A2 noun #324 가장 일반적인 12분 분량

campaign

A campaign is like a special project or plan.

Many people work together for some time.

They want to do something important.

Maybe they want to sell something, or help people, or change an idea.

It's like a big team effort to reach a goal.

A campaign is like a special project with a goal. Imagine a group of people working together for some time. They plan different activities or events. For example, they might want to tell everyone about a new idea, or they might want to change something important in their community. It's all about trying to reach that one specific goal.

A campaign is like a big project with a special goal. Imagine a group of people working together over weeks or months. They plan many activities, like making posters, holding meetings, or talking to others, all to achieve one thing. This could be to help the environment, get someone elected, or sell a new product. So, a campaign is a focused effort with many steps to reach a specific aim.

A campaign, as a noun, refers to an organized and deliberate set of actions or events. These actions are carefully planned with the aim of achieving a particular objective, which could be related to social causes, political agendas, or commercial endeavors. Typically, a group of individuals collaborates over a designated period to implement these activities, striving to bring about change or promote a specific concept or product. Essentially, it's a concerted effort to reach a defined goal.

A campaign, at a C1 level, signifies a meticulously orchestrated and sustained endeavor, typically by an organized group, to realize a distinct objective. This objective often centers on influencing public opinion, fostering social change, securing political outcomes, or driving commercial success.

It involves a strategic deployment of resources, communication tactics, and various activities, all synergistically working towards the overarching aim. The efficacy of a campaign hinges on its coherent planning, adaptability to evolving circumstances, and the collective effort of its participants. Understanding its nuances is crucial for analyzing societal movements, political landscapes, and market dynamics.

A campaign, at its essence, represents a meticulously orchestrated and sustained endeavor, typically undertaken by an organized collective, to realize a predefined objective within the social, political, or commercial spheres. This involves a strategic deployment of resources and concerted actions over an extended duration, all geared towards catalyzing a specific transformation, influencing public opinion, or advocating for a particular ideology.

§ Understanding 'Campaign'

The word 'campaign' is a versatile noun that you'll encounter in many different contexts. At its core, it refers to a series of organized activities or events designed to achieve a specific goal. Think of it as a coordinated effort, often involving multiple people, working towards a common objective over a period of time. This goal could be anything from changing public opinion to promoting a new product or electing a political leader.

To help solidify your understanding, let's break down the key elements present in most campaigns:

  • Planned Activities: Campaigns aren't random; they involve careful planning and strategy.
  • Specific Goal: Every campaign has a clear objective it aims to achieve.
  • Group Effort: Often, a campaign involves multiple individuals or organizations working together.
  • Duration: Campaigns typically unfold over a period of time, rather than being a one-off event.
DEFINITION
A series of planned activities or events intended to achieve a specific social, political, or commercial goal. It usually involves a group of people working together over a period of time to change something or promote an idea.

§ When Do People Use 'Campaign'?

The beauty of the word 'campaign' lies in its broad applicability. You'll hear it used in a variety of situations, each with its own nuances, but always retaining the core meaning of a planned, goal-oriented effort.

§ Political Campaigns

Perhaps one of the most common uses of 'campaign' is in the realm of politics. When a politician runs for office, they engage in a political campaign. This involves many activities like giving speeches, knocking on doors, running advertisements, and holding rallies, all with the goal of convincing voters to elect them.

The candidate launched her election campaign with a powerful speech in the town square.

§ Advertising and Marketing Campaigns

Businesses use 'campaigns' to promote their products or services. An advertising campaign might involve creating television commercials, online ads, and print advertisements to generate interest and sales for a new product. Similarly, a marketing campaign aims to raise awareness and attract customers.

The company invested heavily in its new marketing campaign to reach a younger audience.

§ Social and Awareness Campaigns

When groups want to bring attention to a social issue or encourage a certain behavior, they often organize social campaigns or awareness campaigns. These might involve public service announcements, community events, and educational materials to inform people and inspire action.

The charity launched a campaign to raise money for clean water projects in developing countries.

§ Military Campaigns

Historically, 'campaign' also has a military context. A military campaign refers to a series of connected military operations aimed at achieving a specific objective within a larger war or conflict. While this usage is less common in everyday conversation, it's an important part of the word's history and meaning.

§ In Summary

Whether it's for an election, a new product, or a social cause, 'campaign' describes an organized, goal-driven series of activities. Understanding this word is crucial for comprehending news, advertisements, and discussions about social and political issues.

§ Grammar Notes for 'campaign'

As a noun, 'campaign' is countable. This means it can be singular (one campaign) or plural (many campaigns).

The company launched a new advertising campaign to sell more products.

There were many political campaigns before the election.

You can also use 'campaign' as part of a compound noun, like 'election campaign' or 'marketing campaign'.

She worked on her father's election campaign.

§ Prepositions with 'campaign'

Here are some common prepositions used with 'campaign' and how they change the meaning:

  • Campaign for (something/someone): This means to support or advocate for a cause, idea, or person.

They started a campaign for cleaner streets.

The students launched a campaign for better school lunches.

  • Campaign against (something/someone): This means to oppose or work to stop a cause, idea, or person.

The local community began a campaign against the new factory.

They are running a campaign against animal testing.

  • Campaign to (do something): This is used when the campaign aims to achieve a specific action.

There was a campaign to raise money for the hospital.

The charity launched a campaign to help homeless people.

  • Campaign on (a topic/issue): This means the campaign is focused on a particular subject.

The politician ran a campaign on improving education.

Her entire campaign was focused on environmental protection.

  • Campaign by (a group/person): This indicates who is organizing or leading the campaign.

The campaign by the animal rights group gained a lot of support.

A campaign by local residents helped save the park.

§ More Example Sentences

The health organization launched a campaign to encourage people to eat more vegetables.

His political campaign focused on economic growth and job creation.

The advertising campaign was very successful and sales increased significantly.

Activists started a campaign to protect the local wildlife habitat.

Remember:
A 'campaign' is a sustained effort towards a goal. It's not a single event, but a series of actions over time.

Understanding these common uses will help you integrate 'campaign' naturally into your English conversations and writing.

§ Understanding 'Campaign'

The word 'campaign' is very common and useful to describe organized efforts to achieve a goal. It's not just for politics; you'll hear it in many different contexts. Let's explore where and how it's used.

Definition
A series of planned activities or events intended to achieve a specific social, political, or commercial goal. It usually involves a group of people working together over a period of time to change something or promote an idea.

§ Where You'll Hear 'Campaign'

You'll frequently encounter 'campaign' in discussions related to work, school, and news. Here's a breakdown:

  • Work: In the business world, companies often launch marketing or advertising campaigns to promote new products or services. These campaigns involve extensive planning, creating advertisements, and reaching out to customers. You might hear about a 'sales campaign' to boost product sales or a 'recruitment campaign' to hire new employees.
  • School: While less common than in news or work, 'campaign' can appear in academic contexts, especially when discussing historical events, social studies, or student-led initiatives. For example, students might organize a 'fundraising campaign' for a school trip or a 'awareness campaign' about an important social issue.
  • News: The news is perhaps the most common place to hear 'campaign.' It's extensively used for political elections, where candidates run 'election campaigns' to win votes. You'll also hear about 'social campaigns' addressing public health, environmental issues, or human rights. News reports often detail the strategies and progress of various campaigns.

Let's look at some examples to solidify your understanding.

§ Examples in Context

The company launched a new marketing campaign for its latest smartphone.

Here, 'campaign' refers to all the advertising and promotional activities designed to sell the new phone.

The politician's campaign focused on improving education and healthcare.

This example illustrates a political campaign, where the politician is working to get elected by highlighting their key policy areas.

Students organized a campaign to collect books for the local library.

In this instance, 'campaign' describes a student-led effort with a charitable goal.

§ Synonyms and Related Words

Understanding related words can help you grasp the nuances of 'campaign':

  • Drive: Often used interchangeably with campaign, especially for charitable or promotional efforts. For example, a 'blood drive' or a 'fundraising drive.'
  • Crusade: Implies a more passionate and often moralistic campaign, especially for a cause.
  • Movement: A broader term, often referring to a large group of people working together for a shared ideal over a longer period. A campaign can be part of a larger movement.
  • Effort: A general term for an attempt to achieve something. A campaign is a highly organized and sustained effort.
  • Initiative: A new plan or process to achieve something or solve a problem. A campaign can be a specific initiative.

§ Why 'Campaign' is Important

Learning 'campaign' is important because it describes a fundamental aspect of how groups of people work together to achieve significant outcomes. Whether it's to elect a leader, sell a product, or promote a social cause, 'campaign' captures the essence of these organized efforts. Recognizing this word will help you better understand news reports, business discussions, and even historical narratives.

The environmental group launched a global campaign to raise awareness about climate change.

This sentence effectively uses 'campaign' to describe the structured and broad effort of the environmental group.

§ Mistakes People Make with "Campaign"

The word "campaign" is a versatile noun, but its specific meaning can sometimes lead to confusion. Understanding its nuances is key to using it correctly. Here are some common mistakes and how to avoid them.

§ Mistake 1: Confusing "Campaign" with a Single Event

One of the most frequent errors is using "campaign" to describe a single event or activity, rather than a series of planned actions. A campaign implies a sustained effort over time with a specific goal.

