スーパー
スーパー in 30 Seconds
- A large grocery store.
- Short for 'supermarket'.
- Used with particles に or で.
- Essential daily vocabulary.
- Etymology
- Derived from the English 'supermarket', shortened for convenience, a common linguistic phenomenon in Japanese.
毎日スーパーで買い物をします。
- Usage Context
- Used in both casual and polite speech, suitable for all social situations when referring to grocery shopping.
近くのスーパーは安いです。
スーパーの弁当はおいしいです。
- Cultural Significance
- Supermarkets in Japan are not just for groceries; they reflect seasonal changes through their rotating stock of limited-time seasonal products.
新しいスーパーができました。
スーパーのレジで働いています。
- Particle に (ni)
- Used to indicate the supermarket as a destination. Example: スーパーに行く (Go to the supermarket).
母はスーパーに行きました。
- Particle で (de)
- Used to indicate the supermarket as the location of an action. Example: スーパーで買う (Buy at the supermarket).
スーパーで肉を買います。
- Particle の (no)
- Used to modify another noun. Example: スーパーの弁当 (Supermarket bento).
スーパーの野菜は新鮮です。
駅前のスーパーは便利です。
スーパーの袋を持っていますか。
- Family Conversations
- Families frequently discuss who will go to the supermarket, what needs to be bought, and which supermarket has the best sales on a given day.
帰り道にスーパーに寄ってくれる?
- Workplace Small Talk
- Discussing grocery prices or new products found at the local supermarket is a common and safe topic for small talk among coworkers.
あのスーパーの特売日は火曜日です。
- Media and Advertising
- Supermarket flyers (チラシ) inserted into daily newspapers are a major source of information and a frequent topic of conversation.
テレビで新しいスーパーを見ました。
この辺りにスーパーはありますか。
週末は家族でスーパーに行きます。
- Pronunciation Error
- Failing to elongate the vowels can make the word sound like 'spa' or be entirely unintelligible to a native speaker.
正しい発音は「スーパー」です。
- Particle Confusion
- Remember: に is for destination (going), で is for action location (buying, working).
× スーパーにりんごを買う。 ○ スーパーでりんごを買う。
- Vocabulary Confusion
- A supermarket is for daily groceries; a department store is for high-end goods; a convenience store is for quick, 24/7 purchases.
スーパーはコンビニより安いです。
スーパーマーケットよりスーパーと言います。
日本のスーパーのルールを覚えましょう。
- コンビニ (Konbini)
- Short for convenience store. Open 24/7, more expensive than a supermarket, great for paying bills or buying a quick snack.
夜遅くはスーパーが閉まるのでコンビニに行きます。
- デパート (Depāto)
- Short for department store. Features high-end goods, luxury brands, and a premium food hall (depachika) in the basement.
デパートの地下はスーパーより高級です。
- 八百屋 (Yaoya)
- A traditional, small, independent shop selling fresh vegetables and fruits, often cheaper or fresher than a large supermarket.
昔は八百屋で買いましたが、今はスーパーで買います。
業務スーパーでたくさん買いました。
どのスーパーが一番好きですか。
How Formal Is It?
Difficulty Rating
Grammar to Know
Examples by Level
スーパーに行きます。
I go to the supermarket.
Noun + に (destination particle) + 行く (to go).
スーパーでりんごを買います。
I buy apples at the supermarket.
Noun + で (action location particle) + 買う (to buy).
これはスーパーのパンです。
This is supermarket bread.
Noun + の (modifying particle) + Noun.
スーパーはどこですか。
Where is the supermarket?
Noun + は (topic particle) + どこ (where) + ですか (is it?).
毎日スーパーに行きます。
I go to the supermarket every day.
Time word (毎日) + Noun + に + Verb.
スーパーは大きいです。
The supermarket is big.
Noun + は + Adjective (大きい) + です.
スーパーで水をかいました。
I bought water at the supermarket.
Past tense of 買う (かいました).
あそこにスーパーがあります。
There is a supermarket over there.
Location (あそこ) + に + Noun + が + あります (existence).
近くのスーパーはとても安いです。
The nearby supermarket is very cheap.
Adjective (近くの) modifying Noun, followed by degree adverb (とても).
週末、家族とスーパーへ買い物に行きます。
On weekends, I go shopping at the supermarket with my family.
