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Emerging Technology: AR/VR and the E-Commerce Experience
AI Summary
This video explains the difference between virtual reality (VR) and augmented reality (AR) in the context of e-commerce, using clear and accessible English. Learners will acquire vocabulary such as 'computer-generated,' 'overlaying graphics,' 'customizing products,' 'widely adopted,' and 'path to purchase.' The concise format and business-oriented content make it excellent for upper-intermediate learners looking to improve their English for technology and marketing discussions.
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Subtitles (21 segments)
DownloadCan the in-store experience be replicated online?
Thanks to virtual reality and augmented reality,
the answer might be yes.
While the use of VR and AR has generally been limited to entertainment purposes,
younger generations are driving demand for the technology to be applied to the e-commerce experience.
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Key Vocabulary (26)
The environment refers to the surroundings or conditions in which a person, animal, or plant lives and operates. It can describe the natural world as a whole or the specific atmosphere of a place like a home or office.
To experience means to have something happen to you or to feel a particular emotion or physical sensation. It involves living through an event and gaining knowledge or awareness from it.
Relating to something that is created by computer software and appears to exist in the physical world, or something that is almost exactly the same as a particular thing in effect, though not in official name.
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