispatching specific items or tasks, like sending out invitations or assigning duties. '分销' is about commercial product movement.
他们正在派发免费样品。 (They are distributing free samples.)
'散布' means to spread or disseminate, often referring to abstract things like rumors or news, or scattering physical items randomly.
'散布' is about spreading widely, often without a specific commercial purpose, and can have a negative connotation (e.g., spreading rumors). '分销' is a structured commercial process.
谣言开始在人群中散布。 (Rumors began to spread among the crowd.)
文型パターン
分销 (something)
这个公司负责产品的全球分销。 (This company is responsible for the global distribution of products.)
通过...进行分销
我们通过线上渠道进行分销。 (We carry out distribution through online channels.)
分销网络
建立一个高效的分销网络至关重要。 (Establishing an efficient distribution network is crucial.)
扩大分销范围
公司正在努力扩大其分销范围。 (The company is working hard to expand its distribution reach.)
分销商
他们正在寻找新的分销商来推广产品。 (They are looking for new distributors to promote the product.)
渠道分销
渠道分销是市场策略的重要组成部分。 (Channel distribution is an important part of marketing strategy.)
优化分销流程
为了提高效率，我们需要优化分销流程。 (To improve efficiency, we need to optimize the distribution process.)
分销策略
制定合适的分销策略对市场成功至关重要。 (Formulating an appropriate distribution strategy is crucial for market success.)
使い方
分销 (fēnxiāo) refers to the broad concept of distributing goods or services. Think of it as how products get from the manufacturer to the end consumer. It’s a very common business term. You'll see it used for everything from food products to software.
A common mistake is confusing 分销 (fēnxiāo) with 销售 (xiāoshòu). While both relate to getting products to customers, 分销 is the overarching strategy and channels used, while 销售 is the act of selling itself. For example, a company might use various 分销 channels (like online stores, physical retailers) to 销售 their products.
ヒント
Basic Meaning of 分销
Understand that 分销 (fēnxiāo) primarily means distribution. Think of it as the process of getting products from the manufacturer to the customer.
分销 in Business Contexts
You'll most often encounter 分销 in a business context, referring to the distribution channel or the act of selling and distributing goods. It's a key term in marketing and logistics.
Related Term: 经销商 (jīngxiāoshāng)
Learn 经销商 (jīngxiāoshāng), which means distributor or dealer. This is the person or company that does the 分销.
Related Term: 批发 (pīfā)
Compare 分销 with 批发 (pīfā), which means wholesale. While related, 批发 is about selling in bulk, often to retailers, who then handle the 分销.
Use with Products
分销 is commonly used with products, e.g., 产品分销 (chǎnpǐn fēnxiāo) for product distribution.
Sentence Structure Example 1
Example: 我们的产品通过全国各地的经销商进行分销。 (Wǒmen de chǎnpǐn tōngguò quánguó gèdì de jīngxiāoshāng jìnxíng fēnxiāo.)
Hint: Our products are distributed through distributors across the country.
Sentence Structure Example 2
Example: 公司正在寻找新的分销渠道。 (Gōngsī zhèngzài xúnzhǎo xīn de fēnxiāo qúdào.)
Hint: The company is looking for new distribution channels.
Not for Sharing Personal Items
Do not use 分销 when you mean simply sharing personal items or information among friends. For that, use 分享 (fēnxiǎng).
Digital Distribution
In the digital age, 分销 also applies to digital content, like 软件分销 (ruǎnjiàn fēnxiāo) for software distribution.
Verb or Noun
分销 can function as both a verb (to distribute) and a noun (distribution). Context will usually make this clear.
暗記しよう
記憶術
Imagine a 'fan' (分 - fēn) blowing 'shovels' (销 - xiāo) of products to different places. It's like a fan distributing products everywhere.
視覚的連想
Picture a large warehouse with many trucks leaving, each carrying boxes labeled '分销'. The trucks are going in all different directions, delivering goods to various stores. Visualize a network of roads extending from the warehouse, representing the distribution channels.
Word Web
チャレンジ
Think about a product you use every day. How do you think it gets from the manufacturer to you? Consider the different stages of its distribution. Now, try to describe that process in simple Chinese using '分销'.
実生活で練習する
実際の使用場面
Retail and Sales
- 分销渠道 (fēnxiāo qúdào): distribution channel
- 分销商 (fēnxiāo shāng): distributor
- 产品分销 (chǎnpǐn fēnxiāo): product distribution
Supply Chain Management
- 物流分销 (wùliú fēnxiāo): logistics distribution
- 全国分销 (quánguó fēnxiāo): nationwide distribution
- 分销网络 (fēnxiāo wǎngluò): distribution network
E-commerce
- 在线分销 (zàixiàn fēnxiāo): online distribution
- 数字产品分销 (shùzì chǎnpǐn fēnxiāo): digital product distribution
- 跨境分销 (kuàjìng fēnxiāo): cross-border distribution
Marketing and Business Strategy
- 市场分销 (shìchǎng fēnxiāo): market distribution
- 分销策略 (fēnxiāo cèlüè): distribution strategy
- 独家分销 (dújiā fēnxiāo): exclusive distribution
Publishing and Content
- 内容分销 (nèiróng fēnxiāo): content distribution
- 图书分销 (túshū fēnxiāo): book distribution
- 媒体分销 (méitǐ fēnxiāo): media distribution
会話のきっかけ
"你们公司的主要分销渠道是什么？(Nǐmen gōngsī de zhǔyào fēnxiāo qúdào shì shénme?) - What are your company's main distribution channels?"
