B2 Collocation Neutral 5 min read

develop strategy

Create a plan

In 15 Seconds

  • Craft a detailed plan for big goals.
  • Implies foresight and careful thought.
  • Common in business and competitive contexts.
  • Avoid for simple, everyday tasks.

Meaning

When you develop a strategy, you are not just making a simple list. You are creating a smart, step-by-step plan to reach a big goal or solve a tricky problem.

Key Examples

3 of 10
1

Texting a friend about a project

Hey, we really need to sit down and `develop a strategy` for this group project before the deadline hits.

Hey, we really need to sit down and create a plan for this group project before the deadline hits.

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2

Business meeting

Our Q3 results were lower than expected; we must `develop a new strategy` to increase sales.

Our Q3 results were lower than expected; we must create a new plan to increase sales.

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3

Job interview

In my previous role, I was tasked to `develop a strategy` for improving customer retention by 15%.

In my previous role, I was tasked to create a plan for improving customer retention by 15%.

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🌍

Cultural Background

The phrase `develop strategy` gained prominence with the rise of modern business and military thinking. It reflects a shift from reactive decision-making to proactive, long-term planning. Concepts like Sun Tzu's 'The Art of War' emphasize strategic thinking. In the 20th century, business schools formalized strategic planning. This phrase embodies the idea that success often hinges on careful, deliberate planning rather than just chance or brute force. It's deeply embedded in competitive environments.

💡

Think 'Growth' not 'Gavel'

The word `develop` suggests something that grows and changes over time, like a plant. So, `develop a strategy` implies a plan that might need adjustments as circumstances evolve, not a rigid, unchangeable decree.

⚠️

Avoid the 'Strategy' Overload!

Using `develop a strategy` for tiny decisions, like choosing lunch, sounds hilarious and out of touch. Stick to simpler verbs like `decide` or `plan` for everyday choices to avoid sounding overly dramatic.

In 15 Seconds

  • Craft a detailed plan for big goals.
  • Implies foresight and careful thought.
  • Common in business and competitive contexts.
  • Avoid for simple, everyday tasks.

What It Means

Develop strategy isn't just about making a list. It's about crafting a thoughtful, detailed plan. You're thinking ahead. You're anticipating challenges. You're mapping out a path to success. It implies a level of foresight. It’s more than just a quick idea. It’s a serious, often complex, approach to achieving a significant objective. Think of it as building a roadmap for a big journey.

How To Use It

You use develop strategy when you need a concrete plan. This plan is for something important. It could be for business, a project, or even a personal goal. You develop a strategy to overcome obstacles. You develop a strategy to gain an advantage. It's an active process. You're not just waiting for things to happen. You're actively shaping the outcome. It’s a proactive verb pair. You develop something that requires thought and design. You don't just make or do a strategy. That sounds too simple.

Real-Life Examples

  • A startup needs to develop a marketing strategy. They want to reach new customers. This involves research and planning.
  • A chess player will develop a strategy during the game. They analyze the board. They plan their moves carefully.
  • A student might develop a study strategy for exams. They figure out the best way to learn the material.
  • A government might develop a foreign policy strategy. They consider international relations.
  • A gamer might develop a strategy to beat a tough boss. They learn patterns and plan attacks.
  • You might develop a strategy for saving money. You set goals and track your spending.

When To Use It

Use develop strategy when you're talking about serious planning. Think big goals. Think complex problems. Think competitive situations. Use it for business plans. Use it for project management. Use it for long-term goals. Use it when you need a detailed approach. It signals careful consideration. It shows you're thinking critically. It's appropriate for professional settings. It also works for significant personal projects.

When NOT To Use It

Don't use develop strategy for everyday tasks. You don't develop a strategy to make toast. You don't develop a strategy to tie your shoes. Those are simple actions. They don't need a complex plan. Avoid it for very small, short-term goals. It sounds overly serious. It can be a bit dramatic. Stick to simpler verbs like plan or decide for minor things. It’s like using a sledgehammer to crack a nut. Sometimes, a simple plan is all you need.

