posting
posting in 30 Seconds
- A posting is the act of sharing text, images, or videos on a digital platform or social media site.
- It also refers to the formal assignment of a person to a specific job location or military station.
- In accounting, it is the process of transferring financial data from a journal to a ledger.
- The term can also describe the physical act of placing a public notice or advertisement in a visible spot.
The noun posting is a multifaceted term that has evolved significantly with the advent of the digital age. In its most common contemporary usage, it refers to the act of publishing or uploading content—be it text, images, videos, or links—to a digital platform such as a social media site, a blog, or an online forum. This sense of the word highlights the communicative aspect of the internet, where individuals and organizations share information with a wider audience. However, the term also carries a more traditional, professional meaning related to the assignment of a person to a specific job, location, or military station. In this context, a posting is a formal appointment that often involves relocating to a new city or country for a set period. Understanding which sense is being used depends heavily on the surrounding context, whether it is a discussion about digital marketing or a conversation about a diplomat's career trajectory.
- Digital Context
- An individual entry or update on a social media platform or website. For example, 'I found your recent posting about climate change very informative.'
The influencer's latest posting received thousands of likes within the first hour of being online.
- Professional Assignment
- The official act of sending someone to a particular place to work, especially in the civil service or military. For example, 'Her new posting is at the embassy in Tokyo.'
After completing his training, the young officer awaited his first overseas posting with great anticipation.
- Accounting and Records
- The process of transferring data from a journal to a ledger. For example, 'The accountant is busy with the end-of-month posting of all transactions.'
I saw a job posting for a senior developer on LinkedIn yesterday.
The frequent posting of updates kept the community engaged during the crisis.
The military posting lasted for two years before he was rotated back home.
Using 'posting' correctly requires an understanding of its grammatical role as a noun. It can be modified by adjectives to describe the nature of the content or the assignment. For instance, you might describe a 'controversial posting' or a 'prestigious posting.' When used in the digital sense, it often appears in the plural form, 'postings,' to refer to a collection of updates or entries. In professional contexts, it is frequently used with the preposition 'to,' as in 'a posting to Berlin.' It is also common to see it as part of a compound noun, such as 'job posting' or 'blog posting.' When discussing the act of putting something up, it functions as a gerund-noun, emphasizing the process itself rather than just the final product.
- Describing Frequency
- Use 'regular' or 'frequent' to describe how often someone shares content. 'Regular posting is key to growing your audience.'
Her consistent posting schedule helped her build a loyal following of over ten thousand subscribers.
- Location-Based Usage
- When referring to a job assignment, always specify the location or the role. 'He accepted a posting as a foreign correspondent in Nairobi.'
The company’s latest job posting attracted hundreds of qualified applicants from across the country.
- Negative Connotations
- Use 'inappropriate' or 'offensive' to describe content that violates rules. 'The moderator removed the offensive posting immediately.'
An accidental posting of private information can lead to significant security risks for the user.
The diplomat's next posting will be to the United Nations headquarters in New York City.
We need to ensure the posting of all financial records is completed before the audit begins.
In daily life, you will encounter 'posting' most frequently in digital spaces. Social media managers, influencers, and casual users all talk about their 'postings' or the strategy behind their 'posting' schedule. In professional environments, specifically within Human Resources (HR), the term 'job posting' is the standard way to refer to a vacancy announcement. If you work in a large multinational corporation, a government agency, or the military, 'posting' is a common term for being assigned to a new branch or office. You might hear a colleague say, 'I'm hoping for a posting to the London office next year.' In the world of finance and bookkeeping, 'posting' is a technical term used when updating ledgers. Finally, in legal or official contexts, 'the posting of a notice' refers to physically placing a public announcement on a wall or board, a practice that still exists in many local government buildings.
- Social Media Marketing
- 'Our engagement rates have dropped, so we need to rethink our posting strategy for the next quarter.'
The viral posting was shared by millions, turning the small business into an overnight success.
- Military and Diplomacy
- 'After three years in the desert, the sergeant was finally granted a posting to a coastal base.'
The government's posting of the new regulations on the official website caused a public outcry.
- Corporate HR
- 'Please check the internal job posting board before applying for external roles.'
The accountant finished the posting of the quarterly earnings just before the deadline.
The community board is full of postings for local events and lost pets.
The teacher's posting to a remote village school was a challenging but rewarding experience.