"你觉得线上分销和线下分销有什么不同？(Nǐ juéde xiànshàng fēnxiāo hé xiànxià fēnxiāo yǒu shénme bùtóng?) - What do you think are the differences between online and offline distribution?"
"在中国，哪些行业的分销网络特别发达？(Zài Zhōngguó, nǎxiē hángyè de fēnxiāo wǎngluò tèbié fādá?) - In China, which industries have particularly developed distribution networks?"
"如果我想在中国销售我的产品，应该选择哪种分销模式？(Rúguǒ wǒ xiǎng zài Zhōngguó xiāoshòu wǒ de chǎnpǐn, yīnggāi xuǎnzé nǎ zhǒng fēnxiāo móshì?) - If I want to sell my product in China, what kind of distribution model should I choose?"
"你们公司有没有遇到过分销方面的挑战？(Nǐmen gōngsī yǒu méiyǒu yùdàoguò fēnxiāo fāngmiàn de tiǎozhàn?) - Has your company encountered any challenges in distribution?"
日記のテーマ
描述你最近购买的一件商品，它的分销过程是怎样的？(Miáoshù nǐ zuìjìn gòumǎi de yī jiàn shāngpǐn, tā de fēnxiāo guòchéng shì zěnyàng de?) - Describe a product you recently bought. What was its distribution process like?
如果你要开一家自己的公司，你会如何设计你的产品分销策略？(Rúguǒ nǐ yào kāi yī jiā zìjǐ de gōngsī, nǐ huì rúhé shèjì nǐ de chǎnpǐn fēnxiāo cèlüè?) - If you were to start your own company, how would you design your product distribution strategy?
思考一下电子商务对传统分销模式带来了哪些影响？(Sīkǎo yīxià diànzǐ shāngwù duì chuántǒng fēnxiāo móshì dài láile nǎxiē yǐngxiǎng?) - Think about what impacts e-commerce has brought to traditional distribution models?
你认为一个高效的分销系统对企业成功有多重要？(Nǐ rènwéi yī gè gāoxiào de fēnxiāo xìtǒng duì qǐyè chénggōng yǒu duō zhòngyào?) - How important do you think an efficient distribution system is for a company's success?
写一篇关于未来分销趋势的短文。你认为会有哪些新的变化？(Xiě yī piān guānyú wèilái fēnxiāo qūshì de duǎnwén. Nǐ rènwéi huì yǒu nǎxiē xīn de biànhuà?) - Write a short essay about future distribution trends. What new changes do you think there will be?
よくある質問
10 問分销 (fēnxiāo) refers to the process of distribution, how products move from the manufacturer to the end-user, often involving intermediaries. Think of it as the logistical chain. 销售 (xiāoshòu), on the other hand, means to sell or sales. It's the act of exchanging goods or services for money. So, distribution (分销) is a part of the broader sales (销售) strategy.
Yes, absolutely! While traditionally associated with physical goods, 分销 (fēnxiāo) is very much applicable to digital products and services. For example, software companies use distribution channels to get their products to customers, and content creators distribute their work through platforms like YouTube or Spotify. The principle of sharing out among recipients remains the same.
While most commonly used in a business context related to products, 分销 (fēnxiāo) can be used in other contexts where something is being shared out. For instance, you could talk about the distribution of resources or information. However, its primary association is with commercial distribution.
Common types of 分销 (fēnxiāo) channels include direct distribution (selling directly to consumers), indirect distribution (using intermediaries like wholesalers, retailers, or agents), and multi-channel distribution (using a combination of direct and indirect). The choice depends on the product, market, and business goals.
You would say 分销渠道 (fēnxiāo qúdào). 渠道 (qúdào) means 'channel' or 'route'. So, 分销渠道 literally translates to 'distribution channel'.
分销 (fēnxiāo) itself is a neutral term. It describes a process. Whether the outcome of the distribution is positive or negative depends on the context. For example, efficient distribution is positive for a business, while unfair distribution of resources might be seen as negative.
我们正在寻找新的分销商来扩大市场。 (Wǒmen zhèngzài xúnzhǎo xīn de fēnxiāoshāng lái kuòdà shìchǎng.) This means: We are looking for new distributors to expand the market. Here, 分销商 (fēnxiāoshāng) means 'distributor'.
While you *could* technically use 分销 (fēnxiāo) to describe information spreading, it's not the most natural or common choice. For news or information, you'd more likely use terms like 传播 (chuánbō - to spread/disseminate) or 发布 (fābù - to release/publish). 分销 has a stronger commercial connotation.
分销 (fēnxiāo) can apply to businesses of all sizes. A small artisan selling handmade goods through a few local stores is engaging in distribution, just as a large corporation with a global supply chain is. The scale doesn't change the fundamental meaning of sharing out products among recipients.
分销 (fēnxiāo) is a critical component of supply chain management. The supply chain encompasses the entire process from raw materials to the end consumer, and distribution is the part that specifically deals with getting the finished product to the market and into the hands of customers. So, distribution is a key stage within the broader supply chain.
自分をテスト 156 問
公司需要一个好的___计划。
The sentence means 'The company needs a good ____ plan.' '分销' (distribution) fits best here, as companies need a plan for how to distribute their products.
这个产品的___渠道很多。
The sentence means 'This product has many ____ channels.' '分销' (distribution) is commonly used with '渠道' (channels) to talk about distribution channels.