Purpose of motion: Noun (買い物) + に + 行く.
スーパーで晩ご飯の材料を買いました。
I bought ingredients for dinner at the supermarket.
Compound noun phrase: 晩ご飯の材料 (ingredients for dinner).
あのスーパーは夜10時まで開いています。
That supermarket is open until 10 PM.
Time limit particle: まで (until).
スーパーのレジでアルバイトをしています。
I work part-time at the supermarket cash register.
Action location (で) and continuous state (しています).
新しいスーパーができたので、行ってみましょう。
A new supermarket opened, so let's go see it.
Reason conjunction (ので) and volitional form (ましょう).
スーパーの袋は有料ですか。
Are the supermarket bags charged?
Vocabulary: 有料 (yūryō - charged/not free).
駅の前に便利なスーパーがあります。
There is a convenient supermarket in front of the station.
Location description: 駅の前 (in front of the station).
コンビニよりスーパーのほうが品物が豊富です。
Supermarkets have a more abundant selection of goods than convenience stores.
Comparison structure: AよりBのほうが (B is more... than A).
スーパーに行ったら、牛乳を2本買ってきてくれない?
If you go to the supermarket, could you buy two cartons of milk for me?
Conditional (~たら) and request form (~てくれない).
夕方になると、スーパーのお弁当が半額になります。
When it becomes evening, supermarket bentos become half price.
Natural consequence (~と) and change of state (~になる).
このスーパーはポイントカードを作るとお得ですよ。
It's a good deal if you make a point card at this supermarket.
Conditional (~と) and vocabulary お得 (otoku - good value).
毎週火曜日は、あのスーパーの特売日です。
Every Tuesday is that supermarket's special sale day.
Vocabulary: 特売日 (tokubaibi - special sale day).
環境のために、スーパーへ行く時はマイバッグを持参します。
For the environment, I bring my own bag when I go to the supermarket.
Purpose (~のために) and time clause (~時).
最近のスーパーは、セルフレジが増えてきて便利になりました。
Recently, self-checkout registers have increased in supermarkets, making them convenient.
Change over time (~てくる) and compound sentence.
スーパーのチラシを見て、今日の献立を決めます。
I look at the supermarket flyer and decide today's menu.
Sequential actions connected by te-form (見て、決める).
物価高騰の影響で、スーパーの商品の値段も軒並み上がっている。
Due to the impact of rising prices, the prices of goods in supermarkets are also rising across the board.
Advanced vocabulary (物価高騰, 軒並み) and cause/effect (影響で).
地元の農家と提携して、新鮮な野菜を直接販売するスーパーが増加傾向にある。
There is an increasing trend of supermarkets partnering with local farmers to sell fresh vegetables directly.
Complex sentence structure with te-form linking actions (提携して、販売する).
共働き世帯の増加に伴い、スーパーの惣菜コーナーの需要が急拡大している。
Along with the increase in dual-income households, the demand for supermarket deli sections is rapidly expanding.
Grammar structure: ~に伴い (along with/as a consequence of).
あのスーパーチェーンは、独自のプライベートブランド商品を展開し、差別化を図っている。
That supermarket chain is developing its own private brand products to aim for differentiation.
Business vocabulary: プライベートブランド (private brand), 差別化 (differentiation).
フードロス削減のため、賞味期限が近い商品を値引きして売り切るスーパーが多い。
To reduce food loss, many supermarkets discount and sell out products nearing their expiration dates.
Purpose clause (~のため) and compound verbs (売り切る).
ネットスーパーの普及により、わざわざ店舗に足を運ぶ必要がなくなった。
Due to the spread of online supermarkets, it is no longer necessary to take the trouble to visit the physical store.
Grammar: ~により (due to) and idiom 足を運ぶ (to visit/go).
顧客の囲い込み戦略として、各スーパーは独自のポイント経済圏を構築している。
As a strategy to retain customers, each supermarket is building its own point economy ecosystem.
Advanced business terminology (囲い込み戦略, 経済圏).
24時間営業のスーパーは便利だが、従業員の労働環境が問題視されることもある。
24-hour supermarkets are convenient, but the working environment of the employees is sometimes viewed as a problem.
Contrastive conjunction (だが) and passive voice (問題視される).
