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B2 中高级 英语 6:14 958 单词 Educational

Ask Gartner anything... about Marketing | How is the CMO role evolving?

BRIGHT SIDE · 10,506 次观看 · 添加于 2 个月前

AI摘要

这个教育视频由一位营销分析师讲述首席营销官角色的演变。学习者将掌握高级商务英语词汇,包括以客户为中心、客户终身价值、高管层、品牌资产和由外而内的战略。该视频非常适合练习企业领导力讨论中使用的专业英语,理解组织动态,以及学习如何表达职业发展和战略思维概念。

学习统计

B2

CEFR 等级

958

总词数

319

独特词汇

6/10

难度

词汇多样性 33%

字幕 (63 片段)

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00:00

I'm Chris Ross, vice president, analyst with Gardner for marketers, and I'm here today to answer a few questions from clients on the evolving role of the CMO.

00:14

So, there's a huge movement to be much more

00:18

customer centric, and a lot of this focus on customer centricity operates under the banner of customer experience, and in many cases,

00:25

CMOs are leading the charge when it comes to customer

00:27

experience. In other cases, they're just a major contributor, but in either case, CMOs are deeply involved in customer experience.

00:35

One of the other things that's driving this narrative about CMOs

00:40

becoming chief customer officers is this focus on insight.

00:43

You can't be customer focused and customer centric unless you really have a deep understanding of customers and

00:49

what they want and what they need.

00:50

So, that means that CMOs need to be much more tuned in to consumer trends, to marketplace dynamics, to competitive behaviors.

00:58

So, this requirement to be the insight engine for the organization is another

01:03

one of those things that's contributing to this chief customer officer dynamic.

01:08

So, the combination of CMOs being much more involved in customer experience overall and

完整字幕可在视频播放器中查看

核心词汇 (17)

you A1 pronoun

你是一个好人。(You are a good person.)

customer A2 noun

顾客是指从商店或企业购买商品或服务的人。例如:‘这位顾客正在挑选衣服。’

influence A2 verb

影响意味着改变某人的思维或行为方式。

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