他们的___网络遍布全国。
The sentence means 'Their ____ network covers the whole country.' '分销' (distribution) is often used with '网络' (network) when talking about a distribution network.
我们正在寻找新的___商。
The sentence means 'We are looking for new ____ers.' While '分销' is a noun for distribution, in context, it implies '分销商' (distributor). Among the choices, '分销' is the closest fit for who you'd be looking for in a distribution context.
好的___对产品销售很重要。
The sentence means 'Good ____ is important for product sales.' Good distribution (分销) is crucial for products to reach customers and be sold.
这个软件通过在线___。
The sentence means 'This software is ____ through online.' '分销' (distribution) fits best here as software can be distributed online.
Choose the correct word to complete the sentence: 这家公司负责产品的___。
The sentence means 'This company is responsible for product distribution.' '分销' directly means distribution.
Which word best describes how products get from the factory to many different shops?
'分销' refers to the whole process of getting products to different recipients, like shops.
If a company wants to make its products available in many places, what activity is crucial?
To make products available in many places, effective distribution is necessary.
分销 (fēnxiāo) means to produce goods.
分销 (fēnxiāo) means 'distribution', not 'production'.
If a company has good 分销 (fēnxiāo), its products can be found in many stores.
Good distribution means the products are widely available.
我们正在讨论产品的分销渠道 (fēnxiāo qúdào). This sentence means we are discussing how to design the product.
分销渠道 (fēnxiāo qúdào) means 'distribution channels', referring to how products reach customers, not product design.
Common greeting
Expressing gratitude
Saying goodbye
Read this aloud:
我爱你
Focus: wǒ ài nǐ
あなたの回答：
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Read this aloud:
很高兴认识你
Focus: hěn gāo xìng rèn shi nǐ
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Read this aloud:
你叫什么名字？
Focus: nǐ jiào shén me míng zi?
あなたの回答：
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Write a short sentence about distributing products in a store.
Well written! Good try! Check the sample answer below.
Sample answer
这个商店分销很多产品。 (This store distributes many products.)
Imagine you are helping to share out some books. Write a simple sentence using '分销'.
Well written! Good try! Check the sample answer below.
Sample answer
我们分销这些书。 (We distribute these books.)
You are talking about a company that distributes goods. Write a sentence about it.
Well written! Good try! Check the sample answer below.
Sample answer
这家公司分销货物。 (This company distributes goods.)
What does he distribute?
Read this passage:
他分销苹果。 (He distributes apples.)
What does he distribute?
The sentence clearly states '他分销苹果', which means he distributes apples.
The sentence clearly states '他分销苹果', which means he distributes apples.
What does the company do?
Read this passage:
这个公司分销很多东西。 (This company distributes many things.)
What does the company do?
The word '分销' means to distribute.
The word '分销' means to distribute.
What is being distributed?
Read this passage:
我们分销水。 (We distribute water.)
What is being distributed?
The passage says '水' (water) is being distributed.
The passage says '水' (water) is being distributed.
This sentence means 'He is distributing products.' The usual word order is Subject + Verb + Object.
This sentence means 'The company needs to distribute these books.' Subject + Verb + Object is the standard structure.
This sentence means 'We help them distribute.' The structure is Subject + Verb + Indirect Object + Direct Object (verb).
公司正在寻找新的___渠道。
The sentence talks about finding new 'channels' (渠道) for the company. '分销' (distribution) fits best in this context, referring to ways to get products to customers.
这个产品在全国都有很好的___。
The sentence says the product has good 'in the whole country'. '分销' (distribution) makes sense, indicating that it's widely available or distributed across the country.
他们的___网络覆盖了所有大城市。
The sentence refers to a 'network' (网络) that covers all big cities. '分销' (distribution) fits well, implying a distribution network.
这个软件通过在线商店进行___。
The sentence describes how software is 'through online stores'. '分销' (distribution) is the most appropriate word here, meaning it's distributed via online stores.
我们需要一个更有效的___系统。
The sentence talks about needing a more effective 'system'. '分销' (distribution) fits, suggesting a distribution system.
这家公司负责产品的全球___。
The sentence states the company is responsible for 'global' (全球) products. '分销' (distribution) makes sense, referring to global distribution of products.
The company will be responsible for product distribution.
They expanded their distribution network.
This product is distributed nationwide.
Read this aloud:
分销
Focus: fēn xiāo (first tone, first tone)
あなたの回答：
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Read this aloud:
公司负责分销。
Focus: gōng sī fù zé fēn xiāo (company is responsible for distribution)
あなたの回答：
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Read this aloud:
这个产品需要更好的分销渠道。
Focus: zhè ge chǎn pǐn xū yào gèng hǎo de fēn xiāo qú dào (This product needs better distribution channels.)
あなたの回答：
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Imagine you are explaining to a friend what '分销' (distribution) means in simple terms. Write a short explanation.
Well written! Good try! Check the sample answer below.
Sample answer
分销就是把产品从工厂送到商店，让更多人可以买到。 (Distribution is about getting products from the factory to the stores, so more people can buy them.)
You are helping a small business. Suggest one way they could improve their product '分销' (distribution).
Well written! Good try! Check the sample answer below.
Sample answer
他们可以尝试在网上卖产品，这样分销会更广。 (They could try selling products online, so distribution would be wider.)
Describe a common item you use every day and briefly explain how it gets to you through '分销' (distribution).
Well written! Good try! Check the sample answer below.
Sample answer
我每天喝牛奶。牛奶从农场到工厂，然后通过分销送到超市，我就可以买到了。 (I drink milk every day. Milk goes from the farm to the factory, then is distributed to the supermarket, and I can buy it.)
