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Discover how Gartner supports Chief Marketing Officers
Learn more about Gartner for CMOs: Gartner supports CMOs and Marketing Leaders to improve marketing agility, optimize marketing spend, and advocate voice of customer
Two-Minute Case Study - Lancôme's Glocalization Glow Up
When it comes to ad campaigns, global efforts aren't one-size-fits-all—what resonates in one location might not on the other side of the world. This is where global and local efforts, or
In Focus: e.l.f.'s TikTok Success
TikTok, the video-sharing app that’s skyrocketed in popularity, is a good reminder that social media prowess isn’t a one-size-fits-all affair. Katie Groody, Research Principal of Beauty
Two-Minute Case Study - Target Hits The Omnichannel Bullseye
Sure, big box retailers can’t compete with Amazon’s breadth of available products. But retail storefronts can get you what you need right now—and that’s where omnichannel investments
Ask Gartner anything... about Marketing | How is the CMO role evolving?
The role of the chief marketing officer has undergone a head-spinning transformation over the last decade. Once the chief of all things creative and brand, many CMOs today are now responsible
Two-Minute Case Study - Artificial Intelligence: Sephora's Newest Beauty Advisor
Would you accept skin care recommendations from Siri or Skynet? Maybe not, but you might have been served A.I.-picked recommendations, thanks to Sephora. As retailers ramp up artificial intelligen
Two-Minute Case Study - Data & Gabbana: Stitch Fix's Predictive Algorithms
Predictive algorithms can aid in everything from Spotify playlists to Netflix recommendations—but they might help you get dressed too, thanks in part to efforts made by Stitch Fix. Ben Romero—
3 Marketing Budget Trends You Need to Know
of Marketing Budgets: In this video, based on the findings from Gartner's annual CMO Spend Survey, we reveal evidence that CMOs are resourceful