One of the most frequent mistakes learners make is confusing the noun 'posting' with the verb 'post.' While 'I am posting a photo' is correct (verb), 'I like your posting' (noun) is also correct, but they serve different grammatical functions. Another common error is using 'posting' when 'position' or 'job' would be more appropriate. A 'posting' implies the act of being sent somewhere or the advertisement of a role, whereas a 'position' refers to the job itself. Additionally, some people confuse 'posting' with 'mailing' or 'shipping.' While 'post' can mean to mail a letter in British English, 'posting' as a noun is rarely used to describe the physical act of sending a letter; instead, we use 'postage' or 'mail.' In digital contexts, avoid overusing 'posting' when 'post' is simpler and more natural. For example, 'I saw your post' is more common than 'I saw your posting' in casual conversation.
- Posting vs. Post
- Use 'post' for a single item and 'posting' for the act or a formal notice. Incorrect: 'I made a posting today.' Correct: 'I made a post today.'
The student mistakenly used the word posting to describe a letter she sent, rather than 'postage'.
- Posting vs. Position
- A posting is an assignment; a position is a job title. Incorrect: 'My posting is Manager.' Correct: 'My position is Manager; my posting is to the Paris branch.'
Don't confuse a 'job posting' (the ad) with the actual 'job offer' (the contract).
- Spelling Errors
- Ensure you don't double the 't'. It is 'posting,' not 'postting.'
The posting of the bail money allowed the defendant to be released until the trial.
The editor noticed a grammatical error in the posting and corrected it immediately.
The posting of results was delayed due to technical issues with the server.
Depending on the context, several words can serve as synonyms or alternatives to 'posting.' In a digital environment, 'post,' 'entry,' 'update,' or 'upload' are common. 'Entry' is often used for blogs or journals, while 'update' is common for status changes on social media. In professional or military contexts, 'assignment,' 'deployment,' 'stationing,' or 'transfer' are suitable alternatives. 'Assignment' is a broad term for being given a task or a role, while 'deployment' specifically implies moving troops or resources for a strategic purpose. In the context of advertisements, 'listing' or 'announcement' can replace 'posting.' For example, a 'real estate listing' is similar to a 'job posting.' In accounting, 'entry' is the most direct synonym for the recording of a transaction.
- Assignment
- A more general term for a job or task. 'His next assignment is in the marketing department.'
While a posting usually involves a location change, an assignment might just be a new project.
- Publication
- Used for more formal or long-form content. 'The publication of the report was met with praise.'
The posting of the vacancy on the company website led to a surge in applications.
- Deployment
- Often used in military or software contexts. 'The deployment of the new software version took three hours.'
The diplomat preferred the term 'assignment' over posting when describing his work abroad.
The posting of the bail was the only way to ensure his release before the hearing.
Each posting on the forum must adhere to the community guidelines.
How Formal Is It?
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Fun Fact
Before the internet, 'posting' someone meant physically sending them to a specific military station, a term that has survived into the digital age for sending content to a 'station' on the web.
Pronunciation Guide
- Pronouncing it as 'pos-ting' with a short 'o' like in 'pot'.
- Adding an extra 't' sound in the middle.
- Confusing the pronunciation with 'pasting'.
- Failing to pronounce the 'g' at the end clearly.
- Over-emphasizing the second syllable.
Difficulty Rating
Easy to recognize in context but has multiple meanings.
Requires knowledge of specific collocations like 'job posting'.
Commonly used in daily digital life.
Clearly pronounced and usually distinct.
What to Learn Next
Prerequisites
Learn Next
Advanced
Grammar to Know
Gerund vs. Noun
Posting (gerund) photos is fun. The posting (noun) was fun.
Compound Nouns
Job posting, blog posting, military posting.
Prepositional Phrases
A posting TO London, a posting OF results.
Pluralization
Check the job postings (plural).
Adjective Modification
A controversial posting, a prestigious posting.
Examples by Level
I like your posting of the cat.
Me gusta tu publicación del gato.
Noun: 'posting' is the object of the verb 'like'.
Is this your posting?
¿Es esta tu publicación?
Interrogative sentence using 'posting' as a noun.
Her posting is very funny.
Su publicación es muy graciosa.
Possessive adjective 'her' modifies the noun 'posting'.
I saw a posting on the wall.
Vi un anuncio en la pared.
