A business model explains how an organization creates, delivers, and captures value.
Mot en 30 secondes
- How a company makes money and delivers value.
- The framework for creating, delivering, and capturing value.
- Essential for business strategy and operations.
Overview
商业模式（Business Model）是一个用来描述企业如何运作以创造、交付和获取价值的框架。简单来说，它回答了“公司如何赚钱？”以及“公司如何为客户提供价值并从中获利？”这两个核心问题。一个清晰的商业模式是企业成功的基石，它指导着企业的战略规划、运营管理和市场营销活动。它不仅仅是关于产品或服务，更是关于整个价值链的运作方式。
在日常交流和商业讨论中，“商业模式”通常作为一个整体概念出现。它经常与“创新”、“改变”、“设计”、“分析”、“优化”等动词搭配使用。例如，人们会说“这家公司有一个创新的商业模式”或“我们需要重新思考我们的商业模式”。它也可以用来描述特定行业或公司的运作方式，比如“共享经济的商业模式”或“订阅制的商业模式”。
这个词经常出现在商业、创业、经济学、管理学等领域。在创业公司融资、企业战略会议、商业计划书撰写、经济新闻报道以及商业管理课程中，都离不开对商业模式的讨论。例如，投资者会评估一个初创企业的商业模式是否可行，公司管理者会讨论如何调整商业模式以应对市场变化，经济学家则会分析不同商业模式的优劣。
盈利模式是商业模式的一个重要组成部分，它专门指明企业如何通过其活动产生收入和利润。商业模式则涵盖了盈利模式，还包括了价值的交付、客户关系、核心资源等更广泛的内容。
发展模式通常指一个国家或地区的经济发展路径，或者一个行业的发展方向。它与商业模式在概念上有重叠，但商业模式更聚焦于单个企业的微观层面。
经营模式更侧重于企业日常运营的具体方式和流程，例如生产、销售、客服等环节如何运作。而商业模式是一个更宏观的概念，包含了经营模式，但更强调价值的创造和获取。
Exemples
这家公司采用订阅制商业模式，用户每月支付少量费用即可享受服务。
everydayThis company uses a subscription-based business model, where users pay a small monthly fee to enjoy the service.
在制定新的五年计划时，管理层需要深入分析并可能重塑公司的核心商业模式。
formalWhen formulating the new five-year plan, management needs to conduct in-depth analysis and possibly reshape the company's core business model.
他们又换了一个新的商业模式，希望能找到赚钱的方法。
informalThey've changed their business model again, hoping to find a way to make money.
平台经济的出现极大地改变了传统的商业模式，促进了资源的高效配置。
academicThe emergence of the platform economy has greatly altered traditional business models, promoting the efficient allocation of resources.
Collocations courantes
Phrases Courantes
商业模式创新
business model innovation
验证商业模式
validate business model
可持续的商业模式
sustainable business model
Souvent confondu avec
A profit model specifically details how a company generates revenue and makes money. A business model is broader, encompassing the entire system of value creation, delivery, and capture, of which the profit model is a crucial part.
An operating model focuses on the day-to-day processes and structures required to deliver value. A business model is the overarching plan that defines what value is delivered and how it's captured, guiding the operating model.
Modèles grammaticaux
How to Use It
Notes d'usage
The term 'business model' is widely used in formal business and academic contexts. It is also common in startup culture and discussions about innovation. While the concept is straightforward, ensure you are referring to the overall framework of value creation and capture, not just a single aspect like profit generation.
Erreurs courantes
Avoid using 'business model' interchangeably with 'business strategy' or 'marketing plan'. A business model describes the fundamental logic of how a business works, whereas strategy is about competitive positioning and marketing plans are about customer outreach.
Tips
Think Broadly About Value
A business model isn't just about profit; it's about the entire system of value creation and delivery.
Don't Confuse with Strategy
A business model describes *how* you operate, while strategy outlines *what* you aim to achieve and *how* you'll compete.