Common Mistakes

Learners often use simpler verbs. They might say make strategy or do strategy. These sound unnatural. The word develop implies growth and evolution. It suggests building something over time. Make is too basic. Do is too general. Another mistake is using it for trivial matters. It makes you sound like you're overthinking simple things. Imagine saying: "I need to develop a strategy for choosing my Netflix show." Hilarious, right? It's just not the right fit.

make strategy develop strategy
do strategy develop strategy
create plan strategy develop strategy
build strategy develop strategy (usually, though 'build' can work in specific contexts)

Similar Expressions

  • Formulate a plan: Very similar, often used in formal contexts. It means to create or devise a plan.
  • Devise a strategy: Also very close. It emphasizes ingenuity and cleverness in planning.
  • Create a plan: More general. It can be simple or complex.
  • Map out a plan: Suggests outlining steps, like drawing a map.
  • Outline a strategy: Focuses on the main points or structure.
  • Come up with a plan: More informal, suggesting spontaneous idea generation.

Common Variations

  • Strategic development: This is the noun form. It refers to the process itself. "The company is focused on strategic development."
  • Developing strategies: Using the plural. "We need to start developing strategies for the next quarter."
  • Strategic planning: A closely related term. It's the broader process of setting goals and making decisions.

Memory Trick

💡

Think of a DEWy VELOPment. Imagine a gardener carefully nurturing a tiny sprout (develop). This sprout grows into a strong tree, representing your STRATEGY. You're nurturing your plan from a small idea into a robust structure. The dew helps it grow, just like your careful planning helps the strategy develop!

Quick FAQ

  • Q: Is develop strategy formal or informal?

A: It's generally neutral to formal. You'd use it in business or serious planning. It’s not casual chat language.

  • Q: Can I use make a strategy?

A: No, make a strategy sounds very unnatural to native speakers. Develop is the standard verb here.

  • Q: What's the difference between develop strategy and create plan?

A: Develop strategy implies a more complex, long-term, and often competitive approach. Create plan is broader and can apply to simpler things.

Usage Notes

This phrase is generally neutral to formal. While it can be used in semi-casual settings like discussing group projects, it's most at home in professional, academic, or competitive contexts. Avoid using it for trivial decisions, as it can sound overly serious or humorous. Remember to include the article 'a' before 'strategy' unless using the plural form.

💡

Think 'Growth' not 'Gavel'

The word `develop` suggests something that grows and changes over time, like a plant. So, `develop a strategy` implies a plan that might need adjustments as circumstances evolve, not a rigid, unchangeable decree.

⚠️

Avoid the 'Strategy' Overload!

Using `develop a strategy` for tiny decisions, like choosing lunch, sounds hilarious and out of touch. Stick to simpler verbs like `decide` or `plan` for everyday choices to avoid sounding overly dramatic.

💬

The 'Plan Ahead' Culture

In many Western cultures, especially in business, there's a strong emphasis on proactive planning. `Develop strategy` taps into this cultural value, signaling foresight, control, and ambition – qualities highly prized in competitive environments.

🎯

Pair with Purpose

Always follow `develop a strategy` with *what* the strategy is for. Use prepositions like `for`, `to`, or `on`. E.g., 'develop a strategy *for* increasing sales,' 'develop a strategy *to* win,' 'develop a strategy *on* how to proceed.'

Examples

10
#1 Texting a friend about a project
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Hey, we really need to sit down and `develop a strategy` for this group project before the deadline hits.

Hey, we really need to sit down and create a plan for this group project before the deadline hits.

Shows a collaborative approach to planning a shared task.

#2 Business meeting
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Our Q3 results were lower than expected; we must `develop a new strategy` to increase sales.

Our Q3 results were lower than expected; we must create a new plan to increase sales.

Highlights the need for a deliberate plan to fix a problem.