大手スーパーの寡占化が進む中、地域密着型の独立系スーパーが生き残るための戦略が問われている。
As the oligopoly of major supermarkets advances, the strategies for community-based independent supermarkets to survive are being questioned.
Highly advanced vocabulary (寡占化, 地域密着型) and abstract concepts.
消費者の節約志向が高まるにつれ、ディスカウントスーパーの業績が右肩上がりで推移している。
As consumers' cost-saving orientation increases, the financial performance of discount supermarkets is trending steadily upward.
Grammar: ~につれ (as/in proportion to) and idiom 右肩上がり (steady growth).
過疎地域における「買い物難民」を救済するため、移動スーパーの導入を支援する自治体が増えている。
To relieve 'shopping refugees' in depopulated areas, an increasing number of municipalities are supporting the introduction of mobile supermarkets.
Socio-economic vocabulary (過疎地域, 買い物難民, 移動スーパー).
スーパーの陳列棚の配置には、顧客の購買意欲を無意識のうちに刺激する心理学的な計算が働いている。
The arrangement of display shelves in a supermarket involves psychological calculations that unconsciously stimulate customers' desire to purchase.
Complex noun modification and psychological terminology (購買意欲, 無意識).
流通コストの削減とサプライチェーンの最適化が、スーパーの利益率向上における喫緊の課題である。
Reducing distribution costs and optimizing the supply chain are urgent issues in improving the profit margins of supermarkets.
Formal academic/business register (喫緊の課題, 最適化).
AIを活用した需要予測システムの導入により、スーパーにおける食品廃棄物の劇的な削減が見込まれる。
With the introduction of AI-utilized demand forecasting systems, a dramatic reduction in food waste at supermarkets is anticipated.
Passive expectation (見込まれる) and technical vocabulary.
インバウンド需要の回復を受け、観光地周辺のスーパーでは免税対応や多言語表記の拡充が急務となっている。
In response to the recovery of inbound tourism demand, expanding tax-free services and multilingual signage has become an urgent task for supermarkets around tourist areas.
Current events vocabulary (インバウンド需要, 免税対応).
かつては生活のインフラとして機能していたスーパーも、ECサイトの台頭によりその存在意義を再定義せざるを得ない状況にある。
Even supermarkets, which once functioned as life infrastructure, are in a situation where they are forced to redefine their raison d'être due to the rise of e-commerce sites.
Advanced grammar: ~せざるを得ない (forced to/cannot help but) and abstract nouns (存在意義).
現代社会におけるスーパーマーケットは、単なる消費の場を超え、地域コミュニティの紐帯を維持する社会的装置としての機能を内包していると言えよう。
It can be said that the supermarket in modern society goes beyond being a mere place of consumption and encompasses the function of a social apparatus that maintains the bonds of the local community.
Academic thesis statement style, highly abstract vocabulary (紐帯, 社会的装置).
グローバル化の波に抗うかのように、地産地消を極限まで追求したそのスーパーの理念は、多くの消費者の共感を喚起してやまない。
As if resisting the wave of globalization, the philosophy of that supermarket, which pursues local production for local consumption to the utmost limit, never ceases to evoke the empathy of many consumers.
Literary/rhetorical devices (~に抗うかのように, ~てやまない).
夕暮れ時のスーパーに漂う、惣菜の匂いと蛍光灯の白々しい光は、都市生活者の拭いがたい孤独と郷愁を同時に刺激する特異なトポスである。
The smell of deli foods and the glaring light of fluorescent lamps drifting in a supermarket at dusk constitute a unique topos that simultaneously stimulates the indelible loneliness and nostalgia of urban dwellers.
Highly literary, evocative language (拭いがたい孤独, トポス).
熾烈な価格競争の果てに同質化へと陥ったスーパー業界において、真のイノベーションとは非効率の中に潜む人間的価値の再発見に他ならない。
In the supermarket industry, which has fallen into homogenization at the end of fierce price competition, true innovation is nothing other than the rediscovery of human value hidden within inefficiency.
Philosophical/business critique style (~に他ならない, 同質化).
そのルポルタージュは、深夜のスーパーで交錯する多様な人々の人生模様を、冷徹かつ温かい眼差しで浮き彫りにした傑作である。
That reportage is a masterpiece that brings into relief the life patterns of diverse people intersecting in a late-night supermarket, with a gaze that is both cool-headed and warm.
