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A2 noun 8 min de leitura

展会

zhǎnhuì
Exemplos 展会 em 30 segundos
Explicação 展会 in your Level:
At the A1 level, you should recognize '展会' (zhǎnhuì) as a basic noun for a 'big show' or 'exhibition.' You don't need to know the complex business nuances yet. Focus on the fact that it's a place where you go to see things. You might use it in very simple sentences like '我去展会' (I go to the exhibition) or '展会很大' (The exhibition is big). Think of it as a combination of 'display' (展) and 'meeting' (会). It is a useful word because Chinese cities have many large buildings called '展会中心' (Exhibition Centers), which are landmarks. At this stage, just remember that if someone invites you to a 'zhǎnhuì,' they want to take you to a trade show or a large public display. It's a noun, so treat it like 'school' or 'store' in your sentences. You will usually see it paired with the verb '去' (qù - to go) or '有' (yǒu - to have/there is). For example, '明天有一个展会' (There is an exhibition tomorrow). This is a foundational word for anyone living in a major Chinese city where these events happen almost every week.
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At the A2 level, you begin to use '展会' in more descriptive contexts. You should be able to identify what kind of exhibition it is by adding a noun in front of it, such as '车展' (Auto Show) or '书展' (Book Fair). You will also start using common verbs like '参加' (cānjiā - to attend/participate) and '参观' (cānguān - to visit/look around). You might say, '我下个月要参加一个电子展会' (I am going to attend an electronics trade fair next month). You should also understand the basic measure word '个' (gè) used with it. At this level, you are expected to understand the word in the context of travel and schedules. For instance, if you are booking a hotel and the price is high, the reason might be '因为现在有展会' (Because there is an exhibition now). You are moving from just knowing the word to using it to explain your plans and reasons for certain situations. You should also recognize the word in written signs at subway stations or on maps.
At the B1 level, you should be comfortable using '展会' in professional and social discussions. You understand that '展会' is a contraction of '展览会' and can use the two interchangeably, though '展会' is more common in spoken business Chinese. You can discuss the purpose of a trade fair, such as '寻找供应商' (looking for suppliers) or '展示新产品' (displaying new products). You should be able to use more specific measure words like '场' (chǎng) and understand compound phrases like '展会中心' (exhibition center) and '参展商' (exhibitor). Your sentences will become more complex: '我们在展会上收集了很多名片，准备回去后联系这些客户' (We collected many business cards at the exhibition and plan to contact these clients after returning). You also start to understand the cultural importance of these events for networking (关系 - guānxi). You might also discuss the logistics, like '展位的布置' (the layout of the booth) or '展会的门票' (exhibition tickets).
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At the B2 level, '展会' becomes a tool for discussing market trends and business strategy. You can talk about the '影响力' (influence) or '规模' (scale) of a 展会. You understand the nuances between '展会,' '博览会' (Expo), and '交易会' (Trade Fair). You can use the word in the context of formal business reports or presentations. For example, '通过参加这次国际性展会，我们不仅提升了品牌知名度，还深入了解了竞品动态' (By participating in this international exhibition, we not only improved our brand awareness but also gained deep insights into competitor dynamics). You are also aware of the digital shift, using terms like '线上展会' (online exhibition) and '云展厅' (cloud showroom). You can handle complex logistical discussions involving '展台搭建' (booth construction) and '宣传册' (brochures). Your vocabulary around the word extends to the people involved, such as '主办方' (organizer) and '承办方' (contractor).
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At the C1 level, you use '展会' to analyze broader economic and social phenomena. You might discuss the '展会经济' (exhibition economy) and how it drives local tourism and infrastructure development. You can articulate the strategic value of trade fairs in '行业整合' (industry integration) and '资源对接' (resource matching). Your language is sophisticated, using idioms and formal structures. For instance, '展会不仅是产品博弈的舞台，更是行业风向标，预示着未来一年的市场走势' (The exhibition is not only a stage for product competition but also an industry bellwether, foreshadowing market trends for the coming year). You can debate the effectiveness of traditional trade fairs versus digital marketing. You understand the legal and intellectual property issues that often arise at these events, such as '侵权行为' (infringement) and '专利保护' (patent protection). You can navigate high-level negotiations that take place in the VIP lounges of these fairs.
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At the C2 level, your mastery of '展会' and its related concepts is near-native. You can engage in deep academic or philosophical discussions about the role of 'spectacle' and 'gathering' in modern commerce. You might analyze the semiotics of exhibition design or the sociological impact of mega-exhibitions on urban identity. You can write comprehensive white papers on '展会行业的数字化转型' (the digital transformation of the exhibition industry). You understand the most obscure industry jargon and can switch between formal technical language and informal networking slang with ease. You might critique the environmental impact of large-scale trade fairs and discuss '绿色会展' (green exhibitions) initiatives. Your use of the word is perfectly nuanced, acknowledging its role as a cornerstone of global trade while also understanding its limitations and the shifting paradigms of B2B interaction in a post-globalization world.
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Exemplos

