B2 Collocation Neutral 7 min read

bring in

Introduce or earn money

In 15 Seconds

  • Introduce new people, ideas, or things.
  • Earn or generate money or profit.
  • Physically move something from outside to inside.
  • Common in business and everyday talk.

Meaning

Think of `bring in` as introducing something or someone into a space, or making something happen there. It's often about positive contributions, like a new idea that boosts productivity or revenue. It can also literally mean carrying something from outside into a building. The vibe is usually about adding value or making a change.

Key Examples

3 of 12
1

Texting a friend about a new purchase

Just `brought in` this amazing vintage jacket from the flea market!

Just brought in this amazing vintage jacket from the flea market!

<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>
2

Instagram caption for a new business venture

Excited to `bring in` a fresh perspective to the local café scene! ☕️

Excited to bring in a fresh perspective to the local café scene!

<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>
3

Job interview (Zoom call)

My previous role allowed me to `bring in` significant cost savings through process optimization.

My previous role allowed me to bring in significant cost savings through process optimization.

<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M21 13.255A23.931 23.931 0 0112 15c-3.183 0-6.22-.62-9-1.745M16 6V4a2 2 0 00-2-2h-4a2 2 0 00-2 2v2m4 6h.01M5 20h14a2 2 0 002-2V8a2 2 0 00-2-2H5a2 2 0 00-2 2v10a2 2 0 002 2z"/></svg>
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Cultural Background

In the UK, 'bringing in a bill' is the formal term for a Member of Parliament proposing a new law to the House of Commons. The phrase 'bring in the big guns' is a common American idiom meaning to bring in the most powerful people to solve a problem. In startups, 'bringing in' users refers to user acquisition strategies, often discussed in terms of 'bringing in traffic' to a website. There is a literal cultural habit of 'bringing in' the harvest which still influences idioms about success and profit today.

🎯

The Pronoun Rule

Always put 'it', 'them', 'him', or 'her' in the middle. 'Bring it in' sounds natural; 'Bring in it' sounds like a mistake.

⚠️

Don't over-formalize

In casual emails, 'bring in' is better than 'implement' or 'generate'. Use 'implement' only for very formal documents.

In 15 Seconds

  • Introduce new people, ideas, or things.
  • Earn or generate money or profit.
  • Physically move something from outside to inside.
  • Common in business and everyday talk.

What It Means

Bring in is super versatile! It's not just about carrying things. It means to introduce something new. This could be a person, an idea, or even money. It suggests making something available or present in a particular place or situation. It’s like inviting something or someone to join. It implies a deliberate action of introduction. You're making something accessible. It can also mean to produce or earn money. A company might bring in a lot of profit. A successful product can bring in revenue. So, it’s about introduction and financial gain. It’s a common phrase in business. It’s also used in everyday conversations. You’ll hear it a lot in different contexts.

How To Use It

Use bring in when you introduce a new element. This could be a new team member at work. "We need to bring in a new designer." It's also for earning money. "The bake sale will bring in funds for the charity." You can use it for ideas too. "Let's bring in some fresh ideas for the marketing campaign." Think about the direction: from outside to inside. Or from abstract to concrete. Or from no profit to profit. It’s about making something present or active. Don't confuse it with just 'getting' something. Bring in implies an active introduction. It’s about making something part of the current environment. It’s a very common and useful phrase. Mastering it opens up many conversation doors. It's like adding a new ingredient to a recipe. You want to enhance the flavor. That's the essence of bring in.

Real-Life Examples

  • Social media: "Just brought in this amazing vintage jacket! #OOTD" This means showing off a new purchase. It's like showing it off to your followers.
  • Work: "Our new software update should bring in more efficiency." This means the update will improve how things work.
  • News: "The government plans to bring in new regulations." This means new rules will be introduced.
  • Personal: "I managed to bring in my lost cat! So relieved." This means getting the cat back inside safely.
  • Finance: "This new client is expected to bring in a million dollars." This means the client will generate that amount of revenue.
  • Home: "Can you bring in the groceries from the car?" This is the literal meaning: carrying them inside.