Incorrect Usage
"The company held a campaign last night to introduce their new product."

While the introduction of a new product might be *part* of a campaign, the single event itself is not the entire campaign.

Correct Usage
"The company launched an extensive marketing campaign to introduce their new product, which included TV ads, social media posts, and a special launch event."

The political party's campaign involved rallies, door-to-door canvassing, and numerous public speeches.

§ Mistake 2: Using "Campaign" for Unplanned or Casual Efforts

The definition of "campaign" explicitly mentions "planned activities." Using it for spontaneous or informal efforts diminishes its meaning.

Incorrect Usage
"We had a small campaign to clean up the park last Saturday."

While admirable, a single, informal cleanup effort is usually better described as an "event" or "initiative," rather than a full-fledged campaign.

Correct Usage
"The environmental group launched a year-long campaign to reduce plastic waste in the city, which included regular park cleanups, educational workshops, and lobbying local government."

The charity's fundraising campaign involved a detailed strategy to reach donors through various channels.

§ Mistake 3: Overlooking the "Goal-Oriented" Aspect

Every campaign has a specific objective. Forgetting this can lead to vague or incorrect usage.

Incorrect Usage
"We're just doing a campaign to get people talking."

While 'getting people talking' might be a step, it's usually in service of a larger, more defined goal (e.g., to raise awareness about an issue, to sell a product, to encourage a certain behavior).

Correct Usage
"The public health campaign aimed to raise awareness about the importance of vaccinations and increase vaccination rates among young adults."

Their social media campaign successfully encouraged thousands of people to sign the petition for environmental protection.

§ Mistake 4: Not recognizing different types of campaigns

"Campaign" can refer to various fields: political, advertising, military, social, etc. Sometimes, people might limit its application to just one type.

  • Political Campaign: Focused on electing a candidate or promoting a political agenda.

    The presidential campaign spanned several months and involved visits to all fifty states.

  • Advertising/Marketing Campaign: Aimed at promoting a product, service, or brand.

    The new smartphone launched with a massive advertising campaign featuring celebrity endorsements.

  • Social Campaign: Designed to raise awareness or bring about change on a social issue.

    Her organization initiated a campaign against child labor.

Understanding the context helps in selecting the most appropriate term.

§ Conclusion

The word "campaign" is powerful when used correctly. By remembering that it refers to a series of planned, goal-oriented activities, often involving a group effort over time, you can avoid common pitfalls and communicate more precisely. Paying attention to these distinctions will enhance your vocabulary and help you convey your message more effectively.

§ Similar words and when to use this one vs alternatives

The word "campaign" describes a planned series of activities to achieve a specific goal, often over a period of time and involving a group of people. While it's a versatile word, understanding its nuances compared to similar terms can help you use it more precisely.

Movement
A "movement" is a group of people working together to advance a shared political, social, or artistic idea. It's often broader and less structured than a campaign, focusing on long-term change or a shift in societal attitudes rather than a single, defined goal with a clear end date. A movement can encompass many individual campaigns.

The civil rights movement led to significant changes in society.

Drive
A "drive" is often a more focused and intense effort to achieve something specific, frequently with a shorter duration. It can be a part of a larger campaign. For example, a "fundraising drive" is a specific effort to collect money, which might be one component of a political campaign.

The school organized a book drive to collect donations for the library.

Initiative
An "initiative" refers to a new plan or process to achieve something. It often emphasizes the beginning or the proposal of an action. An initiative can be the starting point for a campaign, or a campaign can be one way to carry out an initiative.

The government launched a new initiative to reduce plastic waste.

Crusade
A "crusade" implies a vigorous, often passionate, and sustained effort to promote a cause or idea. It often carries a strong moral or ethical dimension and can be a more dramatic or intense version of a campaign. It can sometimes suggest a zealous or unwavering pursuit.

She began a personal crusade against injustice in her community.

When to use "campaign":

  • Use "campaign" when you want to emphasize a structured, organized series of activities with a clear objective.
  • It's particularly suitable for political elections (election campaign), advertising efforts (marketing campaign), or social awareness programs (awareness campaign).
  • "Campaign" implies a strategic approach and a concerted effort by a group of people over a defined period.

How Formal Is It?

격식체

"The government launched a new initiative to promote environmental sustainability."

중립

"Our team is working on a new project to improve customer satisfaction."

비격식체

"We're making a big push to get this done by the end of the week."

Child friendly

"Let's start a drive to collect toys for children in need."

속어

"It's all part of the hustle to get our product out there."

난이도

독해 2/5

The definition is clear and uses relatively common vocabulary, but the length and multiple clauses might pose a slight challenge for A2 learners. The word 'intended' and 'promote' could be new for some.

쓰기 2/5

Using 'campaign' correctly in a sentence, especially to express a goal and collective action, requires understanding its nuances beyond a simple noun. Constructing a sentence that accurately conveys the meaning as defined could be a moderate challenge for A2 writers.

말하기 2/5

Pronunciation of 'campaign' (kæmˈpeɪn) might be tricky due to the silent 'g' and the 'ai' sound. Using it fluently in conversation to describe planned activities with a goal could be a moderate speaking challenge at A2.

듣기 2/5

Understanding 'campaign' in spoken context, especially when it's part of a longer sentence or discussion about social/political topics, might require a bit more attention due to its conceptual nature and potential for being used in various contexts. The pronunciation can also be a factor.

다음에 무엇을 배울까

선수 학습

plan activity event goal group work time change idea social political commercial

다음에 배울 것

advertisement election protest project initiative

고급

advocacy propaganda movement strategy mobilization

알아야 할 문법

Nouns can be singular or plural. 'Campaign' is a singular noun, and its plural form is 'campaigns'.

The political campaign was successful. The marketing campaigns launched last year were very effective.

Nouns can function as the subject of a sentence, indicating who or what is performing the action.

The campaign aimed to raise awareness about climate change.

Nouns can function as the object of a verb or preposition, receiving the action or completing the meaning of the preposition.

They launched a new campaign. We participated in the campaign for human rights.

Nouns can be modified by adjectives to provide more specific information about them.

The successful campaign gained widespread support. The ambitious campaign required a lot of resources.

Nouns can be used in noun phrases, where they are accompanied by other words (like articles, adjectives, or other nouns) to form a complete unit of meaning.

The recent advertising campaign significantly increased sales. A long and arduous campaign finally achieved its objective.

수준별 예문

1

The politician launched his election campaign with a rally in the city square.

Der Politiker startete seinen Wahlkampf mit einer Kundgebung auf dem Stadtplatz.

Here, 'campaign' refers to a political effort to win an election.

2

The advertising campaign for the new smartphone was very successful, leading to high sales.

Die Werbekampagne für das neue Smartphone war sehr erfolgreich und führte zu hohen Umsätzen.

In this context, 'campaign' means a commercial effort to promote a product.

3

Environmental activists started a campaign to protect endangered species in the region.

Umweltschützer starteten eine Kampagne zum Schutz bedrohter Arten in der Region.

Here, 'campaign' describes a social movement aiming to achieve a specific environmental goal.

4

Our school is organizing a fundraising campaign to build a new library.

Unsere Schule organisiert eine Spendenaktion, um eine neue Bibliothek zu bauen.

This use of 'campaign' refers to a series of activities to collect money for a cause.

5

The government initiated a public health campaign to encourage people to exercise more.

Die Regierung startete eine öffentliche Gesundheitskampagne, um die Menschen zu mehr Bewegung zu ermutigen.

'Campaign' here signifies a public awareness effort.

6

She dedicated her life to a campaign for human rights around the world.

Sie widmete ihr Leben einer Kampagne für Menschenrechte auf der ganzen Welt.

In this sentence, 'campaign' represents a long-term, dedicated effort for a social cause.

7

The company ran a successful marketing campaign to attract new customers.

Das Unternehmen führte eine erfolgreiche Marketingkampagne durch, um neue Kunden zu gewinnen.

'Campaign' is used here to describe a planned effort in marketing.

8

The local community launched a campaign to save their historic town hall from demolition.

Die lokale Gemeinde startete eine Kampagne, um ihr historisches Rathaus vor dem Abriss zu retten.

This refers to a community-led effort to achieve a specific local objective.

1

The company launched a new advertising campaign to attract younger customers.

The company launched a new advertising *campaign* to attract younger customers. (Here, campaign refers to a series of ads and promotional activities.)

A common collocation is 'advertising campaign'.

2

Activists organized a campaign to raise awareness about climate change.

Activists organized a *campaign* to raise awareness about climate change. (This means they did many things to inform people.)

We often use 'organize a campaign' or 'launch a campaign'.

3

The political candidate's campaign focused on healthcare reform.

The political candidate's *campaign* focused on healthcare reform. (This describes the candidate's efforts to win an election.)

A 'political campaign' refers to the activities leading up to an election.

4

She dedicated her life to a campaign for human rights.

She dedicated her life to a *campaign* for human rights. (This implies ongoing effort to achieve a goal.)

The preposition 'for' often follows 'campaign' when indicating the purpose.

5

The charity initiated a fundraising campaign to build a new hospital.

The charity initiated a fundraising *campaign* to build a new hospital. (This is a series of efforts to collect money.)

A 'fundraising campaign' is a common type of campaign.

6

Their campaign to clean up the local park was very successful.