展会 em 30 segundos

  • A professional event for displaying products and networking with industry peers.
  • Commonly used in business contexts like 'trade fair' or 'expo'.
  • A contraction of the formal term '展览会' (zhǎnlǎnhuì).
  • Key verbs include 参加 (attend), 举办 (host), and 参观 (visit).

The term 展会 (zhǎnhuì) is a quintessential noun in the Chinese business and cultural lexicon, primarily translated as 'exhibition' or 'trade fair.' It is actually a linguistic contraction of 展览会 (zhǎnlǎnhuì), where '展' (zhǎn) signifies to spread out or display, and '会' (huì) denotes a meeting or assembly. In the modern Chinese context, particularly within Tier-1 cities like Shanghai, Guangzhou, and Beijing, a 展会 is not merely a display of products but a critical node in the global supply chain and networking infrastructure. When you hear this word, imagine sprawling convention centers like the Canton Fair Complex, filled with thousands of booths, business cards being exchanged at lightning speed, and the latest technological innovations on full display.

Professional Context
In professional settings, 展会 refers to B2B (business-to-business) events where manufacturers, distributors, and buyers converge. It is the standard term used when planning business trips or discussing industry trends. For instance, if you are in the electronics industry, you might attend a '电子展会' (Electronic Trade Fair).
Social and Cultural Context
Beyond business, it can also refer to public exhibitions like auto shows (车展) or art expos. However, it maintains a slightly more formal and 'organized event' feel than the simpler term '展览' (exhibition/show).
Scope and Scale
A 展会 usually implies a large-scale event with multiple participants. While a single artist might have an '展览' (exhibition), an event with fifty artists would more likely be described as a '艺术展会' (Art Fair/Exhibition).

"我们公司每年都会参加广州的春季展会，以开拓海外市场。"

— Translation: Our company participates in the Guangzhou Spring Trade Fair every year to expand into overseas markets.

Furthermore, the evolution of 展会 has seen the rise of the '线上展会' (online exhibition), which became vital during the pandemic. Even as physical events return, the hybrid model remains common. Understanding this word is essential for anyone looking to navigate the Chinese commercial landscape or engage with professional communities. It bridges the gap between mere viewing and active participation in an industry.

"这次展会吸引了来自全球各地的参展商。"

— Translation: This exhibition attracted exhibitors from all over the world.

"你在展会上看到什么有趣的新产品了吗？"

— Translation: Did you see any interesting new products at the trade fair?

"由于疫情原因，很多展会都推迟了。"

— Translation: Due to the pandemic, many exhibitions have been postponed.

"为了准备这次展会，我们已经加班一个星期了。"

— Translation: To prepare for this exhibition, we have been working overtime for a week.

Using 展会 correctly requires an understanding of its role as a noun that represents both a physical space and a scheduled event. In Chinese grammar, nouns indicating locations or events often interact with specific verbs and prepositions. Let's break down the most common structural patterns to help you master its application in daily and professional speech.