Literary critique vocabulary (ルポルタージュ, 浮き彫りにする).
消費資本主義の象徴たるスーパーの陳列棚は、我々の欲望が完璧に数値化され、管理されているというディストピア的現実のメタファーとして機能し得る。
The display shelves of a supermarket, the symbol of consumer capitalism, can function as a metaphor for the dystopian reality that our desires are perfectly quantified and managed.
Sociological/philosophical analysis (消費資本主義, メタファー).
旧態依然とした商慣習に縛られた老舗スーパーが、異業種からの黒船襲来によって瓦解していく様は、まさに日本経済の縮図であった。
The way the long-established supermarket, bound by antiquated business practices, collapsed due to the arrival of 'black ships' from different industries was truly a microcosm of the Japanese economy.
Historical metaphors (黒船襲来) and advanced idioms (旧態依然).
スーパーのレジ打ちという反復労働の中に、ある種の禅的な精神の平穏を見出す主人公の独白は、読者に奇妙なカタルシスをもたらす。
The protagonist's monologue, finding a kind of Zen-like peace of mind in the repetitive labor of working a supermarket cash register, brings a strange catharsis to the reader.
Literary analysis vocabulary (反復労働, カタルシス).
Common Collocations
Common Phrases
スーパーに寄る
スーパーで買い物をする
スーパーの特売品
スーパーが閉まる
スーパーが開く
スーパーの店員
スーパーの駐車場
スーパーをはしごする
スーパーの惣菜
スーパーのカート
Often Confused With
Idioms & Expressions
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Easily Confused
Sentence Patterns
How to Use It
While 'supermarket' in English can sometimes imply a massive hypermarket (like Walmart), a standard 'スーパー' in Japan is usually a medium-sized grocery store. For massive stores selling electronics and clothes alongside food, terms like 総合スーパー (GMS) or ショッピングモール (shopping mall) are more accurate.
- Saying 'スーパーに買う' (I buy to the supermarket) instead of 'スーパーで買う' (I buy at the supermarket).
- Pronouncing it like the English word 'super' (without elongating the vowels).
- Writing it in Hiragana (すーぱー) instead of Katakana (スーパー).
- Confusing it with a convenience store (コンビニ) when asking for directions to buy raw ingredients.
- Forgetting to bring a bag and not understanding the cashier when they ask 'レジ袋はいりますか?' (Do you need a bag?).
Tips
Particle 'De' vs 'Ni'
Always remember the rule: 'Ni' is for the journey, 'De' is for the action. You go 'ni' (to) the supermarket. You buy 'de' (at) the supermarket. Mixing these up is the fastest way to sound like a beginner.
Stretch the Vowels
The katakana lines (ー) are not decorative. They mean you must hold the sound twice as long. Sū-pā. If you say 'supa', a Japanese person might think you are talking about a hot spring (spa).
The Bento Hack
If you are traveling in Japan on a budget, skip the restaurants and go to a supermarket around 7:30 PM. The bento boxes and sushi are heavily discounted, and the quality is often better than cheap fast food.
Learn 'Rejibukuro'
When you go to the supermarket, you will always hear the word 'レジ袋' (rejibukuro - plastic bag). Learn to say 'Irima sen' (I don't need it) or 'Kudasai' (Please give me one) to navigate the checkout smoothly.
Katakana Practice
スーパー is a great word to practice your Katakana. It uses the 's' row (ス) and the 'h' row with a handakuten (パ). Make sure your 'ス' doesn't look like 'ヌ' (nu).
Point Cards
If you live in Japan, always get the supermarket's point card (ポイントカード). They are free, and the points add up very quickly, often allowing you to pay for an entire grocery trip with points after a few months.
Cart Etiquette
Do not leave your shopping cart in the middle of the aisle or take it all the way home. Always return it to the designated cart return area (カート置き場) near the entrance or in the parking lot.
Learn the Sections
Familiarize yourself with the kanji for supermarket sections: 精肉 (se肉 - meat), 鮮魚 (sengyo - fresh fish), 青果 (seika - fruits and vegetables), and 惣菜 (souzai - deli). It makes finding things much easier.