这段文字主要讲了什么？ (What is this passage mainly about?)
Read this passage:
一家公司生产了很多漂亮的衣服。他们需要把这些衣服送到全国各地的商店，让更多的人可以买到。这个过程就是分销。 (A company produces many beautiful clothes. They need to send these clothes to stores all over the country, so more people can buy them. This process is distribution.)
这段文字主要讲了什么？ (What is this passage mainly about?)
文章明确提到“这个过程就是分销”，并解释了其目的。 (The passage explicitly states 'This process is distribution' and explains its purpose.)
文章明确提到“这个过程就是分销”，并解释了其目的。 (The passage explicitly states 'This process is distribution' and explains its purpose.)
根据这段话，'更好的分销策略'是为了达到什么目的？ (According to this passage, what is the purpose of 'a better distribution strategy'?)
Read this passage:
为了让更多人知道我们的新产品，我们需要更好的分销策略。这意味着我们要把产品放在更多的超市和网上商店里。 (To let more people know about our new product, we need a better distribution strategy. This means we need to put the product in more supermarkets and online stores.)
根据这段话，'更好的分销策略'是为了达到什么目的？ (According to this passage, what is the purpose of 'a better distribution strategy'?)
文章开头就说明了目的：“为了让更多人知道我们的新产品”。 (The passage begins by stating the purpose: 'To let more people know about our new product'.)
文章开头就说明了目的：“为了让更多人知道我们的新产品”。 (The passage begins by stating the purpose: 'To let more people know about our new product'.)
电商平台如何确保产品快速到达客户手中？ (How do e-commerce platforms ensure products quickly reach customers?)
Read this passage:
一个成功的电商平台非常重视产品的分销。他们不仅自己配送，还会和很多快递公司合作，确保产品能快速到达客户手中。 (A successful e-commerce platform attaches great importance to product distribution. They not only deliver themselves but also cooperate with many express companies to ensure products can quickly reach customers.)
电商平台如何确保产品快速到达客户手中？ (How do e-commerce platforms ensure products quickly reach customers?)
文章明确提到“他们不仅自己配送，还会和很多快递公司合作”。 (The passage explicitly states 'They not only deliver themselves but also cooperate with many express companies'.)
文章明确提到“他们不仅自己配送，还会和很多快递公司合作”。 (The passage explicitly states 'They not only deliver themselves but also cooperate with many express companies'.)
公司正在寻找新的渠道来增加产品的___。(Gōngsī zhèngzài xúnzhǎo xīn de qúdào lái zēngjiā chǎnpǐn de ___.) The company is looking for new channels to increase product ___.
Here, '分销' (fēnxiāo) refers to the act of distributing products. The other options don't fit the context as well.
这个软件的免费___版本可以帮助用户了解其功能。(Zhège ruǎnjiàn de miǎnfèi ___ bǎnběn kěyǐ bāngzhù yònghù liǎojiě qí gōngnéng.) The free ___ version of this software can help users understand its functions.
In this context, '分销' (fēnxiāo) can be used to describe the distribution of a free trial or version of software.
我们正在与当地商家合作，扩大商品的___网络。(Wǒmen zhèngzài yǔ dāngdì shāngjiā hézuò, kuòdà shāngpǐn de ___ wǎngluò.) We are cooperating with local businesses to expand the ___ network of goods.
The sentence talks about expanding a 'network' for goods, which fits perfectly with '分销' (fēnxiāo) for distribution.
农产品通过不同的___渠道进入市场。(Nóngchǎnpǐn tōngguò bùtóng de ___ qúdào jìnrù shìchǎng.) Agricultural products enter the market through different ___ channels.
Here, '分销' (fēnxiāo) refers to the various channels through which products are distributed to the market.
公司计划增加对新兴市场的___投入。(Gōngsī jìhuà zēngjiā duì xīn xīng shìchǎng de ___ tóurù.) The company plans to increase ___ investment in emerging markets.
Increasing '分销' (fēnxiāo) investment in new markets means expanding how products reach customers there.
有效的___策略对产品的成功至关重要。(Yǒuxiào de ___ cèlüè duì chǎnpǐn de chénggōng zhìguān zhòngyào.) Effective ___ strategies are crucial for product success.
A good '分销' (fēnxiāo) strategy ensures that products reach consumers efficiently, which is key for success.
公司正在寻找新的______渠道来扩大市场。
The sentence is talking about expanding the market, so '分销' (distribution) is the most suitable word for 'channels' in this context. '生产' means production, '设计' means design, and '运输' means transportation.
这家公司通过网上商店和实体店两种方式进行产品______。
The sentence describes how a company gets its products to customers (online and physical stores), which is the definition of distribution. '研究' means research, '开发' means development, and '宣传' means promotion.
______的目的是让产品更容易到达消费者手中。
The sentence states the goal of getting products to consumers, which directly relates to the concept of distribution. '招聘' means recruitment, '培训' means training, and '会议' means meeting.
“分销”指的是把产品从生产商那里送到消费者手中的过程。
This statement accurately describes the meaning of '分销' (distribution).
一家公司如果只生产产品，而没有分销渠道，也能把产品卖给很多顾客。
Without distribution channels, it would be very difficult for a company to get its products to many customers, even if they produce them.
提高分销效率可以帮助公司降低成本并增加销售额。
Efficient distribution means products get to customers faster and with less waste, which can reduce costs and boost sales.
The company is expanding its distribution network.