The 'Participate' Pattern
The most frequent verb used with 展会 is 参加 (cānjiā). This can mean attending as a visitor or participating as an exhibitor. Example: '我下周去北京参加一个展会' (I am going to Beijing next week to attend an exhibition).
The 'Location' Pattern
When talking about something happening *at* the fair, use 在...上 (zài... shàng). Example: '在展会上，我们见到了很多老客户' (At the trade fair, we met many old clients). The '上' acts as a locative particle indicating the 'platform' or 'occasion' of the fair.
The 'Hosting' Pattern
For organizers, the verb 举办 (jǔbàn) is essential. Example: '上海每年都会举办多次大型国际展会' (Shanghai hosts many large international exhibitions every year).

"请问，这次展会的门票在哪里买？"

— Translation: Excuse me, where can I buy tickets for this exhibition?

It is also common to see 展会 combined with specific industry names to form compound nouns. This is a very productive way to expand your vocabulary. For example, 书展 (shūzhǎn - Book Fair), 漫展 (mànzhǎn - Comic/Anime Con), and 工博会 (gōngbóhuì - Industry Fair). Notice how '展会' is often shortened to just '展' or '会' in these compound forms, but in general conversation, using the full '展会' is safer and clearer.

"我们要在展会中心设立一个咨询台。"

— Translation: We need to set up an information desk at the exhibition center.

"这次展会的主题是‘绿色科技’。"

— Translation: The theme of this trade fair is 'Green Technology'.

The word 展会 is omnipresent in the professional lives of millions in China. If you are working in trade, logistics, marketing, or design, you will encounter this word daily during peak seasons (typically spring and autumn). It's the buzzword in office corridors, LinkedIn-style social media (like Maimai or WeChat Moments), and news headlines.

In the Office
Managers will ask, '展会的样品准备好了吗？' (Are the samples for the trade fair ready?). It’s a deadline-driven word that implies a period of high intensity and preparation.
In Travel & Logistics
Taxi drivers in cities like Guangzhou will often ask passengers, '是去参加展会的吗？' (Are you going to attend the exhibition?) when they see people with badges or formal attire near convention centers.
In the News
Financial news reports often use 展会 to gauge economic health. '本届展会成交额创历史新高' (The transaction volume of this exhibition reached a record high) is a common headline indicating a booming market.

You will also hear it in the context of personal interests. Younger generations use it when talking about '漫展' (Anime/Comic exhibitions). If someone says, '周末有个漫展，你去吗？' (There’s a comic con this weekend, are you going?), they are using the informal, hobbyist side of the word's family.

"由于展会期间酒店爆满，我们需要提前预订。"

— Translation: Since hotels are fully booked during the exhibition period, we need to book in advance.

While 展会 is a straightforward noun, learners often stumble on its usage compared to similar terms or its placement in sentences. Avoiding these pitfalls will make your Chinese sound much more natural and professional.

展会 vs. 展览
The most common mistake is using '展会' when '展览' (zhǎnlǎn) is more appropriate. '展览' can be a verb (to exhibit) or a noun. '展会' is strictly a noun referring to the *event*. You can say '参观展览' or '参观展会', but you cannot say '这个公司展会了新产品'. You must use '展示' or '展览' as the verb there.
Confusing with '会议' (Huìyì)
Learners sometimes use '会议' (meeting/conference) when they mean a trade show. While a 展会 may contain many 会议, the trade show itself (with booths and products) is a 展会. If you say '参加会议', people will think you are sitting in a room listening to speeches, not walking around a trade floor.
Incorrect Measure Words
Using '把' or '张' for 展会 is incorrect. Stick to '个' (general) or '场' (for the event instance). '这一场展会' is the professional way to refer to a specific session.

"错误用法：我们公司下个月要展会新手机。 (Incorrect: Our company will 'trade fair' new phones.)"

— Correction: Use '展示' (zhǎnshì - to display) instead.

In the world of exhibitions and gatherings, several words occupy similar semantic spaces as 展会. Knowing the nuances between them will help you choose the right word for the right level of formality and scale.