Their *campaign* to clean up the local park was very successful. (This refers to their organized effort to make the park clean.)

The infinitive 'to' often follows 'campaign' to state the objective.

7

He spent months working on the election campaign.

He spent months working on the election *campaign*. (This means he was involved in the activities to get someone elected.)

We can say 'work on a campaign'.

8

The online campaign aimed to change public opinion on the new policy.

The online *campaign* aimed to change public opinion on the new policy. (This implies using internet tools for the effort.)

An 'online campaign' specifies the medium used.

반의어

inactivity stagnation idleness

자주 쓰는 조합

election campaign кампания по выборам
advertising campaign рекламная кампания
marketing campaign маркетинговая кампания
awareness campaign информационная кампания
fundraising campaign кампания по сбору средств
political campaign политическая кампания
social campaign социальная кампания
successful campaign успешная кампания
launch a campaign запустить кампанию
run a campaign проводить кампанию

자주 쓰는 구문

start a campaign

начать кампанию

join a campaign

присоединиться к кампании

support a campaign

поддержать кампанию

lead a campaign

возглавить кампанию

participate in a campaign

участвовать в кампании

the aim of the campaign

цель кампании

the focus of the campaign

акцент кампании

the end of the campaign

конец кампании

during the campaign

во время кампании

a new campaign

новая кампания

자주 혼동되는 단어

campaign vs Movement

A broader, often more organic and long-term effort for social or political change, not always with a defined end date.

campaign vs Project

A planned piece of work with a specific purpose, often in a business or technical context, focused on creating a deliverable.

campaign vs Initiative

A new plan or a fresh approach to a problem, which can be part of a larger campaign.

문법 패턴

Noun + for + Noun (cause/purpose) Verb (start/join/launch) + a/the campaign Campaign + verb (is/was/wants to) Campaign + about + Noun/Gerund Campaign + to + Verb (infinitive) Prepositional phrases: in a campaign, part of a campaign, against a campaign

관용어 및 표현

"To launch a campaign"

To start a series of planned activities to achieve a specific goal.

The charity decided to launch a campaign to raise awareness about climate change.

neutral

"To run a campaign"

To organize and carry out a series of planned activities.

They are running a campaign to elect a new mayor.

neutral

"A smear campaign"

A series of efforts to damage someone's reputation, usually through false accusations.

He claimed his political opponent was conducting a smear campaign against him.

neutral

"A grassroots campaign"

A campaign that originates from and is driven by ordinary people, rather than by political leaders or organizations.

The grassroots campaign successfully lobbied for the new park.

neutral

"A whistle-stop campaign"

A political campaign during which a candidate makes many brief appearances in different places.

The candidate embarked on a whistle-stop campaign across the country.

neutral

"A saturation campaign"

A campaign that uses many different channels to reach as many people as possible.

The company launched a saturation campaign to introduce their new product.

neutral

"To be on the campaign trail"

To be traveling and making public appearances as part of a political campaign.

The presidential hopeful has been on the campaign trail for months.

neutral

"A publicity campaign"

A series of activities designed to attract public attention to something or someone.

The movie studio started a massive publicity campaign before the film's release.

neutral

"To fight a campaign"

To actively participate in or lead a campaign, often with intensity.

They fought a difficult campaign to change the unfair laws.

neutral

"A hearts and minds campaign"

A campaign designed to win the support of the public, especially in a conflict zone or political struggle.

The government initiated a hearts and minds campaign to gain the trust of the local population.

neutral

혼동하기 쉬운

campaign vs movement

Both 'campaign' and 'movement' refer to organized efforts to achieve a goal. However, 'movement' often implies a broader, more spontaneous, and sometimes less formally structured effort driven by shared ideology or social change, whereas 'campaign' is typically more strategic and time-bound.

'Campaign' is usually a focused, time-limited set of activities for a specific objective. 'Movement' is a broader, often longer-term, and more diffuse effort for social or political change, not always with a clearly defined end.

The civil rights **movement** involved many different **campaigns** for specific legislative changes.

campaign vs project

Both involve planned activities to achieve a goal. 'Project' is often used in a business or technical context for a specific task with a defined start and end, while 'campaign' usually implies a more public or persuasive objective.

'Project' tends to be more about creating a specific deliverable or outcome, often internal or technical. 'Campaign' is almost always about influencing public opinion or achieving a social/political aim.

The marketing department launched a new advertising **campaign**, which was a separate **project** from the website redesign.

campaign vs initiative

Both suggest a new plan or action to solve a problem or achieve a goal. 'Initiative' can be a singular act or a broader effort, making it sometimes interchangeable with 'campaign' in certain contexts.

'Initiative' often refers to the beginning of a new plan or a new way of doing things. A 'campaign' is a sustained, organized effort that often includes many 'initiatives' as part of its strategy.

The company launched a new green energy **initiative** as part of its broader environmental **campaign**.

campaign vs drive

Similar to 'campaign', 'drive' can refer to an organized effort to achieve something, especially in fundraising or collecting items.

'Drive' often implies a concentrated, sometimes shorter-term effort, often focused on collecting something (like a blood drive or a fundraising drive). 'Campaign' is generally broader in scope and objective, often involving advocacy or persuasion.

There was a local **drive** to collect food for the homeless, which was part of a larger community awareness **campaign**.

campaign vs crusade

Both refer to a vigorous, prolonged effort to promote a cause or idea. 'Crusade' has historical and religious connotations, making it distinct but sometimes confused due to the shared sense of passionate pursuit.

'Crusade' often carries a stronger connotation of moral conviction, intense dedication, and sometimes a more aggressive or zealous approach. 'Campaign' is more neutral and strategic.

The politician started a **crusade** against corruption, leading a successful public awareness **campaign**.

문장 패턴

A2

There is a campaign for [cause/purpose].

There is a campaign for clean water.

A2

They started a campaign to [verb].

They started a campaign to help the homeless.

A2

The campaign was about [topic].

The campaign was about protecting animals.

A2

We are part of a campaign against [problem].

We are part of a campaign against plastic waste.

A2

The campaign wants to [verb].

The campaign wants to raise awareness.

A2

Many people joined the campaign.

Many people joined the campaign to save the trees.

A2

The campaign had a big effect.

The campaign had a big effect on local policy.

A2

They launched a new campaign.

They launched a new campaign to encourage reading.

사용법

Use "campaign" when referring to a planned series of actions to achieve a particular goal, especially in social, political, or commercial contexts. For example, a political party runs a *campaign* before an election, or an advertising agency creates a marketing *campaign* for a new product.

자주 하는 실수

A common mistake is using "campaign" for a single event or a spontaneous action. Remember, it implies a sustained, organized effort. For instance, you wouldn't say 'I had a campaign to find my keys.' Also, ensure you use the correct preposition, typically 'for' (e.g., 'a campaign for human rights') or 'against' (e.g., 'a campaign against smoking').

Use Visuals

Associate 'campaign' with images of people working together, like political rallies or advertising posters.

Practice Speaking

Try to use 'campaign' in your own sentences when speaking with others or even just practicing aloud.

Flashcards

Create flashcards with 'campaign' on one side and its definition and an example sentence on the other.

Listen for Usage

Pay attention to how 'campaign' is used in movies, TV shows, or podcasts.

Write it Down

Write down the word 'campaign' and its definition multiple times to help with memorization.

Don't Confuse with 'Company'

While both involve groups, a 'campaign' is about achieving a goal, not necessarily a business entity.

Political Campaigns

In many cultures, 'campaign' is commonly associated with elections and political movements.

Identify Synonyms

Think of similar words like 'drive,' 'movement,' or 'effort' to understand the nuances of 'campaign'.

Related Verbs

Explore the verb form 'to campaign' and how it's used, e.g., 'They are campaigning for cleaner water.'

암기하기

기억법

Imagine a CAMP-aign where everyone is gathered in a 'camp' working together with great 'pain' (effort) to achieve a goal. CAMP-AIGN = CAMP + PAIN (effort for a goal).

시각적 연상

Picture a group of people at a 'camp' holding signs and banners, all working towards a common goal, like planting trees or advocating for a cause. The camp itself is a hub of activity for their 'campaign'.

Word Web

election campaign advertising campaign fundraising campaign awareness campaign social media campaign

챌린지

Describe a type of campaign you've heard about recently (e.g., a political campaign, an environmental campaign, an advertising campaign for a new product). What was its goal, and what kinds of activities did it involve?

실생활에서 연습하기

실제 사용 상황

The presidential **campaign** involved many rallies and speeches across the country.

  • political campaign
  • election campaign
  • presidential campaign

Our marketing team launched a new advertising **campaign** to promote the new product.

  • advertising campaign
  • marketing campaign
  • product launch campaign

Environmental activists started a **campaign** to raise awareness about climate change.

  • awareness campaign
  • environmental campaign
  • social campaign

The charity organized a fundraising **campaign** to build a new hospital wing.

  • fundraising campaign
  • charity campaign
  • donations campaign

The company ran a successful **campaign** to improve employee well-being.

  • wellness campaign
  • employee engagement campaign
  • internal campaign

대화 시작하기

"Have you ever participated in a campaign, either for a cause or a product? What was it like?"

"What's a recent advertising campaign that caught your attention? What made it memorable?"

"If you could start a campaign for any social issue, what would it be about and why?"