Listen to the Jingles
Many Japanese supermarkets have their own theme songs playing on a loop inside the store (like the famous Don Quijote or Aeon jingles). Listening to them is a fun, immersive cultural experience.
Combining Words
You can easily make compound words. 'Net' + 'Super' = ネットスーパー (Online grocery delivery). 'Gyomu' + 'Super' = 業務スーパー (Wholesale grocery). It's a very flexible base word.
Memorize It
Mnemonic
Imagine a SUPER hero flying into a MARKET. Super-market -> Sūpā.
Word Origin
English
Cultural Context
In Japan, cashiers scan the items and place them in a new basket. You then carry the basket to a separate counter to bag the items yourself.
Almost every supermarket has its own point card system, which is highly utilized by shoppers.
Supermarkets are a primary source of affordable, high-quality bento boxes for lunch or dinner.
Practice in Real Life
Real-World Contexts
Conversation Starters
"よく行くスーパーはどこですか。(Which supermarket do you go to often?)"
"日本のスーパーで一番好きな食べ物は何ですか。(What is your favorite food at a Japanese supermarket?)"
"あなたの国のスーパーと日本のスーパーは違いますか。(Is the supermarket in your country different from a Japanese supermarket?)"
"スーパーのポイントカードを持っていますか。(Do you have a supermarket point card?)"
"スーパーの弁当を食べたことがありますか。(Have you ever eaten a supermarket bento?)"
Journal Prompts
Write about your last trip to the supermarket. What did you buy?
Compare a supermarket in your home country to one in Japan.
Describe your favorite section of the supermarket.
Write a short story about waiting for the half-price stickers at night.
List 5 things you always buy at the supermarket and explain why.
Frequently Asked Questions
10 questionsYou can say 'スーパーマーケット' (sūpāmaketto), and people will understand you perfectly. However, it is very long and rarely used in casual daily conversation. Everyone uses the shortened form 'スーパー' (sūpā). Using the short form makes your Japanese sound much more natural and fluent.
A スーパー (supermarket) is large, focuses on fresh groceries, raw meat, vegetables, and is usually cheaper. They typically close around 9 PM or 10 PM. A コンビニ (convenience store) is small, open 24/7, focuses on snacks, drinks, and ready-to-eat items, and is generally more expensive. You go to a supermarket to cook a meal, and a convenience store for a quick snack.
No, there is absolutely no tipping culture in Japan, including at supermarkets. In fact, trying to tip the cashier will cause confusion and they will politely refuse it. Just pay the exact amount shown on the register.
They are waiting for the 'hangaku seal' (半額シール) or half-price stickers. Supermarkets discount their fresh bento boxes, sushi, and fried foods as closing time approaches to avoid food waste. It is a very common and culturally accepted practice to wait for these discounts to save money on dinner.
In Japan, the cashier will scan your items and place them into a second, empty colored basket. After you pay, you must take this basket to a separate bagging counter (usually located behind the registers). There, you will find a flat surface, sometimes wet towels, and you pack your own bags yourself.
No, since July 2020, Japan implemented a nationwide charge for plastic shopping bags (レジ袋 - rejibukuro) to reduce plastic waste. They usually cost between 3 to 5 yen each. The cashier will ask you 'レジ袋はご利用ですか?' (Do you need a plastic bag?). It is highly recommended to bring your own eco-bag (マイバッグ).
業務スーパー literally translates to 'business supermarket'. Originally intended for restaurant owners to buy ingredients in bulk, they are open to the general public. They are famous for selling large quantities of food (like 1kg bags of frozen chicken or massive bottles of soy sauce) at very low prices. They are incredibly popular for families trying to save money.
Generally, no. You should not eat while walking around the aisles. However, many modern or larger supermarkets have a designated 'eat-in space' (イートインスペース) near the exit or bakery section where you can sit and eat the food you just purchased. Due to tax laws, eating inside might incur a slightly higher consumption tax (10% vs 8%).
If you are going to the supermarket, use に (ni) or へ (e): スーパーに行く。 If you are doing an action inside the supermarket, like buying something, use で (de): スーパーで買う。 Never say スーパーに買う; this is a very common beginner mistake.