Refers to a physical notice.
Thank you for the posting.
Gracias por la publicación.
Used after a preposition 'for'.
The posting has a nice picture.
La publicación tiene una foto bonita.
Subject of the sentence.
He made a new posting today.
Él hizo una nueva publicación hoy.
Object of the verb 'made'.
Look at this posting!
¡Mira esta publicación!
Imperative sentence.
I found a job posting for a teacher.
Encontré un anuncio de trabajo para profesor.
Compound noun: 'job posting'.
She checks her social media postings every morning.
Ella revisa sus publicaciones en redes sociales cada mañana.
Plural noun: 'postings'.
The posting was deleted by the user.
La publicación fue eliminada por el usuario.
Passive voice construction.
There is a new posting about the party.
Hay una nueva publicación sobre la fiesta.
Prepositional phrase 'about the party' modifies 'posting'.
He applied for the job after seeing the posting.
Él solicitó el trabajo después de ver el anuncio.
Used after the gerund 'seeing'.
The company's posting attracted many people.
El anuncio de la empresa atrajo a mucha gente.
Possessive noun 'company's' modifies 'posting'.
Your posting reached a lot of friends.
Tu publicación llegó a muchos amigos.
Subject of the verb 'reached'.
Please read the posting carefully.
Por favor, lee el anuncio con cuidado.
Adverb 'carefully' modifies the action of reading the 'posting'.
He received a posting to the branch office in Dubai.
Recibió un traslado a la sucursal de Dubái.
Refers to a professional assignment.
The regular posting of updates is essential for our blog.
La publicación regular de actualizaciones es esencial para nuestro blog.
Gerund-noun emphasizing the process.
The military posting lasted for two years.
El destino militar duró dos años.
Adjective 'military' modifies 'posting'.
The posting of the results was delayed until Friday.
La publicación de los resultados se retrasó hasta el viernes.
Formal use for official information.
She was nervous about her first overseas posting.
Estaba nerviosa por su primer destino en el extranjero.
Adjective 'overseas' modifies 'posting'.
The job posting requires five years of experience.
El anuncio de trabajo requiere cinco años de experiencia.
Subject of the verb 'requires'.
The moderator removed the offensive posting.
El moderador eliminó la publicación ofensiva.
Adjective 'offensive' modifies 'posting'.
We need to improve our posting strategy on Instagram.
Necesitamos mejorar nuestra estrategia de publicación en Instagram.
Compound noun: 'posting strategy'.
The accountant is responsible for the posting of all daily transactions.
El contable es responsable del registro de todas las transacciones diarias.
Technical accounting sense.
The posting of bail allowed the suspect to return home.
El pago de la fianza permitió al sospechoso volver a casa.
Legal context: 'posting of bail'.
The diplomat's posting to the UN was a significant career milestone.
El destino del diplomático en la ONU fue un hito importante en su carrera.
High-level professional assignment.
The company faced criticism for the late posting of its annual report.
La empresa enfrentó críticas por la publicación tardía de su informe anual.
Refers to the act of making a report public.
Frequent posting can lead to higher engagement rates.
Publicar con frecuencia puede llevar a mayores tasas de interacción.
Gerund-noun as the subject.
The posting of notices in public areas is strictly regulated.
La colocación de avisos en áreas públicas está estrictamente regulada.
Refers to physical placement of notices.
He was awaiting his next posting with a mixture of excitement and dread.
Esperaba su próximo destino con una mezcla de emoción y temor.
Object of the verb 'awaiting'.
The internal job posting board is updated every Monday.
El tablero de anuncios de trabajo interno se actualiza cada lunes.
Specific corporate context.
The strategic posting of personnel across the region ensured stability.
El despliegue estratégico de personal por toda la región aseguró la estabilidad.
Refers to large-scale organizational deployment.
The posting of the new law on the official gazette made it legally binding.
La publicación de la nueva ley en el boletín oficial la hizo legalmente vinculante.
Legal and administrative sense.
Scholars debated the implications of the anonymous posting on the forum.
Los académicos debatieron las implicaciones de la publicación anónima en el foro.
Academic context regarding digital content.
The error in the posting of the ledger caused a discrepancy in the audit.
El error en el registro del libro mayor causó una discrepancia en la auditoría.
Specific accounting error context.
Her posting as the chief of mission was a testament to her expertise.