Their products are distributed all over the country.
This brand has a wide distribution channel.
Read this aloud:
分销对我们公司的成功至关重要。
Focus: fēn xiāo
あなたの回答：
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Read this aloud:
我们需要改善我们的分销策略。
Focus: cè lüè
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Read this aloud:
分销商在市场中扮演重要角色。
Focus: fēn xiāo shāng
あなたの回答：
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Imagine you are a product manager. Write a short email (3-4 sentences) to your team announcing a new distribution strategy for your product. Use the word '分销' at least once.
Well written! Good try! Check the sample answer below.
Sample answer
大家好，我们新的分销策略已经准备就绪。这个策略将帮助我们更好地推广新产品。请大家仔细阅读附件的计划，并在周五前提出反馈。
You are explaining to a friend how a new online shop works. Write 2-3 sentences describing how they handle product distribution ('分销').
Well written! Good try! Check the sample answer below.
Sample answer
这家网店的分销方式很特别。他们通过与多个地方零售商合作来完成产品的分销。这样可以更快地把商品送到顾客手中。
Write a short sentence about why efficient '分销' (distribution) is important for a company's success.
Well written! Good try! Check the sample answer below.
Sample answer
高效的分销对公司的成功非常重要，因为它能确保产品及时到达消费者手中。
根据这段话，这家新公司正在做什么？
Read this passage:
一家新公司正在寻找新的分销渠道来推广他们的产品。他们希望找到可以覆盖全国的市场。所以，他们正在和几家大型零售商谈合作。
根据这段话，这家新公司正在做什么？
文章中明确提到“一家新公司正在寻找新的分销渠道来推广他们的产品”。
文章中明确提到“一家新公司正在寻找新的分销渠道来推广他们的产品”。
这家软件公司如何分销他们的产品？
Read this passage:
这个软件公司的产品分销主要通过在线商店进行。他们很少在实体店销售。这种分销方式让他们节省了很多人力成本。
这家软件公司如何分销他们的产品？
文章中提到“这个软件公司的产品分销主要通过在线商店进行”。
文章中提到“这个软件公司的产品分销主要通过在线商店进行”。
为什么这家饮料公司改变了分销策略？
Read this passage:
一家饮料公司最近改变了分销策略。他们现在不仅在超市销售，还开始在便利店和小型杂货店分销产品。这个改变是为了让更多人能够方便地买到他们的饮料。
为什么这家饮料公司改变了分销策略？
文章中提到“这个改变是为了让更多人能够方便地买到他们的饮料”。
文章中提到“这个改变是为了让更多人能够方便地买到他们的饮料”。
The correct order forms the sentence: 'This company is responsible for our product's distribution in the Chinese market.'
The correct order forms the sentence: 'They are looking for new distribution channels.'
The correct order forms the sentence: 'The product's distribution network is very important.'
这家公司负责全国范围内的书籍___。
The sentence talks about spreading books across the country, which aligns with 'distribution'.
为了提高市场份额，他们需要优化他们的___渠道。
Optimizing 'distribution channels' directly impacts market share by making products more accessible.
新的手机品牌正在寻找可靠的合作伙伴进行海外___。
To get products to overseas markets, a company needs partners for 'distribution'.
由于物流问题，产品的___受到了影响。
Logistics issues directly impact how products are moved and delivered, thus affecting 'distribution'.
这家电子商务平台致力于全球商品的___。
An e-commerce platform's core function is getting goods to customers worldwide, which is 'distribution'.
有效的___策略能帮助公司在竞争激烈的市场中脱颖而出。
In a competitive market, how products reach customers (distribution) can be a key differentiator.
公司正在寻找新的渠道来扩大其产品的___。
The sentence talks about expanding channels for products, which directly relates to how products are distributed to customers.
这家初创公司建立了一个高效的在线___网络，使其产品迅速占领市场。
An 'efficient online network' to 'quickly occupy the market' points to the company's method of distributing its products.
由于物流问题，商品的___受到了很大影响。
Logistics problems directly affect how goods are moved and shared out, which is distribution.
在商业语境中，'分销'通常指将产品或服务从生产者传送到最终消费者的过程。
This statement accurately defines distribution in a business context, covering the movement of goods from producer to consumer.
如果一家公司只在本地销售产品，它就不需要考虑'分销'策略。
Even local sales require a distribution strategy to get products from the point of production to local consumers, no matter how simple.
有效的'分销'可以帮助企业降低成本并提高客户满意度。
An efficient distribution system can indeed reduce logistical costs and ensure timely delivery, leading to higher customer satisfaction.
The company is expanding its distribution network to cover more markets.
Their products are distributed through retailers across the country.
This movie will begin global distribution next month.
Read this aloud:
分销渠道的选择对产品的市场表现至关重要。
Focus: 分销 (fēnxiāo)
あなたの回答：
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
我们正在寻找新的合作伙伴来帮助我们扩大分销范围。
Focus: 扩大 (kuòdà) 分销 (fēnxiāo) 范围 (fànwéi)
あなたの回答：
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
有效的物流是成功分销的关键。
Focus: 物流 (wùliú) 分销 (fēnxiāo) 关键 (guānjiàn)
あなたの回答：
Speech recognition is not supported in your browser. Try Chrome or Edge.
Imagine you are a business consultant advising a new company. Explain the importance of a good distribution strategy for their product. Use '分销' at least once.
Well written! Good try! Check the sample answer below.