#3 Job interview
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M21 13.255A23.931 23.931 0 0112 15c-3.183 0-6.22-.62-9-1.745M16 6V4a2 2 0 00-2-2h-4a2 2 0 00-2 2v2m4 6h.01M5 20h14a2 2 0 002-2V8a2 2 0 00-2-2H5a2 2 0 00-2 2v10a2 2 0 002 2z"/></svg>

In my previous role, I was tasked to `develop a strategy` for improving customer retention by 15%.

In my previous role, I was tasked to create a plan for improving customer retention by 15%.

Used to describe a significant accomplishment requiring planning.

#4 Instagram caption for a startup founder
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24" aria-hidden="true"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14.828 14.828a4 4 0 01-5.656 0M9 10h.01M15 10h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"/></svg>

It's not enough to have a great idea; you have to `develop a solid strategy` to make it a reality. #startup #entrepreneurship #planning

It's not enough to have a great idea; you have to create a solid plan to make it a reality. #startup #entrepreneurship #planning

Emphasizes the importance of planning for business success.

#5 Discussing a video game
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This boss is incredibly difficult! I need to `develop a strategy` that uses her weaknesses against her.

This boss is incredibly difficult! I need to create a plan that uses her weaknesses against her.

Shows planning in a recreational, competitive context.

#6 Personal goal setting
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I want to run a marathon next year, so I'm starting now to `develop a training strategy`.

I want to run a marathon next year, so I'm starting now to create a training plan.

Applies the phrase to a personal, long-term objective.

Mistake example: Casual chat Common Mistake
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✗ I need to make a strategy for what to eat tonight.

✗ I need to make a plan for what to eat tonight.

Using 'make a strategy' sounds unnatural and overly formal for a simple decision.

Mistake example: Overly complex Common Mistake
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✗ Let's develop a strategy for deciding which pizza topping to order.

✗ Let's create a plan for deciding which pizza topping to order.

Using 'develop a strategy' for a trivial choice sounds comical and out of place.

#9 Vlogging about a travel plan
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Okay team, before we head out to explore Tokyo, we need to `develop our travel strategy` – must-sees, food spots, and transport hacks!

Okay team, before we head out to explore Tokyo, we need to create our travel plan – must-sees, food spots, and transport hacks!

Used dynamically in a vlog to outline upcoming activities.

#10 Academic discussion
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The professor asked us to `develop a research strategy` that addresses the core limitations of previous studies.

The professor asked us to create a research plan that addresses the core limitations of previous studies.

Formal academic context requiring a structured approach.

Test Yourself

Fill in the blank with the correct word to complete the phrase.

✓ Correct! ✗ Not quite. Correct answer: develop

The verb `develop` fits best with `strategy` to mean creating a plan. `Make` and `do` are too simple, and `build` is less common here.

Choose the sentence that uses the phrase 'develop strategy' correctly.

Which sentence uses the phrase correctly?

✓ Correct! ✗ Not quite. Correct answer: Let's develop a strategy for beating this level in the game.

The phrase `develop a strategy` requires an article ('a') and is used for significant challenges like beating a game level, not simple tasks like vacation planning or homework.

Find and fix the error in the sentence.

✓ Correct! ✗ Not quite. Correct answer:

The verb `make` is not typically used with `strategy`. The standard and natural collocation is `develop strategy`.

Fill in the blank with the most appropriate word.

✓ Correct! ✗ Not quite. Correct answer: develop

While `design` and `formulate` are close, `develop` implies a process of growth and refinement over time, fitting the context of creating an adaptable plan for a competitive market.

🎉 Score: /4

Visual Learning Aids

Formality Spectrum for 'Develop Strategy'

Very Informal

Rarely used in casual chat; sounds overly serious.

Nah, I didn't 'develop a strategy' to pick socks.

Informal

Can be used, but often simpler terms are preferred.

We need to develop a strategy for this weekend's hike.

Neutral

Commonly used in general contexts, including professional ones.

Let's develop a strategy to improve team communication.

Formal

Standard and appropriate for business, academic, and official contexts.

The committee will develop a strategy for resource allocation.