Su nombramiento como jefa de misión fue un testimonio de su experiencia.
Refers to a high-level appointment.
The posting of collateral is a standard requirement for this type of loan.
La presentación de garantías es un requisito estándar para este tipo de préstamo.
Financial/Legal sense: 'posting of collateral'.
The rapid posting of news on social media has changed journalism forever.
La rápida publicación de noticias en las redes sociales ha cambiado el periodismo para siempre.
Sociological observation.
The posting of the banns is a traditional step before a church wedding.
La publicación de las amonestaciones es un paso tradicional antes de una boda por la iglesia.
Cultural/Religious tradition.
The intricate posting of debits and credits requires meticulous attention to detail.
El intrincado registro de débitos y créditos requiere una atención meticulosa al detalle.
Highly technical accounting usage.
The ambassador's posting was abruptly terminated due to the diplomatic crisis.
El destino del embajador fue terminado abruptamente debido a la crisis diplomática.
Formal diplomatic context.
The systematic posting of misinformation can undermine democratic processes.
La publicación sistemática de desinformación puede socavar los procesos democráticos.
Political and social analysis.
The posting of the guard at the palace is a ceremony steeped in history.
La colocación de la guardia en el palacio es una ceremonia impregnada de historia.
Refers to a formal military ritual.
The digital posting of archives has democratized access to historical data.
La publicación digital de archivos ha democratizado el acceso a los datos históricos.
Discussing technological impact on academia.
The posting of a bond was necessary to secure the release of the vessel.
La presentación de una fianza fue necesaria para asegurar la liberación del buque.
Maritime and legal context.
The sudden posting of a notice of foreclosure shocked the neighborhood.
La repentina colocación de un aviso de ejecución hipotecaria sorprendió al vecindario.
Legal/Real estate context.
The posting of the final grades was met with a mixture of relief and anxiety.
La publicación de las calificaciones finales fue recibida con una mezcla de alivio y ansiedad.
Academic administrative context.
Common Collocations
Common Phrases
— To start a new job assignment in a specific location.
She will take up her posting in Rome next month.
— To wait for an official assignment or location.
The graduates are awaiting their first postings.
— A job advertisement intended for current employees of a company.
Check the internal job posting for career opportunities.
— The act of publishing content very often.
Frequent posting is a key strategy for influencers.
— Content shared online that is rude or harmful.
The offensive posting was reported by several users.
— The accounting process of recording transactions.
The posting to the ledger must be accurate.
— An assignment for a diplomat in a foreign country.
His diplomatic posting lasted for four years.
— Placing information where everyone can see it.
The public posting of the notice is required by law.
— Providing money as a legal guarantee.
The posting of a bond was required for the contract.
— The most recent content shared online.
Have you seen her latest posting on Instagram?
Often Confused With
A 'post' is usually a single item; 'posting' is the act or a formal notice.
A 'position' is a job title; a 'posting' is an assignment to a location.
'Postage' is the cost of mailing a letter; 'posting' is the act of publishing or assigning.
Idioms & Expressions
— To keep someone informed about the latest news or developments.
Please keep me posted on the progress of the project.
informal— With great speed or immediacy (related to the historical postal system).
The message was delivered post-haste.
formal/archaic— To be defeated at the very last moment (British English).
He was piped at the post in the final seconds of the race.
informal— An electoral system where the candidate with the most votes wins.
The UK uses a first-past-the-post voting system.
political— Moving from one place to another in a disorganized or forced way.
He was driven from pillar to post by the bureaucracy.
idiomatic— Completely unable to hear.
You'll have to shout; he's as deaf as a post.
informal— An analysis of something after it has finished or failed.
The team held a post-mortem after the project failed.
professional— To be singled out for something (rare).
He was marked at the post for promotion.
specialized— Relating to circumstances where objective facts are less influential than emotion.
We are living in a post-truth era of politics.
academic/political— To leave someone far behind in a competition.
The champion left the other runners at the post.
sportingEasily Confused
Similar spelling.
'Pasting' is the act of sticking something; 'posting' is publishing or assigning.
He is pasting the photo into the book.
Rhyming word.
'Hosting' is providing space or entertainment; 'posting' is sharing content.
She is hosting a party tonight.
Rhyming word.
'Boasting' is bragging; 'posting' is sharing information.
He is boasting about his new car.
Rhyming word.
