Reduce the price of goods, often for sales or to boost purchases.
Word in 30 Seconds
- Reduce the price of goods.
- Commonly used in sales and promotions.
- Attracts customers and increases sales.
Overview
减价 (jiǎn jià) 是一个非常实用的词语，意思是降低商品的价格。它通常发生在商家为了刺激消费、清理积压的库存、或者在特殊的促销活动（如打折季、节假日）期间。减价的目的是吸引更多的顾客，促使他们购买商品，从而达到增加销售额和提高市场竞争力的效果。
减价通常作为动词使用，后面可以跟名词（商品、商品名称）或者直接表示“进行降价”。例如，“这家商店正在减价。”、“他们对这款手机进行了减价。” 也可以说“商品在减价”。
减价最常出现在零售业和商业环境中。你会在商场、超市、网店的广告、海报或宣传语中看到“减价”这个词。例如：“全场商品减价30%！”、“夏季大减价”。它也可能出现在新闻报道中，讨论经济形势或消费趋势时。
与“减价”相似的词语有“打折 (dǎ zhé)”和“降价 (jiàng jià)”。“打折”更侧重于按比例降低价格，比如“打八折”就是原价的80%。“降价”与“减价”意思非常接近，都可以表示降低价格，但“减价”可能更常用于商家主动发起的促销行为，而“降价”可以更广泛地指价格的下降，包括市场行情导致的价格变动。在日常交流中，这三者很多时候可以互换使用，但“减价”和“打折”更常与促销活动相关联。
Examples
这家电器商店正在进行大减价，很多商品都便宜了20%。
everydayThis appliance store is having a big sale, and many items are 20% cheaper.
为了应对竞争对手的降价策略，我们公司也不得不考虑对部分产品进行减价。
businessTo counter the competitor's price reduction strategy, our company also has to consider reducing prices on some products.
你知道吗？这家网店今天全场减价！快去看看！
informalDid you know? This online store has a site-wide price cut today! Go check it out!
该零售商发布了季度财报，并宣布将对滞销商品进行减价处理以优化库存。
formalThe retailer released its quarterly financial report and announced that it would reduce prices on slow-moving inventory to optimize stock levels.
Common Collocations
Common Phrases
大减价
Big sale
夏季减价
Summer sale
新年减价
New Year sale
Often Confused With
'降价' is a very close synonym and often interchangeable with '减价'. Both mean to lower the price. '减价' might slightly emphasize the act of cutting prices, especially for promotions, while '降价' can be a more general term for price decrease.
'打折' specifically refers to a percentage discount (e.g., '打八折' means 80% of the original price). '减价' is a broader term for reducing the price, which could be achieved through a percentage discount or a fixed amount off.
Grammar Patterns
How to Use It
Usage Notes
The term '减价' is widely used in commercial contexts, especially in retail. It is generally neutral in formality but can be emphasized in marketing language. It's important to note that while '减价' means reducing the price, the extent of the reduction can vary greatly.
Common Mistakes
Learners might confuse '减价' with '涨价' (raise prices). Ensure you understand the context to differentiate between price increases and decreases. Also, be aware that '减价' is a general term; specific discounts like percentages are often expressed with '打折'.
Tips
Look for price reductions.
When you see the word '减价', it means prices have been lowered. This is a great opportunity to buy things you need or want.
Check the original price.
Sometimes '减价' might not be as significant as it seems. Always compare the sale price to the original price if possible.
Sales culture in China.
Promotional sales like '减价' are very popular in China. Major shopping festivals like 'Double 11' (Singles' Day) heavily feature price reductions.
Word Origin
The word '减价' is composed of '减' (jiǎn), meaning 'to reduce' or 'to subtract', and '价' (jià), meaning 'price'. It literally translates to 'reduce price'.
Cultural Context
Sales and discounts are a significant part of consumer culture in China. Major shopping events often feature extensive '减价' promotions, driving high consumer engagement and spending.
Memory Tip
Think of '减' (reduce) and '价' (price) together. Imagine a price tag with an arrow pointing down, signifying a reduction.
Frequently Asked Questions
4 questions减价是一个更宽泛的概念，指降低价格。打折通常指按比例降低价格，比如“打五折”。虽然两者都表示降价，但打折更具体地说明了降价的幅度。
减价通常发生在商家进行促销活动时，比如节假日、换季清仓、周年庆等，目的是吸引顾客并清理库存。
减价让消费者可以用更低的价格购买到心仪的商品，节省开支。这也是消费者期待的购物时机。
虽然“减价”主要用于商品，但有时也可以用于服务，比如理发店、美容院可能会有“服务减价”的活动，意思也是降低服务价格。
Test Yourself
这家商店正在对所有商品进行______。
句意是商店降低了商品的价格，所以应该用“减价”。
为了吸引顾客，商家决定对这款新产品进行______。
“吸引顾客”和“新产品”结合，通常意味着降低价格来吸引购买，所以“减价”最合适。虽然“促销”也可能，但“减价”更直接地描述了降价行为。
商品 / 减价 / 很多 / 了
“很多”修饰“商品”，“减价了”是谓语，描述商品的状态变化，这是最自然的语序。
Score: /3
Summary
Reduce the price of goods, often for sales or to boost purchases.
- Reduce the price of goods.
- Commonly used in sales and promotions.
- Attracts customers and increases sales.
Look for price reductions.
When you see the word '减价', it means prices have been lowered. This is a great opportunity to buy things you need or want.
Check the original price.
Sometimes '减价' might not be as significant as it seems. Always compare the sale price to the original price if possible.
Sales culture in China.
Promotional sales like '减价' are very popular in China. Major shopping festivals like 'Double 11' (Singles' Day) heavily feature price reductions.
Examples
4 of 4这家电器商店正在进行大减价，很多商品都便宜了20%。
This appliance store is having a big sale, and many items are 20% cheaper.
为了应对竞争对手的降价策略，我们公司也不得不考虑对部分产品进行减价。
To counter the competitor's price reduction strategy, our company also has to consider reducing prices on some products.
你知道吗？这家网店今天全场减价！快去看看！
Did you know? This online store has a site-wide price cut today! Go check it out!
该零售商发布了季度财报，并宣布将对滞销商品进行减价处理以优化库存。
The retailer released its quarterly financial report and announced that it would reduce prices on slow-moving inventory to optimize stock levels.
Related Content
This Word in Other Languages
Related Vocabulary
More business words
本事
A2Skill; ability; capability.
相应地
B1Correspondingly.
账号
A2account (e.g., bank, online)
会计
A2accounting, accountant
客户经理
A2account manager
账户
B1A record of financial transactions for an individual or business, usually at a bank; or a user profile for a digital service.
收购
B1To purchase; to acquire (a company).
商业活动
A2Business activity.
广告费
A2Advertising expenses.
调整
B1To change something slightly in order to make it more correct, effective, or suitable.