Where You'll Use 'Develop Strategy'

Develop Strategy
📈

Business Planning

Develop a marketing strategy.

🚀

Project Management

Develop a rollout strategy.

⚔️

Military Operations

Develop an attack strategy.

🎮

Game Playing

Develop a strategy to win.

📚

Personal Goals

Develop a study strategy.

🗳️

Political Campaigns

Develop a campaign strategy.

Comparing 'Develop Strategy' with Similar Phrases

Develop Strategy
develop strategy Implies a comprehensive, evolving plan for significant goals.
Make a Plan
make a plan More general, can be simple or complex; less emphasis on evolution.
Formulate a Plan
formulate a plan Often more formal, emphasizes the act of creation and clear articulation.
Devise a Plan
devise a plan Suggests cleverness, ingenuity, and careful thought in creating the plan.

Usage Categories for 'Develop Strategy'

💰

Business & Finance

  • Market entry strategy
  • Investment strategy
  • Growth strategy
⚙️

Projects & Operations

  • Project execution strategy
  • Logistics strategy
  • Deployment strategy
🏆

  • Winning strategy
  • Defense strategy
  • Negotiation strategy
🌱

Personal Development

  • Study strategy
  • Fitness strategy
  • Career strategy

Practice Bank

4 exercises
Fill in the blank with the correct word to complete the phrase. Fill Blank beginner

The company needs to ______ a new marketing strategy to reach younger audiences.

✓ Correct! ✗ Not quite. Correct answer: develop

The verb `develop` fits best with `strategy` to mean creating a plan. `Make` and `do` are too simple, and `build` is less common here.

Choose the sentence that uses the phrase 'develop strategy' correctly. Choose intermediate

Which sentence uses the phrase correctly?

✓ Correct! ✗ Not quite. Correct answer: Let's develop a strategy for beating this level in the game.

The phrase `develop a strategy` requires an article ('a') and is used for significant challenges like beating a game level, not simple tasks like vacation planning or homework.

Find and fix the error in the sentence. Error Fix intermediate

Find and fix the mistake:

The team decided to make a strategy for the upcoming competition.

✓ Correct! ✗ Not quite. Correct answer: The team decided to develop a strategy for the upcoming competition.

The verb `make` is not typically used with `strategy`. The standard and natural collocation is `develop strategy`.

Fill in the blank with the most appropriate word. Fill Blank advanced

To succeed in this competitive market, we must ______ a clear and adaptable strategy.

✓ Correct! ✗ Not quite. Correct answer: develop

While `design` and `formulate` are close, `develop` implies a process of growth and refinement over time, fitting the context of creating an adaptable plan for a competitive market.

🎉 Score: /4

Frequently Asked Questions

18 questions

At its heart, develop strategy means to create a detailed, step-by-step plan designed to achieve a specific, often significant, goal. It's about thinking ahead, anticipating challenges, and mapping out a course of action that is likely to lead to success in a competitive or complex situation.

While understandable, make a strategy sounds quite unnatural to native English speakers. The verb develop implies a process of growth, refinement, and careful construction that make doesn't capture. Always opt for develop strategy for a more polished and accurate expression.

No, it's generally not appropriate for small, everyday plans. You wouldn't develop a strategy to decide what to wear or what to eat for breakfast. The phrase implies a level of complexity, importance, or competition that simple daily decisions don't usually warrant. Think bigger goals!

In professional settings, develop strategy is perfect for discussing long-term business goals, marketing plans, project management approaches, or competitive analyses. For instance, you might say, 'Our team needs to develop a strategy for entering the new market' or 'The CEO asked us to develop a strategy to improve employee retention.'

Develop strategy usually implies a more complex, thoughtful, and often competitive or long-term approach than create a plan. A 'strategy' often involves anticipating counter-moves or adapting to changing conditions, whereas a 'plan' can be simpler and more straightforward. Think of strategy as a sophisticated plan for a challenging situation.

