A product catalog is a business tool listing products with descriptions and prices to aid sales.
Word in 30 Seconds
- A list of products with details.
- Used by businesses to showcase items.
- Helps customers choose and buy.
Overview
产品目录（chǎnpǐn mùlù）是一个名词，指列出公司提供的所有产品或服务的列表，通常带有描述、图片和价格。它是一种重要的营销工具，用于向潜在客户展示产品信息，帮助他们做出购买决定。产品目录可以是印刷品，也可以是电子版（如PDF文件或网站上的产品页面）。
产品目录主要用于商业和销售场景。商家会分发产品目录给客户，或者将其放在商店、展会等地方供人取阅。电子版产品目录则可以通过邮件、网站下载或在线浏览等方式传播。
**展会和会议**: 参展商通常会携带产品目录，向参观者介绍公司的产品。
价目表主要侧重于列出商品的价格，可能不包含详细的商品描述或图片，其主要目的是告知价格信息。
宣传册的范围更广，可以宣传公司、活动、服务等，不一定专门针对产品。产品目录是宣传册的一种，专门用于展示产品。
商品列表更侧重于“列出商品”这个动作本身，不一定包含详细的图片和价格，可能只是一个简单的清单。产品目录则更全面，是用于销售和宣传的。
Examples
您可以看看我们最新的产品目录，里面有详细的商品介绍。
everydayYou can take a look at our latest product catalog, which contains detailed product descriptions.
请将这份产品目录发送给客户，以便他们了解我们的系列产品。
formalPlease send this product catalog to the client so they can understand our product line.
这家店的产品目录做得真漂亮，图片都很吸引人。
informalThis store's product catalog looks really nice; the pictures are very attractive.
该公司的年度产品目录是行业内重要的参考资料。
academicThe company's annual product catalog serves as an important reference material within the industry.
Common Collocations
Common Phrases
产品目录册
product catalog booklet
产品目录样本
product catalog sample
浏览产品目录
browse product catalog
Often Confused With
A 'shāngpǐn lièbiǎo' is a simpler list of goods, often without images or detailed descriptions, whereas a 'chǎnpǐn mùlù' is a comprehensive catalog designed for marketing and sales.
A 'jiàmùbiǎo' primarily focuses on listing prices, potentially omitting product details or visuals. A 'chǎnpǐn mùlù' includes these details to promote the products.
Grammar Patterns
How to Use It
Usage Notes
Product catalogs are typically used in a commercial or sales context. They can be formal documents distributed to business clients or informal brochures available to the general public. The level of detail and design often depends on the target audience and purpose.
Common Mistakes
Learners might confuse 'product catalog' with simpler lists like 'price list' or just 'product list'. It's important to remember that a catalog usually implies a more detailed and visually rich presentation intended for marketing.
Tips
Use Catalogs for Sales
Product catalogs are essential for businesses to display their offerings effectively. They help customers make informed purchasing decisions.
Keep Information Updated
Ensure that product catalogs, especially prices and specifications, are always up-to-date to avoid customer confusion or dissatisfaction.
Visual Appeal Matters
In many cultures, high-quality images and appealing design in a product catalog significantly influence purchasing decisions. Presentation is key.
Word Origin
The term '产品目录' is a direct combination of '产品' (product) and '目录' (catalog/directory). '目录' itself comes from classical Chinese, referring to a list or index.
Cultural Context
In many cultures, the design and quality of a product catalog reflect the brand's image and perceived value. A well-produced catalog can enhance customer trust and interest.
Memory Tip
Think of a 'product catalog' as a 'catalog' of 'products' – a book showing everything a company sells.
Frequently Asked Questions
4 questions产品目录通常包含商品的图片、详细描述和价格，是用于展示和推广的。价目表则主要侧重于列出商品的价格信息，可能不包含图片和详细描述。
商家制作产品目录是为了方便顾客了解和选择他们的产品，同时也是一种有效的营销手段，可以提升品牌形象和促进销售。
是的，产品目录可以是印刷品，也可以是电子版，如PDF文件或网站上的产品页面。电子版产品目录更便于传播和更新。
产品目录常用于零售店、展会、商务洽谈等场合。顾客可以在这些场合查阅产品目录以获取所需信息。
Test Yourself
这家公司新发布了一本详细的______，展示了他们所有的最新产品。
句意是展示所有最新产品，‘产品目录’最符合语境。
产品目录的主要目的是什么？
产品目录的核心功能是展示产品信息以促进销售。
词语：产品目录，购买，方便，顾客，查阅
这个句子结构完整，逻辑清晰，表达了产品目录的作用。
Score: /3
Summary
A product catalog is a business tool listing products with descriptions and prices to aid sales.
- A list of products with details.
- Used by businesses to showcase items.
- Helps customers choose and buy.
Use Catalogs for Sales
Product catalogs are essential for businesses to display their offerings effectively. They help customers make informed purchasing decisions.
Keep Information Updated
Ensure that product catalogs, especially prices and specifications, are always up-to-date to avoid customer confusion or dissatisfaction.
Visual Appeal Matters
In many cultures, high-quality images and appealing design in a product catalog significantly influence purchasing decisions. Presentation is key.
Examples
4 of 4您可以看看我们最新的产品目录，里面有详细的商品介绍。
You can take a look at our latest product catalog, which contains detailed product descriptions.
请将这份产品目录发送给客户，以便他们了解我们的系列产品。
Please send this product catalog to the client so they can understand our product line.
这家店的产品目录做得真漂亮，图片都很吸引人。
This store's product catalog looks really nice; the pictures are very attractive.
该公司的年度产品目录是行业内重要的参考资料。
The company's annual product catalog serves as an important reference material within the industry.
Related Content
Related Vocabulary
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本事
A2Skill; ability; capability.
相应地
B1Correspondingly.
账号
A2account (e.g., bank, online)
会计
A2accounting, accountant
客户经理
A2account manager
账户
B1A record of financial transactions for an individual or business, usually at a bank; or a user profile for a digital service.
收购
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商业活动
A2Business activity.
广告费
A2Advertising expenses.
调整
B1To change something slightly in order to make it more correct, effective, or suitable.