"What are some characteristics of a successful campaign, in your opinion?"

"How do political campaigns influence voters, and what are some common strategies they use?"

일기 주제

Describe a campaign you remember, either from history or current events. What was its goal and how effective do you think it was?

Imagine you are in charge of a campaign to promote a new healthy eating initiative in your community. What steps would you take?

Reflect on how different types of campaigns (e.g., political, advertising, social) try to persuade people. What techniques do they use?

Write about a time you were influenced by a campaign. What was the campaign about, and how did it change your perspective or behavior?

Consider the ethical aspects of running a campaign. What are some potential challenges or dilemmas that campaign organizers might face?

자주 묻는 질문

10 질문

A campaign can include many different activities, like holding meetings, making speeches, creating advertisements, distributing flyers, or organizing events to get people involved. It all depends on the goal of the campaign.

Certainly! A social campaign could be something like a 'clean up your local park' initiative, where people work together to make their community a better place. Another example is a campaign to raise awareness about a particular health issue, like a 'stop smoking' campaign.

That's a good question! While both involve planned activities, a campaign often has a more public and persuasive element, aiming to change opinions or behavior on a larger scale. A project might be more focused on creating a specific outcome or product, though sometimes a project can be part of a larger campaign.

Many campaigns do have a defined period, especially if they're trying to achieve a specific short-term goal, like winning an election. However, some campaigns, particularly social ones, can be ongoing for a longer time as they work towards a broader, more continuous change.

Campaigns can be organized by a variety of groups! This could include non-profit organizations, political parties, businesses, or even just groups of concerned citizens who want to make a difference in their community.

CEFR A2 means that 'campaign' is considered a word that a language learner at an A2 level of English proficiency should be able to understand and use. It's a common and important word to know at that stage.

Yes, a marketing campaign is a specific type of campaign with a commercial goal. Its main aim is to promote a product, service, or brand to customers, often using advertising and other promotional activities. The core idea of planned activities to achieve a goal is the same, but the objective is different.

To 'launch' a campaign means to officially start it. It's like the kick-off point where all the planned activities begin to be put into action and the campaign becomes public.

While one person can certainly initiate an idea or advocate for something, a 'campaign' as defined here usually involves a group of people working together. It's about collective effort to achieve a goal that often requires broader support and participation.

That's a great question! While many things contribute to success, a clear and well-defined goal is often considered the most important part. Knowing exactly what you want to achieve helps guide all the activities and keeps everyone focused.

셀프 테스트 150 질문

fill blank A1

The company started a new ___ to sell more toys.

정답! 아쉬워요. 정답: campaign

A campaign is a series of activities to achieve a goal. Selling more toys is a goal.

fill blank A1

They are working on a ___ to help save the animals.

정답! 아쉬워요. 정답: campaign

A campaign can be used to promote an idea, like saving animals.

fill blank A1

The mayor launched a ___ to make the city cleaner.

정답! 아쉬워요. 정답: campaign

A campaign involves planned activities to achieve a goal, like a cleaner city.

fill blank A1

Our school has a ___ to collect old books for the library.

정답! 아쉬워요. 정답: campaign

Collecting books is a series of planned activities for a goal.

fill blank A1

The new ___ asks people to use less water.

정답! 아쉬워요. 정답: campaign

A campaign can be used to change something, like how much water people use.

fill blank A1

The political ___ for the election is very busy.

정답! 아쉬워요. 정답: campaign

A political campaign is a series of activities to achieve a political goal, like winning an election.

multiple choice A1

Which of these is a 'campaign'?

정답! 아쉬워요. 정답: A group of people working to clean a park.

A campaign is when people work together for a goal, like cleaning a park.

multiple choice A1

What is the goal of a 'campaign'?

정답! 아쉬워요. 정답: To achieve something big with a group.

A campaign is about a group working towards a specific goal.

multiple choice A1

People in a 'campaign' usually work for...

정답! 아쉬워요. 정답: a period of time.

Campaigns involve work over a period of time, not just a short moment.

true false A1

A 'campaign' is when many people work together for a goal.

정답! 아쉬워요. 정답:

Yes, a campaign involves a group of people working together to achieve something.

true false A1

Eating a sandwich is a 'campaign'.

정답! 아쉬워요. 정답: 거짓

No, eating a sandwich is a simple action, not a planned group activity for a goal.

true false A1

A school can start a 'campaign' to help clean the local river.

정답! 아쉬워요. 정답:

Yes, a school can organize a campaign with students and teachers to achieve a goal like cleaning a river.

writing A1

Write a short sentence about a school event that is like a 'campaign'.

Well written! Good try! Check the sample answer below.

Sample answer

Our school has a campaign to collect old books for the library.

정답! 아쉬워요. 정답:
writing A1

Imagine your family wants to save money. Write one sentence about your 'campaign' to save money.

Well written! Good try! Check the sample answer below.

Sample answer

My family has a campaign to save money for a new car.

정답! 아쉬워요. 정답:
writing A1

Your city wants to make parks cleaner. Write a short sentence about this 'campaign'.

Well written! Good try! Check the sample answer below.

Sample answer

The city has a campaign to make all parks clean.

정답! 아쉬워요. 정답:
reading A1

What is the campaign about?

Read this passage:

My school started a new campaign. We want to help animals. We will collect food for dogs and cats. Many students are helping.

What is the campaign about?

정답! 아쉬워요. 정답: Collecting food for animals

The passage says, 'We want to help animals. We will collect food for dogs and cats.'

정답! 아쉬워요. 정답: Collecting food for animals

The passage says, 'We want to help animals. We will collect food for dogs and cats.'

reading A1

What do people do every Saturday for the campaign?

Read this passage:

Our town has a campaign to plant trees. Every Saturday, people come to plant small trees. It is a good way to make our town green.

What do people do every Saturday for the campaign?

정답! 아쉬워요. 정답: They plant trees.

The passage states, 'Every Saturday, people come to plant small trees.'

정답! 아쉬워요. 정답: They plant trees.

The passage states, 'Every Saturday, people come to plant small trees.'

reading A1

What does the health campaign tell people to do?

Read this passage:

My friend works for a health campaign. They tell people to eat fruits and vegetables. They want everyone to be healthy.

What does the health campaign tell people to do?

정답! 아쉬워요. 정답: To eat fruits and vegetables.

The passage says, 'They tell people to eat fruits and vegetables.'

정답! 아쉬워요. 정답: To eat fruits and vegetables.

The passage says, 'They tell people to eat fruits and vegetables.'

sentence order A1

아래 단어를 탭해서 문장을 만들어 보세요
정답! 아쉬워요. 정답: We a new clean-up campaign.

This sentence is about starting a new clean-up effort.

sentence order A1

아래 단어를 탭해서 문장을 만들어 보세요
정답! 아쉬워요. 정답: They have a campaign for food.

This sentence means they are running an effort to get food.

sentence order A1

아래 단어를 탭해서 문장을 만들어 보세요
정답! 아쉬워요. 정답: The campaign starts today.

This sentence tells when the organized activity begins.

fill blank A2

The company started a new advertising ___ for their new product.

정답! 아쉬워요. 정답: campaign

A 'campaign' is a series of planned activities to achieve a goal, like advertising a product.

fill blank A2

They are working on a political ___ to help their candidate win the election.

정답! 아쉬워요. 정답: campaign

A 'campaign' is often used for political activities aimed at winning an election.

fill blank A2

The charity launched a ___ to collect money for hungry children.

정답! 아쉬워요. 정답: campaign

A 'campaign' is a series of activities to achieve a social goal, like collecting money for charity.

fill blank A2

Our school is running a ___ to encourage students to read more books.

정답! 아쉬워요. 정답: campaign

A 'campaign' can be used for activities promoting an idea, such as encouraging reading.

fill blank A2

The environmental group started a ___ to protect the local river.

정답! 아쉬워요. 정답: campaign

A 'campaign' involves a group of people working together to change something, like protecting a river.

fill blank A2

She joined the ___ to help raise awareness about climate change.

정답! 아쉬워요. 정답: campaign

Joining a 'campaign' means becoming part of a group working to promote an idea or cause, such as climate change awareness.

multiple choice A2

The company launched a new advertising ______ to sell their products.

정답! 아쉬워요. 정답: campaign

A 'campaign' is a series of planned activities to achieve a goal, like selling products.

multiple choice A2

Many volunteers joined the ______ to help clean up the park.

정답! 아쉬워요. 정답: campaign

People working together for a common goal, like cleaning a park, is a 'campaign'.

multiple choice A2

The politician started a ______ to get more votes in the election.

정답! 아쉬워요. 정답: campaign

To get votes, politicians run a 'campaign', which involves planned activities.

true false A2

A campaign is always about politics.

정답! 아쉬워요. 정답: 거짓

A campaign can be social, political, or commercial, not just political.

true false A2

A campaign usually involves a group of people working together.

정답! 아쉬워요. 정답:

Yes, a campaign typically involves a group of people working together.

true false A2

A campaign is a single, quick event.

정답! 아쉬워요. 정답: 거짓

A campaign involves a 'series' of activities over a 'period of time', not just one quick event.

writing A2

Imagine your school wants to collect old books for a new library. Write a short message (2-3 sentences) to your friends asking them to help with this book collection. Use the word 'campaign' in your message.