Sample answer
对于任何新公司来说，有效的市场分销策略至关重要。一个好的分销系统能确保产品及时送达目标客户手中，从而提高市场占有率和销售额。你需要考虑你的产品最适合哪种分销渠道，比如线上分销、线下零售店分销，或者是两者结合。明确的分销计划将直接影响公司的盈利能力和品牌形象。
Describe a time you encountered a product that was hard to find due to poor distribution. What could the company have done better? Use '分销' at least once.
Well written! Good try! Check the sample answer below.
Sample answer
有一次我想买一款小众品牌的护肤品，但发现非常难买到。我在网上搜索了很久，也跑了几家实体店，都没有找到。这让我觉得他们的分销做得非常不好。如果他们能与更多的线上平台合作，或者在更多的大型超市设置专柜，产品的可及性会大大提高，我这样的顾客就不会因为找不到而放弃购买了。
You are a reporter covering the e-commerce industry. Write a short paragraph about how online platforms have changed product distribution. Use '分销' at least once.
Well written! Good try! Check the sample answer below.
Sample answer
近年来，电子商务平台的崛起彻底改变了产品的分销模式。过去，传统分销需要多层代理和复杂的物流链，而现在，许多品牌可以直接通过电商平台将产品送达消费者手中，大大缩短了分销链条，提高了效率。这不仅降低了成本，也使得更多小众品牌有机会进入市场。
根据短文，这家公司销售额下降的主要原因是什么？
Read this passage:
一家大型电子公司正面临着产品销售额下降的问题。市场分析报告指出，主要原因是其分销渠道过于单一，未能有效覆盖新兴市场。为了扭转局面，公司决定投资建立更广泛的线上分销网络，并与多个地方零售商建立合作关系，以期扩大市场份额。
根据短文，这家公司销售额下降的主要原因是什么？
短文明确指出“主要原因是其分销渠道过于单一”。
短文明确指出“主要原因是其分销渠道过于单一”。
短文主要强调了什么？
Read this passage:
随着全球化的深入，许多跨国公司开始调整其全球分销策略。他们发现，不同国家和地区的消费者习惯、市场法规差异很大，因此需要针对性地制定分销方案，以适应当地的市场环境。有效的本地化分销是产品成功进入新市场的关键。
短文主要强调了什么？
短文强调了“需要针对性地制定分销方案，以适应当地的市场环境。有效的本地化分销是产品成功进入新市场的关键”。
短文强调了“需要针对性地制定分销方案，以适应当地的市场环境。有效的本地化分销是产品成功进入新市场的关键”。
根据短文，什么因素有助于改善农产品分销效率？
Read this passage:
农产品的分销一直是一个挑战。由于保质期短和运输成本高，传统的农产品分销模式效率低下。近年来，随着冷链物流技术的发展和电商平台的介入，农产品得以直接从农场送到消费者手中，大大减少了中间环节，提高了分销效率和农户的收入。
根据短文，什么因素有助于改善农产品分销效率？
短文提到“随着冷链物流技术的发展和电商平台的介入，农产品得以直接从农场送到消费者手中，大大减少了中间环节，提高了分销效率”。
短文提到“随着冷链物流技术的发展和电商平台的介入，农产品得以直接从农场送到消费者手中，大大减少了中间环节，提高了分销效率”。
This sentence means 'Their company is looking for new distribution channels to expand the market.' The correct order follows a subject-verb-object structure with modifiers.
This sentence means 'This company is mainly responsible for the distribution of our products.' The structure is 'Subject + Adverb + Verb + Object'.
This sentence means 'Successful marketing strategies cannot be separated from an efficient distribution network.' It emphasizes the importance of a good distribution network for successful marketing.
公司正在寻找新的渠道来增加其产品的___。
The sentence discusses increasing product distribution channels, so '分销' (distribution) is the most suitable word.
这家初创公司建立了一个创新的在线___系统。
The sentence refers to an 'online system' for a startup, and '分销' (distribution) fits the context of getting products to customers.
有效的___策略对任何商业成功都至关重要。
The sentence talks about a 'strategy' crucial for business success, and '分销' (distribution) is a key business strategy.
我们正在扩大在全国范围内的___网络。
The sentence mentions expanding a 'network' across the country, which strongly suggests a '分销' (distribution) network for products or services.
数字音乐的___模式已经彻底改变了唱片业。
The sentence discusses how a 'mode' has revolutionized the music industry, and '分销' (distribution) refers to how music reaches consumers.
这部电影的国际___权已被多家公司购买。
The sentence talks about 'rights' purchased by companies for a film internationally, making '分销' (distribution) the correct choice.
The company is looking for new distribution channels to expand its market share.
Their distribution network covers the whole country.
This product is distributed through multiple channels.
Read this aloud:
请问您对我们现有的分销策略有什么看法？
Focus: 分销策略
あなたの回答：
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
我们计划在下个月优化产品的分销流程。
Focus: 优化分销流程
あなたの回答：
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
成功的企业通常拥有高效的分销系统。
Focus: 高效的分销系统
あなたの回答：
Speech recognition is not supported in your browser. Try Chrome or Edge.
Imagine you are a business consultant advising a new company on their distribution strategy. Explain the importance of effective distribution in reaching customers and achieving sales goals, using the term '分销'.
Well written! Good try! Check the sample answer below.
Sample answer
对于新公司而言，有效的**分销**是成功的关键。我们需要建立清晰的**分销渠道**，确保产品能及时到达目标**市场**和**客户**手中。一个完善的**分销**策略不仅能提高产品可见度，还能直接影响**销售**业绩。
You are writing an email to a potential partner about expanding your product's distribution network. Discuss how a broader '分销' network could benefit both companies.
