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Emerging Technology: AR/VR and the E-Commerce Experience
AI Summary
This video explains the difference between virtual reality (VR) and augmented reality (AR) in the context of e-commerce, using clear and accessible English. Learners will acquire vocabulary such as 'computer-generated,' 'overlaying graphics,' 'customizing products,' 'widely adopted,' and 'path to purchase.' The concise format and business-oriented content make it excellent for upper-intermediate learners looking to improve their English for technology and marketing discussions.
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Subtitles (21 segments)
DownloadCan the in-store experience be replicated online?
Thanks to virtual reality and augmented reality,
the answer might be yes.
While the use of VR and AR has generally been limited to entertainment purposes,
younger generations are driving demand for the technology to be applied to the e-commerce experience.
Full subtitles available in the video player
Key Vocabulary (26)
The word 'users' refers to individuals who utilize or operate a particular system, service, or product. It is most commonly used in the context of technology, such as people who interact with websites, applications, or computer hardware.
Features are distinct attributes, aspects, or qualities of something that make it notable or recognizable. In the context of products or software, they refer to specific functionalities or capabilities included to serve a purpose. When describing people, the term usually refers to the distinct parts of the face, such as eyes or nose.
A place where goods are sold to customers, typically a building or a dedicated area within one. It can range from small local shops to large department buildings selling many types of products.
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