When To Use It

Use bring in when you're talking about introducing something or someone. Think about a new hire. "We're looking to bring in a project manager." It’s perfect for earnings. "The concert is expected to bring in a lot of money." Use it for new policies or ideas. "The boss wants to bring in a casual Friday." It also works for physical actions. "Please bring in the mail." It’s about making something present. It’s about adding value or resources. It’s about making something a part of a group or place. It’s useful in almost any situation. From casual chats to formal meetings. It’s a flexible phrase. Just remember the core idea of introduction or earning.

When NOT To Use It

Avoid bring in when you mean simply 'take' or 'move' something. If you are moving something from inside a house to outside, you wouldn't say bring in. You'd say take out. Also, don't use it if you're just receiving something without active introduction. If a gift is delivered to your door, you receive it, you don't necessarily bring it in unless you physically carry it inside. Don't use it for abstract concepts that aren't being introduced. For example, you don't bring in happiness; you *feel* happiness. You don't bring in a memory; you *recall* a memory. It's about making something present or productive. It's not for passive reception. It's not for internal states or memories. Think about the action of introduction or generation.

Common Mistakes

Learners sometimes mix up bring in with similar-sounding phrases. They might use bring up instead of bring in for earning money. Or they might use bring alone. This loses the specific meaning of introduction or earning. It’s like trying to use a screwdriver as a hammer – it just doesn’t work right!

I will bring up a lot of money with this new app. I will bring in a lot of money with this new app.
We need to bring a new designer. We need to bring in a new designer.
The new policy will bring customers. The new policy will bring in customers.

Similar Expressions

  • Introduce: This is a direct synonym, especially for people or ideas. "We will introduce a new team member." It's more formal than bring in sometimes.
  • Generate: Often used for money or income. "The campaign will generate leads." It's very business-focused.
  • Earn: Specifically for money gained through work. "She earns a good salary." It’s about personal income.
  • Recruit: Used for hiring new employees. "The company will recruit new talent." It’s specific to staffing.
  • Acquire: Means to get or obtain something. "We need to acquire new customers." It's broader than bring in.
  • Onboard: For integrating new employees. "We will onboard the new hire next week." It's about the process after hiring.

Common Variations

  • Bring someone in: Emphasizes bringing a person. "We need to bring in an expert."
  • Bring something in: Refers to an object or idea. "Can you bring in the documents?"
  • Bring in the new year: A specific idiom for celebrating New Year's Eve. "We're bringing in the new year with a party."
  • Bring in the crowds: Means attracting many people. "The new exhibit will bring in the crowds."

Memory Trick

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Imagine a Big Red International News Giant INside your house. This giant is bringing in important news (ideas) and lots of money (earnings)! Or, picture someone bringing in a big bag of groceries (INside) for dinner. The IN is key – it’s about making something enter a space or a system. It's like a delivery!

Quick FAQ

  1. 1What's the difference between bring in and take out? Bring in means moving something from outside to inside. Take out means moving something from inside to outside. For example, you bring in the newspaper from the porch. You take out the trash to the curb.
  2. 2Can bring in be used for abstract things? Yes! You can bring in new ideas, concepts, or even customers. It means introducing them into your business or project.
  3. 3Is bring in always about money? No, it can mean introducing people, ideas, or objects. But earning money is a very common meaning, especially in business contexts. It's like a bonus meaning!

Real Conversations

Speaker 1: Hey, did you hear about the new marketing strategy?

Speaker 2: No, what's up?

Speaker 1: They want to bring in a social media influencer.

Speaker 2: Oh, cool! Do you think it will work?

Speaker 1: Hopefully! It should bring in a younger audience.

Speaker 1: This new app is amazing!

Speaker 2: Really? How so?

Speaker 1: It's so easy to use. I just brought in all my old photos.

Speaker 2: Nice! Does it help organize them?

Speaker 1: Totally! It's like having a digital assistant. It even helps bring in new editing features.

Speaker 1: How's the fundraising going?

Speaker 2: Pretty well! We've managed to bring in over $5000 so far.

Speaker 1: That's fantastic! We're definitely on track to meet our goal.

Speaker 2: Thanks to everyone's efforts. We even had a surprise donation that will bring in an extra $1000!

Speaker 1: I'm thinking of changing my career.

Speaker 2: Oh really? What are you considering?

Speaker 1: I want to bring in more creativity into my work. Maybe something in graphic design?