博览会 (Bólǎnhuì)
This refers to an 'Exposition' or 'Expo' (like the World Expo). It implies a much larger, often international scale, focusing on comprehensive displays of progress, culture, or industry. It is more formal and grand than a standard 展会.
展览 (Zhǎnlǎn)
A general term for 'exhibition' or 'display.' It is more versatile than 展会 because it can be a verb. While 展会 is the event, 展览 is the act of showing things. Use this for art shows or museum displays.
交流会 (Jiāoliúhuì)
An 'exchange meeting' or 'symposium.' This focuses more on the interaction and discussion between people rather than just looking at products. If the goal is networking and sharing ideas, this is the better term.
交易会 (Jiāoyìhuì)
Literally 'trade fair.' This emphasizes the 'trading' (buying and selling) aspect. The famous 'Canton Fair' is officially the '中国进出口商品交易会'.

"虽然这是一个小型的行业交流会，但收获很大。"

— Translation: Although this is a small industry exchange meeting, it was very fruitful.

Guia de pronúncia

UK /dʒæn hweɪ/
US /dʒæn hweɪ/
The stress is equal on both syllables, but the 4th tone on 'huì' makes it sound more emphatic.
Rima com
产会 (chǎnhuì) 短会 (duǎnhuì) 晚会 (wǎnhuì) 感官 (gǎnguān) 简单 (jiǎndān) 美满 (měimǎn) 蓝天 (lántiān) 繁华 (fánhuá)
Erros comuns
  • Pronouncing 'zh' as a soft 'z'.
  • Using the wrong tones (e.g., both 1st tone).
  • Confusing 'huì' with 'huí' (return).
  • Misidentifying 'zhǎn' as 'zàn'.
  • Failing to aspirate or curl the tongue correctly for the 'zh' initial.
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Exemplos por nível

1

这是一个展会。

This is an exhibition.

Basic 'Subject + 是 + Noun' structure.

2

我去参加展会。

I go to participate in the exhibition.

Verb '参加' (attend) with the noun.

3

展会里有很多人。

There are many people in the exhibition.

Using '里' (inside) to show location.

4

展会很大。

The exhibition is very big.

Adjective '大' describing the noun.

5

我不去展会。

I am not going to the exhibition.

Negative '不' before the verb.

6

你有展会的票吗？

Do you have tickets for the exhibition?

Possessive '的' connecting nouns.

7

展会在哪里？

Where is the exhibition?

Question word '哪里' (where).

8

今天有展会。

There is an exhibition today.

Using '有' for existence.

1

下周有一个汽车展会。

There is a car exhibition next week.

Measure word '一个' used with 展会.

2

我们要去参观这个展会。

We are going to visit this exhibition.

Verb '参观' (visit/view) for visitors.

3

展会上有新手机。

There are new phones at the exhibition.

Locative '在...上' (at/on).

4

展会什么时候开始？

When does the exhibition start?

Time phrase '什么时候' (when).

5

这个展会很有趣。

This exhibition is very interesting.

Adjective phrase '很有趣'.

6

他在展会工作。

He works at the exhibition.

Prepositional phrase '在展会' before the verb.

7

展会离这里远吗？

Is the exhibition far from here?

Distance pattern 'A 离 B 远吗'.

8

我想买展会的纪念品。

I want to buy souvenirs from the exhibition.

Verb '想' (want) + '买' (buy).

1

我们需要为下个月的展会准备宣传册。

We need to prepare brochures for next month's trade fair.

Preposition '为' (for) indicating purpose.

2

你参加过广交会这样的国际展会吗？

Have you ever attended an international trade fair like the Canton Fair?

Aspect particle '过' for past experience.

3

在展会上，我们遇到了很多潜在客户。

At the exhibition, we met many potential customers.

Noun '潜在客户' (potential customers).

4

展会的开幕式非常隆重。

The opening ceremony of the exhibition was very grand.

Formal adjective '隆重' (grand).

5

我们公司在展会租了一个很大的展位。

Our company rented a large booth at the exhibition.

Verb '租' (rent) and noun '展位' (booth).