Yes, absolutely. Because it is a loanword from English, it must be written in Katakana: スーパー. Writing it in Hiragana (すーぱー) looks childish or incorrect, and writing it in Kanji is impossible as there is no Kanji for this specific loanword.
Test Yourself 200 questions
Translate: I go to the supermarket.
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Sample answer
スーパーに行きます。
Translate: I buy water at the supermarket.
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Sample answer
スーパーで水を買います。
Translate: Where is the supermarket?
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Sample answer
スーパーはどこですか。
Translate: The supermarket is big.
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Sample answer
スーパーは大きいです。
Translate: I went to the supermarket yesterday.
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Sample answer
昨日、スーパーに行きました。
Translate: The nearby supermarket is cheap.
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Sample answer
近くのスーパーは安いです。
Translate: I work at the supermarket register.
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Sample answer
スーパーのレジで働いています。
Translate: Please give me a supermarket bag.
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Sample answer
スーパーの袋をください。
Translate: Supermarkets are cheaper than convenience stores.
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Sample answer
コンビニよりスーパーのほうが安いです。
Translate: If you go to the supermarket, buy milk.
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Sample answer
スーパーに行ったら、牛乳を買って。
Translate: I look at the supermarket flyer.
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Sample answer
スーパーのチラシを見ます。
Translate: I use the self-checkout at the supermarket.
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Sample answer
スーパーのセルフレジを使います。
Write a sentence using 業務スーパー.
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Sample answer
業務スーパーでたくさん買いました。
Write a sentence using ネットスーパー.
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Sample answer
ネットスーパーはとても便利です。
Translate: Supermarket prices are rising.
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Sample answer
スーパーの値段が上がっています。
Translate: To reduce food loss, supermarkets discount items.
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Sample answer
フードロス削減のため、スーパーは商品を値引きします。
Write a sentence about 24-hour supermarkets.
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Sample answer
24時間営業のスーパーは便利です。
Write a sentence about supermarket point cards.
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Sample answer
スーパーのポイントカードを持っています。
Translate: I bring my own bag to the supermarket.
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Sample answer
スーパーにマイバッグを持参します。
Translate: The supermarket bento is half price.
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Sample answer
スーパーの弁当が半額です。
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Where is person B going?
What will person B buy at the supermarket?
What is person A looking for?
Is the nearby supermarket cheap?
What will person B do on the weekend?
Did person B want a plastic bag?
What time does the supermarket close?
Which is cheaper?
Why is the bento half price?
What did person A ask for?
What is special about Tuesday?
Why does person B use the self-checkout?
What did person B do after looking at the flyer?
When is the online supermarket convenient?
Where did person A go?
/ 200 correct
Perfect score!
Summary
スーパー (sūpā) is the essential Japanese word for 'supermarket'. Remember to elongate both vowels, and use the particle で when describing buying things there (スーパーで買う).
- A large grocery store.
- Short for 'supermarket'.
- Used with particles に or で.
- Essential daily vocabulary.
Particle 'De' vs 'Ni'
Always remember the rule: 'Ni' is for the journey, 'De' is for the action. You go 'ni' (to) the supermarket. You buy 'de' (at) the supermarket. Mixing these up is the fastest way to sound like a beginner.
Stretch the Vowels
The katakana lines (ー) are not decorative. They mean you must hold the sound twice as long. Sū-pā. If you say 'supa', a Japanese person might think you are talking about a hot spring (spa).
The Bento Hack
If you are traveling in Japan on a budget, skip the restaurants and go to a supermarket around 7:30 PM. The bento boxes and sushi are heavily discounted, and the quality is often better than cheap fast food.
Learn 'Rejibukuro'
When you go to the supermarket, you will always hear the word 'レジ袋' (rejibukuro - plastic bag). Learn to say 'Irima sen' (I don't need it) or 'Kudasai' (Please give me one) to navigate the checkout smoothly.
Related Content
This Word in Other Languages
More daily_life words
もう少し
B1A little more.
じゅうしょ
A2The particulars of the place where someone lives.
住所
A2address, residence
~後
A2after
目覚まし
B1Alarm clock. A clock that makes a noise to wake someone up.
目覚まし時計
B1An alarm clock.
ひとりで
A2Alone.
~のに
B1Even though; despite (particle/conjunction).
ごぜん
A2Morning (a.m.).
煩い
B1Noisy; annoying.