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B2 Upper Intermediate English 1:23 207 words Science & Tech

Emerging Technology: AR/VR and the E-Commerce Experience

BRIGHT SIDE · 5,611 views · Added 3 months ago

AI Summary

This video explains the difference between virtual reality (VR) and augmented reality (AR) in the context of e-commerce, using clear and accessible English. Learners will acquire vocabulary such as 'computer-generated,' 'overlaying graphics,' 'customizing products,' 'widely adopted,' and 'path to purchase.' The concise format and business-oriented content make it excellent for upper-intermediate learners looking to improve their English for technology and marketing discussions.

Learning Stats

B2

CEFR Level

207

Total Words

136

Unique Words

7/10

Difficulty

Vocabulary Diversity 66%

Subtitles (21 segments)

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00:01

Can the in-store experience be replicated online?

00:04

Thanks to virtual reality and augmented reality,

00:07

the answer might be yes.

00:11

While the use of VR and AR has generally been limited to entertainment purposes,

00:16

younger generations are driving demand for the technology to be applied to the e-commerce experience.

Full subtitles available in the video player

Key Vocabulary (26)

environment A2 noun

The environment refers to the surroundings or conditions in which a person, animal, or plant lives and operates. It can describe the natural world as a whole or the specific atmosphere of a place like a home or office.

experience A2 verb

To experience means to have something happen to you or to feel a particular emotion or physical sensation. It involves living through an event and gaining knowledge or awareness from it.

virtual B2 noun

Relating to something that is created by computer software and appears to exist in the physical world, or something that is almost exactly the same as a particular thing in effect, though not in official name.

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