A2 noun 2 دقیقه مطالعه

企划

A project or a plan for a future activity.

qihua

Explanation at your level:

企划 is a plan. You use it when you want to do a big job. It helps you know what to do next. It is like a map for your work.

When you have a project, you need a 企划. It is a paper that says what you will do. People at work use it to stay organized.

In business, 企划 refers to the planning stage of a project. It involves setting goals and timelines. A good 企划 makes sure everyone knows their job.

企划 is a versatile term for strategic planning. It is often used to describe the proposal phase. Professionals use it to define scope and budget before starting.

The term 企划 signifies a structural approach to project management. It implies a high level of foresight and analytical thinking. It is essential for complex organizational tasks.

企划 represents the synthesis of vision and logistics. It is the cornerstone of corporate governance and creative development. Mastering this term allows for precise communication in high-stakes environments.

واژه در 30 ثانیه

  • Professional project plan
  • Used in business
  • Strategic and formal
  • Often involves documents

Hey there! Let's talk about 企划. Think of it as the blueprint for your dreams. When you have a big idea, you don't just jump in; you create a 企划 to organize your thoughts.

In a professional setting, it is the document or the process that outlines how a project will succeed. It is all about strategy, resources, and goals. Whether you are planning a marketing campaign or a school event, you are essentially engaging in 企划.

The word 企划 comes from two Chinese characters. (qǐ) relates to standing on tiptoes, implying looking forward or anticipating. (huà) means to draw, mark, or plan.

Historically, this term evolved from traditional administrative planning to modern corporate strategy. It reflects the shift from simple task-setting to complex, data-driven project management. It is a fascinating look at how language adapts to the needs of the modern business world!

You will hear 企划 most often in offices. Common phrases include 写企划 (writing a plan) or 企划案 (a project proposal). It is a professional term, so avoid using it for casual weekend plans.

If you are in a meeting, you might hear someone say, "Let's review the 企划." It sounds serious, organized, and ready for action. It sits firmly in the business formal register.

1. 精心企划: Carefully planned. Example: The event was a success because of the 精心企划. 2. 企划先行: Planning comes first. Example: In this company, 企划先行 is our motto. 3. 草拟企划: To draft a plan. 4. 执行企划: To execute a plan. 5. 调整企划: To adjust the project plan.

Pronounced qǐ huà, the stress is usually balanced. It acts as a noun. You can use it with measure words like 一份 (one copy of) 企划.

It is non-countable in the sense of the abstract process, but countable when referring to specific documents. It rhymes loosely with words like 变化 (biàn huà) in terms of the second character's ending sound.

Fun Fact

The '企' character looks like a person on tiptoes!

Pronunciation Guide

UK qi hua

Standard Mandarin

US qi hua

Standard Mandarin

Common Errors

  • Mispronouncing tones
  • Swallowing the 'q'
  • Mixing up 'h'

Rhymes With

变化 文化 感化 强化 消化

Difficulty Rating

خواندن 2/5

Moderate

Writing 3/5

Advanced characters

Speaking 2/5

Neutral

شنیدن 2/5

Neutral

What to Learn Next

Prerequisites

计划 工作

Learn Next

战略 执行 项目

پیشرفته

统筹 构思

Grammar to Know

Measure words

一份企划

Verb-Object

写企划

Formal register

Business Chinese

Examples by Level

1

我有企划。

I have a plan.

Simple Subject-Verb-Object.

1

我们需要一个企划。

2

这个企划很好。

3

谁写了这个企划?

4

企划还没开始。

5

看我的企划。

6

这是一个新企划。

7

企划很重要。

8

请给我企划。

1

我们要讨论这个企划。

2

这个企划案很详细。

3

谁负责这个企划?

4

我们需要修改企划。

5

这个企划通过了。

6

企划的预算是多少?

7

他正在写企划。

8

这个企划很有创意。

1

该企划旨在提高效率。

2

请提交你的企划书。

3

这个企划面临很多挑战。

4

我们需要重新评估企划。

5

企划的执行力很强。

6

这次企划非常成功。

7

他负责整个企划。

8

这个企划符合我们的目标。

1

该企划的战略意义深远。

2

我们必须优化企划流程。

3

这个企划案经过了严格审批。

4

企划的落地需要多方协作。

5

他提出了一个创新的企划。

6

这个企划涵盖了所有细节。

7

企划的周期是三个月。

8

我们需要细化企划方案。

1

该企划展现了卓越的统筹能力。

2

企划的严谨性决定了项目的成败。

3

他主导了这项宏大的企划。

4

企划的逻辑架构非常清晰。

5

我们需要从长计议这个企划。

6

该企划案具有极高的商业价值。

7

企划的实施方案已确定。

8

我们要对企划进行深度复盘。

ترکیب‌های رایج

写企划
通过企划
详细企划
修改企划
企划案
负责企划
提交企划
完善企划
企划部
年度企划

Idioms & Expressions

"精心企划"