6

请把展会的日程表发给我。

Please send me the schedule for the exhibition.

'把' construction for handling an object.

7

由于展会，这附近的酒店都订满了。

Because of the exhibition, hotels nearby are all fully booked.

Conjunction '由于' (due to/because of).

8

展会期间，交通会非常拥堵。

During the exhibition period, traffic will be very congested.

Time phrase '期间' (period/duration).

1

通过这次展会，我们成功进入了东南亚市场。

Through this exhibition, we successfully entered the Southeast Asian market.

Preposition '通过' (through/by means of).

2

展会是了解行业最新趋势的最佳途径。

Exhibitions are the best way to understand the latest industry trends.

Noun phrase '最佳途径' (best way/path).

3

主办方为这次展会投入了大量的人力和物力。

The organizers invested a lot of manpower and material resources into this exhibition.

Verb '投入' (invest/input).

4

我们在展会上展示了最新的环保技术。

We displayed our latest environmental protection technology at the fair.

Compound noun '环保技术'.

5

展会的成交额超出了我们的预期。

The transaction volume of the exhibition exceeded our expectations.

Verb '超出' (exceed) and noun '预期' (expectations).

6

许多初创公司利用展会来寻找投资人。

Many startups use exhibitions to find investors.

Verb '利用' (use/utilize) and '寻找' (seek).

7

展会的竞争非常激烈，我们需要突出的设计。

The competition at the exhibition is very fierce; we need a standout design.

Adjective '激烈' (fierce) for competition.

8

线上展会虽然方便，但缺乏面对面的交流。

Although online exhibitions are convenient, they lack face-to-face communication.

Conjunction '虽然...但...' (although... but...).

1

展会经济对带动当地餐饮和酒店业具有显著作用。

The exhibition economy plays a significant role in driving local catering and hotel industries.

Formal structure '对...具有...作用'.

2

该展会已成为全球医疗器械领域的风向标。

The exhibition has become a bellwether in the global medical device field.

Metaphorical noun '风向标' (bellwether/vane).

3

参展商需要深入研究展会的观众构成，以优化营销策略。

Exhibitors need to deeply study the visitor composition of the fair to optimize marketing strategies.

Verb '优化' (optimize) and noun '观众构成' (audience composition).

4

展会期间举办的高峰论坛吸引了众多行业大咖。

The summit forums held during the exhibition attracted many industry bigwigs.

Colloquial but professional term '大咖' (big shot/VIP).

5

知识产权保护是国际性展会中不可忽视的一环。

Intellectual property protection is an indispensable part of international exhibitions.

Formal phrase '不可忽视的一环' (an indispensable link).

6

展会的成功举办得益于各部门的紧密配合。

The successful holding of the exhibition is thanks to the close cooperation of various departments.

Formal phrase '得益于' (benefit from/thanks to).

7

我们需要评估参展的投入产出比，以决定明年是否继续参加。

We need to evaluate the ROI (Return on Investment) of participating to decide whether to continue next year.

Business term '投入产出比' (ROI).

8

展会不仅是贸易平台，更是文化交流的窗口。

The exhibition is not only a trade platform but also a window for cultural exchange.

Structure '不仅是...更是...'.

1

在数字化浪潮下，传统展会正面临着前所未有的转型压力。

Under the wave of digitalization, traditional exhibitions are facing unprecedented pressure for transformation.

Idiomatic adjective '前所未有' (unprecedented).

2

展会作为一种仪式化的商业聚集，其社交属性往往大于贸易属性。

As a ritualized commercial gathering, the social attributes of exhibitions often outweigh their trade attributes.

Academic terms '仪式化' (ritualized) and '社交属性' (social attribute).

3

本届展会深刻揭示了后疫情时代全球供应链重构的趋势。

This exhibition profoundly revealed the trend of global supply chain restructuring in the post-pandemic era.

Verb '揭示' (reveal) and '重构' (restructure).

4

展会空间的叙事性设计能够有效提升品牌的情感附加值。

The narrative design of the exhibition space can effectively enhance the emotional added value of the brand.