'Roasting' is cooking or criticizing; 'posting' is sharing content.
The chef is roasting the chicken.
Rhyming word and digital context.
'Ghosting' is cutting off communication; 'posting' is communicating online.
He is ghosting his ex-girlfriend.
Sentence Patterns
I like your [noun].
I like your posting.
I saw a [compound noun].
I saw a job posting.
He got a posting to [place].
He got a posting to Paris.
The [noun] of [something] was [adjective].
The posting of results was delayed.
Her [adjective] posting as [role] was [noun].
Her strategic posting as director was a success.
The [adjective] posting of [technical term] requires [noun].
The meticulous posting of debits requires focus.
Regular [noun] is [adjective].
Regular posting is important.
The [noun] of bail allowed [someone] to [action].
The posting of bail allowed him to leave.
Word Family
Nouns
Verbs
Adjectives
Related
How to Use It
Common in digital and professional contexts.
-
I made a posting on Facebook.
→
I made a post on Facebook.
In casual digital contexts, 'post' is more natural for a single item.
-
My posting is a teacher.
→
My position is a teacher.
'Posting' refers to the assignment/location, not the job title.
-
The posting of the letter was expensive.
→
The postage for the letter was expensive.
'Postage' refers to the cost of mailing.
-
He is postting a video.
→
He is posting a video.
Spelling error: only one 't'.
-
I saw your posting on the board.
→
I saw your notice on the board.
While 'posting' is okay, 'notice' is often more specific for physical boards.
Tips
Use for Jobs
Always use 'job posting' when referring to a vacancy announcement.
Noun vs Verb
Remember that 'posting' is the noun form; 'post' is the verb.
Military Terms
In a military context, 'posting' is the standard term for a new station.
Social Media
Use 'posting' to describe your overall strategy or frequency.
Financial Accuracy
In finance, 'posting' must be precise to avoid audit errors.
Synonyms
Use 'assignment' for a more formal professional tone.
One T
Don't forget: 'posting' only has one 't' in the middle.
Global Use
The term is understood globally in both digital and corporate worlds.
Bail Posting
In legal news, 'posting of bail' is a common phrase.
Variety
Vary your words by using 'entry' or 'update' occasionally.
Memorize It
Mnemonic
Think of a physical POST in the ground. You can hang a JOB notice on it (job posting) or you can stand by it for your work shift (military posting). Now, imagine that post is digital.
Visual Association
Imagine a wooden fence post. On one side, there is a 'Wanted' poster (job posting). On the other side, a soldier is standing guard (military posting). Above it, a digital cloud is uploading a photo (social media posting).
Word Web
Challenge
Try to use 'posting' in three different ways today: once for social media, once for a job, and once for a formal assignment.
Word Origin
The word 'posting' comes from the noun 'post,' which has roots in the Latin 'positum,' meaning 'placed' or 'put.' In the 16th century, a 'post' was a fixed place or station, particularly along a route where horses were kept for couriers. The act of 'posting' originally referred to traveling quickly between these stations or placing a notice on a physical post for the public to see.
Original meaning: The act of placing something in a fixed position or station.
Indo-European (Latin -> Old French -> English)Cultural Context
Be careful when discussing 'military postings' in conflict zones, as it can be a sensitive topic for families.
In the UK, 'post' often refers to mail, but 'posting' is widely understood as a digital or professional term.
Practice in Real Life
Real-World Contexts
Social Media
- viral posting
- daily posting
- delete a posting
- share a posting
Job Search
- new job posting
- internal posting
- check the postings
- apply to a posting
Military/Diplomacy
- overseas posting
- three-year posting
- awaiting a posting
- end of posting
Accounting
- posting transactions
- ledger posting
- error in posting
- daily posting
Legal/Official
- posting of bail
- public posting
- posting of a notice
- official posting
Conversation Starters
"Have you seen the latest job posting for the marketing role?"
"What do you think about the frequent posting of personal lives on social media?"
"Would you ever accept an overseas posting to a country you've never visited?"
"How do you manage your social media posting schedule?"
"Did you see the posting of the exam results on the university website?"
Journal Prompts
Describe a time you saw a job posting that changed your career path.
Reflect on your social media posting habits. Do you share too much or too little?
If you could choose any international posting for work, where would it be and why?
Write about the importance of accurate record-keeping and posting in business.