Carefully planned

这是一个精心企划的活动。

formal

"企划先行"

Planning first

做事要企划先行。

formal

"全盘企划"

Comprehensive planning

我们需要全盘企划。

formal

"草拟企划"

Drafting a plan

我正在草拟企划。

neutral

"调整企划"

Adjusting the plan

我们需要调整企划。

neutral

"执行企划"

Executing the plan

开始执行企划。

neutral

Easily Confused

企划 vs 计划

Both mean plan

计划 is general, 企划 is strategic

生活计划 vs 商业企划

企划 vs 策划

Both involve planning

策划 is more about creative execution

活动策划

企划 vs 规划

Both involve planning

规划 is long-term/structural

城市规划

企划 vs 方案

Both are documents

方案 is the solution itself

解决方案

Sentence Patterns

A2

Subject + 负责 + 企划

他负责企划。

B1

Subject + 提交 + 企划

我提交了企划。

B1

Subject + 讨论 + 企划

我们讨论企划。

B2

Subject + 修改 + 企划

他修改了企划。

C1

Subject + 完善 + 企划

我们要完善企划。

خانواده کلمه

Nouns

企划案 Project proposal

Verbs

策划 To plot/plan

Adjectives

企划性的 Related to planning

مرتبط

计划 General planning

How to Use It

frequency

7

Formality Scale

Formal Neutral Casual Slang

اشتباهات رایج

Using 企划 for personal daily chores Use 计划
企划 is for professional projects
Confusing 企划 with 计划 Use 企划 for business
计划 is general, 企划 is strategic
Saying '做企划' instead of '写企划' Both work, but '写' is better for documents
Context matters
Misspelling as 气划 企划
Wrong character
Ignoring the '案' suffix 企划案
Often refers to the document

Tips

💡

Memory Palace

Imagine your office desk with a big 'PLAN' sign.

💡

Business Meetings

Use it when discussing strategy.

🌍

Professionalism

It shows you are serious.

💡

Measure Words

Use '一份' for one plan.

💡

Tone

Focus on the 3rd tone.

💡

Don't confuse

Don't use for small tasks.

💡

History

It implies looking forward.

💡

Writing

Practice writing the character 企.

💡

Reading

Read business news.

💡

Listening

Watch business interviews.

Memorize It

Mnemonic

企 (Person on tiptoes) + 划 (Drawing a line) = Planning the future.

Visual Association

A person standing on tiptoes drawing a map.

Word Web

Business Strategy Management Proposal

چالش

Write a 3-sentence 企划 for your next vacation.

ریشه کلمه

Chinese

Original meaning: Standing forward and drawing lines

بافت فرهنگی

None

Equivalent to 'Strategic Planning' or 'Project Proposal'

Business textbooks Corporate training manuals

Practice in Real Life

Real-World Contexts

At work

  • 写企划
  • 开会讨论
  • 提交企划

Business school

  • 企划案
  • 战略规划
  • 项目管理

Project meetings

  • 企划进度
  • 调整企划
  • 执行企划

Marketing

  • 活动企划
  • 市场企划
  • 品牌企划

Conversation Starters

"你最近在写企划吗?"

"这个企划案是谁做的?"

"你觉得这个企划怎么样?"

"我们要不要调整企划?"

"谁来负责这个企划?"

Journal Prompts

Describe a project you planned.

Why is planning important?

What makes a good 企划?

How do you handle project changes?

سوالات متداول

8 سوال

No, 企划 is more specific to business projects.

Yes, if it's a project.

Yes, very.

写企划.

A project proposal document.

Only if planning a business venture.

It is primarily a noun.

Chinese doesn't use plural forms like English.

خودت رو بسنج

fill blank A1

我写了一个___。

درسته! نه دقیقاً. پاسخ صحیح: 企划

企划 is a plan.

multiple choice A2

企划 means...?

درسته! نه دقیقاً. پاسخ صحیح: Project plan

It's a plan.

true false B1

企划 is used for casual chatting.

درسته! نه دقیقاً. پاسخ صحیح: نادرست

It is professional.

match pairs B1

Word

معنی

All matched!

Direct translation.

sentence order B2

کلمات زیر رو بزن تا جمله رو بسازی
درسته! نه دقیقاً. پاسخ صحیح:

Subject-Verb-Object.

امتیاز: /5

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