A 'zhanhui' is a public gathering, often commercial, for displaying goods and fostering business.
Word in 30 Seconds
- Exhibition or trade fair for showcasing products.
- Platform for business interaction and deals.
- Common in commercial and industry contexts.
Overview
“展会”是一个常用的汉语词汇，指的是一种集中的展示活动，通常涉及商业、科技、文化等领域。它为参展商提供了一个展示其产品、服务或创新的平台，同时也为参观者提供了一个了解行业动态、寻求合作机会的场所。展会的形式多种多样，可以是国际性的博览会，也可以是区域性的行业展销会。
“展会”主要用作名词，表示一个活动或地点。它可以与表示时间、地点、目的、参与者的词语搭配使用。例如，“参加展会”、“举办展会”、“国际展会”、“科技展会”等。
展会经常出现在商业新闻报道、行业分析、旅游指南以及日常对话中。例如，人们会讨论“下个月有一个大型的食品展会，我想去看看”，或者“这家公司正在准备参加一个重要的国际汽车展会”。在描述一个城市的经济活力时，也常会提到其举办各类展会的吸引力。
“展览”更侧重于陈列和展示物品，不一定有商业交易的意味，可以是艺术展览、历史展览等。而“展会”则更强调商业性、交易性和参与者的互动，通常有更多的商业活动和洽谈。
“市集”通常指规模较小、更偏向于零售和日常用品交易的集会，如农贸市集、跳蚤市场等，与“展会”的商业和专业性有较大区别。
“博览会”通常规模更大，国际性更强，涉及的领域更广泛，类似于“世博会”。“展会”的范围更广，可以指各种规模的、不同行业的集会。
Examples
这个周末有一个大型的动漫展会，我打算去看看。
informalThere's a big anime convention this weekend, I plan to go check it out.
作为参展商，我们希望通过这次国际电子展会拓展海外市场。
formalAs exhibitors, we hope to expand into overseas markets through this international electronics trade fair.
今年的糖果展会吸引了来自世界各地的买家。
businessThis year's candy fair attracted buyers from all over the world.
在学术会议期间，通常也会举办相关的科技展会。
academicDuring academic conferences, related technology exhibitions are often held.
Common Collocations
Common Phrases
参加展会
to attend a trade fair
大型展会
large-scale exhibition
行业展会
industry trade show
Often Confused With
'Exhibition' (展览) focuses more on displaying items, which may not involve commercial transactions. It can include art or historical displays. 'Trade fair' (展会) emphasizes commercial aspects, transactions, and participant interaction.
'Exposition' or 'World Fair' (博览会) typically refers to very large-scale, often international events covering a broad range of topics, like a World Expo. 'Trade fair' (展会) is a more general term for various sizes and types of commercial gatherings.
Grammar Patterns
How to Use It
Usage Notes
The term '展会' (zhǎnhuì) is widely used in both spoken and written Chinese, particularly in business and commercial contexts. It refers to an event where companies or individuals showcase their products, services, or innovations. The specific scale and nature can vary greatly, from local markets to international expos.
Common Mistakes
Learners might sometimes confuse '展会' with '展览' (exhibition) when a commercial transaction element is implied. While related, '展会' strongly suggests a business-oriented event with opportunities for sales and networking.
Tips
Understand the purpose of the exhibition.
Knowing whether it's a trade-focused event or a public showcase helps set expectations.
Beware of unofficial invitations.
Always verify the legitimacy of an exhibition invitation through official channels to avoid scams.
Networking is key at exhibitions.
Chinese business culture often emphasizes building relationships, so actively engage with exhibitors and visitors.
Word Origin
The word '展会' is a compound word. '展' (zhǎn) means to unfold, display, or exhibit. '会' (huì) means meeting, gathering, or association. Together, they literally mean a 'display gathering' or 'exhibition meeting'.
Cultural Context
In Chinese business culture, attending or hosting '展会' is a significant way to build brand awareness, establish market presence, and foster relationships (关系 - guānxì). It's a crucial platform for both domestic and international trade.
Memory Tip
Imagine a 'show' (展) that is a 'gathering' (会) – a place to 'show off' your goods and 'meet' people for business.
Frequently Asked Questions
4 questions展会通常包含商业交易和互动环节，规模和参与度可能更大。展览则更侧重于陈列和展示，不一定有交易目的，可以更偏向艺术或文化展示。
参加展会可以帮助企业推广品牌、展示新产品、了解市场趋势、寻找潜在客户和合作伙伴，以及与同行进行交流。
常见的展会有：科技展会、汽车展会、食品展会、服装展会、教育展会、旅游展会等，覆盖了各个主要行业。
可以通过专业的展会信息网站、行业协会的官方网站、搜索引擎，或关注相关企业的社交媒体账号来获取展会信息。
Test Yourself
我们公司将参加下个月在上海举办的______。
句意是公司参加一个商业活动，涉及产品展示和可能的交易，因此“展会”最合适。
下列哪个选项最能描述“展会”？
“展会”的核心意义在于其商业属性和促进交流交易的功能。
用“参加”、“大型”、“展会”和“我们”造句。
选项 C 构成了一个完整且符合语法逻辑的句子，表达了“我们”参与了一个大型展会的动作。
Score: /3
Summary
A 'zhanhui' is a public gathering, often commercial, for displaying goods and fostering business.
- Exhibition or trade fair for showcasing products.
- Platform for business interaction and deals.
- Common in commercial and industry contexts.
Understand the purpose of the exhibition.
Knowing whether it's a trade-focused event or a public showcase helps set expectations.
Beware of unofficial invitations.
Always verify the legitimacy of an exhibition invitation through official channels to avoid scams.
Networking is key at exhibitions.
Chinese business culture often emphasizes building relationships, so actively engage with exhibitors and visitors.
Examples
4 of 4这个周末有一个大型的动漫展会，我打算去看看。
There's a big anime convention this weekend, I plan to go check it out.
作为参展商，我们希望通过这次国际电子展会拓展海外市场。
As exhibitors, we hope to expand into overseas markets through this international electronics trade fair.
今年的糖果展会吸引了来自世界各地的买家。
This year's candy fair attracted buyers from all over the world.
在学术会议期间，通常也会举办相关的科技展会。
During academic conferences, related technology exhibitions are often held.
Related Content
This Word in Other Languages
Related Vocabulary
More business words
本事
A2Skill; ability; capability.
相应地
B1Correspondingly.
账号
A2account (e.g., bank, online)
会计
A2accounting, accountant
客户经理
A2account manager
账户
B1A record of financial transactions for an individual or business, usually at a bank; or a user profile for a digital service.
收购
B1To purchase; to acquire (a company).
商业活动
A2Business activity.
广告费
A2Advertising expenses.
调整
B1To change something slightly in order to make it more correct, effective, or suitable.
