A2 noun 3분 분량

商业模式

A business model is the plan a company uses to make money.

shāngyè móshì

Explanation at your level:

A business model is how a company makes money. If you sell cookies, your business model is selling cookies to friends for money. It is the plan for your shop.

A business model is a plan for a company. It tells you who the customers are and how the company sells things. Every shop needs a good plan to survive.

A business model describes how a company creates value. It includes the products they sell and the way they charge customers. For example, a streaming service has a subscription model where you pay monthly.

The business model is the core strategy of an organization. It explains how a firm captures value from the market. Companies often pivot their business models when the market changes or when they need to increase their profit margins.

A business model serves as the logical framework for an enterprise's operations. It encompasses the value proposition, the customer segments, and the cost structure. Analyzing a business model allows stakeholders to assess the viability and scalability of a venture in a competitive landscape.

The business model represents the underlying economic logic of an organization. It is the synthesis of strategic choices regarding target markets, product differentiation, and revenue capture. In the digital age, the term has become synonymous with the structural innovation required to disrupt traditional industries and establish long-term economic sustainability.

30초 단어

  • A business model is a company's money-making plan.
  • It explains how value is created and captured.
  • Essential for startups and investors.
  • Can be changed or 'pivoted' as needed.

Hey there! Have you ever wondered how your favorite app or store actually stays in business? That is where the business model comes in. At its heart, it is simply the plan a company follows to make money.

Think of it as the DNA of a company. It answers the big questions: Who are we selling to? What do they need? And most importantly, how do we get paid for providing it? Whether it is selling coffee, subscriptions for movies, or ads on a website, every successful company has a clear business model guiding their daily decisions.

The term business model didn't really explode into our daily vocabulary until the rise of the internet in the late 1990s. While people have been 'doing business' for thousands of years, the specific phrase became a buzzword when companies had to explain to investors how they planned to make money online.

It evolved from older economic terms like commercial strategy or operational plan. As the world moved from simple brick-and-mortar shops to complex digital platforms, the need for a formal way to describe these systems grew. Today, it is a staple in business schools and boardrooms everywhere.

You will hear this term most often in professional settings, startup pitches, or news reports about the economy. It is a very versatile term that works in both casual conversations about 'why that store closed' and formal meetings about 'improving our revenue streams.'

Common collocations include scalable business model, subscription-based business model, and disruptive business model. If you are talking about a company's success, you might say they have a robust or proven model. If they are struggling, people might say their model is flawed or unsustainable.

While 'business model' itself is a technical term, it is often used alongside these common business idioms:

  • Cash cow: A product or business model that generates a steady stream of profit.
  • Bottom line: The final profit or loss, which the business model aims to improve.
  • Think outside the box: Often required when designing a new, innovative business model.
  • Back to the drawing board: Used when a business model fails and needs to be redesigned.
  • Corner the market: To dominate a specific area using a unique business model.

Grammatically, 'business model' is a compound noun. It is usually countable, so you can have a business model or several business models.

Pronunciation-wise, in US English, it is BIZ-ness MAH-del. In UK English, it is often BIZ-nis MOD-el. The stress is primarily on the first syllable of 'business.' It rhymes loosely with 'fiddles' or 'puddles' depending on your accent!

Fun Fact

The word 'business' comes from 'busy' + 'ness', meaning the state of being busy.

Pronunciation Guide

UK /ˈbɪznəs ˌmɒdl/

The 's' in business is pronounced like a 'z'.

US /ˈbɪznəs ˌmɑːdl/

Clear 't' or 'd' sounds, very crisp.

Common Errors

  • Pronouncing the 'i' in business
  • Dropping the 'l' in model
  • Stressing the second word instead of the first

Rhymes With

coddle waddle twaddle hoddle noddle

Difficulty Rating

독해 2/5

Easy to understand once explained.

Writing 2/5

Common in business writing.

Speaking 2/5

Useful in professional talk.

듣기 2/5

Heard often in news.

What to Learn Next

Prerequisites

business money plan profit

Learn Next

revenue scalability entrepreneurship monetization

고급

value proposition market disruption economic ecosystem

Grammar to Know

Compound Nouns

business + model

Subject-Verb Agreement

The model is...

Articles with Nouns

a model / the model

Examples by Level

1

The shop has a new business model.

shop / new / plan

singular noun

2

They make money with this model.

make money / this / plan

preposition 'with'

3

Is this a good business model?

is / this / good / plan

question form

4

I like their business model.

I / like / their / plan

possessive adjective

5

The model is very simple.

the / plan / is / simple

subject-verb agreement

6

We need a new model.

we / need / new / plan

verb 'need'

7

Their model helps them grow.

their / plan / helps / grow

third person singular

8

What is the business model?

what / is / the / plan

wh-question

1

The company changed its business model last year.

2

Our business model focuses on online sales.

3

They have a successful business model.

4

Does your business model work?

5

The store needs a better business model.

6

I studied their business model in class.

7

A subscription business model is popular now.

8

What is the secret to your business model?

1

The startup is refining its business model to attract investors.

2

Many tech companies use a freemium business model.

3

The traditional retail business model is facing challenges.

4

We need to evaluate the sustainability of our current business model.

5

Their business model relies on advertising revenue.

6

The consultant analyzed the company's business model.

7

Changing the business model can be very risky.

8

A good business model should solve a real problem.

1

The company's business model is predicated on high-volume sales.

2

They successfully pivoted their business model during the pandemic.

3

The disruption of the industry forced a rethink of the existing business model.

4

His business model leverages economies of scale.

5

The platform's business model is based on data monetization.

6

Investors are looking for a scalable business model.

7

The business model is inherently flawed due to high overheads.