Global Business Language
The term 'business model' is widely used internationally, making it a key concept in global commerce discussions.
Origine du mot
The term 'business model' gained significant traction in the late 20th and early 21st centuries, particularly with the rise of the internet and e-commerce. It provided a way to conceptualize and analyze new ways of doing business in a rapidly changing economic landscape.
Contexte culturel
In many cultures, especially those with strong entrepreneurial ecosystems, understanding and articulating a clear business model is crucial for securing investment and gaining market traction. It's seen as a sign of a well-thought-out and potentially viable venture.
Astuce mémo
Think of a business model as the 'recipe' for a company's success. It details all the 'ingredients' (resources, activities) and 'steps' (delivery, capture) needed to create a valuable 'dish' (product/service) that customers will 'buy' (pay for).
Questions fréquentes
4 questions盈利模式是商业模式的一部分，专注于企业如何赚钱。商业模式则是一个更全面的框架，包含了盈利模式，还包括了如何创造价值、如何交付价值给客户等。
商业模式是企业成功的蓝图。它帮助企业明确如何提供客户所需的价值，如何有效地运营，以及最终如何实现盈利和可持续发展。
订阅制商业模式是指客户定期支付费用以获取产品或服务的模式。例如，Netflix（奈飞）提供视频流媒体服务，用户每月支付订阅费即可观看。这种模式能带来稳定的收入。
一个好的商业模式通常需要清晰的目标客户、有吸引力的价值主张、有效的获客渠道、稳固的客户关系、可靠的收入来源、关键的资源和活动、以及合理的成本结构。
Teste-toi
这家初创公司有一个非常有创意的______，通过共享经济的理念连接了许多用户。
句子的意思是指公司运作的整体方式，涵盖了如何创造和连接用户（价值），所以“商业模式”是最合适的词。
以下哪个选项最能概括商业模式的核心内容？
商业模式的核心在于解释企业如何通过其活动来创造价值、将价值传递给客户，并从中获得经济回报。
请用“商业模式”、“调整”、“市场变化”和“需要”这几个词语造句。
这个句子清晰地表达了企业需要根据外部环境的变化来改变其运作方式以求生存和发展的逻辑。
Score : /3
Summary
A business model explains how an organization creates, delivers, and captures value.
- How a company makes money and delivers value.
- The framework for creating, delivering, and capturing value.
- Essential for business strategy and operations.
Think Broadly About Value
A business model isn't just about profit; it's about the entire system of value creation and delivery.
Don't Confuse with Strategy
A business model describes *how* you operate, while strategy outlines *what* you aim to achieve and *how* you'll compete.
Global Business Language
The term 'business model' is widely used internationally, making it a key concept in global commerce discussions.
Exemples
4 sur 4这家公司采用订阅制商业模式，用户每月支付少量费用即可享受服务。
This company uses a subscription-based business model, where users pay a small monthly fee to enjoy the service.
在制定新的五年计划时，管理层需要深入分析并可能重塑公司的核心商业模式。
When formulating the new five-year plan, management needs to conduct in-depth analysis and possibly reshape the company's core business model.
他们又换了一个新的商业模式，希望能找到赚钱的方法。
They've changed their business model again, hoping to find a way to make money.
平台经济的出现极大地改变了传统的商业模式，促进了资源的高效配置。
The emergence of the platform economy has greatly altered traditional business models, promoting the efficient allocation of resources.
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Plus de mots sur business
本事
A2Skill; ability; capability.
相应地
B1Correspondingly.
账号
A2account (e.g., bank, online)
会计
A2accounting, accountant
客户经理
A2account manager
账户
B1A record of financial transactions for an individual or business, usually at a bank; or a user profile for a digital service.
收购
B1To purchase; to acquire (a company).
商业活动
A2Business activity.
广告费
A2Advertising expenses.
调整
B1To change something slightly in order to make it more correct, effective, or suitable.