Well written! Good try! Check the sample answer below.

Sample answer

Hi everyone! We're starting a new campaign at school to collect old books for our library. Please help us by bringing any books you don't need anymore. Thank you!

정답! 아쉬워요. 정답:
writing A2

Your city is planning a 'clean-up campaign' for the park next month. Write two sentences explaining why it's important to keep the park clean.

Well written! Good try! Check the sample answer below.

Sample answer

It's important to keep the park clean for everyone to enjoy. A clean park is a happy park, and it helps the environment.

정답! 아쉬워요. 정답:
writing A2

You want to convince your family to eat more fruits and vegetables. Write a short slogan (a short, catchy phrase) for your 'healthy eating campaign'.

Well written! Good try! Check the sample answer below.

Sample answer

Eat fruits and veggies, be healthy and strong!

정답! 아쉬워요. 정답:
reading A2

What was the main goal of the 'Recycle More' campaign?

Read this passage:

Last year, our town started a 'Recycle More' campaign. The goal was to teach people about recycling and collect more plastic bottles and paper. Many volunteers helped by giving out information and collecting items. The campaign was a big success!

What was the main goal of the 'Recycle More' campaign?

정답! 아쉬워요. 정답: To teach people about recycling.

The passage clearly states, 'The goal was to teach people about recycling and collect more plastic bottles and paper.'

정답! 아쉬워요. 정답: To teach people about recycling.

The passage clearly states, 'The goal was to teach people about recycling and collect more plastic bottles and paper.'

reading A2

What did the students do to encourage reading?

Read this passage:

A group of students organized a 'Read a Book a Week' campaign to encourage their friends to read more. They made posters and talked about their favorite books. Many students joined and started reading new books every week. They even had a small party at the end of the campaign.

What did the students do to encourage reading?

정답! 아쉬워요. 정답: They made posters and talked about books.

The passage mentions, 'They made posters and talked about their favorite books.'

정답! 아쉬워요. 정답: They made posters and talked about books.

The passage mentions, 'They made posters and talked about their favorite books.'

reading A2

What was the purpose of the 'Adopt a Pet' campaign?

Read this passage:

Our local animal shelter started a 'Adopt a Pet' campaign. They wanted to find new homes for the dogs and cats. They put pictures of the animals online and had special open days at the shelter. Many families visited and adopted a new pet.

What was the purpose of the 'Adopt a Pet' campaign?

정답! 아쉬워요. 정답: To find homes for the animals.

The passage states, 'They wanted to find new homes for the dogs and cats.'

정답! 아쉬워요. 정답: To find homes for the animals.

The passage states, 'They wanted to find new homes for the dogs and cats.'

fill blank B1

The political party launched a new advertising \_\_\_ to gain more votes in the upcoming election.

정답! 아쉬워요. 정답: campaign

A 'campaign' specifically refers to a series of planned activities to achieve a goal, like gaining votes.

fill blank B1

Environmental groups are organizing a \_\_\_ to raise awareness about climate change and encourage people to recycle.

정답! 아쉬워요. 정답: campaign

A 'campaign' is a series of organized actions to promote an idea or cause, such as environmental awareness.

fill blank B1

The charity started a fundraising \_\_\_ to collect money for new medical equipment for the hospital.

정답! 아쉬워요. 정답: campaign

A 'campaign' is a suitable term for a concerted effort to raise funds for a specific cause.

fill blank B1

The marketing team created an innovative \_\_\_ to promote the new smartphone, including TV ads and social media posts.

정답! 아쉬워요. 정답: campaign

A 'campaign' in marketing refers to a coordinated effort to promote a product or service.

fill blank B1

After weeks of hard work, their \_\_\_ to save the old library from demolition was successful.

정답! 아쉬워요. 정답: campaign

A 'campaign' implies a sustained effort by a group of people to achieve a particular objective, like saving a building.

fill blank B1

The company launched a new safety \_\_\_ to reduce workplace accidents and improve employee well-being.

정답! 아쉬워요. 정답: campaign

A 'campaign' is a planned series of activities aimed at achieving a specific goal, such as improving safety.

multiple choice B1

The charity launched a new fundraising _______ to build a hospital.

정답! 아쉬워요. 정답: campaign

A 'campaign' is a series of planned activities to achieve a goal, such as fundraising.

multiple choice B1

Which word best completes the sentence: 'The politician's election _______ focused on improving local schools'?

정답! 아쉬워요. 정답: campaign

An 'election campaign' refers to the organized effort by a candidate to win an election.

multiple choice B1

The company started an advertising _______ to promote their new product.

정답! 아쉬워요. 정답: campaign

An 'advertising campaign' is a series of ads and related activities designed to promote a product or service.

true false B1

A campaign always involves a single person working alone.

정답! 아쉬워요. 정답: 거짓

The definition states that a campaign usually involves a group of people working together.

true false B1

A campaign aims to achieve a specific goal.

정답! 아쉬워요. 정답:

The definition states that a campaign is intended to achieve a specific social, political, or commercial goal.

true false B1

A campaign typically consists of unplanned, spontaneous events.

정답! 아쉬워요. 정답: 거짓

The definition specifies that a campaign is a series of 'planned' activities or events.

listening B1

Listen for the main activity the charity started.

정답! 아쉬워요. 정답: The charity launched a new campaign to raise awareness about climate change.
정답! 아쉬워요. 정답:
listening B1

Pay attention to the type of campaign mentioned.

정답! 아쉬워요. 정답: He's heavily involved in the political campaign for the upcoming election.
정답! 아쉬워요. 정답:
listening B1

Consider what the marketing team was trying to achieve.

정답! 아쉬워요. 정답: Our marketing team designed a creative campaign to promote the new product.
정답! 아쉬워요. 정답:
speaking B1

Read this aloud:

Can you describe a successful advertising campaign you've seen recently?

Focus: campaign, recently, advertising

정답! 아쉬워요. 정답:
speaking B1

Read this aloud:

If you could start a social campaign, what issue would you choose to address and why?

Focus: social, issue, address

정답! 아쉬워요. 정답:
speaking B1

Read this aloud:

What are some of the challenges involved in running a long-term campaign?

Focus: challenges, involved, long-term

정답! 아쉬워요. 정답:
writing B1

Imagine you are organizing a school event. Describe the 'campaign' you would run to get students interested in attending. Include details about how you would promote it.

Well written! Good try! Check the sample answer below.

Sample answer

To get students interested in our annual talent show, we will launch a fun campaign. We'll make colorful posters and share engaging posts on social media. We will also have a 'countdown' in the school hallway, revealing a new performer each day to build excitement for the event. Our goal is to make sure everyone knows about it and wants to come!

정답! 아쉬워요. 정답:
writing B1

You want to encourage people in your community to recycle more. What kind of 'campaign' would you start to achieve this goal? Mention some specific actions you would take.

Well written! Good try! Check the sample answer below.

Sample answer

I would start a 'Go Green' campaign in my community to encourage more recycling. We would put up signs near recycling bins explaining what can be recycled. We could also organize a clean-up day and give out small prizes to people who participate and recycle correctly. The campaign would focus on how easy and important recycling is for our environment.

정답! 아쉬워요. 정답:
writing B1

Think about a time when you wanted to convince someone to do something (e.g., try a new food, watch a movie). Describe your 'campaign' to persuade them. What did you say or do?

Well written! Good try! Check the sample answer below.

Sample answer

I recently ran a small 'campaign' to convince my friend to try sushi. He was hesitant, so I started by showing him pictures of delicious-looking sushi online. Then, I explained that there are many different types, not just raw fish, and suggested we could start with something cooked. Finally, I offered to pay for his first piece, and it worked! He actually liked it.

정답! 아쉬워요. 정답:
reading B1

What was the main purpose of the 'Support Local' campaign?

Read this passage:

Local businesses launched a new 'Support Local' campaign last month. The goal was to encourage residents to buy products and services from shops in their own town. They offered special discounts and organized community events to promote the idea. Many people responded positively, and sales for local stores increased.

What was the main purpose of the 'Support Local' campaign?

정답! 아쉬워요. 정답: To encourage people to buy from businesses in their own town.

The passage clearly states, 'The goal was to encourage residents to buy products and services from shops in their own town.'

정답! 아쉬워요. 정답: To encourage people to buy from businesses in their own town.

The passage clearly states, 'The goal was to encourage residents to buy products and services from shops in their own town.'

reading B1

What is the primary aim of the 'Clean Water for All' campaign?

Read this passage:

A charity organization started a new 'Clean Water for All' campaign. Their mission is to raise money to build wells in villages where clean drinking water is scarce. They are holding fundraising events, collecting donations online, and sharing stories about the impact of their work. They hope to reach their funding goal by the end of the year.

What is the primary aim of the 'Clean Water for All' campaign?

정답! 아쉬워요. 정답: To raise money for clean drinking water.

The passage says, 'Their mission is to raise money to build wells in villages where clean drinking water is scarce.'

정답! 아쉬워요. 정답: To raise money for clean drinking water.

The passage says, 'Their mission is to raise money to build wells in villages where clean drinking water is scarce.'

reading B1

What was one of the methods used in the anti-bullying campaign?

Read this passage:

The school student council initiated an anti-bullying 'campaign' to create a safer environment. They put up posters with positive messages, organized workshops on respecting others, and set up a confidential suggestion box for students to report issues. The campaign aimed to make all students feel safe and supported.