8

They are experimenting with a new, decentralized business model.

1

The firm's business model integrates both physical and digital channels for maximum reach.

2

It is a classic example of a platform-based business model that thrives on network effects.

3

The transition to a service-oriented business model has significantly boosted their recurring revenue.

4

Their business model is highly resilient to market fluctuations.

5

The executive team is scrutinizing the business model for potential inefficiencies.

6

They have successfully implemented a circular business model to reduce waste.

7

The business model is designed to capture value at every stage of the supply chain.

8

Critics argue that the current business model is unsustainable in the long term.

1

The company’s business model is a paradigm of modern digital disruption.

2

They have architected a business model that effectively internalizes externalities.

3

The business model’s efficacy is contingent upon achieving critical mass within the first year.

4

Their business model is a masterpiece of strategic alignment and operational efficiency.

5

The firm’s business model is predicated on the commoditization of niche services.

6

We must interrogate the underlying assumptions of this business model.

7

The business model facilitates a symbiotic relationship between the provider and the consumer.

8

They are pioneering a novel business model that challenges industry orthodoxy.

자주 쓰는 조합

scalable business model
subscription business model
develop a business model
test a business model
flawed business model
innovative business model
pivot a business model
analyze a business model
sustainable business model
disruptive business model

Idioms & Expressions

"Cash cow"

A business model that brings in steady profit

This software is our cash cow.

casual

"Race to the bottom"

A model where companies compete by lowering prices until no one makes money

The market has become a race to the bottom.

neutral

"Burn rate"

How fast a company spends its money before making a profit

Our burn rate is too high.

business

"Scale up"

To grow a business model to handle more customers

We are ready to scale up.

business

"Go bust"

When a business model fails and the company closes

The company went bust last year.

casual

"Corner the market"

To dominate a sector using a specific model

They have cornered the market.

neutral

Easily Confused

商业模式 vs Business Plan

Both are documents/plans

Model is the logic; plan is the roadmap

The model is the core; the plan includes everything.

商业模式 vs Revenue Stream

Both relate to money

Revenue stream is one part of the model

Ads are a revenue stream in our model.

Sentence Patterns

B1

The business model relies on...

The business model relies on subscriptions.

B2

They adopted a [adj] business model.

They adopted a scalable business model.

A2

Our business model is based on...

Our business model is based on data.

B2

The key to their business model is...

The key to their business model is speed.

A2

Does your business model work?

Does your business model work at scale?

어휘 가족

Nouns

business the activity of making money

Verbs

model to create a representation

Adjectives

business-like efficient and professional

관련

entrepreneur the person who creates the model

How to Use It

frequency

8/10

Formality Scale

Formal (Boardroom) Neutral (Work) Casual (Coffee chat)

자주 하는 실수

Using 'business mode' instead of 'business model' business model
Mode refers to a state of operation, while model refers to a plan.
Treating it as a verb to model a business
Business model is a noun phrase, not a verb.
Confusing it with a marketing plan business model
A marketing plan is part of the business model, not the whole thing.
Thinking every business has only one model can have multiple models
Companies often use hybrid models.
Misspelling as 'business modle' business model
The correct spelling is 'model'.

Tips

💡

Memory Palace Trick

Imagine a blueprint on your office wall.

💡

When Native Speakers Use It

Use it to explain how a company earns profit.

🌍

Cultural Insight

It is the holy grail of startup culture.

💡

Grammar Shortcut

Always use 'business' as an adjective here.

💡

Say It Right

Focus on the 'z' sound in business.

💡

Don't Make This Mistake

Don't call it a 'business mode'.

💡

Did You Know?

The term skyrocketed in the 90s.

💡

Study Smart

Pick a company and write down how they make money.

Memorize It

Mnemonic

B-M: Big Money plan.

Visual Association

A blueprint drawing of a shop with dollar signs on it.

Word Web

Revenue Strategy Customers Value Profit

챌린지

Explain your favorite app's business model to a friend.

어원

English

Original meaning: A business model is a plan for commercial success.

문화적 맥락

None, it is a neutral professional term.

It is a central concept in Silicon Valley and global corporate culture.

The Lean Startup (book) Shark Tank (TV show)

Practice in Real Life

Real-World Contexts

At work

  • Let's review our model
  • Is this model viable?
  • We need a new model

In a meeting

  • The model is solid
  • What is the revenue model?
  • Let's pivot the model

Conversation Starters

"What do you think is the best business model?"

"How does Spotify make money? What is their business model?"

"Have you ever tried to start a business?"

"Why do you think some business models fail?"

"Is a subscription model better than one-time sales?"

Journal Prompts

Describe a business model you use every day.

If you started a company, what would your business model be?

Why is a business model important for success?

Compare two companies with different business models.

자주 묻는 질문

8 질문

No, a model is the logic of how you make money; a plan is a document describing the whole company.

Yes, this is called a 'pivot'.

Only if you want to make money from it.

Giving basic features for free and charging for advanced ones.

They want to know how they will get their money back.

Yes, but it is widely understood in professional contexts.

Yes, many companies have hybrid models.

Look at how they charge their customers.

셀프 테스트

fill blank A1

The company has a new business ___.

정답! 아쉬워요. 정답: model

Model is the correct term for the business structure.

multiple choice A2

What is a business model?

정답! 아쉬워요. 정답: A plan for money

It's a plan for how a business makes money.

true false B1

A business model is only for big companies.

정답! 아쉬워요. 정답: 거짓

Every business, big or small, needs one.

match pairs B1

Word

All matched!

These are key terms related to business models.

sentence order B2

아래 단어를 탭해서 문장을 만들어 보세요
정답! 아쉬워요. 정답:

Correct structure: This is a good business model.

점수: /5

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