Speaker 2: That sounds like a great move! You've always been so artistic.

Speaker 1: Thanks! I just need to figure out how to bring in that skill into a new role.

Usage Notes

This phrase is highly versatile, ranging from literal physical movement to abstract financial or conceptual introductions. While generally neutral, its use in financial contexts (e.g., 'bring in revenue') is extremely common in business. Be mindful not to confuse it with 'bring up' (to mention or raise) or use it for simple reception without active introduction.

🎯

The Pronoun Rule

Always put 'it', 'them', 'him', or 'her' in the middle. 'Bring it in' sounds natural; 'Bring in it' sounds like a mistake.

⚠️

Don't over-formalize

In casual emails, 'bring in' is better than 'implement' or 'generate'. Use 'implement' only for very formal documents.

💬

Expertise is Key

When you say you want to 'bring in' someone, it implies you value their specific skills. It's a very positive way to talk about hiring.

💡

Money Talk

Use 'bring in' for revenue (gross income) rather than profit (net income) to sound more like a native speaker.

Examples

12
#1 Texting a friend about a new purchase
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

Just `brought in` this amazing vintage jacket from the flea market!

Just brought in this amazing vintage jacket from the flea market!

Here, `brought in` means physically bringing an item into one's home or possession.

#2 Instagram caption for a new business venture
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

Excited to `bring in` a fresh perspective to the local café scene! ☕️

Excited to bring in a fresh perspective to the local café scene!

This uses `bring in` metaphorically to introduce a new idea or approach.

#3 Job interview (Zoom call)
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M21 13.255A23.931 23.931 0 0112 15c-3.183 0-6.22-.62-9-1.745M16 6V4a2 2 0 00-2-2h-4a2 2 0 00-2 2v2m4 6h.01M5 20h14a2 2 0 002-2V8a2 2 0 00-2-2H5a2 2 0 00-2 2v10a2 2 0 002 2z"/></svg>

My previous role allowed me to `bring in` significant cost savings through process optimization.

My previous role allowed me to bring in significant cost savings through process optimization.

In a professional context, `bring in` refers to generating financial benefits or savings.

#4 Discussing a movie plot
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

The director really managed to `bring in` a sense of unease throughout the film.

The director really managed to bring in a sense of unease throughout the film.

Here, `bring in` means to introduce or create a specific feeling or atmosphere.

#5 WhatsApp message about family news
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M4.318 6.318a4.5 4.5 0 000 6.364L12 20.364l7.682-7.682a4.5 4.5 0 00-6.364-6.364L12 7.636l-1.318-1.318a4.5 4.5 0 00-6.364 0z"/></svg>

Great news! We're finally `bringing in` a puppy next week! 🐶

Great news! We're finally bringing in a puppy next week!

This refers to introducing a new member (the puppy) into the household.

#6 Business meeting about sales targets
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M21 13.255A23.931 23.931 0 0112 15c-3.183 0-6.22-.62-9-1.745M16 6V4a2 2 0 00-2-2h-4a2 2 0 00-2 2v2m4 6h.01M5 20h14a2 2 0 002-2V8a2 2 0 00-2-2H5a2 2 0 00-2 2v10a2 2 0 002 2z"/></svg>

We need a new strategy to `bring in` more clients this quarter.

We need a new strategy to bring in more clients this quarter.

This focuses on the financial aspect of attracting customers who will generate revenue.

#7 Ordering food delivery
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

Could you `bring in` the food when the driver arrives? It's raining!

Could you bring in the food when the driver arrives? It's raining!

This is the literal sense: carrying the food from outside into the house.

#8 Explaining a common mistake

✗ I want to bring up new ideas for the team. → ✓ I want to `bring in` new ideas for the team.

I want to bring in new ideas for the team.

Using `bring up` here is incorrect; it usually means to mention a topic or raise a child.

#9 Humorous anecdote
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

My cat tried to `bring in` a live mouse last night. Talk about a surprise guest!

My cat tried to bring in a live mouse last night. Talk about a surprise guest!

This refers to the cat physically carrying the mouse into the house.

#10 Explaining a common mistake

✗ This product will bring customers. → ✓ This product will `bring in` customers.

This product will bring in customers.

