Qǐhuà refers to the detailed planning and strategic design for a project or event.
Word in 30 Seconds
- Project planning and strategic arrangement.
- Common in business and event organization.
- A noun for future goal-oriented design.
Overview
“企划”是一个汉语词汇，读音为 qǐ huà。它主要用来指对未来要做的事情进行周密的设想、规划和安排，以达到某个特定的目标。这个词在商业、市场营销、活动组织等领域非常常见，通常意味着一套完整的方案或策略。
“企划”通常作为名词使用，表示一个计划或项目。它可以单独使用，也可以与其他词语组合，构成更具体的词语，如“市场企划”、“活动企划”、“年度企划”等。在句子中，它常常作为主语、宾语或定语出现。
**策划 (cèhuà)**
“策划”可以作动词（to plan, to scheme）或名词（planning, scheme）。作为名词时，它与“企划”非常接近，都指具体的方案和安排。但“企划”更强调的是一个完整的、可执行的“项目”或“方案”，而“策划”则更侧重于“过程”或“构思”。例如，你可以说“这是一个成功的企划”，也可以说“他们正在策划一个活动”。
Examples
这个周末的派对企划非常成功。
informalThe party plan for this weekend was very successful.
公司正在制定下一季度的市场企划。
formalThe company is formulating the marketing plan for the next quarter.
他们有一个很棒的创业企划。
businessThey have a great startup plan.
这份企划书需要经过层层审批。
formalThis proposal document needs to go through multiple levels of approval.
Common Collocations
Common Phrases
制定企划
to formulate a plan
一份企划
a plan
企划部
planning department
Often Confused With
While '计划' can mean any plan, '企划' often implies a more strategic, creative, or business-oriented plan. '企划' is more specific than the general term '计划'.
'策划' can be a verb (to plan) or a noun (planning). As a noun, it's very similar to '企划', but '企划' emphasizes the resulting plan or project itself, while '策划' can focus more on the process of planning.
Grammar Patterns
How to Use It
Usage Notes
The term '企划' is predominantly used in formal and professional settings, particularly in business, marketing, and event management. While it can be understood in informal contexts, its core meaning leans towards structured and strategic planning.
Common Mistakes
Learners might mistakenly use '企划' as a verb; remember it's a noun. Also, be mindful of the nuance between '企划' and the broader term '计划' or the action-oriented '策划'.
Tips
Think 'Strategic Project Design'
When you see '企划', think of a well-thought-out plan for a specific project, especially in a business context.
Not a Verb
Remember '企划' is a noun. Use '策划' (cèhuà) for the action of planning.
Business Planning Focus
The term '企划' is heavily associated with professional and strategic planning in Chinese business culture.
Word Origin
The word '企划' is a Sino-Japanese word adopted into Chinese. '企' originally meant to stand on tiptoe and look forward, implying anticipation and ambition. '划' means to plan or delimit. Together, it signifies forward-looking planning, especially for business endeavors.
Cultural Context
In Chinese business culture, a well-defined '企划' is crucial for securing funding, gaining internal approval, and guiding execution. It reflects a methodical and forward-thinking approach to achieving goals.
Memory Tip
Think of '企' (enterprise/business) and '划' (to plan/draw a line). '企划' is the plan drawn up for an enterprise or business venture.
Frequently Asked Questions
4 questions“企划”通常指更具创意和策略性的项目方案，尤其在商业领域。而“计划”是一个更广泛的词，可以指任何形式的安排，从日常琐事到宏大目标都可以用“计划”。
不可以，“企划”主要用作名词，表示计划或方案本身。如果想表达“进行计划”的动作，通常使用动词“策划”或“计划”。
在商业、市场营销、广告、活动组织、项目管理等领域，“企划”这个词非常常用，用来指具体的项目方案或策略。
“企划书”是指一份详细阐述企划内容的书面文件，通常包括目标、策略、预算、时间表等，用于向相关方展示和沟通。
Test Yourself
我们需要一个详细的市场______来推广新产品。
这里需要一个名词，指具体的市场推广方案，‘企划’最符合语境。
“企划”主要指的是什么？
“企划”强调的是为达成目标而进行的系统性、策略性的规划和设计。
公司/新产品/一份/的/发布/需要/详细/一份/的/企划
这个句子结构完整，意思清晰，符合“企划”作为名词的用法。
Score: /3
Summary
Qǐhuà refers to the detailed planning and strategic design for a project or event.
- Project planning and strategic arrangement.
- Common in business and event organization.
- A noun for future goal-oriented design.
Think 'Strategic Project Design'
When you see '企划', think of a well-thought-out plan for a specific project, especially in a business context.
Not a Verb
Remember '企划' is a noun. Use '策划' (cèhuà) for the action of planning.
Business Planning Focus
The term '企划' is heavily associated with professional and strategic planning in Chinese business culture.
Examples
4 of 4这个周末的派对企划非常成功。
The party plan for this weekend was very successful.
公司正在制定下一季度的市场企划。
The company is formulating the marketing plan for the next quarter.
他们有一个很棒的创业企划。
They have a great startup plan.
这份企划书需要经过层层审批。
This proposal document needs to go through multiple levels of approval.
Related Content
Related Vocabulary
More work words
充裕的
B2Abundant, ample, or sufficient in quantity.
事故
A2accident; mishap
依照
A2According to; in accordance with.
准确地
A2accurately, precisely
做到
A2to achieve; to accomplish
积极地
A2actively; enthusiastically
应变
B2Adaptive; capable of dealing with emergencies.
行政
A2Administration; the management of affairs.
过后
A2Afterwards; at a later or subsequent time.
赞同
A2To approve of, to endorse; to agree with or support.