Well written! Good try! Check the sample answer below.
Sample answer
尊敬的合作伙伴，我们相信，通过扩大产品的**分销**网络，将为双方带来显著优势。更广泛的**分销****覆盖**能帮助我们深入新的**市场份额**，实现**双赢**的**合作**。
Describe a common challenge companies face when managing their '分销' channels and propose a solution.
Well written! Good try! Check the sample answer below.
Sample answer
企业在**分销**渠道管理中常面临的一个**挑战**是效率低下，导致产品积压或供应不足。解决方案是**优化****分销**流程，利用数据分析提升**管理**效率。
根据这段文字，该公司在农村地区**分销**面临的主要问题是什么？
Read this passage:
一家大型电子产品公司正在重新评估其在农村地区的**分销**策略。他们发现，传统的零售店模式无法有效覆盖所有偏远村落的居民。为了解决这个问题，公司计划与当地的电商平台合作，并发展社区代理模式，以期实现更广泛的**分销**。此举旨在提高产品在这些地区的市场渗透率，并提升品牌影响力。
根据这段文字，该公司在农村地区**分销**面临的主要问题是什么？
文章明确提到“传统的零售店模式无法有效覆盖所有偏远村落的居民”，这表明传统分销渠道的覆盖不足是主要问题。
文章明确提到“传统的零售店模式无法有效覆盖所有偏远村落的居民”，这表明传统分销渠道的覆盖不足是主要问题。
这段文字主要说明了国际**分销**的哪些特点？
Read this passage:
随着全球化的深入，许多跨国企业都在寻求优化其国际**分销**网络。这不仅涉及到物流效率的提升，更重要的是要适应不同国家和地区的市场法规、文化差异以及消费者偏好。成功的国际**分销**策略能够显著降低运营成本，并加速产品进入新市场的速度。
这段文字主要说明了国际**分销**的哪些特点？
文章指出“更重要的是要适应不同国家和地区的市场法规、文化差异以及消费者偏好”，这强调了适应性是国际分销的关键特点。
文章指出“更重要的是要适应不同国家和地区的市场法规、文化差异以及消费者偏好”，这强调了适应性是国际分销的关键特点。
该新创公司的**分销**策略有何特点？
Read this passage:
某新创公司凭借其创新的智能家居产品迅速占领市场。他们的成功秘诀之一在于采取了多渠道**分销**策略，即线上电商平台与线下体验店相结合。线上**分销**确保了产品的广度覆盖和便捷购买，而线下体验店则提供了产品展示和客户服务，二者相辅相成，共同推动了销售额的增长。
该新创公司的**分销**策略有何特点？
文章明确指出“采取了多渠道分销策略，即线上电商平台与线下体验店相结合”，说明其特点是线上线下结合。
文章明确指出“采取了多渠道分销策略，即线上电商平台与线下体验店相结合”，说明其特点是线上线下结合。
This sentence describes how the distribution network of a product covers the national market. The order follows a typical subject-verb-object structure with modifiers.
This sentence indicates that the company is looking for new distribution channels to expand market share. The structure is straightforward, with the action (seeking) followed by the object (new distribution channels) and purpose (to expand market share).
This sentence emphasizes the importance of effective distribution strategies for product success. The sentence starts with the subject 'effective distribution strategies' followed by the prepositional phrase 'for the success of the product' and the predicate 'is crucial'.
公司正在寻找新的销售渠道来扩大其产品的___。
这句话的意思是公司正在寻找新的销售渠道来扩大其产品的销售。'分销'在这里最合适，意为产品从制造商到消费者的过程。
这种新型药物的___将严格控制，以确保只有合格的医疗机构才能获得。
上下文表明药物的供给和分配需要被控制，因此'分销'是正确答案。
在全球经济一体化的背景下，高效的物流系统对跨国公司的产品___至关重要。
物流系统直接关系到产品的送达和分配，所以'分销'是正确的选择。
为了提高市场份额，公司决定削减其产品在全国范围内的分销网络。
为了提高市场份额，公司通常会扩大而不是削减分销网络，以触达更多消费者。
政府采取措施，确保基本生活物资的公平分销，以避免哄抬物价。
政府通常会介入以确保必需品的公平分配，防止市场乱象。
这部电影的海外分销权已被一家大型国际公司收购，这意味着它将在全球范围内上映。
电影的海外分销权通常由国际公司购买，以负责电影在不同国家的发行和上映。
The company is actively expanding its product distribution network.
Through distribution channels, we can deliver goods to a wider range of customers.
Ensuring efficient distribution is key to increasing market share.
Read this aloud:
他们正在寻找新的合作伙伴来改善分销效率。
Focus: 分销 (fēnxiāo)
あなたの回答：
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
分销成本是企业运营中的一个重要考虑因素。
Focus: 成本 (chéngběn)
あなたの回答：
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
这部电影的全球分销权被一家国际公司买断了。
Focus: 买断 (mǎiduàn)
あなたの回答：
Speech recognition is not supported in your browser. Try Chrome or Edge.
Imagine you are a logistics manager. Write an email to a new client explaining your company's distribution strategy for their products in China. Include details on how your strategy ensures efficient delivery and market penetration.
Well written! Good try! Check the sample answer below.