What was one of the methods used in the anti-bullying campaign?

정답! 아쉬워요. 정답: Setting up a confidential suggestion box.

The passage mentions, '...and set up a confidential suggestion box for students to report issues' as part of the campaign.

정답! 아쉬워요. 정답: Setting up a confidential suggestion box.

The passage mentions, '...and set up a confidential suggestion box for students to report issues' as part of the campaign.

sentence order B1

아래 단어를 탭해서 문장을 만들어 보세요
정답! 아쉬워요. 정답: The environmental group launched a new campaign to raise awareness about climate change.

This sentence describes an environmental group initiating a series of activities to achieve a goal related to climate change, fitting the definition of 'campaign'.

sentence order B1

아래 단어를 탭해서 문장을 만들어 보세요
정답! 아쉬워요. 정답: The political campaign involved many rallies and public speeches.

This sentence illustrates a political campaign through its activities, aligning with the definition.

sentence order B1

아래 단어를 탭해서 문장을 만들어 보세요
정답! 아쉬워요. 정답: Our marketing campaign aims to increase sales of our new product.

This sentence shows a marketing campaign with a specific commercial goal, fitting the provided definition.

fill blank B2

The organization launched a new ___ to raise awareness about climate change.

정답! 아쉬워요. 정답: campaign

A 'campaign' specifically refers to a series of planned activities to achieve a goal, which fits the context of raising awareness. While 'movement', 'project', and 'initiative' can be related, 'campaign' is the most precise term here.

fill blank B2

Their political ___ focused on improving public education and healthcare.

정답! 아쉬워요. 정답: campaign

A 'campaign' in a political context refers to the organized efforts to promote a candidate or policy. The other options are more general terms for efforts or activities.

fill blank B2

The advertising ___ successfully increased sales by 20% in the last quarter.

정답! 아쉬워요. 정답: campaign

An 'advertising campaign' is a well-established phrase for a series of advertisements with a specific marketing goal. The other words don't fit as well in this specific commercial context.

fill blank B2

Activists are planning a nationwide ___ against the new environmental policies.

정답! 아쉬워요. 정답: campaign

A 'campaign' can involve a series of coordinated activities, including protests and demonstrations, aimed at achieving a specific social or political goal. 'Protest' and 'demonstration' are specific actions within a campaign.

fill blank B2

The charity launched a fundraising ___ to provide aid to disaster victims.

정답! 아쉬워요. 정답: campaign

A 'fundraising campaign' is a common term for an organized series of efforts to collect money for a cause. While 'event' and 'gala' could be part of a campaign, 'campaign' encompasses the broader effort.

fill blank B2

During the election ___, candidates traveled extensively to meet voters.

정답! 아쉬워요. 정답: campaign

An 'election campaign' is the specific period and set of activities leading up to an election where candidates try to win votes. 'Period', 'season', and 'cycle' are more general terms for spans of time.

multiple choice B2

The company launched an aggressive advertising ___ to boost sales of their new product.

정답! 아쉬워요. 정답: campaign

A 'campaign' specifically refers to a series of planned activities to achieve a commercial goal, such as boosting sales through advertising.

multiple choice B2

Environmental activists organized a ___ to raise awareness about deforestation in the Amazon.

정답! 아쉬워요. 정답: campaign

A 'campaign' is a series of planned activities or events intended to achieve a specific social goal, like raising environmental awareness.

multiple choice B2

The political party's election ___ focused on healthcare reform and job creation.

정답! 아쉬워요. 정답: campaign

An election 'campaign' involves a series of planned activities by a political party to achieve a specific political goal, such as winning votes.

true false B2

A 'campaign' always involves a single person working alone to achieve a goal.

정답! 아쉬워요. 정답: 거짓

The definition states that a campaign usually involves 'a group of people working together over a period of time'.

true false B2

The primary purpose of a 'campaign' is to achieve a specific social, political, or commercial goal.

정답! 아쉬워요. 정답:

The definition explicitly states that a campaign is 'intended to achieve a specific social, political, or commercial goal'.

true false B2

A 'campaign' is typically a short, spontaneous event without much planning.

정답! 아쉬워요. 정답: 거짓

The definition specifies that a campaign is a 'series of planned activities' and involves working 'over a period of time', implying it is not spontaneous or short.

listening B2

Listen for the goal of the campaign.

정답! 아쉬워요. 정답: The advertising campaign aimed to increase sales by 20% over the next quarter.
정답! 아쉬워요. 정답:
listening B2

Identify who started the campaign and its purpose.

정답! 아쉬워요. 정답: Activists launched a new campaign to protect endangered species in the region.
정답! 아쉬워요. 정답:
listening B2

What kind of campaign is being described and what do candidates do?

정답! 아쉬워요. 정답: During the election campaign, candidates travel extensively to meet voters and present their platforms.
정답! 아쉬워요. 정답:
speaking B2

Read this aloud:

Describe a successful social campaign you've heard about and what made it effective.

Focus: describe, successful, effective

정답! 아쉬워요. 정답:
speaking B2

Read this aloud:

Imagine you are planning an environmental awareness campaign. What would be your first three steps?

Focus: imagine, planning, environmental awareness

정답! 아쉬워요. 정답:
speaking B2

Read this aloud:

Discuss the ethical considerations involved in political campaigns, particularly regarding truthfulness in advertising.

Focus: ethical, considerations, political, truthfulness, advertising

정답! 아쉬워요. 정답:
writing B2

Imagine you are launching a campaign to promote environmental awareness in your local community. Describe the main activities you would organize and the message you want to convey.

Well written! Good try! Check the sample answer below.

Sample answer

To promote environmental awareness in my community, I would launch a 'Green Steps' campaign. Our main activities would include organizing a weekly community clean-up drive, hosting workshops on sustainable living, and creating a social media presence to share eco-friendly tips. The core message I want to convey is that 'Every small action contributes to a healthier planet' and encourage active participation from all residents.

정답! 아쉬워요. 정답:
writing B2

You are part of a team planning a political campaign for a local election. Outline three key strategies you would implement to reach voters and persuade them to support your candidate.

Well written! Good try! Check the sample answer below.

Sample answer

In our local political campaign, three key strategies would be crucial. Firstly, we would organize town hall meetings and 'meet and greet' events to allow direct interaction between the candidate and voters. Secondly, we'd launch a targeted digital marketing campaign on social media platforms, focusing on specific demographics. Finally, we'd mobilize volunteers for door-to-door canvassing to personally connect with residents and address their concerns.

정답! 아쉬워요. 정답:
writing B2

Describe a historical or famous campaign you know of (e.g., a civil rights campaign, a marketing campaign for a well-known product). Explain its goal and how it achieved its objectives.

Well written! Good try! Check the sample answer below.

Sample answer

A famous campaign that comes to mind is the 'Got Milk?' advertising campaign launched in the 1990s. Its primary goal was to increase milk consumption in the United States. It achieved its objectives through humorous and memorable advertisements that depicted celebrities and ordinary people struggling without milk, subtly emphasizing its importance and desirability. The campaign successfully embedded the tagline into popular culture and boosted sales.

정답! 아쉬워요. 정답:
reading B2

What was the primary goal of the "Ice Bucket Challenge"?

Read this passage:

The "Ice Bucket Challenge" was a highly successful social media campaign that aimed to raise awareness and funds for amyotrophic lateral sclerosis (ALS). Participants would film themselves pouring a bucket of ice water over their heads, challenge others to do the same, and donate to the ALS Association. The campaign went viral in 2014, leading to a significant increase in research funding and public understanding of the disease.

What was the primary goal of the "Ice Bucket Challenge"?

정답! 아쉬워요. 정답: To raise awareness and funds for ALS research.

The passage clearly states that the campaign aimed 'to raise awareness and funds for amyotrophic lateral sclerosis (ALS).'

정답! 아쉬워요. 정답: To raise awareness and funds for ALS research.

The passage clearly states that the campaign aimed 'to raise awareness and funds for amyotrophic lateral sclerosis (ALS).'

reading B2

What is the main purpose of public relations in a political campaign?

Read this passage:

A political campaign often involves extensive public relations efforts, including press conferences, media interviews, and carefully crafted statements. The goal is to control the narrative surrounding the candidate and present their platform in the most favorable light. Strategists work tirelessly to anticipate public reaction and manage any negative publicity that may arise.

What is the main purpose of public relations in a political campaign?

정답! 아쉬워요. 정답: To manage the candidate's image and messaging.

The passage states that the goal is 'to control the narrative surrounding the candidate and present their platform in the most favorable light,' which aligns with managing their image and messaging.

정답! 아쉬워요. 정답: To manage the candidate's image and messaging.

The passage states that the goal is 'to control the narrative surrounding the candidate and present their platform in the most favorable light,' which aligns with managing their image and messaging.

reading B2

What was the main strategy used by the marketing team to boost sales?

Read this passage:

The marketing team launched an aggressive new advertising campaign to revitalize sales of their struggling product. They focused on highlighting the product's unique features and targeting a younger demographic through social media influencers and interactive online ads. Initial results showed a promising increase in brand engagement and consumer interest.

What was the main strategy used by the marketing team to boost sales?