`Bring` alone is too general; `bring in` specifies attracting customers who contribute value.

#11 Planning a New Year's Eve party
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

We're planning a huge party to `bring in` the new year with style!

We're planning a huge party to bring in the new year with style!

This is an idiomatic use, meaning to celebrate the start of the new year.

#12 Discussing a new employee
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M21 13.255A23.931 23.931 0 0112 15c-3.183 0-6.22-.62-9-1.745M16 6V4a2 2 0 00-2-2h-4a2 2 0 00-2 2v2m4 6h.01M5 20h14a2 2 0 002-2V8a2 2 0 00-2-2H5a2 2 0 00-2 2v10a2 2 0 002 2z"/></svg>

We're hoping to `bring in` a talented graphic designer next month.

We're hoping to bring in a talented graphic designer next month.

Here, `bring in` clearly means hiring or introducing a new person to the team.

Test Yourself

Complete the sentence with the correct form of 'bring in' and the pronoun 'it'.

The mail is on the porch. Can you please ______?

✓ Correct! ✗ Not quite. Correct answer: bring it in

Pronouns must go in the middle of 'bring' and 'in'.

Select the best meaning for 'bring in' in this context.

The new law was brought in to reduce plastic waste.

✓ Correct! ✗ Not quite. Correct answer: Introduced/Implemented

In the context of laws, 'bring in' means to introduce or implement.

Fill in the missing phrase.

A: Our company is losing money. B: We should ______ a consultant to help us.

✓ Correct! ✗ Not quite. Correct answer: bring in

'Bring in' is used for involving an expert or specialist.

Match the sentence to the sense of 'bring in'.

1. The movie brought in $1M. 2. Bring in the laundry. 3. Bring in a new rule.

✓ Correct! ✗ Not quite. Correct answer: 1-Money, 2-Physical, 3-Law

These represent the three main figurative and literal senses.

🎉 Score: /4

Visual Learning Aids

Bring In vs. Bring Up

Bring In
People People
Money Money
Bring Up
Topics Topics
Children Children

Practice Bank

4 exercises
Complete the sentence with the correct form of 'bring in' and the pronoun 'it'. Fill Blank B1

The mail is on the porch. Can you please ______?

✓ Correct! ✗ Not quite. Correct answer: bring it in

Pronouns must go in the middle of 'bring' and 'in'.

Select the best meaning for 'bring in' in this context. Choose B2

The new law was brought in to reduce plastic waste.

✓ Correct! ✗ Not quite. Correct answer: Introduced/Implemented

In the context of laws, 'bring in' means to introduce or implement.

Fill in the missing phrase. dialogue_completion B1

A: Our company is losing money. B: We should ______ a consultant to help us.

✓ Correct! ✗ Not quite. Correct answer: bring in

'Bring in' is used for involving an expert or specialist.

Match the sentence to the sense of 'bring in'. situation_matching B2

1. The movie brought in $1M. 2. Bring in the laundry. 3. Bring in a new rule.

✓ Correct! ✗ Not quite. Correct answer: 1-Money, 2-Physical, 3-Law

These represent the three main figurative and literal senses.

🎉 Score: /4

Frequently Asked Questions

12 questions

It is neutral. It's used in both casual conversation and professional business meetings.

Yes, it means to involve them in a project or job.

'Introduce' is more formal and general. 'Bring in' often implies a specific purpose or adding value.

'Bring in' is much more common for both literal and figurative uses. 'Bring inside' is only literal.

It's better to use 'bring along' or 'invite' for social events.

Yes, when talking about money, but 'bring in' is usually for businesses or projects, while 'earn' is for individuals.

Yes, 'bring' is irregular. Past: brought. Past participle: brought.

Yes, this is a very common passive construction in news reports.

It's the literal origin of the phrase, meaning to collect crops and put them in a barn.

Yes, like 'bringing in a new software system' to a company.

Yes, it is a transitive, separable phrasal verb.

It's an idiom meaning to bring in the most powerful or expert people to help.

Related Phrases

🔗

bring about

similar

To cause something to happen

🔗

bring up

contrast

To mention a topic

🔗

bring on

similar

To cause something (usually negative)

🔗

bring out

contrast

To release a new product

🔗

onboard

specialized form

To integrate a new employee

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