Discuss the impact of the rapid posting of news on modern society.
Frequently Asked Questions
10 questionsIn British English, you can 'post' a letter, but the noun 'posting' is rarely used for the letter itself. Use 'post' or 'mail' instead.
It is an advertisement for an open job position, usually found on a website or notice board.
It can be both. As a noun, it refers to the item or assignment. As a gerund, it refers to the act of publishing.
It is an idiom meaning 'keep me informed' or 'tell me the latest news'.
Yes, 'postings' is common when referring to multiple social media entries or job ads.
Yes, it refers to the process of transferring journal entries to a ledger.
It is a work assignment that requires you to move to a different country.
It is neutral to formal. In casual social media talk, 'post' is more common.
It is when someone publishes content online without revealing their identity.
Yes, it can refer to a physical notice placed on a wall or post.
Test Yourself 200 questions
Write a sentence using 'posting' in a social media context.
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Write a sentence using 'job posting'.
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Describe an 'overseas posting' in one sentence.
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Use 'posting' in an accounting context.
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Write a formal sentence about a 'diplomatic posting'.
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Explain 'anonymous posting' in your own words.
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Use the idiom 'keep me posted' in a sentence.
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Write a sentence about a 'military posting'.
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Use 'posting' to describe a physical notice.
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Write a sentence about 'frequent posting'.
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Describe a 'viral posting'.
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Use 'posting' in a sentence about bail.
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Write a sentence using 'blog posting'.
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Use 'posting' in a sentence about exam results.
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Write a sentence about an 'internal posting'.
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Use 'posting' to describe an offensive update.
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Write a sentence about a 'regular posting' schedule.
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Use 'posting' in a sentence about a ledger.
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Write a sentence about a 'prestigious posting'.
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Use 'posting' in a sentence about a forum.
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Tell me about a social media posting you liked recently.
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Have you ever seen a job posting you wanted to apply for?
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Would you like an overseas posting? Why?
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How often do you make a posting on social media?
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Explain what 'keep me posted' means to a friend.
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What are the risks of anonymous posting?
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Do you think frequent posting is annoying?
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What is the most important part of a job posting?
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Describe a 'military posting' you've heard about.
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Why is the 'posting of results' stressful for students?
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What kind of posting usually goes viral?
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Have you ever seen a posting on a community board?
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What is a 'diplomatic posting'?
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How do you feel about the posting of personal photos online?
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What is 'posting to a ledger'?
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Why would a company use an 'internal posting'?
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What makes a social media posting 'offensive'?
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Would you prefer a posting in a big city or a small town?
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What is the 'posting of bail'?
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Tell me about a 'blog posting' you found useful.
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Listen: 'He got a posting to Paris.' Where is he going?
Listen: 'I saw the job posting.' What did the person see?
Listen: 'Keep me posted on the news.' What does the speaker want?
Listen: 'The posting of results is at noon.' When are the results coming?
Listen: 'She hates frequent posting.' What does she hate?
Listen: 'His military posting was difficult.' Was the assignment easy?
Listen: 'The accountant is posting entries.' What is the accountant doing?
Listen: 'Check the internal posting.' Who is the job for?
Listen: 'The posting of bail was high.' Was it cheap?
Listen: 'I liked your posting.' What did the person like?
Listen: 'The overseas posting lasts three years.' How long is it?
Listen: 'It was an anonymous posting.' Do we know who wrote it?
Listen: 'The posting of the notice is mandatory.' Is it optional?
Listen: 'The viral posting went everywhere.' Was it popular?
Listen: 'He is awaiting his posting.' Is he already there?
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Summary
The word 'posting' is a versatile noun used to describe digital sharing, professional assignments, and official record-keeping. Example: 'Her posting to the Paris office was as successful as her recent social media posting.'
- A posting is the act of sharing text, images, or videos on a digital platform or social media site.
- It also refers to the formal assignment of a person to a specific job location or military station.
- In accounting, it is the process of transferring financial data from a journal to a ledger.
- The term can also describe the physical act of placing a public notice or advertisement in a visible spot.
Use for Jobs
Always use 'job posting' when referring to a vacancy announcement.
Noun vs Verb
Remember that 'posting' is the noun form; 'post' is the verb.
Military Terms
In a military context, 'posting' is the standard term for a new station.
Social Media
Use 'posting' to describe your overall strategy or frequency.