정답! 아쉬워요. 정답: Utilizing social media influencers and online ads for a younger demographic.

The passage mentions that they were 'targeting a younger demographic through social media influencers and interactive online ads' to revitalize sales.

정답! 아쉬워요. 정답: Utilizing social media influencers and online ads for a younger demographic.

The passage mentions that they were 'targeting a younger demographic through social media influencers and interactive online ads' to revitalize sales.

sentence order B2

아래 단어를 탭해서 문장을 만들어 보세요
정답! 아쉬워요. 정답: The company will launch a new marketing campaign next week.

This sentence describes a company initiating a planned series of activities to promote something.

sentence order B2

아래 단어를 탭해서 문장을 만들어 보세요
정답! 아쉬워요. 정답: They are campaigning for a long-term environmental protection.

This sentence illustrates a group advocating for a cause through organized efforts.

sentence order B2

아래 단어를 탭해서 문장을 만들어 보세요
정답! 아쉬워요. 정답: The political party intensified their campaign during the election period.

This sentence shows a political party's organized efforts to win support during an election.

fill blank C1

The political party launched an intensive ___ to garner support for their candidate in the upcoming elections.

정답! 아쉬워요. 정답: campaign

A 'campaign' specifically refers to a series of planned activities to achieve a social, political, or commercial goal, which fits the context of garnering political support.

fill blank C1

Environmental activists initiated a robust ___ to raise public awareness about the perils of deforestation and promote sustainable forestry practices.

정답! 아쉬워요. 정답: campaign

In this context, 'campaign' is the most appropriate word to describe organized activities aimed at achieving a specific social goal like raising awareness about deforestation.

fill blank C1

The marketing department devised an innovative advertising ___ to introduce their new product line to a global audience, utilizing various media channels.

정답! 아쉬워요. 정답: campaign

An 'advertising campaign' is a common and fitting term for a series of planned activities to promote a commercial product.

fill blank C1

Despite numerous setbacks, the organization persevered with its fundraising ___ to secure the necessary capital for the construction of the new community center.

정답! 아쉬워요. 정답: campaign

A 'fundraising campaign' is a specific and common usage of the word 'campaign' to denote organized efforts to raise money for a cause.

fill blank C1

The public health agency launched a nationwide vaccination ___ aimed at inoculating the populace against the prevalent flu strain.

정답! 아쉬워요. 정답: campaign

A 'vaccination campaign' refers to a coordinated effort to vaccinate a large population, aligning perfectly with the definition of 'campaign'.

fill blank C1

To combat the spread of misinformation, several fact-checking organizations joined forces to launch a comprehensive ___ aimed at promoting media literacy.

정답! 아쉬워요. 정답: campaign

A 'campaign' is an apt term for a coordinated series of activities designed to achieve a social goal, such as promoting media literacy.

listening C1

Listen for the main purpose of the campaign.

정답! 아쉬워요. 정답: The advertising campaign aimed to increase public awareness of environmental conservation.
정답! 아쉬워요. 정답:
listening C1

Consider what political figures do to gain support.

정답! 아쉬워요. 정답: Political candidates often engage in extensive campaigns to win over voters.
정답! 아쉬워요. 정답:
listening C1

Identify the goal of the charity's new initiative.

정답! 아쉬워요. 정답: The charity launched a new campaign to raise funds for disaster relief efforts.
정답! 아쉬워요. 정답:
speaking C1

Read this aloud:

Can you elaborate on the strategies used in a successful marketing campaign?

Focus: elaborate, strategies, successful, marketing, campaign

정답! 아쉬워요. 정답:
speaking C1

Read this aloud:

Discuss the ethical considerations that should be taken into account when planning a social awareness campaign.

Focus: discuss, ethical, considerations, social, awareness, campaign

정답! 아쉬워요. 정답:
speaking C1

Read this aloud:

Imagine you are leading a campaign to promote sustainable living in your community. What steps would you take?

Focus: imagine, leading, campaign, promote, sustainable, living, community, steps

정답! 아쉬워요. 정답:
writing C1

Imagine you are leading a new marketing campaign for an eco-friendly product. Describe the key strategies you would employ to reach your target audience and the ethical considerations you would prioritize throughout the campaign. Focus on how you would create a compelling narrative.

Well written! Good try! Check the sample answer below.

Sample answer

For an eco-friendly product marketing campaign, my strategies would center on digital engagement and influencer collaborations, targeting environmentally-conscious consumers aged 25-45. I'd leverage social media platforms with visually appealing content showcasing the product's benefits and sustainability. Ethical considerations would be paramount, ensuring all claims are verifiable and avoiding 'greenwashing.' The narrative would highlight the positive impact on the planet and the user's lifestyle, creating an emotional connection through authentic testimonials and transparent production processes.

정답! 아쉬워요. 정답:
writing C1

Discuss the effectiveness of different types of political campaigns (e.g., grassroots, media-centric, social media-driven) in shaping public opinion and influencing election outcomes. Provide examples to support your points.

Well written! Good try! Check the sample answer below.

Sample answer

The effectiveness of political campaigns varies significantly with their approach. Grassroots campaigns, while labor-intensive, can build strong community ties and garner genuine support, as seen in many local elections where personal connections matter. Media-centric campaigns, often employed at national levels, rely heavily on advertising and news coverage to disseminate messages, which can be highly effective in shaping broader public opinion but also susceptible to media bias. Social media-driven campaigns, a more recent phenomenon, can rapidly spread information and mobilize voters, particularly younger demographics, but also face challenges with misinformation and echo chambers. A truly effective campaign often integrates elements from all these types.

정답! 아쉬워요. 정답:
writing C1

You are tasked with organizing a public awareness campaign about a critical social issue (e.g., mental health stigma, climate change, digital privacy). Outline the stages of planning, execution, and evaluation for such a campaign, emphasizing the role of public engagement and sustainable impact.

Well written! Good try! Check the sample answer below.

Sample answer

Organizing a public awareness campaign involves several distinct stages. Planning entails defining clear objectives, identifying the target audience, and developing core messages that resonate. Execution involves deploying a multi-channel approach, utilizing traditional media, social media, community events, and partnerships with influential organizations. Public engagement is crucial, fostered through interactive content, calls to action, and opportunities for feedback. Finally, evaluation assesses the campaign's reach, message comprehension, and behavioral change through surveys and data analytics. The ultimate goal is to achieve sustainable impact by embedding the message within public consciousness and encouraging long-term behavioral shifts, rather than just transient attention.

정답! 아쉬워요. 정답:
reading C1

According to the passage, what is a critical aspect often neglected but essential for improving future marketing efforts?

Read this passage:

In the realm of modern marketing, understanding the nuances of a campaign's lifecycle is paramount for success. From the initial conceptualization, where target demographics are meticulously identified and messaging is crafted with precision, to the arduous execution phase involving myriad channels, every step demands strategic foresight. Post-campaign analysis, often overlooked, provides invaluable insights into return on investment and areas for future optimization, solidifying the iterative nature of effective campaigns.

According to the passage, what is a critical aspect often neglected but essential for improving future marketing efforts?

정답! 아쉬워요. 정답: Post-campaign analysis

The passage explicitly states that 'Post-campaign analysis, often overlooked, provides invaluable insights into return on investment and areas for future optimization.'

정답! 아쉬워요. 정답: Post-campaign analysis

The passage explicitly states that 'Post-campaign analysis, often overlooked, provides invaluable insights into return on investment and areas for future optimization.'

reading C1

What is highlighted as a key factor for the effectiveness of environmental advocacy campaigns?

Read this passage:

Environmental advocacy groups frequently launch extensive campaigns to influence policy and shift public perception regarding climate change. These campaigns often employ a multi-pronged approach, integrating scientific data, emotional appeals, and calls to action. The effectiveness hinges on not only the clarity of the message but also the ability to mobilize a diverse coalition of supporters, from local communities to international organizations, against well-funded opposition.

What is highlighted as a key factor for the effectiveness of environmental advocacy campaigns?

정답! 아쉬워요. 정답: The ability to mobilize diverse supporters

The passage states, 'The effectiveness hinges on not only the clarity of the message but also the ability to mobilize a diverse coalition of supporters.'

정답! 아쉬워요. 정답: The ability to mobilize diverse supporters

The passage states, 'The effectiveness hinges on not only the clarity of the message but also the ability to mobilize a diverse coalition of supporters.'

reading C1

Which of the following best describes the most significant change in political campaigns from early historical periods to today?

Read this passage:

The historical evolution of political campaigns reveals a fascinating trajectory, transitioning from rudimentary town hall meetings to sophisticated data-driven operations. Early campaigns relied heavily on charismatic oratory and local networks. With the advent of mass media, particularly radio and television, the focus shifted towards polished public appearances and carefully curated advertising. Today, digital analytics and micro-targeting have revolutionized campaigning, allowing for unprecedented personalization and direct voter engagement, albeit with new ethical concerns regarding data privacy.

Which of the following best describes the most significant change in political campaigns from early historical periods to today?

정답! 아쉬워요. 정답: The introduction of sophisticated data analytics and personalization.

The passage states, 'Today, digital analytics and micro-targeting have revolutionized campaigning, allowing for unprecedented personalization and direct voter engagement.' This encompasses a broader and more significant change than just the shift to television or a decrease in charisma.