Sample answer
尊敬的客户：我们公司的分销策略专注于在中国市场实现高效配送和广泛的市场渗透。我们利用多元化的分销渠道，包括线上电商平台和线下零售网络，确保您的产品能够迅速到达目标消费者手中。通过我们先进的物流系统和大数据分析，我们能够优化库存管理，减少运输成本，并提高整体供应链效率。
You are a market analyst. Discuss the challenges and opportunities of product distribution in rural areas of China, focusing on how companies can leverage new technologies to overcome geographical barriers.
Well written! Good try! Check the sample answer below.
Sample answer
在中国农村地区进行产品分销面临诸多挑战，例如基础设施薄弱和物流成本高昂。然而，随着电子商务和移动支付的普及，农村市场也带来了巨大的机遇。公司可以利用无人机配送、智能仓储和本地合作伙伴网络等新技术，有效克服地理障碍，实现更广泛的分销覆盖。此外，数据分析可以帮助企业更精准地了解农村消费者的需求。
As a business consultant, you are advising a foreign company on entering the Chinese market. Explain the different distribution models available (e.g., direct distribution, indirect distribution, franchising) and their pros and cons in the context of the Chinese market.
Well written! Good try! Check the sample answer below.
Sample answer
外国公司进入中国市场时，分销模式的选择至关重要。直接分销允许公司完全控制其品牌形象和销售流程，但需要投入大量资源。间接分销，如通过当地经销商，可以更快地进入市场并利用其现有网络，但可能失去部分控制权。特许经营则可以快速扩张，但需要仔细选择合作伙伴以确保品牌一致性。每种模式都有其独特的优缺点，应根据公司战略和市场特点进行权衡。
根据文章，跨国企业在中国分销面临的主要挑战是什么？
Read this passage:
随着全球化的深入，跨国企业在华的分销策略日益复杂。他们不仅要面对激烈的市场竞争，还要应对不断变化的消费者需求和政策法规。一些企业选择与本土电商巨头合作，利用其强大的物流网络和用户基础。另一些企业则更倾向于建立自己的分销渠道，以保持对品牌和定价的绝对控制。成功的关键在于灵活调整策略，以适应中国市场的独特生态。
根据文章，跨国企业在中国分销面临的主要挑战是什么？
文章明确提到了“激烈的市场竞争，还要应对不断变化的消费者需求和政策法规”。
文章明确提到了“激烈的市场竞争，还要应对不断变化的消费者需求和政策法规”。
文章指出，社交媒体分销模式的主要优势是什么？
Read this passage:
在数字经济时代，社交媒体已成为产品分销的重要渠道。许多品牌通过网红营销、直播带货等方式，直接与消费者互动，从而实现产品的快速推广和销售。这种新型的分销模式不仅降低了传统渠道的成本，还大大缩短了产品从生产到消费者的周期。然而，如何有效管理线上口碑和维护品牌形象，也成为企业需要面对的新课题。
文章指出，社交媒体分销模式的主要优势是什么？
文章明确提到“降低了传统渠道的成本，还大大缩短了产品从生产到消费者的周期”。
文章明确提到“降低了传统渠道的成本，还大大缩短了产品从生产到消费者的周期”。
智能物流系统如何提升分销效率？
Read this passage:
智能物流系统在优化产品分销过程中扮演着越来越重要的角色。通过物联网、大数据和人工智能技术，企业可以实现对仓储、运输和配送环节的实时监控和智能化管理。这不仅能显著提高分销效率，降低运营成本，还能有效应对突发情况，确保供应链的稳定性和韧性。未来，智能物流将是提升分销竞争力的关键。
智能物流系统如何提升分销效率？
文章提到“通过物联网、大数据和人工智能技术，企业可以实现对仓储、运输和配送环节的实时监控和智能化管理”，从而提高效率。
文章提到“通过物联网、大数据和人工智能技术，企业可以实现对仓储、运输和配送环节的实时监控和智能化管理”，从而提高效率。
This sentence describes how the company's distribution channels have expanded. The correct order places '公司的' (company's) before '分销渠道' (distribution channels) to indicate possession, followed by the verb '扩大了' (expanded).
This sentence means 'The new distribution network is conducive to product distribution.' '新的分销网络' (new distribution network) is the subject, '有助于' (is conducive to) is the verb, and '产品' (product) is the object.
This sentence means 'Their products are mainly distributed online.' '他们的产品' (their products) is the subject, '主要' (mainly) is an adverb, '通过线上' (through online) specifies the method, and '分销' (distribution) is the verb.
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Basic Meaning of 分销
Understand that 分销 (fēnxiāo) primarily means distribution. Think of it as the process of getting products from the manufacturer to the customer.
分销 in Business Contexts
You'll most often encounter 分销 in a business context, referring to the distribution channel or the act of selling and distributing goods. It's a key term in marketing and logistics.
Related Term: 经销商 (jīngxiāoshāng)
Learn 经销商 (jīngxiāoshāng), which means distributor or dealer. This is the person or company that does the 分销.
Related Term: 批发 (pīfā)
Compare 分销 with 批发 (pīfā), which means wholesale. While related, 批发 is about selling in bulk, often to retailers, who then handle the 分销.
関連コンテンツ
businessの関連語
本事
A2Skill; ability; capability.
相应地
B1Correspondingly.
账号
A2account (e.g., bank, online)
客户经理
A2account manager
账户
B1A record of financial transactions for an individual or business, usually at a bank; or a user profile for a digital service.
会计
A2accounting, accountant
收购
B1To purchase; to acquire (a company).
商业活动
A2Business activity.
广告费
A2Advertising expenses.
调整
B1To change something slightly in order to make it more correct, effective, or suitable.