The phrase carries a feeling of seriousness, foresight, and competence. It suggests that the person or group involved is thinking critically, planning carefully, and aiming for a significant outcome. It sounds proactive and intentional, rather than reactive or haphazard.

Yes, other verbs like formulate, devise, create, outline, and design can sometimes be used with strategy, often with slightly different nuances. Formulate and devise are quite similar and often formal. Create is more general. Outline focuses on the main points. However, develop is the most common and versatile choice.

Strategic development is the noun form, referring to the process of creating and implementing strategies. It's often used in business contexts to describe the ongoing effort to plan for future growth and success. For example, 'The company is investing heavily in strategic development.'

Absolutely! You can say 'develop strategies' when you are creating multiple distinct plans for different purposes or areas. For example, 'We need to develop strategies for marketing, sales, and customer service.'

A frequent error is omitting the article 'a' before 'strategy'. You need to say develop a strategy, not develop strategy (unless 'strategy' is plural or used as an adjective, like 'develop strategy documents'). This mistake often happens when speakers translate directly from languages where articles work differently.

It sits comfortably in the neutral to formal range. You can use it in most professional emails, meetings, and discussions. It's not overly stiff, but it's definitely more formal than slang or casual chat. Think business-casual, leaning towards business.

Yes, they are related but distinct. Develop a strategy refers to the creation of a specific plan. Strategic planning is the broader, ongoing process that includes analyzing the current situation, setting long-term goals, and then developing the strategies to achieve them. Developing a strategy is a key part of strategic planning.

The pairing likely emerged from military and business contexts where systematic planning became crucial. The word develop itself suggests growth and careful cultivation, fitting the idea of nurturing a plan from conception to execution, especially in competitive fields.

Yes! Because it sounds so serious, using develop a strategy for trivial matters can be intentionally funny. Saying 'I need to develop a strategy for surviving Monday morning' or 'Let's develop a strategy to finish this pizza' uses the phrase's formality for comedic effect.

If the plan is very simple, like 'deciding which movie to watch', using develop a strategy would sound like overkill. In such cases, simpler phrases like make a plan, decide, or figure out are much more appropriate and natural.

It's a core part of problem-solving, especially for complex issues. Develop strategy implies creating a methodical approach to tackle a problem, rather than just reacting to it. It involves analyzing the problem, defining objectives, and outlining the steps needed for a solution.

Develop often implies a more organic, perhaps longer-term process of growth and refinement. Devise suggests more ingenuity, cleverness, or perhaps a quicker, more inventive creation of the plan, like inventing a clever solution on the spot.

Yes, when 'strategy' is plural or used as an uncountable noun referring to the general concept. For example: 'We need to develop strategies for various scenarios' or 'The course focuses on how to develop strategy.'

Related Phrases

👔

formulate a plan

formal version

To create or devise a plan, often in a formal or systematic way.

Both 'develop strategy' and 'formulate a plan' are used for serious planning, but 'formulate' can sound slightly more formal and emphasizes the act of careful construction.

😊

make a plan

informal version

To decide on a course of action.

'Develop strategy' implies more complexity and foresight than the simpler, more general 'make a plan', which can be used for everyday decisions.

🔄

devise a strategy

synonym

To invent or plan a strategy, often implying cleverness or ingenuity.

This is a very close synonym, often interchangeable with 'develop strategy', but 'devise' can sometimes highlight the cleverness or inventiveness involved in creating the plan.

🔗

strategic planning

related topic

The ongoing process of defining an organization's strategy or direction, and making decisions on allocating resources to pursue this strategy.

'Develop strategy' is a key action within the broader process of 'strategic planning'.

🔗

tactics

related topic

Specific actions or methods used to achieve a particular goal, often as part of a larger strategy.

Tactics are the smaller steps or actions taken to implement the overall plan created when you 'develop a strategy'.

🔗

outline a plan

related topic

To describe the main points or structure of a plan.

This focuses on the initial structure, whereas 'develop strategy' implies creating the detailed substance and evolution of the plan.

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