정답! 아쉬워요. 정답: The introduction of sophisticated data analytics and personalization.

The passage states, 'Today, digital analytics and micro-targeting have revolutionized campaigning, allowing for unprecedented personalization and direct voter engagement.' This encompasses a broader and more significant change than just the shift to television or a decrease in charisma.

sentence order C1

아래 단어를 탭해서 문장을 만들어 보세요
정답! 아쉬워요. 정답: The political campaign was designed to mobilize grassroots support for the candidate's reform agenda.

This order forms a grammatically correct and coherent sentence describing a political campaign.

sentence order C1

아래 단어를 탭해서 문장을 만들어 보세요
정답! 아쉬워요. 정답: The marketing team crafted a successful campaign to boost product visibility and drive sales across multiple platforms.

This arrangement creates a logical sentence explaining the purpose and outcome of a marketing campaign.

sentence order C1

아래 단어를 탭해서 문장을 만들어 보세요
정답! 아쉬워요. 정답: The environmental campaign aimed to educate the public about sustainable practices and advocate for policy changes.

This sequence correctly describes the objectives of an environmental awareness campaign.

fill blank C2

The political party launched an intensive ___ to sway undecided voters in the marginal constituencies.

정답! 아쉬워요. 정답: campaign

A 'campaign' specifically refers to a series of planned activities to achieve a political goal, which fits the context of influencing voters. 'Crusade' implies a more zealous or moralistic effort, 'movement' is broader and can refer to a sustained trend, and 'endeavor' is a general term for an attempt or effort.

fill blank C2

Despite a well-funded advertising ___, the new product failed to capture significant market share.

정답! 아쉬워요. 정답: campaign

An 'advertising campaign' is a common collocation referring to a planned series of advertisements to promote a product. 'Operation' is typically used for military or industrial processes, 'project' is a specific planned undertaking, and 'venture' is a risky undertaking, especially a business one.

fill blank C2

Environmental activists are currently running a global ___ to raise awareness about climate change and its devastating effects.

정답! 아쉬워요. 정답: campaign

A 'campaign' accurately describes a sustained, organized effort to achieve a social goal, like raising awareness. 'Mission' often implies a more specific, usually official, task. 'Drive' can be similar but is often shorter-term or more focused on immediate action. 'Initiative' is a new plan or process to achieve something.

fill blank C2

The charity initiated a public health ___ to encourage vaccinations among vulnerable populations.

정답! 아쉬워요. 정답: campaign

A 'public health campaign' is a series of planned activities aimed at improving public health. 'Scheme' can sometimes have negative connotations or refer to a systematic plan. 'Strategy' is a plan of action, and 'program' is a set of related measures or activities, but 'campaign' emphasizes the organized, often persuasive, effort.

fill blank C2

Throughout her presidential ___, the candidate emphasized her commitment to educational reform.

정답! 아쉬워요. 정답: campaign

A 'presidential campaign' refers to the organized efforts undertaken by a candidate to win the presidency. 'Tenure' refers to the period someone holds an important position. 'Mandate' is the authority given by voters. 'Term' is a fixed period for which something lasts.

fill blank C2

The company's new marketing ___ aims to rebrand its image and attract a younger demographic.

정답! 아쉬워요. 정답: campaign

A 'marketing campaign' is a series of activities designed to promote a product or brand. 'Endeavor' is a general attempt, 'pursuit' is the act of chasing or striving for something, and 'exercise' is an activity carried out for a specific purpose, but 'campaign' is the most precise term in this commercial context.

multiple choice C2

The political party launched an intensive ___ to sway undecided voters in the final weeks before the election.

정답! 아쉬워요. 정답: campaign

A 'campaign' specifically refers to a series of planned activities to achieve a political goal, which fits the context of swaying voters before an election. 'Crusade' implies a more fervent, often moralistic, struggle. 'Endeavor' and 'venture' are more general terms for undertakings.

multiple choice C2

Despite the significant resources invested in the marketing ___, the new product failed to gain traction in a saturated market.

정답! 아쉬워요. 정답: campaign

A 'marketing campaign' is the most appropriate term for a planned series of activities designed to promote a product. 'Drive' and 'operation' are broader and less specific to promotional efforts. 'Movement' often implies a social or ideological shift.

multiple choice C2

Activists initiated a global ___ to raise awareness about climate change and advocate for sustainable policies.

정답! 아쉬워요. 정답: campaign

A 'campaign' accurately describes a planned, coordinated effort to achieve a social goal like raising awareness and advocating for policies. 'Expedition' implies a journey, 'quest' a search for something, and 'initiative' is a broader term that doesn't fully capture the sustained, organized effort.

true false C2

A 'campaign' always involves military action to achieve its objectives.

정답! 아쉬워요. 정답: 거짓

While military operations can be referred to as campaigns, the term 'campaign' broadly applies to any series of planned activities (social, political, commercial) and does not exclusively involve military action.

true false C2

The primary goal of a commercial campaign is typically to increase sales or brand recognition.

정답! 아쉬워요. 정답:

Commercial campaigns are indeed designed with the intent of achieving commercial goals, such as boosting sales, enhancing brand visibility, or attracting new customers.

true false C2

A campaign is generally a short-term, spontaneous event without any prior planning.

정답! 아쉬워요. 정답: 거짓

The definition of 'campaign' explicitly states it is a 'series of planned activities or events' and usually involves working together 'over a period of time,' indicating it is neither short-term nor spontaneous.

listening C2

Focus on the overall message and the impact of the campaign.

정답! 아쉬워요. 정답: The grassroots campaign for environmental protection gained significant traction, leading to substantial policy changes.
정답! 아쉬워요. 정답:
listening C2

Pay attention to the outcome and the scale of the campaign's success.

정답! 아쉬워요. 정답: Despite the initial setbacks, the marketing campaign eventually captivated a global audience, boosting sales exponentially.
정답! 아쉬워요. 정답:
listening C2

Identify the core purpose and the immediate consequences of the campaign.

정답! 아쉬워요. 정답: The human rights campaign highlighted pressing issues of social injustice, prompting international condemnation and calls for reform.
정답! 아쉬워요. 정답:
speaking C2

Read this aloud:

The ongoing campaign to eradicate poverty requires sustained international cooperation and innovative strategies.

Focus: eradicate

정답! 아쉬워요. 정답:
speaking C2

Read this aloud:

To truly make an impact, a political campaign must resonate with the aspirations and concerns of the electorate.

Focus: resonate

정답! 아쉬워요. 정답:
speaking C2

Read this aloud:

The public awareness campaign aimed to demystify complex scientific concepts for the general populace.

Focus: demystify

정답! 아쉬워요. 정답:
sentence order C2

아래 단어를 탭해서 문장을 만들어 보세요
정답! 아쉬워요. 정답: The grassroots campaign galvanized support for the beleaguered candidate.

This sentence describes how a local, community-driven effort rallied public opinion for a struggling political hopeful.

sentence order C2

아래 단어를 탭해서 문장을 만들어 보세요
정답! 아쉬워요. 정답: Undeterred by initial setbacks, the environmental campaigners persisted in their advocacy.

This sentence illustrates the resilience of activists working towards an environmental cause, despite early difficulties.

sentence order C2

아래 단어를 탭해서 문장을 만들어 보세요
정답! 아쉬워요. 정답: A well-orchestrated publicity campaign can significantly amplify a product's market penetration.

This sentence explains how a strategically managed promotional effort can greatly increase a product's reach in the market.

/ 150 correct

Perfect score!

관련 콘텐츠

Politics 관련 단어

advocate

C1

어떤 정책이나 사상, 혹은 사람을 공개적으로 지지하고 그를 위해 앞장서서 활동하는 것을 말해.

constitution

C1

A constitution is the system of fundamental principles and laws that govern a nation, state, or social group, determining the powers and duties of the government and guaranteeing certain rights to the people. It can also refer to the physical makeup, structure, or health of a person or object.

allied

B2

나라나 집단이 공통의 목표를 위해 협력 관계를 맺는 것을 말합니다. 주로 군사적, 정치적 목적을 가집니다.

semidictward

C1

부분적으로 권위적이거나 경직된 통제 또는 표현으로 향하는 경향을 묘사해요.

ultraposist

C1

An individual who adheres to an extreme or uncompromising version of a specific doctrine, particularly one rooted in strict empirical evidence or rigid philosophical assertions. It describes someone who rejects any nuance or metaphysical explanation in favor of an absolute, often radical, stance.

commissioner

C1

커미셔너는 정부 부처나 공공 기관, 스포츠 리그 등을 책임지는 고위 관리입니다.

civic

B2

시민의는 도시나 마을, 그리고 그곳에 사는 사람들과 관련된 것입니다.

demonstrator

B2

시위에 참여하는 사람을 뜻하거나, 기계나 제품의 사용법을 직접 보여주는 사람을 말합니다.

ideology

B2

A comprehensive system of ideas and ideals, especially one that forms the basis of economic or political theory and policy. It refers to a shared set of beliefs held by a group that explains their world and guides their actions.

ministry

B2

보건이나 교육처럼 특정 분야를 관리하는 정부 부처를 말해. 장관이 그 부처를 이끌면서 행정 업무를 담당하지.

도움이 되었나요?
아직 댓글이 없습니다. 첫 번째로 생각을 공유하세요!