Design term '叙事性' (narrative) and '附加值' (added value).

5

尽管虚拟现实技术日益成熟，但展会的现场感依然是不可替代的。

Despite the increasing maturity of VR technology, the sense of presence at an exhibition remains irreplaceable.

Noun '现场感' (sense of presence).

6

政府通过政策扶持，旨在将该市打造为国际会展之都。

Through policy support, the government aims to build the city into an international exhibition capital.

Structure '旨在...' (aiming to...).

7

展会的溢出效应带动了周边城区的基础设施升级。

The spillover effect of the exhibition drove the infrastructure upgrade of the surrounding urban areas.

Economic term '溢出效应' (spillover effect).

8

参展商之间的博弈从展位选址阶段就已经悄然开始。

The game between exhibitors has already quietly begun from the booth selection stage.

Metaphorical use of '博弈' (game/chess match).

Colocações comuns

参加展会
举办展会
展会中心
展会期间
大型展会
线上展会
参观展会
展会主题
展会日程
展会门票

Frases Comuns

广交会

— Short for the Canton Fair, the most famous trade fair in China.

广交会是中国历史最悠久的展会。

车展

— Short for 汽车展会 (Auto Show).

北京车展吸引了许多车迷。

漫展

— Short for 动漫展会 (Anime/Comic Con).

年轻人喜欢去漫展 Cosplay。

书展

— Book Fair.

上海书展是文学爱好者的节日。

工博会

— Industrial Expo.

工博会展示了最新的智能机器人。

展位费

— The fee for renting a booth at a fair.

这个展会的展位费很高。

参展商

— Exhibitor.

参展商正在布置展台。

观展

— To view/attend an exhibition (formal).

欢迎各位嘉宾前来观展。

撤展

— Dismantling the exhibition after it ends.

展会结束后，大家开始忙着撤展。

布展

— Setting up the exhibition before it starts.

布展工作通常需要两三天。

Expressões idiomáticas

"琳琅满目"

— A superb collection of beautiful things; often used to describe items at a 展会.

展会上的产品琳琅满目，让人目不暇接。

Literary
"门庭若市"

— The courtyard is as crowded as a marketplace; used when a booth is very popular.

我们的展位门庭若市，非常热闹。

Literary
"大开眼界"

— To have one's horizons greatly widened.

这次展会让我大开眼界。

Common
"应有尽有"

— To have everything that one could wish for.

展会上的设备应有尽有。

Common
"人才济济"

— A gathering of many talented people.

展会期间的高峰论坛人才济济。

Literary
"此起彼伏"

— Rising and falling; used to describe the constant activity or noise.

展会上的谈笑声此起彼伏。

Literary
"一见钟情"

— Love at first sight; sometimes used playfully for a product.

我对展会上的那款设计一见钟情。

Common
"名不虚传"

— To have a well-deserved reputation.

这个展会的规模果然名不虚传。

Literary
"博采众长"

— To draw on the strengths of others.

参加展会是为了博采众长，改进产品。

Literary
"互通有无"

— To exchange what one has for what one needs.

展会是各国企业互通有无的平台。

Formal

Família de palavras

Substantivos

展览 (zhǎnlǎn)
展览会 (zhǎnlǎnhuì)
展位 (zhǎnwèi)
展品 (zhǎnpǐn)
展台 (zhǎntái)

Verbos

展示 (zhǎnshì)
展现 (zhǎnxiàn)
展出 (zhǎnchū)
开展 (kāizhǎn)

Adjetivos

展出的 (zhǎnchū de)
参展的 (cānzhǎn de)

Relacionado

博览会
交易会
交流会
发布会
研讨会
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Origem da palavra

The word is a modern compound. '展' (zhǎn) dates back to ancient scripts meaning to unroll a scroll or spread out cloth. '会' (huì) originally depicted a lid and a container meeting, signifying a gathering or assembly.

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Conteúdo relacionado

Esta palavra em outros idiomas

exhibition Inglés 전시회 Coreano
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